Serious Games Association
Serious Games Association operates seriousgamesassociation.com, a Dutch-language, Belgian-law-governed content website publishing single-author editorial guides about League of Legends: Wild Rift event missions, Wild Pass rewards, and regional promotions.
- Company typePrivate
- Founded2026
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Serious Games Association does
Serious Games Association operates seriousgamesassociation.com, a Dutch-language editorial content website governed under Belgian law that publishes informational guides about the mobile game League of Legends: Wild Rift. Content is organized into three categories (Event Mission Prizes, Regional Promotions, and Wild Pass Bonuses) and covers in-game event rewards, the seasonal Wild Pass battle pass system, regional promotional cards, and in-game currency mechanics such as Blue Motes. All articles are attributed to a single author, Kieran Ashford, with publication dates concentrated in February-March 2026. The site integrates standard third-party tools (Google Analytics, Meta Pixel, YouTube embeds) and maintains GDPR, CCPA/CPRA, and COPPA-aligned privacy disclosures.
Despite firmographic metadata describing an international organization for the serious games industry founded in 2012 with 11-50 employees based in Singapore, the observable operational footprint is a small single-author content site with no disclosed products beyond the website itself, no pricing, no named customers, no funding rounds, no headcount beyond the author, and no strategic partnerships beyond standard analytics integrations. The site contains a language switcher linking to roughly two dozen unrelated domains (scene24.net, sceptycy.org, scholarships-bourses-ca.org, school-rumble.net, etc.), which is structurally consistent with a link-farm or SEO-network content site rather than a substantive industry association. Ownership is undisclosed and the entity appears to be independently operated.
No revenue model is directly stated. The presence of Meta Pixel and Google Analytics implies potential advertising-based monetization, but no ad inventory, sponsorship, affiliate arrangement, membership fee, or transaction revenue is documented. There is no evidence of a membership program, events business, certification offering, or advocacy function characteristic of an industry association. The entity is privately held with no investors, no parent company, and no funding history.
Serious Games Association firmographics
Firmographics- Name
- Serious Games Association
- Legal name
- seriousgamesassociation.com
- Website
- https://seriousgamesassociation.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serious Games Association operates seriousgamesassociation.com, a Dutch-language, Belgian-law-governed content website publishing single-author editorial guides about League of Legends: Wild Rift event missions, Wild Pass rewards, and regional promotions.
- Ownership category
- akta.pro rank
Serious Games Association industry classification
Industry- Product category
- Mobile Gaming Content
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Strategy Guides, Walkthroughs & How-To Content (MPAFAMAD)
Keywords
Where Serious Games Association is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Serious Games Association business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: No direct revenue model is disclosed. The site integrates Meta Pixel and Google Analytics, suggesting potential advertising-based monetization through visitor tracking and ad targeting, though this is implied rather than stated.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Serious Games Association product offering
Product offeringCore offering
A Dutch-language editorial content website that publishes informational articles and guides about League of Legends: Wild Rift, covering event missions, Wild Pass bonuses, regional promotions, and in-game currency tips. The site functions as a content destination for mobile MOBA players rather than a marketplace or product vendor.
Product overview
Serious Games Association operates a single unified content website (seriousgamesassociation.com), a Dutch-language editorial site governed by Belgian law, focused exclusively on informational guides about the mobile game League of Legends: Wild Rift. The offering is one product — the website itself — which is organized into three named content categories: Evenement Missie Prijzen (Event Mission Prizes), Regionale Promoties (Regional Promotions), and Wild Pass Bonussen (Wild Pass Bonuses). Within these categories, the site publishes editorial guides such as the Wild Pass Kenmerken Guide (covering Wild Pass features, rewards, and seasonal themes) and the Regionale Promotiekaarten Guide (covering regional promo card types and acquisition), which together form the site's complete portfolio of named offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Serious Games Association website
Companies that use Serious Games Association
Customer profileSegments1 record
Ideal customer profiles1 record
Serious Games Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Serious Games Association partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered standard third-party service.
- Google Analyticsstandard third-party serviceGoogle Analytics is used as a third-party service for visitor tracking and analytics on the website, as disclosed in the cookie policy. It is not a strategic partnership but a standard analytics integration.
- Meta (Facebook Pixel)standard third-party serviceMeta Pixel is integrated into the website for tracking visitor interactions and supporting advertising/retargeting, as disclosed in the cookie policy.
- YouTubestandard third-party serviceYouTube embed functionality is used on the website for embedded video content, as disclosed in the cookie policy.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Serious Games Association competitors and assessment
Company assessmentDirect peers
- Mobalytics: Data-driven gaming guides and stat tools for League of Legends and adjacent titles. Directly comparable to Serious Games Association as a content/guide destination monetizing via community traffic, though at a much larger scale.
- Metabomb: Gaming guides and wiki-style content for multiplayer titles. Comparable as an indie gaming guides site monetized primarily via display advertising.
- GameWith: Major Japanese mobile and console game guide portal. Highly comparable business model — language-localized game guide content with ad-supported monetization — but at enterprise scale.
- ProGuides: Subscription-based coaching and guide platform for competitive mobile and PC games. Comparable as a guides business targeting engaged players of specific titles, including Wild Rift content.
- Surrender at 20: Long-running League of Legends news and patch-notes blog. Directly comparable model: single-niche game content site run by independent operators and monetized via display advertising.
Broad incumbents
- TouchArcade: Long-running mobile gaming community and editorial site. Comparable as an independent content-led gaming media outlet monetized through ads and community traffic.
- Pocket Gamer: Established mobile-gaming journalism site covering reviews, news, and guides. Comparable as a content destination serving mobile gamers, including those playing Wild Rift, with broader editorial scope.
- Dot Esports: Major gaming-media outlet covering League of Legends (PC and Wild Rift) and adjacent esports. Comparable as a content-led destination monetized via ads, with significantly larger scale and editorial breadth.
- Riot Games Support / Wild Rift News: Riot Games' official Wild Rift site and patch-note channel. Not a commercial peer but the authoritative upstream source that any Wild Rift guides site — including Serious Games Association — competes with for player attention on event/mission content.
Regional players
- Buffed: German-language gaming portal offering news, guides, and community content. Comparable as a language-localized gaming content destination, though operating at greater scale in a different regional market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
Serious Games Association social profiles
Digital presenceSerious Games Association compliance and trust
Trust signalCompliance3 records
Serious Games Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serious Games Association leadership team
Management profileNumber of profiles
Profiles1 record
Serious Games Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serious Games Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serious Games Association
What does Serious Games Association do?
A Dutch-language editorial content website that publishes informational articles and guides about League of Legends: Wild Rift, covering event missions, Wild Pass bonuses, regional promotions, and in-game currency tips. The site functions as a content destination for mobile MOBA players rather than a marketplace or product vendor.
Is Serious Games Association a public or private company?
Serious Games Association is a private company. It is classified as unknown and is currently operating.
When was Serious Games Association founded?
Serious Games Association was founded in 2026. It employs 11 to 50 people.
Where is Serious Games Association based?
Serious Games Association is headquartered in Singapore, Singapore, in the Asia region.
How does Serious Games Association make money?
One revenue line is on record: advertising.
Who are Serious Games Association's main competitors?
Direct peers on record are Mobalytics, Metabomb, GameWith, ProGuides and Surrender at 20. Broad incumbents are TouchArcade, Pocket Gamer, Dot Esports and Riot Games Support / Wild Rift News. Buffed is listed as a regional player.
Does Serious Games Association have an API?
No public API is recorded for Serious Games Association.
What industry is Serious Games Association in?
Serious Games Association's product category is Mobile Gaming Content. Its primary akta.pro industry code is MPAFAMAD, Strategy Guides, Walkthroughs & How-To Content. Its NAICS code is 711219 and its SIC code is 7990.