Vicampo
Vicampo.de GmbH is a Mainz-based online wine marketplace founded in 2012, offering 14,000+ wines from 2,100+ winemakers to German-speaking consumers across Germany, Austria, and Switzerland via its DACH storefronts and iOS app.
- Company typePrivate
- Founded2012
- HeadquartersMainz, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vicampo does
Vicampo.de GmbH is a German online wine retailer and marketplace headquartered in Mainz, founded in 2012. The company operates dedicated storefronts at vicampo.de, vicampo.at, and vicampo.ch, targeting German-speaking wine consumers across Germany, Austria, and Switzerland. It lists more than 14,000 wines sourced from over 2,100 winemakers, spanning red, white, rosé, sparkling, and organic categories, supplemented by curated packages (Weinpakete), themed bundles such as Gläser-Deals (wine plus glassware), gift vouchers, and proprietary house brands including LEIDER GEIL and Lebenswerk.
The platform is built on a conventional e-commerce stack: a product catalog and order management system exposed via web and an iOS mobile app, fronted by CloudFlare CDN and monitored through New Relic. Customer engagement is supported by HubSpot-driven email marketing and personalization, with behavioral analytics via Google Analytics and Hotjar. Payment options span PayPal, Apple Pay, Visa, Mastercard, American Express, SEPA direct debit, and PayPal installment plans, with credit checks handled by infoscore for invoice purchases. Orders are fulfilled through DHL GoGreen, DPD, and UPS, with carbon-offset shipping as a positioning feature.
Vicampo operates a direct-to-consumer, pay-as-you-go pricing model with per-bottle and per-liter unit pricing, free shipping from 12 bottles per sender, and a 100% money-back guarantee. The company has accumulated over 200,000 customers and 14 years of transaction history, has earned multiple industry awards including Deutscher Kundenaward 2026 (1st place, wine online retail) and Berlin Wine Trophy recognition, and has integrated Miles & More as a loyalty partner. The ownership and funding structure are not publicly disclosed.
Vicampo firmographics
Firmographics- Name
- Vicampo
- Legal name
- Vicampo.de GmbH
- Website
- https://vicampo.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vicampo.de GmbH is a Mainz-based online wine marketplace founded in 2012, offering 14,000+ wines from 2,100+ winemakers to German-speaking consumers across Germany, Austria, and Switzerland via its DACH storefronts and iOS app.
- Ownership category
- akta.pro rank
Vicampo industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Vicampo is headquartered
LocationHeadquarters
- HQ city
- Mainz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Vicampo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct Wine Sales: Online retail of wines through e-commerce platform. Customers purchase wines individually or in packages (Weinpakete) through the website. Revenue generated through direct consumer transactions with pricing per bottle and package deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Price tiers ranging from budget to premium wines |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vicampo product offering
Product offeringCore offering
Vicampo is an online wine retailer and marketplace operating across Germany, Austria, and Switzerland that aggregates more than 14,000 wines from over 2,100 winemakers on a single e-commerce platform. Customers can browse by wine type, region, winemaker, vintage, and food pairing, and order directly through vicampo.de, vicampo.at, or vicampo.ch with home delivery. The platform also curates multi-bottle wine packages, special-offer bundles, gift vouchers, and carries VICAMPO's own sub-brands (LEIDER GEIL and Lebenswerk).
Product overview
Vicampo is an online wine retailer and marketplace operating across Germany (.de), Switzerland (.ch), and Austria (.at). The platform offers a comprehensive wine portfolio centered on four core wine categories (red, white, rosé, sparkling) supplemented by curated wine packages (Weinpakete) and special offers. The product range includes proprietary sub-brands like LEIDER GEIL and Lebenswerk, organic wine selections, and bundled offerings like Gläser-Deals that combine wine with glassware. Additional services include a mobile iOS app, gift vouchers, and a Miles & More loyalty partnership. The platform sources wines from over 2,100 winemakers, offering more than 14,000 wines, and features both VICAMPO's own selection and a marketplace with wines from third-party sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine catalog (Red, White, Rosé, Sparkling)
Quantifiable outcome
- Over 200,000 positive customer reviews
Companies that use Vicampo
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Vicampo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Vicampo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered featured partner and core.
- Casa Vinicola Botterfeatured partnerItalian winery featured as 'Weingut des Monats' (Winery of the Month). Family business since 1928 in northeastern Veneto, led by third generation Luca, Annalisa and Alessandro Botter. Broad portfolio of Italian wines.
- Over 2,100 WinemakerscorePartnership network of more than 2,100 winemakers providing the wine selection. Vicampo maintains close, friendly relationships with partner winemakers, many collaborations spanning many years.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vicampo competitors and assessment
Company assessmentBroad incumbents
- Hawesko Holding: Germany's largest wine mail-order specialist and publicly listed company offering a comparable DTC wine retail proposition across DACH. Vicampo competes directly with Hawesko's online assortment but lacks its scale, marketing budget, and publicly-disclosed financials.
- Flaschenpost: German alcohol delivery service (now backed by Oetker Group) offering rapid on-demand alcohol delivery including wine. While broader in category, it competes with Vicampo for German wine e-commerce spend with superior logistics funding and brand awareness.
- Baur Versand: German general merchandise mail-order company with wine retail offering. Operates in the same DACH market via similar DTC e-commerce channel with broader assortment beyond wine, providing both competition and a category-extension template.
- Laithwaites: One of the UK's leading online wine retailers with strong DTC franchise, broad winemaker relationships, and subscription mechanics. Comparable curated-assortment marketplace approach but UK-focused; serves as a benchmark for Vicampo's potential DACH subscription expansion.
Direct peers
- Wine in Black: Berlin-based online wine club offering curated wine packages to German consumers with subscription-style mechanics. Closest comparable to Vicampo's Weinpakete and own-brand curation strategy, with overlapping target customer (urban German wine enthusiasts) and similar DTC e-commerce model.
- Ludwig von Kapff: Long-established German wine retailer with strong online presence and curated wine selection across multiple price tiers. Operates a similar DACH-focused DTC model with emphasis on expert selection and broad winemaker relationships.
- Rindchen's Weinkontor: Germany-based online wine retailer specializing in curated selection and direct-to-consumer wine delivery. Comparable assortment breadth, target customer, and DTC e-commerce approach in the same DACH market.
Regional players
- Wein & Co: Austrian wine retail chain with strong online store, expanding into Germany. Vicampo operates vicampo.at in Austria, so Wein & Co is a direct local competitor in that market and represents an expansion-defensive peer.
- Wijnvoordeel: Largest Dutch online wine retailer with broad catalog and direct winemaker relationships. Comparable marketplace-style assortment strategy and DTC model, but operates in Netherlands/Belgium rather than DACH, so a non-competing regional benchmark for similar business model execution.
Emerging players
- Naked Wines: UK-founded online wine marketplace connecting consumers directly with independent winemakers through crowdfunding/subscription mechanics. Highly analogous marketplace business model to Vicampo's 2,100+ winemaker network, but with funding model and UK/US focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vicampo social profiles
Digital presenceVicampo compliance and trust
Trust signalCompliance5 records
Vicampo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vicampo leadership team
Management profileNumber of profiles
Vicampo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vicampo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vicampo
What does Vicampo do?
Vicampo is an online wine retailer and marketplace operating across Germany, Austria, and Switzerland that aggregates more than 14,000 wines from over 2,100 winemakers on a single e-commerce platform. Customers can browse by wine type, region, winemaker, vintage, and food pairing, and order directly through vicampo.de, vicampo.at, or vicampo.ch with home delivery. The platform also curates multi-bottle wine packages, special-offer bundles, gift vouchers, and carries VICAMPO's own sub-brands (LEIDER GEIL and Lebenswerk).
Is Vicampo a public or private company?
Vicampo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vicampo founded?
Vicampo was founded in 2012. It employs 11 to 50 people.
Where is Vicampo based?
Vicampo is headquartered in Mainz, Germany, in the Europe region.
How does Vicampo make money?
One revenue line is on record: direct Wine Sales.
Who are Vicampo's main competitors?
Broad incumbents on record are Hawesko Holding, Flaschenpost, Baur Versand and Laithwaites. Direct peers are Wine in Black, Ludwig von Kapff and Rindchen's Weinkontor. Regional players are Wein & Co and Wijnvoordeel. Naked Wines is listed as an emerging player.
Does Vicampo have an API?
No public API is recorded for Vicampo.
What industry is Vicampo in?
Vicampo's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAG, Alcohol Gift, Basket & Specialty Packaging Retail, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320 and its SIC code is 5180.