Sports Center Denmark

What Sports Center Denmark does

SportsCenter Danmark, legally Vejen Idrætscenter (CVR 16325228), is a multi-venue sports, recreation, wellness, accommodation, and events complex headquartered in Vejen, Central Jutland, between Kolding and Esbjerg. Founded in 1977, the company operates an integrated campus that unifies Vejen Idrætscenter (six sports halls plus swimming pool, spa, spring hall, and meeting rooms), Sportshotel Vejen (a 51-room hotel with restaurant, sports bar, game zone, and the 800-seat Troldesalen cultural venue), Sportsby Vejen (an accommodation village with apartments, holiday houses, the 16-room Danhostel Vejen Sport, campsites, and shelters), three local community halls (Vejen Hallen, Gesten Fritidscenter, Skodborg Hallen), and the Ny i fitness / PowerBoxen fitness facilities. Total infrastructure comprises 9 halls, 7 swimming pools (including a 25-meter pool and dedicated spa complex), an athletics stadium, two artificial-turf football pitches at Henning Have Stadion, four outdoor tennis courts, and forthcoming indoor and outdoor padel courts. Reported annual throughput is more than 1,000,000 visitors and approximately 2,500 hosted events.

The company serves five principal segments: individual members and day visitors (B2C), corporate and business clients (meetings, conferences, team-building, company parties), schools and educational groups (school camps managed by a dedicated coordinator), affiliated local sports clubs and associations, and leisure/holiday guests. Revenue is generated through five streams: recurring membership subscriptions (Aktiv medlemskab, racket-sport memberships), pay-as-you-go Sportspas and Dagbilletter (day/weekly/monthly passes), event and hall rental (transactions across 21+ meeting rooms, Folkesalen, Troldesalen, halls), accommodation services (priced 50–1,695 DKK/night across shelter, campsite, hostel, hotel, apartment and holiday-house tiers), and food and beverage (hotel restaurant, Sportscafé, Sportskiosk, catering). Pricing models span unit, subscription, and bundled packages, including the La Center Sport PADEL vacation packages. Distribution is omnichannel across the website, the physical Sportsbooking reception, the Sportshotel reception, the Danhostel platform, and the United Tickets third-party ticketing platform.

The technology layer is predominantly physical infrastructure. Two distinguishing equipment assets are present: Denmark's first Technogym Reformer Pilates installation (supported by an in-house master trainer) and the Biocircuit automated circuit-training system (personalized resistance, intensity, and rep pacing). The Årstidernesbassin seasonal outdoor pool is a unique facility differentiator. The company holds a Green Sport Facility certification and operates under GDPR-compliant data practices. B2C distribution is walk-in, membership-driven, and online-booking-led through the halbooking platform; B2B acquisition (corporate events, conferences, school camps) is staffed by dedicated coordinators handling inbound, outbound, and direct bookings via a business section of the website.

Name

Sports Center Denmark

Legal name

Vejen Idrætscenter

Website

https://sportscenterdk.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

SportsCenter Danmark (Vejen Idrætscenter) is a multi-venue sports, recreation, wellness, accommodation, and events complex in Vejen, Denmark, serving more than 1,000,000 annual visitors and ~2,500 events per year across individual members, corporate clients, schools, sports clubs, and holiday guests through an integrated campus of halls, pools, hotel, spa, and village lodging.

Ownership category

akta.pro rank

Headquarters

HQ city

Vejen

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Membership Subscriptions: Ongoing monthly or annual subscriptions (Sportspas, Aktiv medlemskab, racket sport memberships) providing recurring access to facilities. Memberships provide priority booking and discounted rates across the center's activities.
2. Day Tickets and Sportspas: One-time daily or multi-day access passes (Sportspas) providing access to swimming hall, fitness, group training, courts, and more. Also includes summer passes, winter vacation passes, and weekly/monthly Sportspas.
3. Event Hosting and Facility Rental: Rental revenue from hosting ~2,500 events annually including sports tournaments, concerts, conferences, trade shows, company parties, weddings, and other celebrations across 9 halls, multiple meeting rooms, and the Troldesalen (800-seat venue).
4. Accommodation Services: Overnight stays across Sportshotel Vejen (51 rooms including 2 suites), Danhostel Vejen Sport (16 rooms), apartments in Sportsby Vejen, holiday houses, tent pitches, camper spots, and shelters. Prices range from 50 DKK/night (shelter) to 1,395 DKK/night (suite).
5. Food and Beverage: Restaurant (120 seats) at Sportshotel Vejen, Sportscafé and Sportskiosk at Vejen Idrætscenter. Serves daily guests, event attendees, and hotel guests. Includes breakfast buffet (weekdays 06:30-09:30, weekends 07:00-10:00), event catering, and à la carte.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

No source material with verifiable source IDs was provided to extract a core_offerings_detailed description.

Product overview

SportsCenter Danmark is a multi-venue sports and leisure complex operating as a unified platform centered on Vejen Idrætscenter, supplemented by several distinct facilities and service offerings. The core facility — Vejen Idrætscenter — houses six sports halls (Hal 1–6), a swimming pool and spa complex, a fitness center (including the beginner-focused 'Ny i fitness' and advanced 'PowerBoxen'), a spring hall, and multiple meeting/conference rooms. Adjacent and connected are Sportshotel Vejen (a 51-room hotel with restaurant, sports bar, and game zone), Sportsby Vejen (a holiday village with apartments, hostel rooms, holiday houses, motorhome sites, tent pitches, and shelters), and three local community halls (Vejen Hallen, Gesten Fritidscenter, and Skodborg Hallen). Outdoor facilities include Henning Have Stadion (artificial turf), an athletics stadium, tennis courts, padel courts, and various free-access outdoor areas. The center operates a layered access model: day tickets (Dagbilletter), Sportspas (day, weekly, monthly passes), and sport-specific memberships. Specialty offerings include Reformer Pilates (using Technogym Reformers), La Center Sport PADEL (a padel vacation package launched March 2026), and saunagus ceremonies. All venues are bookable for events, conferences, training camps, school camps, and corporate functions, and the center hosts approximately 2,500 events per year attracting over 1,000,000 visitors annually.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1,000,000+ annual visitors across all activities and events
• +2 more outcomes

Named customers9 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Vejen BadmintonklubcoreOthersLocal badminton club using SportsCenter Danmark's courts for regular training and tournaments. Offers badminton memberships and coordinates Ketcher Camp events together with other local clubs.
• Vejen TennisklubcoreOthersLocal tennis club using SportsCenter's 4 outdoor tennis courts. Partners in annual Ketcher Camp together with badminton and table tennis clubs.
• Vejen Bordtennisklub (Vejen Table Tennis Club)coreOthersLocal table tennis club affiliated with SportsCenter Danmark. Uses facilities for training. Partner in Ketcher Camp event.
• Vejen GymnastikforeningcoreOthersLocal gymnastics association using the spring hall. Offers various gymnastics teams with qualified instructors for all ages. Located within SportsCenter Danmark.
• Gesten IdrætsforeningcoreStrategic or Co-development PartnerLocal sports club in Gesten that partnered with Vejen Idrætscenter to establish a training center at Gesten Fritidscenter. Offers football, gymnastics, X-training, and badminton. This is a key co-development partnership that extends SportsCenter's brand into the local community.
• Skodborg IdrætsforeningminorOthersLocal sports club in Skodborg using Skodborg Hallen for gymnastics, badminton, and football. Community partner extending SportsCenter's reach.
• Vejen BasketballklubcoreOthersLocal basketball club using SportsCenter's halls for training and competitions. Offers both recreational and elite-level teams.
• Vejen SportsforeningcoreOthersLocal football club training at Henning Have Stadion and SportsCenter's artificial turf pitches. Teams for all ages.
• OMBOLD VejenminorStrategic or Co-development PartnerGadefodbold (street football) community partnership. OMBOLD court at Vejen Idrætscenter parking lot serves people in vulnerable positions. SportsCenter provides the facility; OMBOLD provides the community mission and programming.
• Danhostel Vejen SportcoreChannel Partner/ Reseller/ DistributorCo-located hostel (16 rooms) within Sportsby Vejen that is part of the Danhostel chain. Budget accommodation option for SportsCenter guests. Rooms booked via Danhostel's own booking platform. Includes camping pitches and tent spots as part of the arrangement.
• Vejen Atletikforening & LøbemotionminorOthersLocal athletics and running club using SportsCenter's athletics stadium. Offers training for all levels.
• Vejen DanseforeningminorOthersLocal dance association affiliated with SportsCenter Danmark. Focus on community and love of dance with room for both recreation and ambition.
• Vejen Bueskytteforening (Vejen Archery Club)minorOthersLocal archery club operating at SportsCenter Danmark. Equipment available to borrow. Summer outdoor season.
• Gesten Skytteforening (Gesten Shooting Club)minorOthersLocal shooting club affiliated with SportsCenter. Offers rifle, air gun, and pistol shooting for trained and beginner members.
• Vejen Idrætscenter Disc Golf (VIDG)minorOthersLocal disc golf club using SportsCenter's outdoor areas. Club is expanding to an 18-hole course to create a competitive facility in Central Jutland.
• Vejen Fodpleje (Vejen Foot Care)minorOthersPodiatry service located at Ny i Fitness on Jacob Gades Allé 6. Run by certified foot care practitioner Susanne Thomsen, member of SADF. Bookable online.
• Petanque Bowls VejenminorOthersIndoor bowls association using SportsCenter's halls and meeting rooms for weekly training sessions.
• Klubben for Små Selskabshunde (KSS) (Club for Small Companion Dogs)minorOthersDog show organization hosting annual 3-day KSS Vejen Winner competition at SportsCenter Danmark (July). Book camping spots for exhibitors at the venue.
• Lunatic Cowboys (American Line Dance)minorOthersAmerican Line Dance club using SportsCenter Danmark facilities. Dancing style combining rhythm, coordination, and fun.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Fitness World: Largest fitness chain in Denmark with subscription gyms across the country. Adjacent peer for the membership and day-pass business, though lacks the multi-venue halls, pools and accommodation that anchor SportsCenter's economics.

Broad incumbents

• Scandic Hotels (Denmark): Large Nordic hotel operator with multiple Danish properties selling meeting rooms, conferences and leisure stays. Overlaps on accommodation and corporate event revenue but lacks SportsCenter's sports-hall infrastructure.
• Comwell Hotels: Largest Danish conference hotel chain with a portfolio of full-service hotels offering meeting rooms, F&B and team-building packages. Comparable on the conference/accommodation side of SportsCenter's business, though lacks dedicated sports halls and padel courts.
• MCH (Messe Center Herning): Major Danish trade fair, exhibition and conference venue in Herning (Jyske Bank Boxen, MCH Arena). Comparable at the large-event and trade-show layer of SportsCenter's portfolio, though oriented to trade/expo rather than sport.

Direct peers

• DGI-byen: Copenhagen-based sports, conference and events complex operated by the Danish Gymnastics and Sports Associations. Closest direct peer to SportsCenter Danmark in combining indoor halls, accommodation and conferences under one brand, although larger and urban rather than regional.
• Idrættens Hus: Danish national sports federation headquarters in Brøndby combining office, meeting and event facilities. Useful peer for the conference + sports-club-anchor business model that SportsCenter Danmark runs at a regional scale.

Regional players

• Fårup Sommerland: Major Danish amusement and aqua park in North Jutland. Regional tourist destination combining admission-based attractions, F&B and accommodation — comparable in customer mix (Danish family leisure trips) rather than core product.
• Legoland Billund Resort: Iconic Danish regional entertainment destination with on-site hotel and holiday village. Large-scale family leisure magnet in central/west Jutland — relevant for understanding the regional tourism funnel into which SportsCenter competes.

Emerging players

• Landal GreenParks (Danmark): Dutch/Danish vacation-park operator with multiple Danish resorts featuring indoor pools, sports facilities and family activities. Closest analogy for the 'sports village' experience and tiered accommodation model at Sportsby Vejen.
• Center Parcs (Pierre & Vacances / Dancenter): European vacation-park operator with Danish sites at e.g. Whalaa!, offering all-inclusive active holiday packages with sports, swimming and entertainment. Comparable on the active holiday / family short-break segment that La Center Sport PADEL targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1vJsxAay73urpgUx7GSgag
• Facebookfacebook.com/Vejenic
• LinkedInlinkedin.com/company/sportscenter-danmark
• Instagraminstagram.com/sportscenter_danmark

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Center Denmark