RecoFit
RecoFit is a private consumer compression gear brand (subsidiary of Movement Interactive Inc.) selling calf, shin-splint, full-leg sleeves and arm coolers via DTC, Amazon, and specialty retail to endurance athletes and health-conscious consumers.
- Company typePrivate
- Founded2008
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What RecoFit does
RecoFit is a private consumer compression gear brand founded in Boulder, Colorado in 2008 and now headquartered in Phoenix, Arizona as a wholly-owned subsidiary of Movement Interactive Inc., which acquired the company on August 30, 2022. The company designs and sells a four-SKU core product line — Calf Compression Sleeves ($35), Shin-Splint Therapy Compression Sleeves ($45, patent-pending), Full-Leg Compression Sleeves ($55), and ArmCoolers ($50) — using its proprietary GreatFiT (Gradient Recovery Exercise & Activity Technology) platform built on Resistex carbon-based performance textile with left- and right-leg-specific gradient compression engineering, supplemented by Icefil/Xylitol cooling technology in the ArmCoolers line.
The business operates a direct-to-consumer go-to-market, selling primarily through its e-commerce site (recofit.me) and Amazon marketplace, supplemented by wholesale/retail distribution through specialty sporting goods stores such as Fleet Feet Sports and a 2025-updated PDF wholesale order form. Pricing is unit-based, pay-as-you-go with no subscription or recurring contract layer, and the company ships within the US and select international countries. Its customer base is primarily endurance athletes (triathletes, runners, cyclists, ultra-runners) with a secondary segment of health-conscious general consumers (travelers, pregnant individuals, sedentary workers), supported by endorsements from Olympians, pro cycling teams, and elite triathlon coaches.
RecoFit is structured as a sub-scale niche brand with 1–10 employees and no disclosed funding, revenue, or AI/ML capability. Its competitive positioning rests on materials-science differentiation (carbon-infused fabric, gradient engineering, integrated icing therapy) and athlete-driven brand credibility rather than technology platform or data advantages. The Movement Interactive parent provides an optionality path to bundle compression recovery with the parent's Hiji®Band impact-detection wearable, though no such integrated product has been commercialized.
RecoFit firmographics
Firmographics- Name
- RecoFit
- Legal name
- Movement Interactive Inc.
- Website
- https://recofit.me
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RecoFit is a private consumer compression gear brand (subsidiary of Movement Interactive Inc.) selling calf, shin-splint, full-leg sleeves and arm coolers via DTC, Amazon, and specialty retail to endurance athletes and health-conscious consumers.
- Ownership category
- akta.pro rank
RecoFit industry classification
Industry- Product category
- Athletic Compression Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Compression, Base Layers & Thermals (CRAAAEAH)
- akta.pro secondary industries
- Running & Endurance Wear (CRAAAEAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where RecoFit is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RecoFit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Direct E-commerce Sales: RecoFit sells compression products directly to consumers through its e-commerce website (recofit.me), offering products ranging from $35 to $145 with standard shipping within the US and select international countries
- Amazon Marketplace Sales: Products sold through Amazon marketplace, enabling broader reach to consumers who prefer third-party e-commerce platforms
- Wholesale/Retail Distribution: RecoFit offers wholesale/retailer ordering through a PDF order form, supplying products to sporting goods retailers and specialty stores like Fleet Feet Sports
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Calf Compression Sleeves - Entry-level compression product |
| Unit Pricing | Pay-as-you-go | Shin-Splint Therapy Compression Sleeves - Dual-function recovery product |
| Unit Pricing | Pay-as-you-go | Full-Leg Compression Sleeves - Full lower body coverage |
| Unit Pricing | Pay-as-you-go | ArmCoolers - Cooling arm compression |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RecoFit product offering
Product offeringCore offering
RecoFit designs, manufactures, and sells a line of carbon-based compression sleeves and cooling arm sleeves targeted at endurance athletes and health-conscious consumers. The portfolio includes Calf Compression Sleeves, Shin-Splint Therapy Compression Sleeves (with integrated icing), Full-Leg Compression Sleeves, and ArmCoolers, all built on proprietary GreatFiT gradient compression technology using Resistex carbon-based fabric with left- and right-leg-specific anatomical design. Products are Made in the USA and sold primarily through the company's own e-commerce website, Amazon, and specialty sporting goods retailers.
Product overview
RecoFit is a high-quality consumer compression gear brand offering a product line of compression sleeves and arm coolers. The portfolio consists of four core products: Calf Compression Sleeves, Shin-Splint Therapy Compression Sleeves, Full-Leg Compression Sleeves, and ArmCoolers. All products feature specialized fabric technologies (Resistex carbon-based fabric and Icefil technology) and are designed with left/right leg-specific engineering. Products are positioned for athletic performance enhancement, post-exercise recovery, and preventative wellness for athletes, travelers, and individuals with sedentary or standing occupations. The company was founded in 2008 and acquired by Movement Interactive Inc. in 2022. Products are priced from $35 to $55 and are manufactured in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- GreatFiT (Gradient Recovery Exercise & Activity Technology): RecoFit's proprietary high-quality carbon-based fabric technology used in compression products.
Products and services
- Calf Compression Sleeves Gradient compression sleeves supporting lower leg muscles and circulation from ankle to knee. Built with carbon-based high-compression fabric that disperses heat and moisture, is naturally bacteria-static, helps muscles warm up and blood oxygenate faster, and reduces muscular vibration. Designed with left- and right-leg-specific patterning. Sold at $35.00 per pair.
- Shin-Splint Therapy Compression Sleeves Patent-pending shin-splint therapy compression sleeves combining effective calf compression with a shin-splint icing pocket and flexible freezer gel packs, implementing two elements of the R.I.C.E. treatment concept (Rest, Ice, Compress, Elevate). Uses carbon-based high-compression fabric with left- and right-leg-specific design. Sold at $45.00 per pair, including two calf sleeves and two freezer gel packs.
- Full-Leg Compression Sleeves Full-leg compression sleeves applying gradient compression from ankle to top of thigh to support calf muscles, quadriceps, and hamstrings in a muscle zone-specific compressive design. Uses Resistex carbon-infused fabric offering negative ionization, compression, moisture management, and ribbed massage. Left- and right-leg-specific patterning. Sold at $55.00 per pair.
- ArmCoolers Arm cooling sleeves featuring Icefil fabric with Xylitol cooling technology that blocks infrared and UV radiation and cools skin surface by up to 5 degrees F. Provides moisture management, 50+ UV protection, gentle compression, and anti-microbial properties. Designed for cyclists, triathletes, runners, golfers, tennis players, and outdoor enthusiasts. Hypo-allergenic silicone gripper. Sold at $50.00 per pair.
Quantifiable outcome
- Cooling skin surface by up to 5 degrees F with Icefil technology
- +1 more outcomes
Companies that use RecoFit
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
RecoFit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RecoFit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Movement Interactive Inc.coreMovement Interactive Inc., a Phoenix-based developer of impact-detection technology (maker of Hiji®Band), acquired RecoFit in August 2022. The acquisition enhances Movement Interactive's portfolio of sports-related injury reporting and recovery products. RecoFit now operates as 'powered by Movement Interactive' and strengthens the company's solutions aimed at reducing preventable health risks.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
RecoFit competitors and assessment
Company assessmentEmerging players
- Zensah: Zensah is a smaller US-based compression apparel brand focused on running and triathlon, offering calf sleeves and recovery wear that compete with RecoFit at the niche/independent retail level.
Direct peers
- CEP Compression: CEP (a medi brand) specializes in medical-grade graduated compression socks and sleeves for runners, triathletes, and cyclists, with the same core compression technology and athlete-endorsement-driven GTM as RecoFit.
- Skins (SKINS Recovery): Skins makes graduated compression sportswear (tights, tops, calf sleeves) with a focus on circulation, oxygenation, and recovery — a direct functional and category competitor to RecoFit's product line.
- 2XU: 2XU is a leading global compression performance apparel brand offering graduated compression tights, sleeves, and recovery gear targeted at endurance athletes — directly overlapping RecoFit's calf, full-leg, and recovery sleeve lines.
- Compressport: Compressport designs compression sleeves and socks specifically for endurance athletes (trail running, triathlon, cycling), with R&D-driven product narratives closely aligned to RecoFit's positioning.
Others
- Hyperice: Hyperice makes ice and compression recovery devices (Normatec, Venom) used by the same endurance athletes RecoFit targets; the icing element of RecoFit's shin-splint product directly overlaps with Hyperice's thermal/ice-recovery offering.
- RecoveryPump / Normatec (by Hyperice): Normatec/RecoveryPump dynamic compression boots target the same post-exercise recovery use case that RecoFit's compression sleeves serve, with a contrasting pneumatic technology approach.
- Therabody: Therabody (Theragun/recovery tech) is an adjacent recovery-performance brand targeting the same endurance and professional athlete buyer with complementary recovery products rather than direct compression apparel competition.
Broad incumbents
- Under Armour: Under Armour is a major athletic apparel incumbent with broad compression lines (UA RUSH, HeatGear) that overlap RecoFit's category, though it sells compression as part of a much wider apparel portfolio rather than as a specialization.
- Nike (Pro / Recovery Compression): Nike offers compression tights, sleeves, and recovery-oriented apparel as part of its broad athletic footwear and apparel portfolio, competing with RecoFit in the same end-use case for elite and mass-market athletes.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RecoFit social profiles
Digital presenceRecoFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecoFit leadership team
Management profileNumber of profiles
RecoFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecoFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecoFit
What does RecoFit do?
RecoFit designs, manufactures, and sells a line of carbon-based compression sleeves and cooling arm sleeves targeted at endurance athletes and health-conscious consumers. The portfolio includes Calf Compression Sleeves, Shin-Splint Therapy Compression Sleeves (with integrated icing), Full-Leg Compression Sleeves, and ArmCoolers, all built on proprietary GreatFiT gradient compression technology using Resistex carbon-based fabric with left- and right-leg-specific anatomical design. Products are Made in the USA and sold primarily through the company's own e-commerce website, Amazon, and specialty sporting goods retailers.
Is RecoFit a public or private company?
RecoFit is a private company. It is classified as corporate owned and is currently operating.
When was RecoFit founded?
RecoFit was founded in 2008. It employs 1 to 10 people.
Where is RecoFit based?
RecoFit is headquartered in Phoenix, United States, in the North America region.
How does RecoFit make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are amazon Marketplace Sales and wholesale/Retail Distribution.
Who are RecoFit's main competitors?
Zensah is listed as an emerging player. Direct peers are CEP Compression, Skins (SKINS Recovery), 2XU and Compressport. Others are Hyperice, RecoveryPump / Normatec (by Hyperice) and Therabody. Broad incumbents are Under Armour and Nike (Pro / Recovery Compression).
Does RecoFit have an API?
No public API is recorded for RecoFit.
What industry is RecoFit in?
RecoFit's product category is Athletic Compression Apparel. Its primary akta.pro industry code is CRAAAEAH, Compression, Base Layers & Thermals, with a secondary code of CRAAAEAD, Running & Endurance Wear. Its NAICS code is 315 and its SIC code is 3949.