Little Smiles & Big Smiles

What Little Smiles & Big Smiles does

Little Smiles and Big Smiles is a privately held, family-oriented dental practice operating from a single location at 881 South St, Fitchburg, Massachusetts, serving patients in Fitchburg and Leominster. The practice is owned and operated by Dr. Yasmine Hassan DMD and Dr. Islam Dehis DMD, supported by one hygienist (Jessica Benoit) and four additional team members handling front-desk, insurance, billing, and scheduling. The practice markets itself to families and individuals across all age groups under a unified "Little Smiles" (pediatric) and "Big Smiles" (adult) brand, with explicit emphasis on welcoming new patients and providing same-day emergency care.

The practice delivers the full spectrum of general and cosmetic dentistry, including dental implants, cosmetic dentistry (veneers, Lumineers, bonding, ceramic crowns), restorations (fillings, crowns, inlays, onlays, bridges), dentures, preventative hygiene, emergency dentistry, endodontics, TMJ treatment, wisdom teeth extraction, teeth whitening, and custom sports guards/night appliances. It is equipped with modern digital dental technology including CAD/CAM and CEREC for same-day in-office restorations, a 3D Cone Beam CT scanner for diagnostic imaging, digital shade matching, and 2D digital imaging. The practice also maintains an extensive patient education video library as a content asset.

Revenue is generated primarily through fee-for-service dental care accepted via insurance reimbursement, cash, checks, and credit cards. The practice supplements this with a tiered annual membership plan (Silver at $450/year, Gold at $550/year, Platinum at $850/year) that provides predictable recurring revenue from enrolled patients and serves uninsured patients. Third-party patient financing is offered through CareCredit for higher-cost treatments. Distribution is entirely direct-to-consumer at the physical office, with patient acquisition driven by the practice website, local SEO, patient reviews, and phone/online contact forms. There is no indication of multi-location expansion, external investment, or institutional ownership.

Name

Little Smiles & Big Smiles

Legal name

Little Smiles and Big Smiles

Website

https://littlesmilesandbigsmiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Smiles and Big Smiles is a privately owned, single-location family dental practice in Fitchburg, MA, serving Fitchburg and Leominster patients with general, cosmetic, and emergency dentistry, supported by CAD/CAM, CEREC, and 3D imaging technology.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dental care
• Family dental practice
• Dental implants restoration
• Emergency dental services

Headquarters

HQ city

Fitchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care where patients pay for services rendered at time of treatment. Accepts most traditional insurance plans and files claims for patient reimbursement. Accepts checks, cash, and credit cards.
2. Office Membership Plans: Annual subscription-based dental plans (Silver $450/year, Gold $550/year, Platinum $850/year) offering preventive services and discounts on other treatments. Provides predictable recurring revenue from enrolled patients.
3. CareCredit Financing: Third-party patient financing through CareCredit for treatments not covered by insurance. Practice receives payment while patients pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Little Smiles & Big Smiles is an independent, family-oriented dental practice that delivers a full spectrum of general and cosmetic dental care for patients of all ages at a single Fitchburg, MA office. Offerings span preventive hygiene, restorative dentistry, cosmetic services, implants, dentures, endodontics, emergency care, TMJ treatment, wisdom teeth extraction, and custom oral appliances, supplemented by an annual Office Membership Plan for uninsured patients.

Product overview

Little Smiles & Big Smiles is a family-oriented dental practice offering comprehensive dental care services. The practice operates as a single unified service offering rather than a platform architecture, providing a full spectrum of dental treatments including preventive care (oral hygiene and cleanings), restorative procedures (fillings, crowns, bridges, inlays/onlays), cosmetic treatments (veneers, whitening, Lumineers), dental implants, dentures, endodontics (root canals), emergency dentistry, TMJ treatment, wisdom teeth extraction, and custom mouth guards. The practice also offers membership plans (Silver, Gold, Platinum tiers) as an add-on financing option for uninsured patients. All services are provided at their Fitchburg, MA location.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Permanently placed tooth replacements surgically embedded in the jawbone to restore missing teeth, blend naturally with existing teeth, and help prevent bone loss; for patients with missing teeth.
• Cosmetic Dentistry Full range of cosmetic services including veneers, Lumineers, contouring and bonding, and ceramic crowns to enhance smile appearance; for adults seeking cosmetic dental improvements.
• Dental Restorations Fillings, crowns, inlays, onlays, and bridges to repair damaged teeth and restore strength, function, and appearance; for patients with damaged or decayed teeth.
• Dentures Full and partial dentures made from advanced composite materials to replace missing teeth and restore smile function and appearance; for patients missing multiple teeth.
• Preventative Dentistry Oral hygiene cleanings, dental examinations, fluoride treatments, and oral cancer screenings to prevent tooth decay and detect problems early; for routine dental maintenance patients.
• Emergency Dentistry Same-day emergency dental care for injuries, severe toothaches, broken or cracked teeth, and damaged dental work; for patients with urgent dental needs.
• Endodontics Root canal treatment to remove infected pulp, clean and disinfect the tooth interior, and prevent or treat infection to save damaged teeth; for patients with infected or inflamed tooth pulp.
• Sports Guards and Night Appliances Custom-fitted mouth guards to protect teeth from injury during sports and night appliances to prevent teeth grinding and clenching during sleep; for athletes and patients with bruxism or TMJ symptoms.
• Teeth Whitening Professional teeth whitening treatments including at-home kits with custom trays and in-office chairside whitening using light-activated gel; for patients seeking to brighten stained or discolored teeth.
• TMJ Treatment Diagnosis and treatment for temporomandibular joint disorder, including medication, physiotherapy, massage, orthodontic treatment, and stress reduction techniques; for patients with TMJ disorder symptoms.
• Wisdom Teeth Extraction Surgical removal of wisdom teeth before they erupt to prevent impaction, misalignment, and other dental problems; for patients requiring third molar extraction.
• Office Membership Plans Annual reduced-fee dental plans available in Silver ($450/year), Gold ($550/year), and Platinum ($850/year) tiers providing cleanings, exams, X-rays, and discounts on services; for uninsured or underinsured patients and families.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kool Smiles: Pediatric-focused dental practice chain with similar 'Smiles' branding positioning. Directly comparable child-focused service model and family-friendly branding, making it a strong direct competitor for the 'Little Smiles' pediatric segment of the practice.
• Great Expressions Dental Centers: Regional dental practice chain offering comprehensive family, cosmetic, endodontic, and orthodontic services across multiple locations. Comparable service offering, similar family-patient focus, and direct competition for the same insurance-covered and fee-for-service patient base.
• Affordable Dentures & Implants: National dental practice chain specializing in dentures, extractions, and dental implants — directly overlapping with the practice's dentures, implants, and wisdom teeth extraction services. Comparable target customer (patients seeking tooth replacement) and similar value-based positioning.
• Gentle Dental: Multi-location dental practice chain with similar family-oriented positioning and tagline emphasis on 'gentle' care. Offers general, cosmetic, restorative, and emergency services comparable to Little Smiles & Big Smiles, and competes directly for the same family demographic in regional markets.

Broad incumbents

• Western Dental & Orthodontics: Large multi-location dental chain offering general, cosmetic, orthodontic, and specialty services with similar affordability-focused positioning. Comparable service breadth and target market (families and individuals seeking comprehensive dental care), with strong brand awareness in regional markets.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting thousands of dentist offices nationwide with similar comprehensive family, cosmetic, and restorative services. Directly comparable as a competitor for the same patient demographic, though Heartland operates through affiliated practices rather than the independent ownership model.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices across the U.S. with comprehensive general, specialty, and cosmetic services. Comparable in service breadth (preventive through specialty) and target market; PDS represents the institutional competitor model that independent practices must contend with.
• Aspen Dental: National DSO-backed dental practice chain offering general dentistry, dentures, implants, and cosmetic services across 1,000+ locations. Comparable product/service offering and target customer (families seeking accessible dental care), with similar emergency and membership-style affordability programs.

Others

• 1-800-DENTIST: Dental referral network and patient acquisition service connecting consumers to local dental practices. Comparable as a marketing/distribution channel in the same ecosystem, though not a direct clinical competitor; relevant as a peer in how patients discover and select dental providers.

Emerging players

• Tend: Tech-forward dental startup offering modern dental studios with online booking, transparent pricing, and elevated patient experience. Comparable in service offering (general, cosmetic, restorative) and target market (urban/suburban families), and represents the digital-native competitor that the practice's limited online presence cannot match.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lsbs_fitchburg
• LinkedInlinkedin.com/company/little-smiles-and-big-smiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Smiles & Big Smiles