What Biles Hendry does

Biles Hendry is an independent UK design and branding agency founded in 2014 by Anthony Biles and Anneliese Hendry, headquartered in Surbiton/London. The firm operates as a senior-led boutique ("A Team") with 11-50 staff and delivers brand strategy, positioning, codes and equity analysis, visual identity, naming, copywriting, packaging design, 3D structural design, new product development, digital design, photography, and print management. Its core technology and capabilities are craft-based creative services rather than software: it executes work through direct client engagement, with founder-level involvement on strategic projects.

The agency's customer base is concentrated in UK consumer brands, particularly in food, beverage, health and beauty, and retail. Documented engagements span enterprise clients (Superdrug across 25+ ranges; Ella's Kitchen across 270+ products for 10+ years; Boutinot wine labels; STORY aesthetic clinics) and SMB/startup clients (Burts Snacks, Bounce, Warner Edwards gin, Urban Legend donuts, Just Love celebration cakes). Pricing is quote-based and project-based, typically on multi-year cadences for retained clients; pricing tiers are not publicly disclosed.

Revenue derives from professional services fees on strategic branding and packaging projects, supplemented by selective recruitment and internship programme management. Biles Hendry holds B Corp certification and has won multiple 2025 DBA Design Effectiveness Awards, with measurable client outcomes including £72M revenue growth for Superdrug, +234% off-trade and +1500% on-trade value growth for Warner Edwards, growth of UK turnover for Bounce from £480k to £12M within five years, and +14% year-one value growth across Ella's Kitchen with selected ranges up +230%. The agency distributes through direct enterprise sales (managed through new-business contact Charlotte Pamplin), thought-leadership content, university engagement, and industry-award PR.

Name

Biles Hendry

Legal name

Biles Hendry

Website

https://bileshendry.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Biles Hendry is an independent UK-based design and branding agency founded in 2014 that delivers brand strategy, visual identity, packaging design, and creative services primarily to consumer brands in food, beverage, health, and beauty sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Surbiton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy and Design Services: Professional services revenue from strategic branding, brand positioning, visual identity design, packaging design, and related creative services for consumer brands and businesses.
2. Recruitment and Internship Programme: Manages hiring for creative, artwork, management, strategy roles, and design internships for emerging talent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Biles Hendry is an independent design and branding agency that delivers strategic and creative services to consumer brands and FMCG clients. Its offering spans Brand Strategy and Positioning, Visual Identity Systems (naming, logos, visual codes, tone of voice, guidelines), Packaging Design and New Product Development (including 3D structural design and print management), Copywriting, Digital Design, Photography, and Trade Show/Environmental Design. Services are sold on a project basis through direct engagement with brand owners, typically as multi-year engagements.

Product overview

Biles Hendry is an award-winning design and branding agency offering strategic and creative services including Brand Strategy, Positioning and Worlds, Codes & Equity Analysis, Brand Identity, Naming, Copywriting, Packaging, Innovation, NPD, 3D Structural Design, Printed Collateral, Signage, Digital Design, Photography, Artwork, and Print Management. The agency has developed brand identities for multiple consumer brands across food, beverage, beauty, and health sectors including Burts, Urban Legend, Ella's Kitchen, Bounce, Warner Edwards, Superdrug, Boutinot, STORY, and Just Love.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Positioning Strategic brand consultancy covering brand strategy, positioning, worlds, codes and equity analysis, and brand architecture to identify a brand's true reason for being and real consumer motivation. Sold to consumer brands and FMCG clients.
• Visual Identity Systems Brand identity creation including naming, logo design, visual codes, brand messaging, tone of voice, and comprehensive brand guidelines for consumer brands.
• Packaging Design and New Product Development Full-service packaging design including innovation, new product development (NPD), 3D structural design, artwork, and print management for consumer goods clients.
• Digital Design and Photography Digital design and photography services supporting brand campaigns, digital touchpoints, and content for consumer brands.
• Copywriting and Brand Messaging Brand messaging, naming, tone of voice, and copywriting services supporting brand identity and packaging design engagements.
• Print Management and Artwork Production End-to-end print management and artwork production overseeing packaging and collateral output for consumer brand clients.

Quantifiable outcome

• Superdrug grew revenue by £72M during Biles Hendry engagement
• +4 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• University of HertfordshireminorStrategic or Co-development PartnerBiles Hendry's Founder Anthony Biles contributes to The University of Hertfordshire's Professional Development course as part of the Graphic Design programme for second year students. The module aims to build confidence, insights and skills in students as they plan their move into the professional world of design.
• Harley AcademycoreStrategic or Co-development PartnerThe Harley Academy, the leading experts in aesthetic treatments, tasked Biles Hendry to create a 360-degree brand identity for STORY clinics - a totally new concept in high-street aesthetic treatment clinics. Biles Hendry worked on strategy, naming, logo design, guidelines, messaging, tone of voice, copywriting, digital look and feel, interiors and collateral.
• RNLIminorGTM or Marketing PartnerLimited partnership between Burts Snacks and the Royal National Lifeboat Institution (RNLI) resulted in special edition packaging featuring RNLI branding. Biles Hendry designed these limited edition products as part of their ongoing work with Burts.
• GuinnessminorGTM or Marketing PartnerLimited partnership between Burts Snacks and Guinness resulted in special edition Guinness-flavoured hand cooked potato chips. Biles Hendry designed these limited edition products as part of their ongoing work with Burts.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Independent multi-partner design consultancy with comparable senior-led partner model. Competes for the same enterprise brand-identity and packaging briefs across CPG, beverage, and beauty categories.
• Saffron Brand Consultants: Independent brand consultancy with comparable strategic-creative positioning serving global corporates. Overlaps on brand strategy, identity, and naming work for enterprise clients.
• Carter Wong: London branding and design agency with overlapping CPG and consumer-brand client base. Similar boutique positioning and project-based professional services model.
• Mother Design: Design arm of Mother, a creative company known for senior-talent-led independent model. Directly comparable on cultural positioning and enterprise brand-identity work.
• Turner Duckworth: London/San Francisco branding and packaging design agency where founder Anthony Biles previously worked and designed the Amazon logo. Directly comparable in category (brand identity, packaging) and in serving global CPG/FMCG clients.
• Robot Food: UK branding and packaging design agency specialising in food and beverage brands. Overlapping client verticals (snacks, drinks, better-for-you) and similar size profile make this a close direct peer.
• Bulletproof: London-based branding and packaging agency with similar senior-craft boutique positioning. Directly comparable target clients in food, beverage, and beauty CPG.
• Taxi Studio: Bristol-based independent branding agency with strong CPG/food packaging credentials. Comparable in scale, independent ownership, and category specialisation.

Broad incumbents

• Landor & Fitch: Global branding consultancy (WPP network) with significant CPG packaging practice. Competes for the same enterprise brand and packaging briefs but at network scale with global delivery.
• Wolff Olins: Global brand consultancy, part of Accenture Song, operating at much larger scale across brand strategy and identity. Overlaps with Biles Hendry on enterprise branding mandates but serves broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bileshendry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biles Hendry