UP Building Products

What UP Building Products does

UP Building Products (trading name of U Plastics Ltd, company registration 05110347) is a regional UK builders merchant operating two physical branches in Newmarket and Ipswich, Suffolk. The company distributes a focused range of branded building materials: UPVC fascia and soffit (Swish, Freefoam), guttering systems (FloPlast UPVC, Lindab steel, cast-iron effect), exterior cladding (James Hardie HardiePlank fibre cement stocked in all 21 colours, and Swish Shiplap), composite decking, underground drainage (Brett Martin), and shower panels. It is a wholly-owned subsidiary of Brickability Group Plc, with registered office c/o Brickability Limited, South Road, Bridgend Industrial Estate, Wales.

Name

UP Building Products

Legal name

U Plastics Ltd T/A UP Building Products

Website

https://uplastics.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UP Building Products is a Suffolk-based, two-branch UK builders merchant distributing branded UPVC roofline, guttering, cladding, decking, drainage, and shower panel products to trade professionals and DIY customers, operating as a subsidiary of Brickability Group Plc.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Other Building Material Dealers (44418), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Building materials merchant
• UPVC roofline products
• Rainwater guttering systems
• Fibre cement cladding
• Underground drainage supplies

Headquarters

HQ city

Newmarket

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales: UP Building Products generates revenue through the sale of building materials including fascia & soffit, guttering, cladding, decking, and underground drainage products. Sales are conducted through physical branches in Newmarket and Ipswich, with trade accounts available for professional customers. The revenue model is primarily one-time transaction-based with no recurring subscription component.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

UP Building Products operates as a builders merchant distributing branded building materials through two physical branches in Newmarket and Ipswich, Suffolk. The company stocks and sells UPVC fascia and soffit, guttering systems (UPVC, steel, cast effect), exterior cladding (fibre cement and PVC shiplap), composite decking, underground drainage, and shower panels from leading manufacturers including Swish, Freefoam, FloPlast, Lindab, James Hardie, and Brett Martin.

Product overview

UP Building Products operates as a builders merchant offering a portfolio of building materials for trade, construction, and DIY projects. The company distributes leading branded products across multiple categories: UPVC fascia and soffit (Swish/Freefoam), guttering solutions (FloPlast UPVC, Lindab steel, cast effect), exterior cladding (James Hardie HardiePlank fibre cement, Swish Shiplap), composite decking, underground drainage (Brett Martin), and shower panels. Products are stocked at physical branches in Newmarket and Ipswich, Suffolk, with trade account services available.

Differentiator

Problem solved

Functional benefit

Products and services

• Fascia & Soffit Long-lasting UPVC fascia and soffit products for roofline installations, featuring Swish and Freefoam brands, available at branches in Ipswich and Newmarket for trade, construction, and DIY customers.
• UPVC Guttering UPVC guttering systems including FloPlast products for effective rainwater management in residential and commercial buildings.
• Steel Guttering Lindab steel guttering products offering durable rainwater solutions, available to order on request from the Ipswich and Newmarket branches.
• Cast Effect Guttering Cast iron effect guttering providing traditional aesthetic appearance with modern material benefits for heritage and period-style buildings.
• HardiePlank Cladding James Hardie HardiePlank fibre cement weatherboard cladding material offering versatile, low maintenance solutions with natural texture, stocked in all 21 colours at both branches.
• Swish Shiplap Cladding High-quality Swish Shiplap cladding providing traditional weatherboard aesthetics with modern durability for residential and commercial buildings.
• Composite Decking Composite decking materials for garden and outdoor projects, providing a low maintenance alternative to traditional timber decking.
• Underground Drainage Brett Martin underground drainage systems for subsurface water management and sewage infrastructure.
• Shower Panels Shower panel products for wet room and bathroom installations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• James HardiecoreChannel Partner/ Reseller/ DistributorUP Building Products is an authorised distributor of James Hardie building products, including the HardiePlank fibre cement cladding material. James Hardie is a leading global manufacturer of fibre cement building materials.
• Swish ShiplapcoreChannel Partner/ Reseller/ DistributorUP Building Products stocks and distributes Swish Shiplap cladding products. Swish is a UK manufacturer of PVC building products including cladding, fascias, and soffits.
• LindabcoreChannel Partner/ Reseller/ DistributorUP Building Products distributes Lindab steel guttering products, which can be ordered on request. Lindab is a European manufacturer of steel building products.
• FloPlastcoreChannel Partner/ Reseller/ DistributorUP Building Products stocks FloPlast UPVC guttering products. FloPlast is a UK manufacturer of PVC building and plumbing products.
• Brett MartincoreChannel Partner/ Reseller/ DistributorUP Building Products distributes Brett Martin underground drainage systems. Brett Martin is a UK manufacturer of plastic building products.
• FreefoamcoreChannel Partner/ Reseller/ DistributorUP Building Products stocks Freefoam fascia and soffit products. Freefoam is a UK manufacturer of PVC fascia, soffit, and guttering products.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Wickes: UK DIY-and-trade-focused home improvement retailer with ~230 stores and strong ecommerce. Overlaps with UP on roofline, guttering, cladding, and decking categories but operates at much larger scale with both physical and digital sales channels.
• Jewson: Major UK builders merchant owned by Saint-Gobain, with hundreds of branches supplying trade and DIY customers. Directly comparable business model as a multi-category building materials distributor serving trade accounts, with overlapping product lines in roofline, guttering, and cladding.
• Travis Perkins: UK's largest builders merchant group with ~1,900 branches across multiple banners. Overlaps with UP Building Products on roofline, cladding, guttering, and general building materials distribution, but operates at vastly greater scale and breadth across the UK including overlapping branches in the East of England.
• Screwfix: UK's largest trade-focused hardware and building products retailer with 800+ branches and dominant ecommerce. Comparable on trade customer targeting and select building products categories (guttering, cladding accessories), but vastly broader product range and digital capability.

Direct peers

• Buildbase: UK builders merchant brand within the Grafton Group, operating multiple branches. Directly comparable as a trade-focused builders merchant with overlapping categories in roofline, cladding, and drainage products.
• Huws Gray: Independent UK builders merchant group with a network of branches concentrated in Wales, the Midlands, and the North West. Closest direct peer in operating model — regional, trade-focused, multi-category builder merchant with a similar product mix.
• MKM Building Supplies: Independent UK builders merchant with around 130 branches across the UK. Closely comparable as a regional, trade-focused builders merchant with similar product categories including roofline, cladding, guttering, and drainage.
• Selco Builders Warehouse: UK trade-only builders merchant with around 80 branches. Comparable as a focused trade-channel building materials distributor, though Selco operates at larger scale and a cash-and-carry format with broader product breadth.
• Bradfords Building Supplies: Long-established independent UK builders merchant group with branches concentrated in the South West and Wales. Highly comparable business model serving trade and DIY customers with building materials including roofline and drainage products.

Others

• Brickability Group Plc: UK-listed building products distribution group and parent company of UP Building Products. Operates multiple complementary building products subsidiaries and distribution businesses across the UK. Included as the parent ecosystem player whose strategy directly determines UP's trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/UplasticsLtd
• LinkedInlinkedin.com/company/uplastics-ltd
• Instagraminstagram.com/upbuildingproducts_uk
• Xx.com/UPBuilding_UK

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UP Building Products