Sweet Grass Farm
Sweet Grass Farm is a New Hampshire-based manufacturer of small-batch, plant-derived lotions, soaps, and soy wax candles, sold direct-to-consumer online, via wholesale, and through a Canadian distribution partner across five themed collections.
- Company typePrivate
- Founded2003
- HeadquartersGreenland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sweet Grass Farm does
Sweet Grass Farm is a New Hampshire-based manufacturer of natural body and home care products, operating from Greenland, NH. The company produces handcrafted, small-batch lotions, soaps, and soy wax candles formulated with plant-derived ingredients and free from phthalates, parabens, and artificial dyes; candles are made with US-grown soy wax. The product portfolio is organized into five themed collections — Farmhouse, Gardener's, Meadow, FarmBaby, and Kindness — that target both everyday use and occasion/gift-giving use cases, including a dedicated baby-care line under FarmBaby.
The company sells through a multi-channel model: a direct-to-consumer Shopify storefront, a network of wholesale accounts, and an exclusive Canadian distribution partner. A seasonal physical pop-up retail location supplements online and wholesale sales during peak demand periods. The company was founded in 2003 and operates with a small team of 1–10 employees, consistent with a bootstrapped, founder-led artisanal consumer goods business.
Revenue is generated via unit sales of finished goods across DTC, wholesale, and international distribution channels; there is no disclosed subscription model, enterprise contract structure, or licensing revenue. The company has not raised external funding and operates as a privately held, self-funded entity. No financial disclosures, employee count beyond the range, or production volumes are publicly available.
Sweet Grass Farm firmographics
Firmographics- Name
- Sweet Grass Farm
- Legal name
- Sweet Grass Farm, Inc.
- Website
- https://sweetgrassonline.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sweet Grass Farm is a New Hampshire-based manufacturer of small-batch, plant-derived lotions, soaps, and soy wax candles, sold direct-to-consumer online, via wholesale, and through a Canadian distribution partner across five themed collections.
- Ownership category
- akta.pro rank
Where Sweet Grass Farm is headquartered
LocationHeadquarters
- HQ city
- Greenland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sweet Grass Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct E-commerce Sales: Sweet Grass Farm generates revenue through direct-to-consumer sales via their Shopify-powered e-commerce website. Customers purchase individual products at listed retail prices, with shipping calculated based on package weight and destination.
- Wholesale Distribution: The company sells products in bulk to retail stores and resellers through a dedicated wholesale account system. Wholesale orders are processed separately with shipping calculated based on actual weight and package count, not at retail checkout rates.
- Canadian Distribution: Products are distributed in Canada through The Niche Marketing Group, a third-party distributor that stocks the full product line for Canadian retailers and consumers.
- Seasonal Retail Store: The company operates a seasonal December pop-up factory store at their Greenland, NH facility, selling products directly to walk-in customers with potential holiday discounts and special items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Handcut Bar Soap - $5.00 per 4oz bar |
| Unit Pricing | Pay-as-you-go | Natural Liquid Hand Soap - From $7.95 |
| Unit Pricing | Pay-as-you-go | Natural Hand Lotion with Shea Butter - $10.95 for 16.9oz |
| Unit Pricing | Pay-as-you-go | Farmhouse Small Soy Candles - $11.95 |
| Unit Pricing | Pay-as-you-go | Gardener's Muscle Balm - $17.95 for 4oz jar |
| Unit Pricing | Pay-as-you-go | Natural Hand Lotion & Liquid Soap Caddy Set - $25.95 |
| Unit Pricing | Pay-as-you-go | Farmhouse Soy Wax Melts - $5.95 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Sweet Grass Farm product offering
Product offeringCore offering
Source content was not provided. Based on the company name alone, Sweet Grass Farm appears to be a farm operation that fundamentally produces and sells agricultural goods such as grass-fed dairy products and/or pasture-raised livestock products. No specific product lines, volumes, certifications, or service offerings are documented in the supplied input.
Product overview
Sweet Grass Farm is a natural body and home care product company offering a diversified portfolio organized into five themed collections: Farmhouse Collection (core body care and home essentials), Gardener's Collection (outdoor/gardening-focused products), Meadow Collection (light floral products), FarmBaby Collection (baby care), and Kindness Collection (inspirational gift candles). The product range spans personal care (liquid/ bar soaps, lotions, lip balms, bath soaks, hand therapy), home care (laundry soap, fabric softener, dish soap, surface cleaners, furniture wax), home fragrance (soy wax candles in multiple formats, reed diffusers, wax melts, room sprays), and gardening products (insect deterrents, hand scrubs, barrier creams, muscle balms). All products emphasize natural, plant-derived ingredients and essential oils with formulations free from parabens and artificial dyes. Manufacturing occurs at the Greenland, NH facility for candles, lip balms, bar soaps, hand salves, and furniture wax, with other products made in small batches by US manufacturing partners.
Differentiator
Problem solved
Functional benefit
Companies that use Sweet Grass Farm
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles1 record
Sweet Grass Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sweet Grass Farm partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sweet Grass Farm competitors and assessment
Company assessmentDirect peers
- Thymes: Independent natural personal care and home fragrance brand selling soaps, lotions, candles, and home fragrance through DTC and wholesale gift/specialty channels. Closely comparable small-batch, naturals-positioned assortment and distribution model to Sweet Grass Farm.
- Paddywax: Specialty candle and home fragrance brand offering hand-poured candles, reed diffusers, and related products through DTC and boutique/wholesale retail. Comparable product mix, natural positioning, and gift-shop distribution footprint.
- Chesapeake Bay Candle: Soy and paraffin candle line sold through mass and specialty retail with botanical and nature-inspired scents. Comparable soy candle offering and wholesale/retail channel strategy to Sweet Grass Farm's Farmhouse Collection.
- Bridgewater Candle Company: Specialty gift and home fragrance company producing jar candles, reed diffusers, and sachets, primarily sold through gift shops and boutiques via wholesale. Closely analogous to Sweet Grass Farm's candle/gift-shop wholesale model and direct relationship with The Niche Marketing Group-style distributors.
- Root Candles: Long-running American candle company (Bee & Flower brand) producing beeswax and specialty candles sold through grocery and gift retail. Comparable craft candle heritage, natural positioning, and wholesale/retail channel mix.
Emerging players
- Soapbox Soaps: Cause-driven natural bar soap, body wash, and hand soap brand sold through DTC, grocery, and wholesale channels. Comparable natural bar and liquid soap product set, smaller scale, and similar retail/wholesale distribution profile.
- Dr. Bronner's: Family-owned natural soap and body care company with strong organic and fair-trade positioning. Comparable natural, plant-based soap and body care philosophy, though at significantly larger scale and broader category range.
Broad incumbents
- Nest Fragrances: Premium home fragrance and personal care brand offering candles, soaps, lotions, and diffusers through DTC, department stores, and specialty retail. Overlaps with Sweet Grass Farm's candle, soap, lotion, and diffuser portfolio at a more premium price point.
- Mrs. Meyer's Clean Day: SC Johnson-owned natural cleaning and home care brand covering dish soap, surface cleansers, laundry detergent, and candles. Direct overlap with Sweet Grass Farm's home care and home fragrance categories, though at significantly larger scale and broader distribution.
Regional players
- Common Good (by Common Good): Small-batch natural cleaning brand offering laundry soap, dish soap, surface cleaners, and hand soap. Direct overlap with Sweet Grass Farm's home care and hand soap categories at a similar small-scale, naturals-focused positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Sweet Grass Farm social profiles
Digital presenceSweet Grass Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Grass Farm leadership team
Management profileNumber of profiles
Sweet Grass Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Grass Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Grass Farm
What does Sweet Grass Farm do?
Source content was not provided. Based on the company name alone, Sweet Grass Farm appears to be a farm operation that fundamentally produces and sells agricultural goods such as grass-fed dairy products and/or pasture-raised livestock products. No specific product lines, volumes, certifications, or service offerings are documented in the supplied input.
Is Sweet Grass Farm a public or private company?
Sweet Grass Farm is a private company. It is classified as unknown and is currently operating.
When was Sweet Grass Farm founded?
Sweet Grass Farm was founded in 2003. It employs 1 to 10 people.
Where is Sweet Grass Farm based?
Sweet Grass Farm is headquartered in Greenland, United States, in the North America region.
How does Sweet Grass Farm make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution, canadian Distribution and seasonal Retail Store.
Who are Sweet Grass Farm's main competitors?
Direct peers on record are Thymes, Paddywax, Chesapeake Bay Candle, Bridgewater Candle Company and Root Candles. Emerging players are Soapbox Soaps and Dr. Bronner's. Broad incumbents are Nest Fragrances and Mrs. Meyer's Clean Day. Common Good (by Common Good) is listed as a regional player.
Does Sweet Grass Farm have an API?
No public API is recorded for Sweet Grass Farm.