Winzerkeller Auggener Schäf

What Winzerkeller Auggener Schäf does

Winzerkeller Auggener Schäf eG is a registered winegrowers' cooperative (eingetragene Genossenschaft) based in the Markgräflerland wine region of Baden, Germany, representing approximately 60 winemaker families with over 100 years of winemaking heritage. Following its 2011 merger with Winzergenossenschaft Laufen, the cooperative operates from two locations, the headquarters vinothek in Auggen and a regional vinothek in Laufen, producing a portfolio of 83+ SKUs spanning white, red, and rosé wines, sparkling wines (Sekt and Secco), fruit brandies, mulled wine, ready-to-drink Wein & Tonic, alcohol-free wines, and the Pivé PiWi series. Winemaking relies on traditional techniques including cold fermentation (Kaltgärung), mash fermentation (Maischegärung), and barrique aging, with sub-brands such as Auggener Klassiker, Goldene Traube, Junge Winzer, Edition Terroir, Edition No. 3, Edition No. 5, and Edition L targeting differentiated price points from €5.30 to over €77 per liter.

The cooperative runs a pure direct-to-consumer commercial model with no disclosed wholesale, B2B, or export distribution within the input data. The primary sales channel is a proprietary Shopify-based e-commerce platform (shop.auggener-wein.de), supplemented by two physical vinotheques and supported by integrations with DHL/DPD shipping and a broad payment stack including Visa, Mastercard, Maestro, PayPal, Klarna, Apple Pay, and Shop Pay. Shipping is restricted to domestic Germany, with EU and non-EU orders handled only by direct contact. Pricing follows a unit-per-bottle model with no minimum order quantity, free shipping thresholds (€100+ for general orders, all trial packages), and curated 12-bottle Probierpakete priced €59.20-€67.20 as a customer acquisition mechanism.

Customers are segmented primarily into wine enthusiasts and private consumers seeking producer-direct purchases, and wine tourists visiting the Markgräflerland region for tasting events and Weiwanderungen. Marketing emphasizes Instagram engagement (#weintonic, #auggenerschäf), KMail newsletter, SEO-optimized product pages, and experiential wine tourism. The company has earned multiple industry recognitions including Vinexpo Bordeaux gold medals, Selection magazine best Weißburgunder designation, Falstaff 91+ ratings (2025) and a Falstaff Ready to Drink Trophy 2026 1st place for Wein & Tonic, plus regional gold medals at the Badischer Weinbauverband Gebietsweinprämierung. As a cooperative, ownership is collective among member families with no external investment, no funding rounds disclosed, and no parent company.

Name

Winzerkeller Auggener Schäf

Legal name

Winzerkeller Auggener Schäf eG

Website

https://auggener-wein.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

Winzerkeller Auggener Schäf eG is a German winegrowers' cooperative of 60 winemaker families in the Markgräflerland, Baden, selling 83+ wines, sparkling wines, spirits, and non-alcoholic beverages direct-to-consumers through a Shopify e-commerce platform and two physical vinotheques in Auggen and Laufen.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Wine cooperative
• Sparkling wine production
• Fruit brandy production
• Direct-to-consumer wine retail

Headquarters

HQ city

Auggen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Beverage Direct Sales: The cooperative generates revenue primarily through direct sales of wines, sparkling wines (Sekt), spirits (Brand), and non-alcoholic products to end consumers via their e-commerce platform and two physical vinotheques. Products span multiple price tiers from entry-level table wines (from €5.30/bottle) to premium rarities like Eiswein (€29/bottle) and Barrique Reserve wines. They sell individual bottles, trial packages (Probierpakete), and specialty editions. The cooperative model means they process grapes from 60 winemaker families and market the resulting wines under their own brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Winzerkeller Auggener Schäf is a wine cooperative representing approximately 60 winemaker families in the Markgräflerland region of Baden, Germany, producing and selling wines, sparkling wines, fruit brandies, and alcohol-free beverages directly to consumers. The cooperative sells more than 83 distinct products through a Shopify-based online shop and two physical Vinotheques (wine shops) in Auggen and Laufen, offering everything from €5.30 entry-level table wines to €29+ premium Eiswein and Barrique Reserve wines.

Product overview

Winzerkeller Auggener Schäf is a winegrower cooperative (Winzerkeller eG) based in Auggen and Laufen, in the Markgräflerland wine region of Baden, Germany. The company offers a comprehensive portfolio of wines and alcoholic beverages through its direct-to-consumer online shop. The core product range consists of Weißweine (white wines) including Gutedel, Chardonnay, Grauer Burgunder, Müller-Thurgau, Riesling, and Weißer Burgunder varieties; Rotweine (red wines) featuring Spätburgunder, Regent, and Nebbiolo; and Roséweine (rosé wines). Supporting product lines include Sekt und Secco (sparkling wines), Wein & Tonic (ready-to-drink wine and tonic mix), Alkoholfreie Produkte (alcohol-free wines), Editionen (limited-edition wine collections including Edition Terroir, Edition No. 3, Edition No. 5 Barrique Reserve, Edition L, and Goldene Traube), Raritäten (rare wines such as Eiswein and Beerenauslese), Winzer-Glühwein (mulled wine), Brände und Schnäpse (fruit brandies), and Probierpakete (tasting packages). Products are sold in various formats including standard 0.75L bottles and 0.25L smaller bottles. The cooperative represents approximately 60 winegrower families and operates two Vinothek (wine shop) locations in Auggen and Laufen.

Differentiator

Problem solved

Functional benefit

Brands

• Junge Winzer: Young winemakers collection featuring modern interpreted dry wines from the next generation of winemakers.
• Edition Terroir
• Edition No. 3
• Edition No. 5
• Edition L
• Goldene Traube
• Auggener Klassiker
• Wein & Tonic
• Pivé

Products and services

• Weißweine (White Wines) White wines from the Markgräflerland region, including Gutedel, Chardonnay, Grauer Burgunder, Müller-Thurgau, Riesling, Weißer Burgunder, Gewürztraminer, Muskateller, Muskat-Ottonel, Rivaner, Souvignier Gris, and Ruländer varieties. Available in styles ranging from trocken (dry) to lieblich (sweet) and edelsüß (noble sweet). For wine consumers across Germany seeking authentic regional German white wines.
• Rotweine (Red Wines) Red wines including Spätburgunder (Pinot Noir), Regent, Zweigelt, and Nebbiolo varieties, with premium selections aged in Barrique (oak barrel). Styles range from trocken (dry) to lieblich (mild). For wine consumers across Germany seeking regional German red wines.
• Roséweine (Rosé Wines) Rosé wines including Spätburgunder Rosé, Weißherbst, Cuvée Rosé, and Pivé wines made from PiWi (fungus-resistant) grape varieties. Range from trocken (dry) to lieblich (sweet). For wine consumers seeking lighter and summer wine styles.
• Sekt und Secco Sparkling wines including Winzersekt (traditional bottle-fermented sparkling wine), Crémant, Secco (semi-sparkling), and Cuvée Sekte. Made from Pinot Noir, Chardonnay, Weißer Burgunder, Muskat-Ottonel, and Sauvignon Blanc grapes. For consumers seeking celebratory and sparkling German wines.
• Wein & Tonic Ready-to-drink summer mix beverages combining house white or rosé wines with proprietary tonic water. Available in white and rosé variants in 0.25L bottles. For consumers seeking convenient, refreshing summer drinks.
• Alkoholfreie Produkte (Alcohol-Free Wines) Alcohol-free wines including Cuvée Weiß, Cuvée Blanc, and Cuvée Rot, produced using a gentle dealcoholization process that preserves wine character and flavor. For consumers seeking non-alcoholic wine alternatives.
• Editionen (Wine Editions) Limited-production wine collections including Edition Terroir (terroir-driven wines), Edition No. 3, Edition No. 5 (premium Reserve wines aged in Barrique), Edition L (Laufen-origin wines), and Goldene Traube (classic premium line). Produced in restricted quantities with hand-harvesting and careful oak aging. For wine enthusiasts seeking premium and limited-edition wines.
• Raritäten (Rarities) Exceptional rare wines including Gutedel Eiswein (ice wine), Gutedel Beerenauslese (berry selection), Ruländer Beerenauslese, and Ruländer Auslese edelsüß. Available in very limited quantities with exceptional aging potential. For collectors and gift buyers seeking rare dessert and specialty wines.
• Winzer-Glühwein (Mulled Wine) Ready-to-drink mulled wines made from estate grapes, pre-spiced and sweetened. Available in red and white variants in 1.0L bottles. Only needs heating, not boiling. For consumers seeking seasonal winter beverages.
• Probierpakete (Tasting Packages) Curated 12-bottle wine packages including Weißwein Klassiker (white wine classics), Barbecue Rotweine (BBQ reds), Junge Winzer (young winemakers selection), and Rosé Sommer (summer rosé) packages. All shipping-free within Germany. For first-time buyers and consumers seeking variety discovery.
• Brände und Schnäpse (Brandies and Spirits) Regional Baden fruit brandies including Kirschwasser (cherry brandy), Williams-Christ (pear brandy), Waldhimbeergeist (wild raspberry spirit), Mirabellenwasser (mirabelle plum brandy), and Zibärtle (sloe plum spirit). Traditional artisanal distillation from locally sourced fruits. For consumers seeking regional German spirits.
• Kleine Flaschen 0.25L (Small 0.25L Bottles) Compact 0.25L wine bottles ideal for individual servings, picnics, or on-the-go consumption. Includes Weißweinschorle (wine spritzer), Gutedel, and Spätburgunder wines. For consumers seeking single-serving or portable wine portions.
• Auggener Klassiker Traditional flagship wine line featuring classic Markgräflerland grape varieties that have been portfolio staples for decades. Feinfruchtige (fine-fruity) wines for sophisticated everyday enjoyment. For consumers seeking traditional regional German wines.
• Pivé Serie Futuristic wine series made from PiWi (fungus-resistant) grape varieties including Souvignier Gris, Cabernet Cortis, and Regent. Characterful cuvées for consumers seeking innovative and sustainable wines. For early-adopter consumers seeking sustainable and innovative wines.

Quantifiable outcome

• Multiple gold medals at Vinexpo Bordeaux as the only German products to receive this recognition
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Württembergische Weingärtner-Zentralgenossenschaft (WZG): The largest German winegrowers' cooperative group, combining multiple Württemberg cooperatives. Relevant as a scaled-up cooperative incumbent that competes for the same DTC and regional retail customers.
• Moselland eG: One of Germany's largest wine cooperatives, based in the Mosel. Comparable as a nationally distributed cooperative wine brand with a broader geographic footprint and similar product breadth.
• Badischer Winzerkeller: A larger Baden wine cooperative historically focused on contract bottling and wholesale but with growing DTC. Comparable as a regional incumbent with overlapping grape portfolio and customer base.
• Hawesko Holding: Germany's leading specialty wine retailer and e-commerce group. Relevant as a DTC and distribution incumbent that competes for the same German wine consumer and shapes channel dynamics.
• Reh Kendermann: A large German wine producer/marketer with a broad still-and-sparkling portfolio sold through German retail. Comparable as an incumbent competitor for shelf and DTC share at national scale.

Emerging players

• Vicampo: A German DTC wine marketplace aggregating multiple wineries. Comparable as a DTC-first channel player that competes for direct-to-consumer demand and partnerships with regional German producers.

Direct peers

• Lauffener Weingärtner eG: A Württemberg wine cooperative with a comparable DTC plus physical retail structure and a similarly broad still-and-sparkling wine portfolio, useful as a structural benchmark outside Baden.
• Die Winzer von Baden: A marketing association of Baden wineries/cooperatives pooling regional brands. Comparable as a regional collective promoting Baden wines to consumers and trade, overlapping with Auggener Schäf's positioning.
• Winzergenossenschaft Alde Gott: A Baden winegrowers' cooperative in Sasbachwalden (Ortenau) of comparable size and structure. Operates a similar DTC model with vinotheque and online shop, making it the closest structural and regional analog.
• Bergsträsser Winzer eG: A registered wine cooperative in the Badische Bergstraße region adjacent to Markgräflerland. Operates DTC and vinotheques with a similar varietal mix, making it a close regional and structural peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/auggenerschaef

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winzerkeller Auggener Schäf