Think-pink

What Think-pink does

Think Pink vzw/asbl is Belgium's national breast cancer campaign organization, operating as a registered non-profit (vereniging zonder winstoogmerk) headquartered in the EEBIC Incubator building in Brussels with an operations office in Bruges. The organization combines awareness, patient support, and research fundraising through a portfolio of branded athletic events (Race for the Cure, Bike for Think Pink, Run for Think Pink, Walk for Think Pink), awareness campaigns (Full Moon Check, Beautiful Lengths), and the Think Pink Guide mobile application, which guides breast cancer patients through care-provider appointments with treatment-linked questions and secure anonymized data storage. It serves three primary audiences: breast cancer survivors and patients (patient support, app access, survivor zones at events), the general public (donations, event participation, volunteering), and corporate partners (CSR-aligned cause marketing across 80+ partner organizations including Bioracer, AstraZeneca, Roche, Delhaize, Kiabi, Basic-Fit, Publicis, and Club YLA).

The business model is donation- and event-driven. Tax-deductible online donations start at €40 and qualify Belgian donors for a 45% tax deduction certificate issued the following March; event participation fees vary (Race for the Cure charges on-site registration premiums; Run for Think Pink is free); merchandise sales through the Think Pink webshop (cycling apparel and accessories) are directed entirely to breast cancer research and patient support; and corporate partners contribute funds, products, or services (e.g., Bioracer's pink October cycling collection raised €5,000 in 2024). Distribution is primarily domestic across Belgium through the think-pink.be website, the mobile app, partner retail channels (Bioracer), and physical event venues. Leadership comprises President Heidi Vansevenant and Data Protection Officer Febe Vandamme; Heidi Vansevenant publicly represents the organization in flagship campaigns such as Full Moon Check. Revenue, headcount, and audited financials are not publicly disclosed.

Name

Think-pink

Legal name

Think Pink vzw/asbl

Website

https://think-pink.be

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Pink vzw/asbl is Belgium's national breast cancer campaign non-profit, combining patient support (Think Pink Guide app), flagship fundraising events (Race for the Cure, Bike/Run/Walk for Think Pink), awareness campaigns, and merchandise sales, funded by tax-deductible donations and 80+ corporate partners.

Ownership category

akta.pro rank

Product category

Breast Cancer Non-Profit / Health Charity

NAICS

Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

Keywords

• Breast cancer awareness
• Cancer support programs
• Charity fundraising events
• Nonprofit health campaigns
• Patient support services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Technology or R&D

Revenue model

1. Donations: Tax-deductible online donations collected through the website. Donations of €40 or more qualify for tax certificates providing 45% tax deduction in Belgium.
2. Event Participation: Registration fees for athletic events including Bike for Think Pink, Run for Think Pink, Walk for Think Pink, and Race for the Cure. Some events are free to participate while others have registration fees.
3. Merchandise Sales: Online shop selling Think Pink branded merchandise including cycling apparel. All proceeds go entirely to breast cancer research and patient support programs.
4. Partner Contributions: Corporate partners contribute funds, products, or services. For example, Bioracer launches annual pink cycling collections with proceeds donated to Think Pink (€5,000 raised in 2024).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Think Pink is a Belgian national non-profit organization dedicated to fighting breast cancer through awareness campaigns, fundraising events, and patient support programs. It mobilizes individuals and corporations through sponsored mass-participation sporting events (Bike, Run, Walk, and Race for Think Pink), sells branded merchandise via its webshop, and offers the Think Pink Guide mobile application as a digital support tool for breast cancer patients. Revenue funds research, patient support services, and nationwide awareness initiatives.

Product overview

Think Pink is Belgium's national breast cancer campaign organization operating as a non-profit (vzw/asbl). The organization offers a digital ecosystem comprising the Think Pink Guide mobile application for patient support, multiple branded event programs (Bike for Think Pink, Run for Think Pink, Walk for Think Pink, and the flagship Race for the Cure®), an e-commerce webshop selling limited-edition merchandise, and awareness campaigns including the Full Moon Check initiative. The product portfolio is designed to support breast cancer patients throughout their treatment journey while raising funds for research and awareness.

Differentiator

Problem solved

Functional benefit

Brands

• Race for the Cure: The biggest event worldwide in the fight against breast cancer - organized in Belgium by Think Pink
• Bike for Think Pink
• Run for Think Pink
• Walk for Think Pink
• Full Moon Check
• Think Pink Guide
• Beautiful Lengths

Products and services

• Bike for Think Pink

Quantifiable outcome

• €5,000 raised in 2024 through Bioracer's pink October collection

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Club YLAcoreGTM or Marketing Partner · 31 August 2024Club YLA is the women's football team of Club Brugge. Since 2024, they are Think Pink's loyalty partner, promoting women's football and women's empowerment aligned with Think Pink's mission. The partnership was launched on August 31, 2024 with the Think Pink logo on team sleeves. Club YLA also created a video promoting the Full Moon Check campaign.
• BioracercoreGTM or Marketing Partner · 1 January 2024Bioracer is a cycling apparel specialist that creates specialized pink cycling collections each October (Breast Cancer Awareness Month) with proceeds donated to Think Pink. In 2024, this initiative raised €5,000 for breast cancer research. Bioracer also provides custom team apparel for Think Pink events.
• DelhaizeminorGTM or Marketing PartnerSupermarket retailer partner supporting Think Pink's mission through various campaigns.
• AstraZenecaminorGTM or Marketing PartnerPharmaceutical company partner supporting breast cancer awareness and research initiatives.
• RocheminorGTM or Marketing PartnerPharmaceutical company partner in the fight against breast cancer.
• Love CharlieminorGTM or Marketing PartnerFashion brand founded by Céline Laridon, a breast cancer survivor, creating stylish chemo caps and headwear for women experiencing hair loss. Founded in 2019.
• KiabiminorGTM or Marketing PartnerFashion retailer partner supporting Think Pink's campaigns.
• Basic-FitminorGTM or Marketing PartnerFitness center chain partner engaged in supporting breast cancer awareness initiatives.
• ChiquitaminorGTM or Marketing PartnerBrand partner supporting Think Pink campaigns.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stichting tegen Kanker: The Belgian Cancer Foundation, a peer nonprofit also headquartered in Belgium addressing cancer awareness, research funding, and patient support. Direct competitor for donor mindshare in the same geography.
• Pink Ribbon (Netherlands): The Dutch breast cancer awareness and fundraising organization, structurally analogous to Think Pink as a national, breast-cancer-specific nonprofit running events and donor campaigns. Direct functional and mission peer operating in the neighboring market.
• Kom op tegen Kanker: The largest Belgian cancer charity, operating in the same domestic market with a broader cancer scope. Competes with Think Pink for Belgian donor euros, corporate partnerships, and event participation.
• Breast Cancer Now: The UK's leading breast cancer research and support charity, with comparable mission, donor-driven funding model, and patient-support programs. Closest international functional peer.

Broad incumbents

• Canadian Cancer Society: A large national cancer nonprofit with a broad cancer mandate (beyond breast cancer specifically) and established event-fundraising and donor infrastructure. Comparable at scale and category level.
• Susan G. Komen: The largest and most globally recognized breast cancer nonprofit, operating the original Race for the Cure franchise that Think Pink licenses in Belgium. A scale and brand benchmark for the cause category.
• American Cancer Society: The largest US cancer-focused nonprofit, providing a benchmark for institutional cancer-cause fundraising, research grantmaking, and patient support at scale across the category.

Regional players

• Pink Ribbon Deutschland: The German breast cancer awareness initiative, a regionally focused peer with similar awareness, fundraising, and partnership-driven model in another European market.
• Ligue contre le cancer (France): The French national cancer federation, a comparable cancer-focused nonprofit in the neighboring market. Adjacent geographic peer with overlapping mission and funding approach.

Others

• Europa Donna: A European breast cancer coalition advocating for breast cancer policy and awareness across member countries. Ecosystem peer that operates at the pan-European level above national organizations like Think Pink.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thinkpink-be

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think-pink