Miquel's
Miquel's is a family-run, single-estate organic extra virgin olive oil brand from Mallorca, Spain, selling direct-to-consumer via subscription and one-time purchases. It serves quality-conscious home cooks and gift purchasers seeking certified organic Arbequina and Picual blends with full traceability.
- Company typePrivate
- Founded2012
- HeadquartersPalma, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Miquel's does
Miquel's is a family-run, single-estate organic extra virgin olive oil brand that produces olive oil from Arbequina and Picual olives grown exclusively on the family's grove on the Mediterranean island of Mallorca, Spain. The brand is operated by Tableside Stories LLC, a US-incorporated entity, and serves quality-conscious consumers seeking authentic, traceable organic olive oil for home cooking, entertaining, and Mediterranean dining. Distribution is entirely direct-to-consumer via the brand's Shopify-powered website (miquels.es), with shipping to the US and European markets.
The core product line consists of 500ml bottles ($47) and 2-liter metal tins ($97) of single-estate organic extra virgin olive oil, sold individually or in 3-pack and 6-pack multi-packs with tiered discounts. Production emphasizes freshness: olives are hand-harvested in small crates to minimize fruit damage and oxidation, and are pressed at a local mill within 12 hours of picking, yielding oil with acidity below 0.14%. Supplementary offerings include a limited-edition hand-blown olive oil server produced in partnership with a 300-year-old Mallorca glass workshop (50 pieces per season), a Membership Gift Card tier, and an Adopt-An-Olive Tree experience program.
Miquel's generates revenue through three streams: one-time e-commerce sales, recurring subscription memberships with 3-, 6-, and 12-month delivery cadences at 15–20% savings, and the one-time Adopt-An-Olive Tree program. The customer base spans quality-conscious home cooks (primary), gift purchasers, and subscription members. The company holds four overlapping certifications — EU Organic, EU Protected Designation of Origin, Balearic Organic, and Oli de Mallorca — and was named one of the best olive oils in the world for the Robust Blend category at the New York International Olive Oil competition. Marketing is concentrated on Instagram with the #TablesideStories brand narrative and hashtag community building; products are currently listed as sold out.
Miquel's firmographics
Firmographics- Name
- Miquel's
- Legal name
- Tableside Stories LLC
- Website
- https://miquels.es
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miquel's is a family-run, single-estate organic extra virgin olive oil brand from Mallorca, Spain, selling direct-to-consumer via subscription and one-time purchases. It serves quality-conscious home cooks and gift purchasers seeking certified organic Arbequina and Picual blends with full traceability.
- Ownership category
- akta.pro rank
Miquel's industry classification
Industry- Product category
- Premium Organic Olive Oil
- NAICS
- Oilseed (except Soybean) Farming (11112), Oilseed (except Soybean) Farming (111120)
- SIC
- Fats & Oils (2070), Agricultural Production-Crops (100)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industries
- Olive Groves (Olives for Oil & Table) (AFAGACAG), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)
Keywords
Where Miquel's is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Miquel's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales (One-Time): Direct e-commerce sales of olive oil products (500ml bottles, 2-liter tins, multi-packs), olive oil servers, and tree adoption programs at set prices.
- Subscription Membership: Recurring subscription model offering 3-month, 6-month, and 12-month delivery options for olive oil with 15-20% discount. Membership includes priority harvest access, traditional Mediterranean cookbook, and event invitations.
- Adopt-An-Olive Tree Program: One-time purchase program where customers adopt an olive tree for the year, supporting quality organic olive production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-Estate Organic Olive Oil 500ml Bottle |
| Unit Pricing | Pay-as-you-go | Single-Estate Organic Olive Oil 2L Tin |
| Unit Pricing | Pay-as-you-go | Single-Estate Organic Olive Oil 3-Pack |
| Unit Pricing | Pay-as-you-go | Single-Estate Organic Olive Oil 6-Pack |
| One time/ perpetual license | Pay-as-you-go | Adopt-An-Olive Tree |
| One time/ perpetual license | Pay-as-you-go | Hand-Made Olive Oil Server |
| Subscription | Multi-year contract | Miquel's Membership Gift Card |
| Subscription | Monthly | Subscription Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Miquel's product offering
Product offeringCore offering
Miquel's produces and sells single-estate, organic extra virgin olive oil made from Arbequina and Picual olives grown exclusively on the family's organic grove in Mallorca, Spain. Olives are harvested in small batches using small crates to minimize damage and pressed within 12 hours of picking to maximize freshness. The brand offers the oil in 500ml bottles and 2-liter tins (with multi-pack discounts) primarily through a direct-to-consumer subscription membership and one-time e-commerce purchases on its Shopify storefront, alongside accessories and an Adopt-An-Olive Tree experience.
Product overview
Miquel's is a family-run single-estate organic olive oil brand from Mallorca, Spain. The core offering consists of extra virgin olive oil products available in two formats: 500ml glass bottles and 2-liter metal tins. The main products are sold through an annual subscription membership model, with multi-pack options (3-pack bottles, 6-pack tins) offering discounts. Additional offerings include a membership gift card for gifting subscriptions, a hand-made olive oil server accessory crafted by a local Mallorca glass workshop, and an Adopt-An-Olive Tree experience program.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Estate Organic Olive Oil 2L Tin A 2-liter metal tin of Miquel's single-estate organic extra virgin olive oil made from Arbequina and Picual olives grown on the family's Mallorca grove. Designed to protect the oil from light, sold direct-to-consumer through the Miquel's membership subscription and one-time purchase at $97 per tin.
- Single-Estate Organic Olive Oil 500ml Bottle A 500ml glass bottle of Miquel's single-estate organic extra virgin olive oil for individual home cooks, priced at $47 per bottle. Subscription membership includes priority harvest access and a traditional Mediterranean cookbook.
- Single-Estate Organic Olive Oil 3-Pack A multi-pack of three 500ml bottles of Miquel's single-estate organic extra virgin olive oil, priced at $119 (a $22 discount versus $141 individual bottle pricing), aimed at regular home cooks.
- Single-Estate Organic Olive Oil 6-Pack (Tins) Six 2-liter tins of Miquel's single-estate organic extra virgin olive oil, priced at $522 (a $60 discount) with an additional 20% savings when purchased on subscription, for high-volume households and gifting.
- Miquel's Membership Gift Card Gift card that grants one year of Miquel's membership plus 2-liter tins of single-estate organic extra virgin olive oil, offered at $97 (with one 2L tin) or $436.50 (with six 2L tins), including harvest deliveries and family grove event invitations.
- Hand-Made Olive Oil Server A limited-edition hand-blown glass olive oil server produced in partnership with a 300-year-old workshop on Mallorca, Spain, restricted to 50 pieces per season, sold at $57 to consumers who want an artisanal serving accessory.
- Adopt-An-Olive Tree One-year olive tree adoption program at the family's Mallorca grove for $17, giving customers symbolic ownership and a direct connection to the annual harvest that produces Miquel's olive oil.
Quantifiable outcome
- Acidity level of 0.10%, rated as one of the best robust blend olive oils globally at New York International Olive Oil competition
Companies that use Miquel's
Customer profileSegments3 records
Ideal customer profiles3 records
Miquel's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Miquel's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mallorca Hand-Blown Glass WorkshopminorPartnership with a 300-year-old hand-blown glass workshop on Mallorca, Spain to produce limited edition olive oil servers. Only 50 pieces available per season. The partnership combines local artisanal craftsmanship with Miquel's olive oil brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Miquel's competitors and assessment
Company assessmentBroad incumbents
- Colavita: Established Italian olive oil brand with broad retail distribution in the US. Overlaps on category and Italian/Mediterranean origin story, though at mass-premium rather than ultra-premium tiers.
- Bertolli: Global legacy olive oil brand (Deoleo portfolio) with mass-market retail distribution. Comparable category and Mediterranean origin, serving a much broader and lower-price tier of consumers.
- Minerva Foods: Large South American food/agro-industrial company with a significant olive oil and branded foods portfolio. Comparable category exposure and global distribution, but at commodity-to-mid-tier rather than ultra-premium positioning.
- California Olive Ranch: Large US-grown premium olive oil producer with national retail distribution. Comparable on product and category but at substantially greater scale and via retail rather than DTC-only.
Direct peers
- Brightland: Premium US DTC organic olive oil brand sold directly via Shopify with storytelling-driven branding and gift/subscription bundles. Highly comparable to Miquel's on channel, customer, and positioning.
- Graza: US-based DTC premium olive oil brand with direct e-commerce and a chef/foodie community narrative. Closely mirrors Miquel's single-origin positioning and DTC motion.
- Lucini Italia: Premium Italian olive oil brand sold through specialty and DTC channels. Comparable on provenance-led positioning and premium pricing tier.
- Trade Collection: Single-estate Mediterranean extra virgin olive oil DTC brand shipping direct to US consumers. Directly comparable on single-origin, e-commerce, and curated premium positioning.
Regional players
- Sovena: One of the largest Iberian olive oil producers and packers, including Spain and Portugal operations. Comparable on olive oil category and Iberian sourcing, but sells at industrial-to-premium scale rather than single-estate DTC.
Emerging players
- Oleavanti: Emerging premium extra virgin olive oil DTC brand with curated single-origin sourcing. Comparable on premium single-estate positioning and direct-to-consumer storytelling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Miquel's social profiles
Digital presenceMiquel's compliance and trust
Trust signalCompliance4 records
Miquel's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miquel's leadership team
Management profileNumber of profiles
Miquel's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miquel's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miquel's
What does Miquel's do?
Miquel's produces and sells single-estate, organic extra virgin olive oil made from Arbequina and Picual olives grown exclusively on the family's organic grove in Mallorca, Spain. Olives are harvested in small batches using small crates to minimize damage and pressed within 12 hours of picking to maximize freshness. The brand offers the oil in 500ml bottles and 2-liter tins (with multi-pack discounts) primarily through a direct-to-consumer subscription membership and one-time e-commerce purchases on its Shopify storefront, alongside accessories and an Adopt-An-Olive Tree experience.
Is Miquel's a public or private company?
Miquel's is a private company. It is classified as family owned and is currently operating.
When was Miquel's founded?
Miquel's was founded in 2012. It employs 1 to 10 people.
Where is Miquel's based?
Miquel's is headquartered in Palma, Spain, in the Europe region.
How does Miquel's make money?
Three revenue lines are on record. Product Sales (One-Time) is the primary driver. The others are subscription Membership and adopt-An-Olive Tree Program.
Who are Miquel's's main competitors?
Broad incumbents on record are Colavita, Bertolli, Minerva Foods and California Olive Ranch. Direct peers are Brightland, Graza, Lucini Italia and Trade Collection. Sovena is listed as a regional player. Oleavanti is listed as an emerging player.
Does Miquel's have an API?
No public API is recorded for Miquel's.
What industry is Miquel's in?
Miquel's's product category is Premium Organic Olive Oil. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of AFAGACAG, Olive Groves (Olives for Oil & Table). Its NAICS code is 11112 and its SIC code is 2070.