Race Bootcamp
- Company typePrivate
- Founded2020
- HeadquartersCampo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
Race Bootcamp firmographics
Firmographics- Name
- Race Bootcamp
- Legal name
- SMARTFIT ESCOLA DE GINÁSTICA E DANÇA S.A.
- Website
- https://racebootcamp.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Race Bootcamp industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- HIIT & Circuit Bootcamps (HSADABAA)
- akta.pro secondary industries
- Functional Fitness / Cross-Training Groups (HSADABAH), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Race Bootcamp is headquartered
LocationHeadquarters
- HQ city
- Campo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Race Bootcamp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Credit Package Sales: Customers purchase credit packages that allow them to book a specific number of workout classes. Credits are unit-specific (can only be used at the purchased location) and have varying validity periods depending on the package size purchased.
- Monthly Membership Plans: Monthly subscription plans offering either single-unit access (Mensal Unidade) or multi-location access (Multi Club). The Multi Club plan allows access to Race Bootcamp as well as Vidya Studio, Tonus Gym, and Jab House locations.
- Day-use/Experimental Classes: First-time experience sessions available for new customers to try the workout before committing to a plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1 Class Credit Package - 30-day validity |
| Unit Pricing | Pay-as-you-go | 5 Class Credit Package - 30-day validity |
| Unit Pricing | Pay-as-you-go | 10 Class Credit Package - 60-day validity |
| Unit Pricing | Pay-as-you-go | 20 Class Credit Package - 90-day validity |
| Unit Pricing | Pay-as-you-go | 30 Class Credit Package - 240-day validity |
| Unit Pricing | Pay-as-you-go | 65 Class Credit Package - 360-day validity |
| Subscription | Monthly | Monthly Unit Plan - Single location access |
| Subscription | Monthly | Multi Club Plan - Multiple location access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Race Bootcamp product offering
Product offeringCore offering
Race Bootcamp operates boutique HIIT fitness studios that deliver 45–50 minute group workouts combining treadmill sprint intervals with functional strength exercises inside purpose-designed rooms with engineered music, lighting, and ventilation. Customers access sessions through owned studio locations, an iOS mobile booking app, or at-home digital training, paying via prepaid credit packages or monthly subscription plans (single-unit or multi-club access).
Product overview
Race Bootcamp is a high-intensity fitness studio brand operating within the Grupo Smart Fit ecosystem. The company offers studio-based bootcamp training combining treadmill sprints and functional exercises in specialized rooms, alongside digital at-home training options including live sessions and a video catalog. Members can access the service through monthly subscription plans (Mensal Unidade or Multi Club) or prepaid credit packages, with sessions lasting approximately 45-50 minutes. A mobile iOS app supports session booking and plan management. Race Bootcamp is part of a broader portfolio including Smart Fit, Bio Ritmo, Vidya Studio, Jab House, and Tonus Gym studios.
Differentiator
Problem solved
Functional benefit
Products and services
- Race Bootcamp Studio (in-person HIIT classes) High-intensity interval training combining treadmill sprints and functional exercises in specialized rooms with engineered music, lighting, and ventilation; each session lasts up to 45–50 minutes; delivered in owned studio locations for adult members.
- Race Bootcamp Mobile App (iOS) iOS application that lets members book workout sessions (with position selection), manage monthly plans and credits, and access training-related content.
- At Home (online training) Remote training option allowing members to access live or recorded workout sessions from home, extending the studio experience beyond physical locations.
- Video Catalog (Catálogo de Vídeos) Digital library of workout videos available for on-demand access, complementing live studio sessions for members training outside the studio.
- Monthly Unit Plan (Mensal Unidade) Monthly subscription allowing members to train up to twice daily at a single designated Race Bootcamp unit.
- Multi Club Plan Premium monthly subscription enabling members to train at any Race Bootcamp unit and access partner studios including Vidya Studio, Tonus Gym, and Jab House.
- Credit Packages (Pacotes de Créditos) Prepaid credit packages tied to a specific unit, with tiers of 1 (30 days), 5 (30 days), 10 (60 days), 20 (90 days), 30 (240 days), and 65 (360 days) class credits.
Quantifiable outcome
- Extended calorie burn throughout the day due to elevated metabolic rate post-workout
Companies that use Race Bootcamp
Customer profileSegments1 record
Ideal customer profiles1 record
Race Bootcamp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Race Bootcamp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo Smart FitcoreRace Bootcamp is a brand owned and operated by Grupo Smart Fit, the largest gym network in Latin America. Grupo Smart Fit operates over 900 units across 13 countries serving 2.5 million members. Race Bootcamp is part of the Studios division alongside Vidya Studio, Tonus Gym, and Jab House. The parent company provides corporate infrastructure including HR, IT, marketing, and operational support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Race Bootcamp competitors and assessment
Company assessmentBroad incumbents
- Orangetheory Fitness: Global boutique fitness chain offering heart-rate-based interval training. Although not present in Brazil at scale, it is the international archetype for the kind of HIIT-plus-fitness-tech experience Race Bootcamp delivers, and shapes consumer expectations in the segment.
- F45 Training: Global functional training and HIIT franchise with strong brand recognition in the boutique fitness category. Comparable in workout format (high-intensity intervals, time-based sessions) and target customer (urban professionals seeking efficient workouts).
Direct peers
- Bio Ritmo: Premium sister brand within Grupo Smart Fit offering group classes and wellness services in Brazil. Directly competes for the same premium urban fitness segment that Race Bootcamp targets, with shared group-level marketing and Multi Club cross-access.
- Tonus Gym: Neighborhood gym brand within the Grupo Smart Fit ecosystem, also bundled in the Multi Club plan. Competes directly for the same Brazilian fitness consumer across overlapping metropolitan locations.
- Jab House: Boxing and combat-focused boutique studio within the Smart Fit portfolio. Targets similar urban fitness enthusiasts with a different modality but is part of the same Multi Club subscription bundle, competing for the same wallet share.
- Vidya Studio: Boutique studio brand under Grupo Smart Fit focused on mind-body and wellness practices. Bundled with Race Bootcamp under the Multi Club plan, making it a direct competitor for studio-segment subscription dollars.
- Smart Fit: Flagship brand of Race Bootcamp's parent company Grupo Smart Fit, operating a vast network of low-cost high-volume gyms across Latin America. While lower-priced and broader in scope, it is the primary membership alternative for the same Brazilian fitness consumer and shares the same corporate infrastructure.
- Velocity Studio: Cycling-focused boutique studio brand linked to the Grupo Smart Fit portfolio. Targets the same Brazilian fitness enthusiast segment with a different modality; appears in the same brand family navigation as Race Bootcamp.
Emerging players
- Aera Pilates: Boutique Pilates studio brand within the Grupo Smart Fit portfolio targeting urban wellness consumers. Represents the group's response to adjacent boutique formats and competes for similar premium urban fitness clientele.
Regional players
- BFit: Brazilian mid-market fitness chain offering group classes and functional training. Competes with Race Bootcamp for the same Brazilian fitness consumer at a lower price point, particularly in metropolitan areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Race Bootcamp social profiles
Digital presenceRace Bootcamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Race Bootcamp leadership team
Management profileNumber of profiles
Race Bootcamp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Race Bootcamp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Race Bootcamp
What does Race Bootcamp do?
Race Bootcamp operates boutique HIIT fitness studios that deliver 45–50 minute group workouts combining treadmill sprint intervals with functional strength exercises inside purpose-designed rooms with engineered music, lighting, and ventilation. Customers access sessions through owned studio locations, an iOS mobile booking app, or at-home digital training, paying via prepaid credit packages or monthly subscription plans (single-unit or multi-club access).
Is Race Bootcamp a public or private company?
Race Bootcamp is a private company. It is classified as corporate owned and is currently operating.
When was Race Bootcamp founded?
Race Bootcamp was founded in 2020. It employs 101 to 250 people.
Where is Race Bootcamp based?
Race Bootcamp is headquartered in Campo, Brazil, in the Latin America region.
How does Race Bootcamp make money?
Three revenue lines are on record. Credit Package Sales are the primary driver. The others are monthly Membership Plans and day-use/Experimental Classes.
Who are Race Bootcamp's main competitors?
Broad incumbents on record are Orangetheory Fitness and F45 Training. Direct peers are Bio Ritmo, Tonus Gym, Jab House, Vidya Studio, Smart Fit and Velocity Studio. Aera Pilates is listed as an emerging player. BFit is listed as a regional player.
Does Race Bootcamp have an API?
No public API is recorded for Race Bootcamp.
What industry is Race Bootcamp in?
Race Bootcamp's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADABAA, HIIT & Circuit Bootcamps, with a secondary code of HSADABAH, Functional Fitness / Cross-Training Groups. Its NAICS code is 71394 and its SIC code is 7997.