Actionbound
Actionbound GmbH is a German gamified mobile learning platform founded in 2012 that provides a browser-based Bound Creator and native iOS/Android apps for building interactive GPS-based scavenger hunts, serving educational institutions, corporate training, museums, and cultural venues via tiered licensing.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Actionbound does
Actionbound GmbH is a privately held German company founded in Berlin in 2012, currently operating from Hohenpeißenberg, Germany. The company operates a gamified mobile learning platform consisting of two core products: a browser-based Bound Creator (no-code authoring tool) for building interactive scavenger hunts called "Bounds," and a native mobile app available on iOS and Android for players. Bounds combine GPS location triggers, QR/barcode scanning, multimedia elements (images, video, audio), quizzes, missions, and conditional logic (via a feature called Switches) to create location-based and location-independent interactive experiences. The platform is used primarily for educational campus tours, corporate training, team-building, onboarding, and museum/gallery pedagogy.
The company monetizes through a three-tier licensing model: a free Personal tier for non-commercial use, a discounted EDU tier for non-profit educational institutions (€83-€500/year based on Bound player count), and a PRO tier for commercial buyers (€350-€2,250/year), with premium add-on modules including Bound Styler for custom branding (€550/year) and Multilingual Bounds with DeepL translation (€350/year). A separate Library license tier (€54-€1,806/year) is structured around population served. Distribution is product-led via the website and self-service signup, supplemented by direct sales for enterprise and educational licenses, alongside professional services through the Academy (courses and consulting) and the Bound Factory (bespoke content creation).
The company serves a diverse customer base across education, corporate training, museums, and cultural institutions, with named enterprise customers including Allianz, EY, adidas, Pfizer, Swisscom, Siemens Healthineers, Bosch, Boehringer Ingelheim, and Google, alongside museum clients such as Fondation Beyeler, Schirn Kunsthalle Frankfurt, and Deutsches Meeresmuseum. The company reportedly has 1-10 employees, operates as a bootstrapped entity with no disclosed institutional funding, and holds GDPR compliance with a current self-assessed effort toward WCAG 2.2 Level AA accessibility.
Actionbound firmographics
Firmographics- Name
- Actionbound
- Legal name
- Actionbound GmbH
- Website
- https://en.actionbound.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Actionbound GmbH is a German gamified mobile learning platform founded in 2012 that provides a browser-based Bound Creator and native iOS/Android apps for building interactive GPS-based scavenger hunts, serving educational institutions, corporate training, museums, and cultural venues via tiered licensing.
- Ownership category
- akta.pro rank
Actionbound industry classification
Industry- Product category
- Gamified Mobile Learning Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Game-Based Learning & Gamification Authoring (EDAFAHAF)
Keywords
Where Actionbound is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Actionbound business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional (Business) Licenses: Annual subscription-based licenses for commercial use. Pricing based on number of Bound players (participants). Creates unlimited Bounds. Tiered pricing from 50 to 2500+ players with annual billing.
- Educational Institution Licenses: Discounted annual licenses for non-profit educational institutions (schools, universities, libraries). Pricing based on number of Bound players or population served (for libraries).
- Personal Free Accounts: Free tier for non-commercial private use including scavenger hunts at birthday parties, city adventure races, bachelor parties.
- Premium Feature Add-ons: Additional fees for Bound Styler (branding) and Multilingual Bounds premium features on top of base licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PRO License - 50 Bound players |
| Subscription | Annual | PRO License - 100 Bound players |
| Subscription | Annual | PRO License - 200 Bound players |
| Subscription | Annual | PRO License - 500 Bound players |
| Subscription | Annual | PRO Enterprise Flat - up to 2500 Bound players |
| Subscription | Annual | Multi-language Bounds PRO premium add-on |
| Subscription | Annual | Bound Styler PRO premium add-on |
| Subscription | Annual | EDU License - 50 Bound players |
| Subscription | Annual | EDU License - 100 Bound players |
| Subscription | Annual | EDU License - 200 Bound players |
| Subscription | Annual | EDU License - 500 Bound players |
| Subscription | Annual | EDU Flat - up to 5000 Bound players |
| Subscription | Annual | Library License - based on population |
| Freemium | Annual | Personal Free Account |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Actionbound product offering
Product offeringCore offering
Actionbound provides a gamified mobile learning platform consisting of a browser-based no-code Bound Creator for authoring interactive scavenger hunts (called "Bounds") and native iOS and Android apps for players to complete them. Bounds can incorporate GPS waypoints, QR/barcode triggers, quizzes, missions, multimedia, and conditional logic, enabling use cases such as corporate training, classroom education, museum tours, and team-building events. The platform is licensed through Personal (free), EDU (discounted for educational institutions), and PRO (commercial) tiers, with optional premium add-ons for branding and multilingual content.
Product overview
Actionbound is a gamified mobile learning platform consisting of a browser-based Bound Creator for authoring interactive scavenger hunts ('Bounds'), a native mobile app for iOS and Android to play these experiences, and professional services through the Academy. The platform supports location-based gaming with GPS, QR codes, and various interactive elements including quizzes, missions, and multimedia content. Licensing tiers include Personal (free), EDU (educational institutions), and PRO (commercial/business), with premium add-on modules such as Bound Styler for visual customization, Multilingual Bounds for translation capabilities, Instant Accounts for classroom management, Bound Challenge for team competitions, and Merge Bounds for combining content. The platform is primarily used for educational tours, corporate training, museum experiences, and team-building activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Actionbound App Native mobile application for iOS and Android that lets players complete interactive scavenger hunts (Bounds) using GPS, QR codes, quizzes, missions, and multimedia.
- Bound Creator Browser-based, no-code authoring tool for creating interactive scavenger hunts (Bounds) with GPS coordinates, QR codes, quizzes, missions, multimedia, and conditional logic.
- Bound Factory Professional custom Bound creation service where Actionbound experts develop tailored interactive experiences for clients who prefer outsourced content creation.
- Academy Educational services including online courses, workshops, and consulting for learning how to create effective Bounds and maximize gamification in educational or corporate settings.
- Bound Styler (Premium) Premium add-on subscription (€550.00 per year) that lets organizations customize Bound appearance with logos, color schemes, backgrounds, and 14 font options.
- Multilingual Bounds (Premium) Premium add-on subscription (€350.00 per year) enabling a single Bound to be offered in multiple languages with built-in translation across 21 languages and DeepL-powered automatic translation.
Quantifiable outcome
- Successful deployment to 3000+ employees globally at Allianz for compliance training
- +2 more outcomes
Companies that use Actionbound
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Actionbound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature13 records
Actionbound partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Actionbound competitors and assessment
Company assessmentDirect peers
- Scavify: Scavify is a direct peer providing a mobile scavenger hunt and location-based experience platform used for orientation, training, tourism, and corporate events — directly overlapping with Actionbound's core use cases.
- Loquiz: Loquiz is a direct peer offering a platform for creating gamified scavenger hunts, team-building games, and location-based experiences, with similar author-and-play workflow as Actionbound.
- Action Tour Guide: Action Tour Guide produces self-guided GPS audio tours and scavenger hunt-style experiences for tourists and travelers, overlapping with Actionbound's location-based tour functionality.
- GooseChase: GooseChase is a direct competitor offering a mobile scavenger hunt and trivia platform for team-building, employee engagement, and education, with very similar functionality to Actionbound's Bound Creator and player apps.
- Questo: Questo is a direct peer in the city exploration and outdoor scavenger hunt space, used by tourism boards, museums, and cities for self-guided gamified tours — closely aligned with Actionbound's museum and education segments.
Broad incumbents
- Kahoot!: Kahoot! is a broad incumbent in gamified learning and corporate training with quiz-based engagement at global scale; overlaps with Actionbound on enterprise training and education use cases but operates a much broader platform.
- EdApp: EdApp is a mobile-first microlearning platform with gamification features used in corporate training and onboarding; comparable to Actionbound in mobile gamified learning for enterprises, though it is a broader authoring/LMS solution.
- Niantic (Pokémon GO / Ingress): Niantic operates location-based AR games like Pokémon GO and Ingress; relevant as a broad incumbent in GPS-driven mobile gaming that overlaps conceptually with Actionbound's scavenger-hunt mechanics, though at consumer scale.
- Geocaching (Groundspeak): Geocaching is a broad incumbent in location-based treasure-hunt gaming with a global community and mobile app; comparable to Actionbound's GPS-driven scavenger hunts at a much larger consumer scale.
Regional players
- Stray Boots: Stray Boots offers paid self-guided scavenger hunts and team-building experiences primarily in U.S. cities; comparable to Actionbound's personal/team-building scavenger hunt use cases but with a different geographic focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Actionbound social profiles
Digital presenceActionbound compliance and trust
Trust signalCompliance2 records
Actionbound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actionbound leadership team
Management profileNumber of profiles
Profiles1 record
Actionbound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actionbound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actionbound
What does Actionbound do?
Actionbound provides a gamified mobile learning platform consisting of a browser-based no-code Bound Creator for authoring interactive scavenger hunts (called "Bounds") and native iOS and Android apps for players to complete them. Bounds can incorporate GPS waypoints, QR/barcode triggers, quizzes, missions, multimedia, and conditional logic, enabling use cases such as corporate training, classroom education, museum tours, and team-building events. The platform is licensed through Personal (free), EDU (discounted for educational institutions), and PRO (commercial) tiers, with optional premium add-ons for branding and multilingual content.
Is Actionbound a public or private company?
Actionbound is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Actionbound founded?
Actionbound was founded in 2012. It employs 1 to 10 people.
Where is Actionbound based?
Actionbound is headquartered in Berlin, Germany, in the Europe region.
How does Actionbound make money?
Four revenue lines are on record. Professional (Business) Licenses are the primary driver. The others are educational Institution Licenses, personal Free Accounts and premium Feature Add-ons.
Who are Actionbound's main competitors?
Direct peers on record are Scavify, Loquiz, Action Tour Guide, GooseChase and Questo. Broad incumbents are Kahoot!, EdApp, Niantic (Pokémon GO / Ingress) and Geocaching (Groundspeak). Stray Boots is listed as a regional player.
Does Actionbound have an API?
No public API is recorded for Actionbound.
What industry is Actionbound in?
Actionbound's product category is Gamified Mobile Learning Platform. Its primary akta.pro industry code is EDAFAHAF, Game-Based Learning & Gamification Authoring. Its NAICS code is 5132 and its SIC code is 8200.