La Segunda
La Segunda is a Chilean afternoon daily newspaper operating as a digital subscription platform serving individual and business readers across Chile, offering news, opinion, business coverage, and supplements like FT Weekend within the El Mercurio media group.
- Company typePrivate
- Founded-
- HeadquartersSantiago, Chile
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What La Segunda does
La Segunda is a Chilean afternoon daily newspaper headquartered in Santiago, operating primarily through its digital subscription platform at digital.lasegunda.com. The publication serves individual subscribers and business/professional readers across Chile, providing comprehensive coverage spanning society, business, politics, opinion, and specialized editorial sections including a financial markets supplement (Road Show) and an international weekend supplement (FT Weekend). The company is positioned within the El Mercurio media group, sharing digital infrastructure, reader platforms, and support systems with sister publication Emol and parent El Mercurio.
The core product is La Segunda Digital, an annual subscription service that provides access to the full digital newspaper, all supplements, archived editions, and a suite of reader features including offline reading capability, audio reading, multi-device synchronization with a four-device limit, and intelligent search functionality across archived content. Distribution is conducted through a self-service subscription portal (suscripciondigital.lasegunda.com), with subscriber engagement supported by the Club de Lectores loyalty program offering discounts, travel deals, and shopping benefits. Marketing is primarily digital, leveraging the platform itself, email newsletters, mobile push notifications, and cross-promotion with related El Mercurio media properties.
The business model is straightforward recurring subscription revenue with a single primary revenue stream (annual digital subscriptions). Pricing is not publicly disclosed; subscribers must contact support directly. The company is privately held, has no disclosed headcount or revenue figures, and operates exclusively within the Chilean market. Strategic content partnerships include FT Weekend for international financial coverage and a content licensing relationship with Chile's electoral service (SERVE) for official electoral advertising rates.
La Segunda firmographics
Firmographics- Name
- La Segunda
- Legal name
- La Segunda
- Website
- https://digital.lasegunda.com
- Company type
- Private
- Operating status
- Operating
- Short description
- La Segunda is a Chilean afternoon daily newspaper operating as a digital subscription platform serving individual and business readers across Chile, offering news, opinion, business coverage, and supplements like FT Weekend within the El Mercurio media group.
- Ownership category
- akta.pro rank
La Segunda industry classification
Industry- Product category
- Digital Newspaper Subscription
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where La Segunda is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
La Segunda business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure
Revenue model
- Digital Subscriptions: The primary revenue stream is digital subscription contracts. Users subscribe to access the full digital newspaper including all supplements, daily editions, and archived content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Subscription - Annual Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
La Segunda product offering
Product offeringCore offering
La Segunda is a Chilean afternoon daily newspaper that distributes its editorial content through an annual digital subscription. Subscribers access the daily edition, supplements (including FT Weekend), and a searchable archive via digital.lasegunda.com, with offline reading, multi-device sync, audio reading, and news alerts. The content covers society, business, politics, opinion, and editorial coverage aimed at Chilean readers.
Product overview
La Segunda operates as a single-platform digital newspaper offering with modular add-ons. The core product is La Segunda Digital, a subscription-based digital newspaper that provides access to the main publication and all its supplements, including the internationally-branded FT Weekend. Additional features include a downloadable offline reading version, smart search with save/share capabilities, and an audio reading function. The platform also includes access to previous editions archive and offers reader engagement through the Club de Lectores loyalty program and Series de La Segunda content series.
Differentiator
Problem solved
Functional benefit
Products and services
- La Segunda Digital Annual digital subscription to the Chilean afternoon newspaper La Segunda, providing access to the full daily edition and all supplements (including FT Weekend), with offline reading, audio reading, multi-device synchronization, and a searchable archive of past editions for paying subscribers.
- Club de Lectores Reader loyalty membership program for La Segunda Digital subscribers that provides discounts, shopping deals, travel offers, special promotions, and access to panoramas and encounters, delivered through clubdelectores.cl.
- FT Weekend (La Segunda supplement) Weekend international news and business magazine supplement from the Financial Times, bundled with the La Segunda Digital subscription and accessible from the digital platform's FT Weekend section.
- Series de La Segunda Branded multimedia series content platform distributed at seriesde.lasegunda.com, offering La Segunda-produced series and long-form content to subscribers.
Companies that use La Segunda
Customer profileSegments2 records
Ideal customer profiles2 records
La Segunda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
La Segunda partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- EmolcoreLa Segunda shares digital infrastructure with Emol, including common reader platforms (segreader.emol.cl), search functionality, and content delivery systems.
- El MercuriocoreLa Segunda operates under the El Mercurio media group, sharing digital platforms, support systems ([email protected]), and technical infrastructure.
- FT Weekend (Financial Times)minorLa Segunda publishes FT Weekend supplement as part of its editorial offerings, providing international financial news content to Chilean readers.
- Series de La SegundaminorLa Segunda operates a series content platform at seriesde.lasegunda.com, offering multimedia series content.
- SERVE (Electoral Service)minorLa Segunda provides electoral rate information (Tarifas Electorales) in partnership with Chile's electoral service, making official electoral advertising rates available through their platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
La Segunda competitors and assessment
Company assessmentBroad incumbents
- Clarín: Clarín is one of the largest Spanish-language newspaper groups in Latin America, based in Argentina. It is comparable to La Segunda as a regional subscription-based news brand with both print and digital products serving a Spanish-speaking audience.
- El País: El País is a leading Spanish-language global newspaper with a digital subscription model. It is comparable to La Segunda as a Spanish-language subscription news title targeting business and general news readers, though it operates at a much larger scale.
Direct peers
- La Tercera: La Tercera is one of Chile's largest daily newspapers and a direct competitor to La Segunda in the Chilean Spanish-language daily newspaper market, covering news, business, politics, and opinion for similar audience segments.
- Emol: Emol is the digital news platform of the El Mercurio group that shares the same digital reader infrastructure (segreader.emol.cl) with La Segunda. It serves the same Chilean digital news audience with a subscription model and overlapping content.
- El Mercurio: El Mercurio is La Segunda's parent publication within the same media group and a Chilean daily newspaper. It shares digital infrastructure, editorial resources, and subscription platforms with La Segunda, making it directly comparable in product, audience, and business model.
Regional players
- The Clinic: The Clinic is a Chilean weekly news magazine with a focus on politics, society, and investigative journalism. It overlaps with La Segunda's society, opinion, and editorial coverage as a Chilean Spanish-language news brand.
- El Mercurio de Valparaíso: El Mercurio de Valparaíso is a regional Chilean newspaper within the broader El Mercurio ecosystem. It is comparable to La Segunda as a Chilean daily newspaper with similar content mix and audience, competing in adjacent geographic markets.
Emerging players
- BioBioChile: BioBioChile is a major Chilean digital-native news outlet that competes with La Segunda for online readership. It represents the digital-first model that La Segunda is transitioning toward, making it a comparable for digital audience and subscription dynamics.
- El Mostrador: El Mostrador is a Chilean digital news outlet focused on politics, opinion, and current affairs. It competes with La Segunda for Chilean news readers, particularly in the editorial and opinion segments.
Others
- The Financial Times: The Financial Times is a global business news subscription brand whose FT Weekend supplement is distributed through La Segunda. It is thematically comparable as a premium subscription-based news product and a potential benchmarking peer for international content monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Segunda social profiles
Digital presenceLa Segunda financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Segunda leadership team
Management profileNumber of profiles
La Segunda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Segunda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Segunda
What does La Segunda do?
La Segunda is a Chilean afternoon daily newspaper that distributes its editorial content through an annual digital subscription. Subscribers access the daily edition, supplements (including FT Weekend), and a searchable archive via digital.lasegunda.com, with offline reading, multi-device sync, audio reading, and news alerts. The content covers society, business, politics, opinion, and editorial coverage aimed at Chilean readers.
Is La Segunda a public or private company?
La Segunda is a private company. It is classified as corporate owned and is currently operating.
When was La Segunda founded?
La Segunda was founded in -1.
Where is La Segunda based?
La Segunda is headquartered in Santiago, Chile, in the Latin America region.
How does La Segunda make money?
One revenue line is on record: digital Subscriptions.
Who are La Segunda's main competitors?
Broad incumbents on record are Clarín and El País. Direct peers are La Tercera, Emol and El Mercurio. Regional players are The Clinic and El Mercurio de Valparaíso. Emerging players are BioBioChile and El Mostrador. The Financial Times is listed as an others.
Does La Segunda have an API?
No public API is recorded for La Segunda.
What industry is La Segunda in?
La Segunda's product category is Digital Newspaper Subscription. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513110 and its SIC code is 2711.