What The Curve does

The Curve is a UK-based independent software consultancy headquartered in Sheffield with a secondary office in Leeds, founded by brothers Paul Ridgway (CEO) and James Ridgway (CTO). The company delivers bespoke software development, IoT consultancy and build, Microsoft Dynamics 365 implementation, data platforms, AI advisory and deployment, and managed services, organised around a four-stage Discovery, Define, Build, Scale delivery framework. Its core technology stack is technology-agnostic, spanning AWS, Azure, IoT hardware (RFID, BLE, UWB, ESP32, Arduino, Raspberry Pi), Microsoft Dynamics 365, and full-stack web/mobile development, with deployments comprising embedded systems, cloud infrastructure, web applications, and data platforms.

The company's sole proprietary product is WayTrail, an RFID-based asset and stock tracking platform launched in 2024, with planned BLE and UWB support. The Curve generates revenue primarily through project-based professional services engagements that begin with a 2-4 week Discovery process, supplemented by managed services and ongoing support, plus product sales through WayTrail. Pricing is quote-based and tailored to client requirements. Go-to-market is sales-led and enterprise-focused, combining direct consultative sales targeting CEOs and CTOs with channel partnerships (Business Central partner network, IoT partner network, WestCoast IT distribution) and content-led inbound marketing. Target segments include complex growing organisations, operations-heavy environments (manufacturing, healthcare, logistics), Microsoft Dynamics 365 users, and regulated/audit-heavy buyers in NHS, financial services, and the UK public sector, with named clients including Rotherham NHS Foundation Trust, Prospera Wealth Management, FourJaw Manufacturing, SleepCogni, Doctor Care Anywhere, and Sheffield University.

Name

The Curve

Legal name

The Curve Consulting Services Ltd.

Website

https://thecurve.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Curve is an independent UK software consultancy headquartered in Sheffield, delivering bespoke software, IoT, Microsoft Dynamics 365, data, and AI services, plus its proprietary WayTrail asset tracking product, to complex growing organisations across healthcare, manufacturing, financial services, and the public sector.

Ownership category

akta.pro rank

Product category

Software Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business Process & Digital Transformation Consulting (BPAEAAAD)

akta.pro secondary industries

Edge Compute Infrastructure (Servers, HCI, GPU/AI at Edge) (HDABAOAC), Edge Orchestration & Management Platforms (Provisioning, Fleet Mgmt) (HDABAOAF)

Keywords

• Software consulting services
• Bespoke software development
• IoT solutions
• Microsoft Dynamics 365
• Asset tracking software

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Bespoke Software Development: Custom software development and consultancy for complex, growing organisations. Delivers web platforms, digital products, legacy system modernisation, API integrations, internal tools and operational platforms. Project-based engagements typically following Discovery phase.
2. Microsoft Dynamics 365 Consultancy & Implementation: Configuration, customisation and integration services for Microsoft Dynamics 365 (Sales, Marketing, Finance, Supply Chain, Business Central). Includes consultancy, implementation, custom extensions and ongoing support.
3. IoT Consultancy & Development: End-to-end IoT solution delivery from strategy through hardware development and deployment. Includes device fleet management, cloud integration and ongoing managed services for IoT deployments.
4. WayTrail Asset Tracking Solution: Proprietary RFID-based asset tracking product with flexible tagging options. Deployment starts with consultancy phase to map customer workflow, then tailored system implementation.
5. Managed Services & Ongoing Support: Ongoing operational support for technology implementations including 24/7 managed services, uptime monitoring, alerting, scaling, security and system updates.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Curve is an independent UK-based software consultancy delivering bespoke technology solutions across software development, Microsoft Dynamics 365 implementation, IoT, AI, and data platforms. The company combines a structured Discovery-Define-Build-Scale delivery framework with one proprietary asset tracking product, WayTrail, and provides ongoing managed services for deployed systems.

Product overview

The Curve is an independent UK-based software consultancy offering a portfolio of professional services and one proprietary product. The core offering is structured around a Discovery-Define-Build-Scale delivery framework spanning consultancy, bespoke software development, IoT, Microsoft Dynamics 365, AI, and data services. The primary proprietary product is WayTrail, an RFID-based asset and stock tracking solution with planned BLE/UWB support. Services are delivered as individual offerings (Software Development, IoT Consultancy & Build, Dynamics 365, Mobile App Development, AI Discovery, Data Discovery, AI Vibe Code Discovery, Product Discovery, Digital Transformation Discovery, MVP Development, Vibe Coding Review/Deployment/Management, AI Deployment, Data Platforms & Engineering, AI Strategy & Delivery, Managed Services, and Azure Trusted Research Environment) that can be combined across the delivery lifecycle. The company does not operate a unified SaaS platform but rather deploys a combination of consulting-led engagements and bespoke software products tailored to individual client needs.

Differentiator

Problem solved

Functional benefit

Brands

• WayTrail: A flexible tracking solution that helps organizations understand what's happening to their physical assets, stock and equipment using RFID and other tracking technologies.

Products and services

• WayTrail A flexible asset and stock tracking solution that gives physical items a digital identity using RFID (with planned support for BLE and UWB), providing real-time visibility of last-known location, movement history and dwell time across sites.
• Microsoft Dynamics 365 Consultancy and Implementation Consultancy, implementation, configuration, customisation and integration services for Microsoft Dynamics 365 (Sales, Marketing, Finance, Supply Chain Management, Inventory Management and Business Central) tailored to client workflows.
• Software Development Bespoke software development spanning complex web/platform development, digital product consultancy, legacy system modernisation, API and system integrations, internal tools and scalable backend services.
• IoT Consultancy and Build End-to-end IoT solutions from strategy through hardware and embedded systems development, connectivity and security design, device provisioning and fleet management, cloud platform integration and analytics.
• Discovery Process A structured discovery framework covering current state assessment, stakeholder alignment, opportunity/challenge mapping, feasibility assessment and prioritised roadmap delivery, applicable across AI, product, data and digital transformation service lines.
• AI Discovery Discovery service focused on identifying where AI can realistically create value, assessing organisational readiness and building a prioritised roadmap for AI adoption.
• MVP Development Minimum viable product development service covering the build phase following a Discovery process, focused on delivering rapidly with a working initial release.
• Mobile App Development Custom mobile application development for iOS, Android or cross-platform deployment.
• AI Deployment Structured engineering process that bridges the gap between AI prototype and production-ready system, covering deployment, integration and reliability.
• Data Platforms and Engineering Design, build and optimisation of data platforms and engineering pipelines for organisations seeking to structure, analyse and act on data at scale.
• AI Strategy and Delivery Strategic advisory and delivery service focused on embedding AI capabilities into business operations, from readiness assessment through to deployment.
• Managed Services Ongoing operational support and managed services for deployed technology solutions, including uptime monitoring, alerting, scaling, security and system updates, with 24/7 coverage options.
• Azure Trusted Research Environment A secure, Azure-based trusted research environment for organisations requiring compliant data access and analysis capabilities, particularly for healthcare and research contexts.

Quantifiable outcome

• EPC Global Solutions delivered full Business Central implementation in 5-6 months versus 18 months with previous failed supplier
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Aire LogiccoreTechnology or IntegrationTechnology partner since 2007 delivering healthtech projects for organisations including the NHS and Singapore government. Collaboration on consulting and bespoke development builds across healthcare technology projects.
• HiveITcoreTechnology or IntegrationFriendly digital agency based in Sheffield providing design and software development services. Shared values around open-minded innovation, empowering others and building genuine relationships. Valued delivery partner for joint projects including Shelter discovery programme.
• CalybrecoreTechnology or IntegrationData consultancy from TrueSouth Capital providing data analytics, engineering, platform enablement and analytics capability services. Tech-agnostic approach matches The Curve's bespoke solution philosophy for optimal customer experience.
• WestCoaststrategicChannel Partner/ Reseller/ DistributorLeading UK IT distributor with strong vendor partnerships and end-to-end support capabilities. Partnership ensures highest level of technology services and solutions across UK organisations and industries.
• Nimble ApproachcoreTechnology or IntegrationTechnology consultancy creating digital products and services. Partnership enables creation of digital solutions and collaboration on larger projects to bring maximum value to customers.
• Business Central Partner NetworkstrategicChannel Partner/ Reseller/ DistributorPartner programme for organisations implementing Microsoft Dynamics 365 Business Central. Focus on right approach, apps and customisations to maximise client ROI. Includes co-marketing opportunities.
• IoT & Connected Devices Partner NetworkstrategicTechnology or IntegrationStrategic partnerships with IoT technology providers and device manufacturers. Integration of cutting-edge capabilities into offerings ensuring scalable, secure and future-ready connected technology solutions.
• Slanted TheoryminorStrategic or Co-development PartnerCreative partnership for immersive 3D virtual reality renderings in the Urban Flows Observatory project. Collaboration created cutting-edge way to interpret environmental data for researchers and city planners.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thoughtworks: Global technology consultancy with strong UK presence delivering bespoke software, data, and AI services. Comparable in Discovery-to-delivery methodology and enterprise focus.
• Avanade: Joint Accenture/Microsoft venture focused on Microsoft Dynamics 365 and Azure implementations. Competes directly with The Curve's Dynamics 365 consultancy line at scale.
• Persistent Systems: Global digital engineering and IoT services firm with strong enterprise focus. Comparable in IoT/edge-to-cloud capabilities and bespoke software delivery.
• Kainos: UK-listed digital services and product company with strong Microsoft Dynamics 365, Workday, and healthcare track record. Much larger but operates in the same Microsoft enterprise and regulated-sector space.
• Infinity Works (Capgemini): UK-origin full-stack technology consultancy, now part of Capgemini, with Microsoft and bespoke delivery expertise. Directly comparable service portfolio and headcount origin.
• Hitachi Solutions: Global Microsoft Dynamics 365 and Azure consultancy and product company. Direct competitor in The Curve's Dynamics 365 implementation service line.

Direct peers

• AND Digital: UK-based software consultancy delivering bespoke digital products and technology teams to enterprises. Closely comparable in business model, sector focus, and headcount profile to The Curve.
• BJSS: UK-headquartered technology and engineering consultancy delivering bespoke software, data, and cloud solutions to enterprise and public sector clients. Highly comparable customer base and service mix.
• Peak AI: UK-based AI consultancy and product company serving enterprise clients with discovery-led AI engagements. Highly comparable in scale, geography, and AI-discovery GTM.

Emerging players

• Samsara: Established IoT asset tracking and fleet management platform. The Curve's WayTrail competes against Samsara's commercial offering in the same target use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tccslimited
• Facebookfacebook.com/thecurveconsulting
• LinkedInlinkedin.com/company/the-curve-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Curve