K2 Capital Management

What K2 Capital Management does

K2 Capital Management PLLC is an independent, full-service insurance agency headquartered at 333 S Tamiami Trail, Suite 219, Venice, Florida, doing business as K2 Capital Management and K2 Capital. The firm distributes insurance and financial products from multiple top-rated carriers across health (individual, family, ACA Marketplace, short-term, group fully-insured/level-funded/self-funded/HSA-eligible), life (term, whole, senior life/final expense), Medicare (Advantage, Supplement, Part D), dental and vision, disability, AD&D, long-term care, annuities (fixed, fixed-indexed, variable, immediate), and employer retirement plans (401(k), SEP IRA, SIMPLE IRA, profit-sharing, non-qualified deferred comp). Its primary customer segments are Florida-based seniors aged 55 and older (Medicare, senior life, annuities), individuals and families seeking non-employer-sponsored coverage, and small-business owners purchasing group health and employee retirement benefits. The firm does not build proprietary technology; its stack is essentially a website plus phone-based lead capture and in-person consulting. Revenue is commission-based, earned on initial policy sales and recurring renewals across multiple carrier partners, with go-to-market executed through direct-sales phone consultations (941-412-4826), free no-obligation in-person meetings at the Venice office, and an SEO-oriented content website with dedicated vertical product pages. Ownership is concentrated with founder/owner David Demarco; the firm has no disclosed parent company, no institutional capital, no acquisitions, and no partnerships or alliances in the source data. Operating geographies are limited to Florida, concentrated along the Gulf Coast (Sarasota, Venice, Bradenton, Fort Myers, Tampa Bay).

Name

K2 Capital Management

Legal name

K2 Capital Management PLLC

Website

https://k2capitalmgmt.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

K2 Capital Management PLLC is an independent, full-service insurance agency in Venice, Florida that distributes health, life, Medicare, retirement, and supplemental insurance products from multiple carriers to Florida seniors, families, and small businesses via phone and in-person consultations.

Ownership category

akta.pro rank

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Product Sales: The firm generates revenue through commissions earned from selling insurance products across multiple carriers, including life insurance, health insurance, Medicare plans, annuities, retirement plans, and group benefits. Revenue is commission-based, recurring through policy renewals and new customer acquisitions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

K2 Capital Management operates as an independent insurance agency based in Venice, Florida, providing personalized health, life, retirement, Medicare, and long-term care insurance solutions to individuals and businesses. The agency also offers tailored employee benefits packages and access to supplemental insurance products from multiple carriers.

Product overview

K2 Capital Management PLLC is an independent, full-service insurance agency based in Venice/Sarasota, Florida. The company operates as a single unified service offering rather than a platform-plus-modules architecture, providing comprehensive insurance products and financial services through a network of top-rated insurance carriers. The product portfolio centers on health insurance (individual, family, group, Medicare), life insurance (term, whole, universal, senior life), and retirement planning products (annuities, employee retirement plans, supplemental retirement plans). Additional offerings include dental and vision insurance, long-term care insurance, disability insurance, AD&D insurance, and insurance agent services. The company differentiates through independent agency status—working for clients rather than specific carriers—to provide unbiased recommendations and access to competitive rates across multiple insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance Individual and family health insurance plans sourced through multiple carriers, designed to help policyholders manage medical costs and access provider networks. Targeted at individuals, families, and households seeking comprehensive medical coverage.
• Life Insurance Life insurance products providing death-benefit protection for beneficiaries, structured to support income replacement, estate planning, and final expense coverage. Offered to individuals and families evaluating long-term financial protection.
• Senior Life Insurance Life insurance tailored to seniors, often covering final expenses and legacy planning needs. Designed for older adults seeking simplified underwriting and coverage aligned with retirement-stage priorities.
• Dental/Vision Insurance Supplemental dental and vision coverage plans offered alongside health insurance, providing access to routine and specialized oral and ocular care. Available to individuals and employer groups.
• Medicare Advantage Medicare Advantage plans that bundle hospital, medical, and often prescription drug coverage through private carriers as an alternative to Original Medicare. Targeted at Medicare-eligible individuals seeking consolidated coverage.
• Medicare Supplement Medigap-style supplemental Medicare plans designed to cover out-of-pocket costs not paid by Original Medicare, helping beneficiaries reduce deductibles, copays, and coinsurance exposure.
• Prescription Drug Plan Standalone Medicare Part D prescription drug coverage plans sourced through partner carriers, helping Medicare-eligible clients manage medication costs.
• Annuities Annuity products that provide a stream of income, often used as part of retirement income planning. Suited to individuals seeking to convert retirement savings into predictable payouts.
• Retirement Plans Employer-sponsored and individual retirement plan solutions, including employee retirement programs and supplemental retirement savings vehicles. Targeted at businesses building benefits packages and individuals planning for retirement.
• Long-Term Care Insurance Long-term care policies that help cover costs of extended care services such as assisted living, nursing home care, or in-home support. Targeted at individuals and families planning for potential future care needs.
• Disability Insurance Disability income protection coverage that replaces a portion of earned income during periods when an insured is unable to work due to illness or injury. Offered to working individuals and professionals.
• AD&D Insurance Accidental Death and Dismemberment coverage providing a lump-sum benefit in the event of death or serious injury caused by an accident. Often offered as an add-on to life or group benefits packages.
• Group Health Insurance Plans Employer-sponsored group health insurance plans assembled from multiple carriers, giving businesses a single point of contact for designing and managing employee medical coverage.
• Employee Benefits Packages Customized employee benefits packages combining group health, retirement, dental/vision, disability, AD&D, and supplemental coverage into an integrated program. Targeted at small and mid-sized businesses building competitive benefits offerings.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• eHealth: eHealth operates an online health insurance marketplace and agency selling individual, family, Medicare, and small business health plans from multiple carriers. Comparable to K2 in its multi-carrier agency economics and Medicare/health product emphasis, with a stronger technology platform.
• GoHealth: GoHealth is a Medicare-focused health insurance brokerage selling Medicare Advantage, Supplement, and Part D plans across a broad carrier network. Closely overlaps with K2's Medicare and senior insurance practice, operating at national scale with proprietary technology.
• HealthMarkets: HealthMarkets is a large independent insurance agency distributing health, Medicare, life, and supplemental insurance from multiple carriers. Directly comparable to K2 as a multi-line, multi-carrier independent agency with an agent-network distribution model.
• SelectQuote: SelectQuote is an independent direct-to-consumer insurance brokerage specializing in life, senior life, and Medicare products sold across multiple carriers. Direct competitor to K2's senior-focused, multi-carrier agency model, though at much larger national scale.

Broad incumbents

• Humana: Humana is one of the largest U.S. health insurers with a dominant Medicare Advantage franchise and a captive agency/broker distribution arm. Broad incumbent serving overlapping customers (Medicare, group health, individual) but as a carrier, not a broker.
• UnitedHealth Group (Optum): UnitedHealth Group is the largest U.S. health insurer, offering individual, group, Medicare, and supplemental products through carriers like UnitedHealthcare. Overlaps with K2's customer base and product mix, and increasingly competes via direct-to-consumer digital channels.
• Aetna (CVS Health): Aetna, owned by CVS Health, is a major U.S. health insurer providing individual, Medicare, group, and supplemental coverage. Overlaps with K2 across health and Medicare product lines, competing as a carrier via both broker and direct channels.

Regional players

• Florida Blue: Florida Blue is the largest Florida-domiciled health insurer, offering individual, Medicare, and group plans across the state. Regional incumbent competing with K2 in the same Florida geography, primarily as a carrier but with captive agent distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/k2-capital-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K2 Capital Management