Willamette Valley Bank

What Willamette Valley Bank does

Willamette Valley Bank is a state-chartered community bank headquartered in Salem, Oregon, founded in 1999 and operating as a subsidiary of Oregon Bancorp, Inc. (OTCQB: ORBN). It serves small to medium-sized businesses, agricultural operations, and individual consumers primarily in the Willamette Valley region through four full-service branches (Salem, Albany, Keizer, Silverton) plus an appointment-only administrative center in Tigard. The bank's product set spans personal deposit accounts (checking, savings, money market, CDs, IRAs), business deposit and treasury management services, and a lending suite that includes commercial real estate, commercial and industrial, agricultural, SBA 504, and (until March 31, 2026) residential mortgage loans. Personal and business credit cards are issued through Elan Financial Services on the Visa and Mastercard networks.

The bank's technology stack is delivered primarily through third-party partners rather than proprietary builds. Fiserv powers the digital account opening platform, mobile banking app (WVBK on iOS and Android), online banking, and the WVBK Live video banking service. Early Warning Services provides Zelle P2P payment integration, MoneyPass supplies surcharge-free ATM access, and Elan Financial Services issues credit cards under Visa and Mastercard licenses. Internal technology differentiators are limited to configuration-layer features such as Notifi alerts and Credit Sense credit monitoring. The bank's intellectual property is largely brand-based rather than technology-based.

The revenue model is a traditional community bank net interest income model supplemented by deposit service charges, credit card revenue share from Elan, and treasury management fees. Net interest income is generated from a loan portfolio of approximately $300 million (Q2 2026) funded by a deposit base of approximately $358 million, with monthly service charges of $3–$15 waived when minimum balance thresholds are met. The bank employs 101–250 staff across its branches and lending operations. On July 22, 2026, Gesa Credit Union announced a definitive agreement to acquire Oregon Bancorp and Willamette Valley Bank in an all-cash transaction at $43–$45 per share, expected to close in the first half of 2027.

Name

Willamette Valley Bank

Legal name

Willamette Valley Bank

Website

https://willamettevalleybank.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Willamette Valley Bank is an Oregon-based community bank serving small businesses, agricultural operations, and individuals in the Willamette Valley through four branches, a Fiserv-powered digital platform, and a traditional deposit-and-loan franchise, currently subject to a pending acquisition by Gesa Credit Union.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income generated from lending activities including commercial real estate loans, commercial & industrial loans, agricultural loans, and consumer loans. The bank earns interest on mortgage loans, business loans, and personal loans, offset by interest paid on deposits.
2. Deposit Service Fees: Monthly service charges on checking and savings accounts when minimum balance requirements are not met. Fees range from $3 to $15 per statement cycle depending on account type.
3. Residential Mortgage Lending (Discontinued): Mortgage origination fees and servicing revenue. The bank exited residential mortgage lending effective March 31, 2026 due to competitive pressures from online and nonbank lenders.
4. Credit Card Revenue: Revenue sharing from credit card partnerships with Elan Financial Services for Visa and Mastercard issuance

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Willamette Valley Bank is a state-chartered community bank that provides deposit products (checking, savings, money market, CDs, IRAs, first-time homebuyer savings), consumer and business credit cards, and a range of commercial loans including commercial real estate, commercial and industrial, SBA 504, and agricultural loans, supported by cash management/treasury services and digital banking (mobile app, online banking, and WVBK Live video banking).

Product overview

Willamette Valley Bank is a community bank headquartered in Salem, Oregon, offering a comprehensive suite of personal and business banking products. The bank operates four full-service branches in Oregon and provides services through digital channels including mobile and online banking. Its personal banking lineup includes Willamette Checking, Willamette Interest Checking, and Willamette Gold checking accounts, along with Personal Savings, Money Market, Certificates of Deposit, and retirement accounts (Traditional, Roth, and SEP IRAs). The bank also offers special first-time home buyer savings programs for Oregon and Idaho residents. Business banking products encompass Business Checking, Business Premium, Business Analysis Checking, and Cash Management treasury services, complemented by commercial real estate loans, commercial & industrial loans, and agricultural loans. Both personal and business credit cards are offered through Visa and Mastercard networks via Elan Financial Services. Digital banking features include a mobile app, online banking, WVBK Live video banking, eStatements, eBill Pay, and credit monitoring through Credit Sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Willamette Checking Classic personal checking account with unlimited check writing, fee-free ATM access, and overdraft protection from savings, designed for everyday consumer banking in the Willamette Valley.
• Willamette Interest Checking Interest-bearing personal checking account for consumers maintaining a $1,500 average daily balance, paying market-rate interest and including complimentary logo checks.
• Willamette Gold Checking Personal checking account for customers age 55 and older, offering market-rate interest with no monthly service charge and CD access for emergencies.
• Personal Savings Personal savings account that earns competitive interest with a $200 average daily balance requirement to waive monthly service charges.
• Student Savings Savings account for individuals under age 18 with no minimum opening balance and no monthly service charges, requiring a parent or guardian as co-signer.
• Certificate of Deposit (CD) Time deposit accounts with terms ranging from 90 days to 60 months, FDIC insured to the legal limit, with early withdrawal penalties.
• Money Market Account Interest-bearing account that earns tiered money market rates on the entire balance with a $1,000 minimum average daily balance and unlimited withdrawals.
• Oregon First-time Home Buyer Savings Account Tax-advantaged savings account allowing Oregon residents to deduct up to $6,125 (individual) or $12,245 (joint) from state taxable income for first-time homeownership savings.
• Idaho First-time Home Buyer Savings Account Tax-advantaged savings account allowing Idaho residents to deduct up to $15,000 (individual) or $30,000 (joint) annually from state taxable income, up to a $100,000 lifetime maximum, for first-time homeownership savings.
• Retirement Accounts (IRA) Individual Retirement Accounts including Roth, Traditional, and Simplified Employee Pension (SEP) IRA options offered at CD rates for retirement savers.
• Business Checking Basic business checking account designed for small businesses, with overdraft protection, a debit/ATM card, and 50 free checks per statement cycle.
• Business Premium Checking Business checking account for moderate activity and higher balances, with 100 free checks and 300 free deposits per statement cycle.
• Business Analysis Checking High-activity business checking account that uses an earnings credit to offset monthly fees, designed for businesses with significant transaction volume.
• Cash Management Online treasury management services for businesses, including analyzed checking accounts, ACH origination, remote deposit capture, wire transfers, and line of credit sweep accounts.
• Business Credit Cards Business credit card options including low rate, cash-back, and flexible rewards cards, issued through Elan Financial Services on the Visa and Mastercard networks with zero fraud liability protection.
• Personal Credit Cards Personal credit cards accepted worldwide, with options for rewards, cash back, or balance transfers, issued through Elan Financial Services on the Visa or Mastercard networks with zero fraud liability.
• Commercial Real Estate Loans Loans for land development, construction, retail, office, industrial, warehouse, and multi-family properties, including SBA 504 government-guaranteed loans for owner-occupied real estate.
• Commercial & Industrial Loans Business financing including lines of credit, term loans for equipment and expansion, letters of credit, and SBA and Business Oregon government loans.
• Agriculture Loans Farm and agricultural loans including operating lines of credit, machinery and equipment financing, and farmland real estate loans for Willamette Valley producers.
• Mobile Banking App Mobile banking application for Apple and Android devices offering 24/7 account access, mobile check deposits, fund transfers, text alerts, and account management.
• Online Banking Web-based banking platform for viewing account balances and transactions, managing accounts, paying bills, and viewing electronic statements online.
• WVBK Live Video Banking Video banking service enabling customers to conduct most banking tasks via private video chat with bank staff from any location.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Gesa Credit UnionflagshipOthers · 22 July 2026Gesa Credit Union announced acquisition of Willamette Valley Bank and Oregon Bancorp in an all-cash transaction. The deal will add 4 branches in Salem, Oregon and a loan office in the Portland metro area, with Gesa assuming $465 million in assets and $358 million in deposits. Oregon Bancorp shareholders to receive $43-$45 per share. Expected closing first half 2027.
• Elan Financial ServicescoreOEM/ Whitelabel/ Licensing PartnerElan Financial Services provides credit card issuance and processing for Willamette Valley Bank's personal and business credit card programs. Elan provides zero fraud liability protection and 24/7 card member service. Cards are issued pursuant to licenses from Visa U.S.A. Inc. and Mastercard International Incorporated.
• FiservcoreTechnology or IntegrationFiserv provides the digital banking platform powering Willamette Valley Bank's mobile banking app (WVBK), online banking, account opening, and video banking (WVBK Live) services.
• Early Warning Services (Zelle)coreTechnology or IntegrationEarly Warning Services provides Zelle P2P payment integration allowing WVBK customers to send and receive money directly between bank accounts in minutes using email or mobile phone number.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wells Fargo: Large national bank with significant branch presence across the Pacific Northwest, including Oregon; competes with WVB for retail deposits, mortgages, and small-business banking, and is a primary reason community banks like WVB struggle to compete at scale in commoditized lending products.
• Umpqua Bank: Oregon-headquartered Pacific Northwest regional bank (now combined with Columbia Banking System) with overlapping commercial banking, SBA, treasury management, and consumer banking offerings; a much larger competitor serving the same Oregon/Washington SMB market.
• WaFd Bank (Washington Federal Bank): Seattle-based Pacific Northwest bank with a wider branch network and larger asset base, offering comparable deposit products, mortgage, and commercial banking services; competes with WVB for Oregon/Washington consumers and small businesses.
• Banner Bank: Walla Walla-headquartered Pacific Northwest regional bank with a much larger branch and asset base, offering commercial, CRE, and consumer banking products that overlap with WVB's portfolio while operating at a meaningfully larger scale.

Regional players

• Gesa Credit Union: Richland, WA-based credit union ($6.8B in assets) that is acquiring Willamette Valley Bank; while not a direct community-bank competitor, Gesa's expansion into Oregon via this acquisition makes it the most relevant counterparty peer and a comparable Pacific Northwest deposit-gathering institution.

Direct peers

• Oregon Coast Bank: Small Oregon community bank serving the Oregon coast with deposit and commercial lending products, comparable to Willamette Valley Bank in state footprint, asset size, and community-bank charter profile.
• Pacific West Bank: Pacific Northwest community bank (headquartered in Seattle, WA) offering comparable commercial lending, treasury management, and deposit products to small and mid-sized businesses, with a similar relationship-banking model in the same regional footprint.
• Lewis & Clark Bank: Small Oregon community bank headquartered in Oregon City serving the Willamette Valley/Pacific Northwest with similar commercial and consumer banking products, comparable asset size, and a community-bank operating model that closely parallels Willamette Valley Bank.
• Sound Community Bank: Seattle-based community bank focused on commercial lending, SBA programs, and small-business banking in the Puget Sound region, operating at a similar asset scale and competing for the same Pacific Northwest SMB and retail customer base.
• Heritage Bank: Pacific Northwest community bank headquartered in Olympia, WA, serving small-to-medium businesses and consumers with commercial loans, SBA programs, treasury services, and digital banking—an apples-to-apples community-bank comparable in geography and product set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LiveLendLocal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willamette Valley Bank