What rawbite does

RAWBITE is a private consumer-packaged goods company that develops, manufactures, and distributes organic fruit-and-nut snack bars under the RAWBITE brand. Founded in 2009 in Copenhagen by three friends and now headquartered in Hannover, Germany, the company operates from a single small office (11–50 employees) and produces all of its bars in Germany. The core product is a fruit-and-nut bar built on three ingredients — almonds, cashews, and dates — across 11 standard flavors (Apple Cinnamon, Cacao, Cashew, Coconut, Lime, Peanut, Orange Cacao, Vanilla Berries, Protein Smooth Cacao, Protein Crunchy Almond, Protein Peanut Caramel) plus seasonal Limited Editions. A dedicated Protein sub-line and an Office Box format (45 x 15g units) extend the range into functional and workplace-snacking use cases. All SKUs are 100% organic (EU certification DE-ÖKO-005), vegan, gluten-free, with no added sugar.

The company runs a hybrid distribution model. Direct-to-consumer sales run through a Shopify-powered webshop (rawbite.de), supported by Klaviyo email, a goaffpro affiliate program, and a Probierbox / Mix & Match sampling format. The retail arm places product in 12+ major German chains across organic/health stores (Alnatura, Denns Bio Markt, BioCompany, Reformhäuser), drugstores (Budni, Rossmann, Müller, DM), and supermarkets (Globus, Kaufland, Tegut, EDEKA, Rewe), with operations extending into Austria, Denmark, Sweden, and 30+ countries globally. Logistics for international distribution are supported by a strategic partnership with DSV (announced 2026-05-18).

RAWBITE is privately held, with no disclosed external funding rounds, parent company, or M&A history, and ownership appears to remain with the original founders. Go-to-market is product-led, leaning on Instagram (@rawbite_official), a roster of world-class athlete ambassadors (e.g., Olympic ski jumper Carina Vogt), and event sponsorships (B2Run Hannover, Royal Run Denmark) to reach active-lifestyle consumers, fitness enthusiasts, and office workers.

Name

rawbite

Legal name

Rawbite GmbH & Co. KG

Website

https://rawbite.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

RAWBITE is a private German-headquartered CPG brand that produces 100% organic, vegan, gluten-free, no-added-sugar fruit-and-nut snack bars in 11 flavors, selling them via its rawbite.de webshop and 12+ German retailers across 30+ countries to active-lifestyle, fitness, and office-snacking consumers.

Ownership category

akta.pro rank

Product category

Organic Snack Bars

NAICS

Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

Keywords

• Organic fruit bars
• Vegan nut bars
• No added sugar snacks
• Plant-based snack bars
• Organic snack confectionery

Headquarters

HQ city

Bagsværd

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: RAWBITE sells directly to consumers through its own e-commerce Webshop at rawbite.de, offering products for individual purchase and subscription options.
2. Retail Distribution: Products are distributed through major retail chains including supermarkets, drugstores, and organic/health food stores throughout Germany and other European markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

rawbite manufactures and sells certified-organic, vegan, no-added-sugar fruit and nut bars under its own brand. Its product range spans 11 core bar flavors plus limited editions and a higher-protein bar line, complemented by curated snack formats (Probierbox sampler, Mix & Match, Office Box/Snackbox) and branded merchandise, sold both via its rawbite.de online shop and through organic and conventional retailers.

Product overview

RAWBITE is a consumer food brand offering a portfolio of fruit-and-nut snack bars. The core product line consists of eleven standard flavors (Apple Cinnamon, Cacao, Cashew, Coconut, Lime, Peanut, Orange Cacao, Vanilla Berries, Protein Smooth Cacao, Protein Crunchy Almond, and Protein Peanut Caramel), all made from dried fruits and nuts with three base ingredients — almonds, cashews, and dates. The portfolio includes a dedicated Protein sub-line with three high-protein variants, sampler boxes (Probierbox), a mix-and-match offering, and Office/Snack boxes for B2B environments. Seasonal Limited Editions and branded merchandise round out the range. All bars are 100% organic, vegan, gluten-free, free from added sugar, and rich in fiber. The products are sold primarily via the rawbite.de web shop and in supermarkets, drugstores, and organic/health food retailers across Germany and over 30 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• rawbite Core Bars Flagship 11-flavor range of certified-organic, vegan, no-added-sugar fruit and nut bars sold to health-conscious consumers via the rawbite.de webshop and organic/conventional retail.
• rawbite Protein Bars Higher-protein line of rawbite fruit and nut bars aimed at active and fitness-oriented consumers seeking organic, plant-based post-workout nutrition.
• rawbite Probierbox (sampler box) Multi-flavor sampler box of rawbite bars designed for product-trial purchases via the direct-to-consumer webshop.
• rawbite Mix & Match Customizable bulk pack of rawbite bars that lets shoppers hand-pick flavors and quantities, supporting repeat buyers, families and small gifting needs.
• rawbite Office Box / Snackbox Curated snack box of organic, vegan, no-added-sugar rawbite bars targeted at offices, events, and corporate gifting through the brand's webshop.
• rawbite Limited Editions Limited-time flavor variants of rawbite bars offered periodically to drive novelty, repeat purchase and earned media/PR.
• rawbite Merchandise Branded merchandise (apparel and accessories) sold alongside the bar range to extend the rawbite brand experience and support ambassador/event marketing.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DSVminorStrategic or Co-development Partner · 18 May 2026RAWBITE collaborates with DSV, a global transport and logistics company, along with other companies including Velux and Under Armour, to streamline supply chains, manufacturing, and global distribution. DSV provides logistics and distribution support for RAWBITE's international operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Larabar: General Mills-owned fruit-and-nut bar brand with a simple-ingredient, vegan, gluten-free positioning. Closest broad-incumbent analog to RAWBITE's core fruit/nut bar range.
• RXBAR: Minimal-ingredient protein bar brand owned by Kellanova (Mars). Competes head-on with RAWBITE's Protein line in the clean-label, no-added-sugar, whole-food protein segment at a much larger scale.
• KIND Snacks: US-born bar brand (acquired by Mars) competing across the natural bar and protein bar segments globally. Larger, well-funded incumbent with overlapping clean-ingredient positioning and broad retail presence.
• True North (Bite Snacks / Kellogg's): North American nut- and protein-snack brand owned by Kellogg's (Ferrero). Competes in the protein/nut snack bar category with a similar clean-ingredient angle, but at much larger scale and broader distribution.

Direct peers

• Eat Natural: UK-based maker of fruit-and-nut snack bars with no added sugar and similar clean-ingredient positioning. Direct competitor in European health food retail and an analog in target customer profile.
• Grenade: UK protein bar specialist with high-protein, low-sugar positioning. Direct competitor for RAWBITE's Protein sub-line in the European fitness and sport-nutrition channel.
• 88 Acres: US maker of seed- and nut-based snack bars free from the top allergens and refined sugar. Smaller but directly comparable on minimal-ingredient, allergen-friendly bar proposition.
• Nakd (Natural Balance Foods): UK-based maker of Nakd fruit-and-nut bars built from similar natural, no-added-sugar, vegan, gluten-free ingredients. Closest direct competitor in the clean-label fruit/nut bar niche and a key reference point for European retail buyers in the same category.
• Bobo's Oat Bars: US maker of whole-grain oat-based bars with a similar clean-ingredient, on-the-go snacking proposition. Comparable in target consumer (active lifestyle) and natural food retail positioning.
• Trek (Natural Balance Foods): Protein-bar sibling brand to Nakd from the same parent. Directly competes with RAWBITE's Protein sub-line on the no-added-sugar, plant-protein positioning in European sport and grocery channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rawbite_official
• Facebookfacebook.com/Rawbite.eu
• LinkedInlinkedin.com/company/rawbite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rawbite