Fundatia Renasterea

What Fundatia Renasterea does

Fundatia Renasterea (full legal name: Fundația Renașterea pentru Educație, Sănătate și Cultură) is a Romanian non-governmental, non-profit organization founded on October 1, 2001 in Bucharest by Mihaela Geoană, Ileana Bara, and Cristiana Copos. It operates as a public utility organization (since 2007-2008), focused on breast and cervical cancer prevention, early detection, and patient support. The foundation serves women across Romania, with particular emphasis on rural and underserved populations, and works alongside the Romanian Ministry of Health, INSP, and global advocacy networks including Susan Komen and Think Pink Europe.

Its core service portfolio rests on two physical delivery assets: the Medical Center of Excellence Renașterea in Bucharest — an 8-cabinet facility with digital mammography including tomosynthesis, colposcope, 4D ultrasound, and modern laboratory — and three Mobile Diagnostic Units offering free mammography and Babeș-Papanicolau tests to women in 71 localities across Romania. Supporting patient-facing programs include patient navigation services, the BraveCut wig donation program, and the Patient Association (Asociația de Pacienți Renașterea, established 2018). The foundation has delivered over 117,000 senological and gynecological investigations at its medical centers and 40,000+ free investigations through mobile units.

The foundation's go-to-market is hybrid: community-led and event-driven on the awareness side (Race for the Cure Romania, Iluminare în Roz, Diamonds for Life Gala, Pink Touch, BraveCut, national HPV vaccination campaign), direct-to-patient for clinical services via the medical center and mobile units, and B2B partnership-driven for sponsorship revenue. Revenue is unconsolidated across four streams: individual donations (incl. 3.5% income tax redirection and 20% profit tax sponsorship), corporate sponsorships across Bronze/Silver/Gold/Diamond tiers (pharma majors Roche, Pfizer, Novartis, AstraZeneca, MSD, Eli Lilly; banks Banca Transilvania, CEC Bank; pharmacy chain Catena; KULTHO Forever Diamonds), recurring EU structural and project funding (EEA Grants 2009-2011, POSDRU, POCA, POCU), and below-market medical service fees at the medical center. Pricing for awareness events (Race for the Cure registration: 30-60 RON) and charity bundles (e.g., 12,000 lei funds 70 mobile screenings) anchor fundraising micro-transactions alongside major gift solicitation.

Name

Fundatia Renasterea

Legal name

Fundația Renașterea pentru Educație, Sănătate și Cultură

Website

https://fundatiarenasterea.ro

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundația Renasterea is a Romanian non-profit foundation, founded in 2001 in Bucharest, dedicated to breast and cervical cancer prevention, early detection, and patient support for women across Romania, operating mobile diagnostic units, a Medical Center of Excellence, awareness campaigns, and oncology patient services.

Ownership category

akta.pro rank

Product category

Women's Health and Cancer Prevention Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYBPAGACAA

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS)

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHLAFAKAD

Breast Imaging Centers (Mammography/Tomosynthesis)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAJAK

Gynecologic Oncology & Women’s Cancer Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Breast cancer screening
• Cancer prevention education
• Mobile diagnostic units
• Patient support services
• Women's health awareness

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: One-time or monthly donations from individuals, including tax redirection options (3.5% of income tax, 20% of profit tax). Online donation platform available on the website.
2. Corporate Sponsorships: Corporate sponsorships from companies supporting various foundation programs and events. Sponsors can deduct up to 0.75% of turnover or 20% of profit tax according to Romanian tax law.
3. European Funding: European funding through programs including: European Economic Area grants (2009-2011), POSDRU (2014-2016), POCA (2018-2019), POCU (2020-2023), and other structural funds for health projects.
4. Medical Services Revenue: Revenue from medical services at the Medical Center of Excellence, offering diagnostic services at competitive prices to support foundation operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fundatia Renasterea operates a Medical Center of Excellence in Bucharest offering breast and cervical cancer diagnostic services (mammography, Pap tests, 4D ultrasound) at below-market prices, alongside Mobile Diagnostic Units providing free mammograms and Pap tests to women in rural areas. The foundation also delivers patient support services including wig donations through the BraveCut program, patient navigation for oncology patients, and national awareness campaigns (Race for the Cure, Iluminare in Roz, Pink Touch).

Product overview

Fundatia Renasterea is a non-governmental, non-profit organization established in 2001 that operates as a public utility organization. The foundation provides a portfolio of healthcare services centered on women's health, cancer prevention, and early detection. The core services include the Medical Center of Excellence (Centrul Medical de Excelență Renașterea) offering diagnostic services for breast and cervical cancer with 8 medical offices and advanced imaging equipment, and the Mobile Diagnostic Unit (Unitatea Mobilă de Diagnostic) providing free mammograms and Pap tests to women in rural areas. Supporting programs include BraveCut (wig donation for oncology patients), patient navigation services, and the Patient Association. The foundation organizes awareness campaigns including Race for the Cure, Iluminare în Roz, and Pink Touch, and advocates for policy changes through initiatives like the Coalition for Women's Health and the reFEM-Onco-Ro project. The organization implements EU-funded projects for cervical and colorectal cancer screening (SCCUT, ROCCAS) and HPV vaccination campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Centrul Medical de Excelență Renașterea: Medical center specializing in early diagnosis of breast and genital cancer with 8 medical offices, modern laboratory, digital mammograph with tomosynthesis, colposcope, and 4D ultrasound.
• Race for the Cure Romania
• Brave Cut - Oferă Putere
• Iluminare în Roz
• Unitatea Mobilă de Diagnostic
• Coaliția pentru Sănătatea Femeii
• Pink Touch
• reFEM-Onco-Ro
• More than Pink

Products and services

• Unitatea Mobilă de Diagnostic (Mobile Diagnostic Unit) Mobile medical unit providing free mammography and Pap smear tests to women in rural areas and small towns across Romania. Features gynecological and mammography cabinets with digital equipment.
• Centrul Medical de Excelență Renașterea (Medical Center of Excellence) Medical facility in Bucharest specializing in early diagnosis of breast and cervical cancers, featuring 8 medical offices, modern laboratory, digital mammograph with tomosynthesis, colposcope, and 4D ultrasound equipment.
• BraveCut - Oferă Putere (Wig Donation Program) Program providing wigs made from natural hair to oncology patients and children undergoing cancer treatment. Accepts hair donations (minimum 20cm) and offers free wigs to patients.
• Race for the Cure Romania Largest international charity run dedicated to promoting women's health and breast cancer awareness, featuring running, walking, and pink activities for cancer survivors.
• SCCUT (Screening Cancer Col Uterin Tratament)

Quantifiable outcome

• Over 40,000 free investigations provided through Mobile Diagnostic Units to women in 71 localities
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core, partner, diamond, bronze, silver, gold and strategic.

• INSP (Institutul Național de Sănătate Publică)coreStrategic or Co-development Partner · 21 August 2018National public health institute partnering on reFEM-Onco-Ro project for reforming and efficientizing oncology management in Romania
• Banca TransilvaniapartnerGTM or Marketing PartnerMajor Romanian bank supporting foundation as partner in campaigns and initiatives
• KULTHO Forever DiamondsdiamondGTM or Marketing PartnerLuxury jewelry brand that organized Diamonds for Life Gala, raising over 100,000 EUR for foundation; provided major funding for latest 3D mobile mammography unit
• Fundatia SuperbetdiamondGTM or Marketing PartnerFoundation of betting company supporting foundation initiatives as Diamond sponsor
• Eli Lilly and CompanydiamondGTM or Marketing PartnerPharmaceutical company supporting foundation as Diamond sponsor
• MSD RomaniabronzeGTM or Marketing PartnerPharmaceutical company supporting foundation initiatives; provided funding for latest mobile mammography unit and HPV vaccination awareness campaigns
• AstraZenecabronzeGTM or Marketing PartnerPharmaceutical company supporting foundation as Bronze sponsor
• NovartisbronzeGTM or Marketing PartnerPharmaceutical company supporting foundation as Bronze sponsor
• RochesilverGTM or Marketing PartnerPharmaceutical company supporting foundation as Silver sponsor
• PfizersilverGTM or Marketing PartnerPharmaceutical company supporting foundation as Silver sponsor
• CatenagoldGTM or Marketing PartnerPharmacy chain supporting foundation as Gold sponsor
• CEC BankbronzeGTM or Marketing PartnerState-owned bank supporting foundation as Bronze sponsor for events including 2022 Illumination in Roz
• Ministry of Health RomaniacoreStrategic or Co-development PartnerGovernment ministry providing official support for foundation initiatives and programs; signed agreements for national screening programs
• Susan KomencoreStrategic or Co-development PartnerGlobal breast cancer organization; foundation organizes Race for the Cure under license and partnership with Susan Komen
• Think Pink EuropecoreStrategic or Co-development PartnerEuropean network of breast cancer organizations; foundation is active member
• MelkiorstrategicGTM or Marketing PartnerCosmetics company partnering on Pink Touch manicure campaign creating awareness about breast self-examination
• Coaliția pentru Sănătatea FemeiicoreStrategic or Co-development PartnerCoalition of NGOs, patient associations, medical professionals, companies, authorities and media representatives united for women's health in Romania

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Federation of European Cancer Societies / ECCO: European umbrella organization for cancer professionals and societies. Comparable in coordinating pan-European cancer awareness, screening advocacy, and policy work.
• Deutsche Krebshilfe (German Cancer Aid): Germany's leading cancer nonprofit supporting research, prevention, and patient support. Comparable as a large European incumbent in cancer nonprofit space with similar mix of awareness, screening advocacy, and patient services.
• American Cancer Society: Largest US cancer nonprofit with broad portfolio spanning research, screening, and patient support. Comparable as a much larger incumbent in disease-specific nonprofit health, with overlapping screening and patient navigation services.
• Ligue contre le cancer (French Cancer League): French national federation of cancer nonprofits supporting research, prevention, and patient support. Comparable European peer in cancer nonprofit operations and policy advocacy.

Direct peers

• Pink Ribbon Foundation: UK-based breast cancer charity funding projects and awareness campaigns. Comparable peer in mission, awareness-driven fundraising, and grantmaking to support screening and patient support services.
• National Breast Cancer Foundation: US nonprofit providing free mammograms and patient navigation services to underserved women. Direct peer in free mobile/community-based screening delivery and patient navigation model.
• Susan G. Komen: The largest US-based breast cancer nonprofit and global awareness organization. Fundatia Renasterea operates Race for the Cure under license with Susan Komen and is a direct peer in mission, awareness campaigns, and fundraising model.
• Think Pink Europe: European network of breast cancer organizations of which Renasterea is an active member. Directly comparable as a pan-European peer network focused on breast cancer awareness, policy advocacy, and cross-border best practice sharing.

Regional players

• Societatea Română de Cancer (Romanian Cancer Society): Romanian cancer-focused nonprofit operating in the same country and disease area. Regional peer overlapping in cancer awareness, patient support, and government advocacy in Romania.
• Asociația Pacienților cu Cancer din România: Romanian patient association for cancer patients. Regional peer with overlapping patient navigation, advocacy, and support services in Romania.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FundatiaRenasterea
• LinkedInlinkedin.com/company/fundatia-renasterea-pentru-sanatatea-femeii

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundatia Renasterea