Era Mulya Citra Warna
- Company typePrivate
- Founded-
- HeadquartersBogor, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Era Mulya Citra Warna firmographics
Firmographics- Name
- Era Mulya Citra Warna
- Legal name
- PT. Era Mulya Citra Warna
- Website
- https://erapaint.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Era Mulya Citra Warna industry classification
Industry- Product category
- Architectural Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industries
- Industrial Protective Coatings (IMAEAHAB), Industrial Protective Coatings (IMADAKAB)
Keywords
Where Era Mulya Citra Warna is headquartered
LocationHeadquarters
- HQ city
- Bogor
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Era Mulya Citra Warna business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paints and Coatings Products: Revenue is generated from the manufacture and sale of a comprehensive range of paint and coatings products, including wall paints, wood/metal paints, roof paints, anti-rust coatings, varnishes, thinners, aerosol sprays, wood treatments (Meni), adhesives (PVAC), concrete hardeners, and specialty coatings. Multiple brand lines (Katalux, Erapaint, Japentex, Nuvos, Puttylac) serve different market tiers from economy to premium.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Era Mulya Citra Warna product offering
Product offeringCore offering
Era Mulya Citra Warna is an Indonesian paint and coatings manufacturer that produces a comprehensive range of branded architectural and industrial coating products under multiple brand lines (Katalux, Erapaint, Japentex, Nuvos, Puttylac, Starmen, Eraproof). Its portfolio includes wall paints, wood and metal synthetic enamels, roof tile paints, wrought iron paints, primers, wall fillers, wood sealers, varnish, thinner, aerosol spray paints, waterproof coatings, PVAC adhesives, and concrete hardeners, sold through its marketing offices, website, and social channels to homeowners, contractors/builders, and select industrial users in Indonesia.
Product overview
Era Mulya Citra Warna operates as a comprehensive Indonesian paint and coatings manufacturer offering a diverse portfolio of branded products across multiple categories. The company produces wall paints (Cat Tembok) under brands including Katalux, Erapaint, Japentex, Nuvos, and Puttylac; wood and metal paints (Cat Kayu & Besi) under Katalux, Erapaint, Japentex, Nuvos, and Puttylac; specialty coatings including roof tile paints (Cat Genteng), wrought iron paints (Cat Besi Tempa), waterproofing coatings (Eraproof Cat Anti Bocor), and primers/sealers (Cat Dasar/Erapaint Alkali Resistant Sealer); supplementary products including putties (Plamur/Katalux Wall Filler, Japentex Wall Filler), wood treatments (Meni/Japentex Meni), varnishes (Katalux Varnish), thinners (Katalux Pengencer Cat Kayu & Besi), anti-rust primers (Japentex Zinc Chromate), spray paints (Katalux Cat Semprot), adhesives (Katalux Lem Putih PVAC), and construction chemicals (Starmen Pengeras Beton). The product lines are sold under multiple sub-brands targeting different market segments from premium to economy, with the Katalux brand representing mid-to-premium offerings and Japentex, Nuvos, and Puttylac serving more economical segments.
Differentiator
Problem solved
Functional benefit
Brands
- Katalux: Paint brand offering wall paints, wood & metal paints, primers, varnishes, thinners, aerosol paints, wall fillers, and roof paints.
- Erapaint
- Japentex
- Puttylac
- Nuvos
- Starmen
- Eraproof
Products and services
- Wall Paints (Cat Tembok) Interior and exterior acrylic emulsion wall paints for concrete walls, fiber, and ceilings, offered under multiple brands (Katalux Premium, Katalux Emulsion, Erapaint Acrylic Emulsion, Japentex Vinyl Acrylic Emulsion variants, Puttylac Emulsion Putih, Nuvos Cat Tembok). Formulated for smooth finish, durability, fade resistance, easy application, and quick drying.
- Wood and Metal Synthetic Enamel Paints (Cat Kayu & Besi) High-gloss synthetic enamel paints for wood and iron surfaces (furniture, doors, gates, metalwork) for interior and exterior use, sold under Katalux High Gloss, Erapaint Super Gloss, Japentex High Gloss, Nuvos Cat Kayu dan Besi, and Puttylac Synthetic Enamel brands. Features fungus resistance, washability, and strong coating layer.
- Roof Tile Paints (Cat Genteng) Water-based semi-gloss acrylic roof tile paints for clay roof tiles, concrete roof tiles, asbestos, and zinc, offered under Katalux Cat Genteng, Erapaint Cat Genteng, and Japentex Cat Genteng. Weather-resistant, water-resistant, fungus-resistant, quick drying, strong adhesion; also suitable for the roof tile manufacturing industry.
- Wrought Iron Effect Paints (Cat Besi Tempa) Decorative wrought iron effect paints for furniture, gates, grilles, spiral stairs, stair railings, balconies, canopies, iron racks, motorcycles, and machines, sold under Katalux Cat Besi Tempa and Japentex Cat Besi Tempa.
- Wall Primer - Alkali Resistant Sealer (Cat Dasar) Water-based primer paint for interior and exterior walls, suitable for new and previously painted surfaces; protects the paint layer from alkali attack, increases coverage, and provides even color results.
- Eraproof Waterproof Coating (Cat Anti Bocor) High-quality waterproof coating formulated for tropical areas, covering hairline cracks with high elasticity, strong adhesion, and fungus resistance. Suitable for wall surfaces, concrete, asbestos, galvanized/zinc, and pool bases.
- Wall Fillers / Putty (Plamur) High-quality putties for repairing cracked wall surfaces to be smoother before painting, sold as Katalux Wall Filler and Japentex Wall Filler. Used to cover hairline cracks on walls, hardboard, softboard, plywood, etc.
- Wood Sealer / Primer (Meni) Wood primer (Japentex Meni) formulated to resist wood sap, inhibit wood decay, and reduce attack from microorganisms such as termites and ants. High coloring strength, economical, and durable.
- Varnish High-quality transparent glossy protective varnish (Katalux Varnish) for wood, rattan, metal, or natural stone surfaces, suitable for crafts and household furniture such as doors and window frames.
- Paint Thinner (Pengencer Cat) Specially formulated thinner for diluting Katalux, Erapaint, or Japentex wood and iron paints and other synthetic paints. Does not affect paint coverage and helps achieve an even, shiny, and durable finish; also used to clean brushes, rolls, spray guns, and paint trays.
- Aerosol Spray Paint (Cat Semprot) Katalux spray paint with high-gloss finish, quick drying, and durable packaging designed for application on iron, plastic, wood, walls, and other surfaces. Available in 150cc and 300cc cans.
- Zinc Chromate Anti-Rust Primer Economical anti-rust primer (Japentex Zinc Chromate) containing Zinc Chromate pigment, formulated to protect iron and other metals from rust attack. Easy application, fast drying (1-2 hours touch dry; 16-24 hours total dry), strong adhesion, and durable finish; coverage 8-10 m²/kg.
- PVAC White Adhesive (Lem Putih PVAC) Katalux PVAC adhesive formulated for general bonding needs including paper, wood, bamboo, rattan, and plywood. Can be mixed with calcium, cement, or gypsum for wall putty or wood filler applications. Wide coverage, high adhesion, easy application; shelf life 2 years.
- Concrete Hardener / Plasticizer (Starmen Pengeras Beton) High-quality plasticizer that can reduce water usage by 5-20% in concrete mix, accelerating work and hardening process. Makes concrete more solid, waterproof, easier to work with, and more weather resistant. Dosage: 1 kg per 4-6 bags of cement; available in 1 kg and 5 kg jerrycan packaging.
Companies that use Era Mulya Citra Warna
Customer profileSegments3 records
Ideal customer profiles3 records
Era Mulya Citra Warna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Era Mulya Citra Warna partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Era Mulya Citra Warna competitors and assessment
Company assessmentDirect peers
- PT Propan Raya: Indonesian paint and coatings manufacturer with a broad decorative and industrial product portfolio. Closely comparable to Era Mulya Citra Warna in terms of domestic manufacturing, brand portfolio and customer segments.
- PT Nipsea Paint and Chemicals (Nippon Paint Indonesia): Indonesian subsidiary of Nippon Paint Holdings, offering decorative paints, wood finishes and industrial coatings. Directly competes with Era Mulya Citra Warna's wall, wood/metal and roof tile paint lines.
- PT Jotun Indonesia: Norwegian multinational's Indonesian operation selling decorative and protective coatings. Competes head-to-head in industrial protective coatings, marine/roof coatings and architectural paints.
- PT Avian Brands: One of Indonesia's largest decorative paint and coatings manufacturers (Avian, No Drop, Catylac, Spiders). Directly comparable multi-brand, multi-tier Indonesian paint producer serving overlapping retail, contractor and industrial customers.
- PT Kansai Paint Indonesia: Indonesian arm of Japanese coatings major Kansai Paint, active in decorative and automotive/industrial coatings. Comparable in product breadth and channel approach to Era Mulya Citra Warna's industrial paints and primers.
- PT Hempel Indonesia: Danish coatings group's Indonesian operation, focused on protective and marine coatings. Closely comparable to Era Mulya Citra Warna's industrial protective coatings and anti-rust primer lines.
- Mowilex Indonesia: Indonesia-based premium decorative paint manufacturer. Comparable on product category (premium wall paints, wood finishes) but positioned in a different price tier than Era Mulya Citra Warna's mass-market brands.
Emerging players
- PT Sika Indonesia: Swiss specialty chemicals group's Indonesian operation with concrete admixtures, waterproofing and sealants. Comparable to Era Mulya Citra Warna's Starmen concrete hardener and Eraproof waterproofing products in the construction-chemicals adjacency.
Regional players
- PT Sinar Abadi Citra (Pacific Paint / Cat Pacific): Indonesia-focused paint manufacturer with decorative and light industrial lines. Comparable scale and product mix to Era Mulya Citra Warna as another domestic multi-tier player.
Broad incumbents
- AkzoNobel Decorative Paints (Dulux Indonesia): Global decorative paints giant via the Dulux brand in Indonesia. Overlaps directly with Era Mulya Citra Warna's wall paint and premium tier offerings, but at much larger scale and broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Era Mulya Citra Warna social profiles
Digital presenceEra Mulya Citra Warna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Era Mulya Citra Warna leadership team
Management profileNumber of profiles
Era Mulya Citra Warna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Era Mulya Citra Warna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Era Mulya Citra Warna
What does Era Mulya Citra Warna do?
Era Mulya Citra Warna is an Indonesian paint and coatings manufacturer that produces a comprehensive range of branded architectural and industrial coating products under multiple brand lines (Katalux, Erapaint, Japentex, Nuvos, Puttylac, Starmen, Eraproof). Its portfolio includes wall paints, wood and metal synthetic enamels, roof tile paints, wrought iron paints, primers, wall fillers, wood sealers, varnish, thinner, aerosol spray paints, waterproof coatings, PVAC adhesives, and concrete hardeners, sold through its marketing offices, website, and social channels to homeowners, contractors/builders, and select industrial users in Indonesia.
Is Era Mulya Citra Warna a public or private company?
Era Mulya Citra Warna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Era Mulya Citra Warna founded?
Era Mulya Citra Warna was founded in -1. It employs 51 to 100 people.
Where is Era Mulya Citra Warna based?
Era Mulya Citra Warna is headquartered in Bogor, Indonesia, in the Asia region.
How does Era Mulya Citra Warna make money?
One revenue line is on record: paints and Coatings Products.
Who are Era Mulya Citra Warna's main competitors?
Direct peers on record are PT Propan Raya, PT Nipsea Paint and Chemicals (Nippon Paint Indonesia), PT Jotun Indonesia, PT Avian Brands, PT Kansai Paint Indonesia, PT Hempel Indonesia and Mowilex Indonesia. PT Sika Indonesia is listed as an emerging player. PT Sinar Abadi Citra (Pacific Paint / Cat Pacific) is listed as a regional player. AkzoNobel Decorative Paints (Dulux Indonesia) is listed as a broad incumbent.
Does Era Mulya Citra Warna have an API?
No public API is recorded for Era Mulya Citra Warna.
What industry is Era Mulya Citra Warna in?
Era Mulya Citra Warna's product category is Architectural Coatings. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMAEAHAB, Industrial Protective Coatings. Its NAICS code is 325510 and its SIC code is 2851.