Foxtrail France

What Foxtrail France does

Foxtrail Schweiz GmbH (referred to in some external references as "Foxtrail France") is a Swiss outdoor entertainment company headquartered in Luzern that designs and operates self-guided puzzle trails across more than 60 locations throughout Switzerland. The core product is a team-based outdoor experience in which groups explore cities and regions while solving puzzles and discovering hidden locations, branded around the themes "PLAY. THINK. MOVE." The company supplements its physical trail network with a mobile companion application (Foxtrail GO), gift vouchers, a Trail & Taste package that combines trails with dining, and branded fan merchandise sold through a dedicated e-commerce storefront. The legal entity is a privately held Swiss GmbH founded in 2019, with operations concentrated entirely in Switzerland.

The business operates a direct-to-consumer model, with customers purchasing individual tickets or gift vouchers online through the company's website and e-commerce platform. Pricing is not publicly disclosed. The company serves four primary customer segments: friends and private groups (including bachelor parties and class reunions), families with children, corporate clients and associations seeking team-building experiences, and school classes. The corporate and large-group segments are served through a dedicated enterprise sales track with specific booking options, while individual consumers transact directly online. No external funding rounds, acquisitions, or institutional investors are disclosed in the available data.

Foxtrail has built strategic partnerships with Swiss public transportation operators (SBB, VBZ) and regional tourism boards (Brig Simplon Tourismus, Belalp Bahnen, Blatten-Belalp Tourismus, Burgergemeinde Bern) to embed its trails into the broader mobility and tourism ecosystem. The company reports brand awareness exceeding 70% in Switzerland, positioning itself as the leading leisure activity for urban discovery in its home market. Recent strategic activity has focused on launching new trails within Switzerland (Foxtrail Simplon in May 2026, Foxtrail Quarz in January 2026) rather than cross-border geographic expansion, and there is no disclosed activity in adjacent technology verticals.

Name

Foxtrail France

Legal name

Foxtrail Schweiz GmbH

Website

https://foxtrail.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Foxtrail Schweiz GmbH is a Swiss direct-to-consumer outdoor entertainment platform operating more than 60 self-guided puzzle trails across Swiss cities and regions, serving private groups, families, corporate teams, and school classes.

Ownership category

akta.pro rank

Product category

Outdoor Leisure Experiences

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Outdoor puzzle trails
• Team building experiences
• Self-guided city tours
• Corporate teambuilding events
• Leisure activity vouchers

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trail Tickets and Experiences: Customers purchase tickets or book spots for outdoor puzzle trails in various Swiss cities and regions. The trails are self-guided experiences that participants complete at their own pace.
2. Gift Vouchers: The company sells gift vouchers (Gutscheine) for Foxtrail experiences, providing a gifting revenue stream.
3. Foxtrail GO Digital Product: Foxtrail GO appears to be a digital component of the service accessible at go.foxtrail.ch, potentially offering enhanced or supplementary trail experiences.
4. Fan Merchandise: Sale of fan merchandise through the online shop (shop.foxtrail.ch).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Foxtrail operates self-guided outdoor puzzle trails (Foxtrails) across more than 60 locations in Switzerland, where teams explore unknown places and hidden locations while solving creative riddles and installations at their own pace. The offering combines physical activity, mental challenges, and team bonding, and is sold to both private groups (friends, families) and corporate clients for team-building purposes.

Product overview

Foxtrail is a Swiss outdoor experience company offering interactive trail adventures across over 60 trails nationwide. The core product is the Foxtrail itself — team-based puzzle trails that guide participants through unknown locations and hidden spots in Swiss cities. Additional offerings include the Foxtrail GO mobile app for on-the-go participation, Trail & Taste packages combining trails with dining experiences, gift vouchers, and official fan merchandise. The company operates trails in major regions including Bern, Luzern, and Zürich, with new trails regularly added (such as Simplon and Quarz in 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Foxtrail GO: Mobile application for the Foxtrail experience

Products and services

• Foxtrail Outdoor Trail Experience Self-guided outdoor puzzle trail adventures where teams explore unknown locations and hidden spots in Swiss cities while solving challenging puzzles. Targeted at friends, families, corporate groups, and school classes.
• Foxtrail GO Mobile application version of the Foxtrail experience, allowing users to participate in trails via their smartphones. Targeted at consumers and enterprise clients seeking a digital trail experience.
• Gutscheine (Gift Vouchers) Gift vouchers available for purchase, allowing recipients to book and experience Foxtrail trails. Targeted at consumers seeking a gifting option for leisure activities.
• Trail & Taste Combined trail and dining experience package integrating outdoor adventure with food/culinary elements. Targeted at consumers and corporate groups seeking a combined leisure and gastronomy offering.
• Fanartikel (Fan Merchandise) Official Foxtrail branded merchandise and fan articles available for purchase through the Foxtrail shop. Targeted at fans and past participants of Foxtrail experiences.

Quantifiable outcome

• 70%+ brand awareness in Switzerland

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Belalp Bahnen AG & Blatten-Belalp Tourismus AGminorStrategic or Co-development PartnerPartnership with Belalp Bahnen AG and Blatten-Belalp Tourismus AG for Foxtrail Simplon trail in the Belalp region, offering trails in the Swiss Alps with cable car access.
• Brig Simplon Tourismus AGcoreStrategic or Co-development PartnerStrategic partnership for the Foxtrail Simplon route connecting Brig and Naters, opened May 1, 2026. The trail enables participants to discover Brig and Naters through creative challenges and surprise stations.
• Verkehrsbetriebe Zürich (VBZ)minorStrategic or Co-development PartnerPartnership with Zurich's public transport company VBZ for trail integration with public transit in the Zurich region.
• SBB AG (Swiss Federal Railways)minorStrategic or Co-development PartnerPartnership with Swiss Federal Railways for trail integration with rail transport, enhancing accessibility to trail locations across Switzerland.
• Burgergemeinde BerncoreStrategic or Co-development PartnerPartnership with Burgergemeinde Bern for the Foxtrail Quarz route opened January 26, 2026, located in the city of Bern.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strayboots: US operator of self-guided scavenger hunts focused on corporate team-building and tourism in multiple US cities. Comparable B2B (corporate team-building) and B2C (tourist) mix to Foxtrail's stated customer segments.
• Let's Roam: US app-based scavenger-hunt and team-building operator offering self-guided city adventures and corporate group activities. Comparable on product (puzzle/photo scavenger hunts), target customers (friends, families, corporates) and digital upsell model.
• Treasure Trails: UK-based operator running self-guided walking treasure trails with puzzles and riddles routed through towns and countryside. Closely comparable product/market fit: paid per-trail tickets, family and tourist demand, similar outdoor puzzle mechanism.
• Actionbound: German-origin interactive scavenger-hunt app/platform used by tourism operators and corporates worldwide for self-guided outdoor rallies. Directly comparable interaction format to Foxtrail trails and adjacent on the digital/physical puzzle trail axis.
• Puzzling: Munich-based operator of self-guided city puzzle tours across German-speaking cities (München, Wien, Zürich, etc.) with hand-out riddle booklets. Nearest comparable concept to Foxtrail in language, format and target tourist customer.

Broad incumbents

• Geocaching: Global, much larger outdoor treasure-hunt community/platform with millions of hidden caches. Operates at a broader, less curated scale than Foxtrail but represents the same underlying 'outdoor discovery / hidden-location' use case as a long-term competitive alternative.

Others

• Viator: Tripadvisor-owned tours and activities marketplace that distributes similar city-discovery and outdoor experience products worldwide, including across Switzerland. Adjacent because it competes for the same tourist wallet share rather than offering the same product.
• GetYourGuide: Large online marketplace for tours, attractions and experiences, including city-discovery activities in Switzerland. Not a direct competitor of Foxtrail but a key distribution and competitive channel for the same end-customer search demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foxtrail-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxtrail France