The Cube Santa Clarita

What The Cube Santa Clarita does

The Cube Ice and Entertainment Center (DBA The Cube Santa Clarita) is a 93,000 square-foot ice skating and entertainment facility located in Valencia, California, founded in 2021. The facility operates three ice surfaces — NHL, Olympic, and The Pond — supporting public skating sessions, learn-to-skate programs, youth hockey (Legends League), adult hockey (CAHL), figure skating instruction (LA Skating Academy), curling, tournaments, summer camps, and adaptive sports programming through SNAP Sports. Ancillary amenities include private ice rentals, corporate meeting and banquet spaces (up to 100 people, 9,600 SF), filming and production services, birthday party packages, and an on-site restaurant, Top Shelf Bar & Grill.

The venue is co-managed through a partnership between the LA Kings (NHL franchise) and the American Sports Entertainment Company (ASEC), integrating it into a broader network of six ASEC/LA Kings Partner Facilities across Southern California (Burbank, El Segundo, Mammoth Lakes, Palos Verdes, Paramount, Santa Clarita). Technology infrastructure consists of third-party integrations — DaySmart for program registration and online payments, LiveBarn for live and on-demand streaming of events, and SportsEngine for content management — with no proprietary technology or AI capabilities.

Revenue is generated across multiple streams: per-session admission and skate rental ($12-$21), recurring league and academy subscriptions (e.g., 8U Mites at $555/season, CAHL at $650/player or $8,570/team), tournament entry fees ($625-$2,250/team), event and birthday party packages, private ice and corporate rentals, film/production bookings, food and beverage sales, and ticketed holiday events such as the annual 'Nutcracker Fantasy' show. Go-to-market is direct-to-consumer through the physical venue, supplemented by online registration, social media presence, email newsletters, and community partnerships. The facility hosts the West Coast Hockey Conference Playoffs and is a presenting sponsor partner of Valencia by FivePoint, the community developer.

Name

The Cube Santa Clarita

Legal name

The Cube Ice and Entertainment Center

Website

https://thecubesantaclarita.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cube Santa Clarita is a 93,000 sq ft, three-sheet ice rink and entertainment venue in Valencia, CA, serving families, hockey players, skaters, corporate clients, and film productions with public skating, leagues, lessons, tournaments, events, and a restaurant.

Ownership category

akta.pro rank

Product category

Ice Skating & Entertainment Facility

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ice rink operations
• Hockey league programs
• Figure skating instruction
• Recreational ice sports
• Event venue services

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Admission and Skate Rental: Revenue from public skating sessions, with separate pricing for admission only and admission plus skate rental. Weekday morning sessions offer discounted rates. Group discounts available for parties of 15 or more.
2. Hockey Programs: Revenue from youth hockey leagues (Legends League), adult hockey leagues (CAHL), hockey camps, tournaments, stick time, and pick-up hockey. Summer 2026 CAHL season is 18 weeks plus playoffs.
3. Skating Academy Programs: Revenue from LA Skating Academy including learn-to-skate classes, private lessons, freestyle sessions, legacies programs, and summer camps. 8-week or 9-week class sessions.
4. Events and Birthday Parties: Revenue from birthday party packages, private ice rentals, social events, corporate meetings and banquets, networking gatherings, and filming production rentals.
5. Top Shelf Bar & Grill: Food and beverage revenue from on-site restaurant and catering services, open Monday through Friday 4pm-10pm and weekends 8am-10pm.
6. Tournament Entry Fees: Revenue from hosting hockey tournaments including Frozen Summer Adult 3-on-3 ($625/team), Labor Day Tournament ($2,250/team, $1,650 for Mites), and Spring Hockey Cup.
7. Camp Chillin Summer Program: Daily full-day camp at $87 or weekly at $410, combining skating lessons with traditional camp activities for ages 5-11.
8. Holiday Show Tickets: Revenue from annual holiday ice skating show performances with tiered seating: on-ice bleachers $30, upstairs bleachers $20, balcony with cocktail table $25.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Cube Ice and Entertainment Center operates a 93,000 square foot ice facility with three sheets of ice (NHL, Olympic, and The Pond) in Valencia, California, offering public skating sessions, learn-to-skate instruction through the LA Skating Academy, youth and adult hockey leagues, hockey tournaments, birthday parties, private ice rentals, corporate meetings and banquets, filming location rentals, and a summer day camp. An on-site restaurant, Top Shelf Bar & Grill, provides food, beverage, and catering services.

Product overview

The Cube Ice and Entertainment Center is an ice skating and entertainment facility offering three sheets of ice (NHL, Olympic, and The Pond) across 93,000 square feet. The facility operates as a multi-service venue combining public recreation with structured programs including the LA Skating Academy for instructional lessons, Adult Hockey (CAHL) and Youth Hockey (Legends League) leagues, various hockey tournaments, birthday parties, private ice rentals, corporate meetings and events, filming services, and Camp Chillin' summer day camp. Top Shelf Bar & Grill provides on-site food service. The facility is managed by a partnership of the LA Kings and American Sports Entertainment Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Skating Sessions Open daily public ice skating sessions across morning, afternoon, and evening time slots at The Cube's three ice sheets, with admission and optional skate rental available to walk-in and registered guests.
• LA Skating Academy

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• LA KingscoreStrategic or Co-development PartnerLA Kings co-manages The Cube through a partnership with American Sports Entertainment Company. The facility is part of the ASEC/LA Kings Partner Facilities network, which includes ice centers in Burbank, El Segundo, Mammoth Lakes, Palos Verdes, and Paramount. LA Kings provides hockey programming, league connections, and brand affiliation.
• American Sports Entertainment Company (ASEC)coreStrategic or Co-development PartnerASEC co-manages The Cube in partnership with the LA Kings. ASEC is also the parent company powering the SportsEngine platform used by the facility.
• Valencia by FivePointminorGTM or Marketing PartnerThe Cube is 'powered by Valencia by FivePoint,' the presenting sponsor. FivePoint is the Valencia community developer.
• Valencia (Presenting Sponsor)minorGTM or Marketing PartnerPresenting sponsor of The Cube; linked to Valencia.com
• Snow Orthodontics (Olympic Rink Sponsor)minorGTM or Marketing PartnerRink sponsor for Olympic ice surface
• UCLA Health (NHL Rink Sponsor)minorGTM or Marketing PartnerRink sponsor for NHL ice surface
• Henry Mayo (Pond Rink Sponsor)minorGTM or Marketing PartnerRink sponsor for The Pond ice surface
• SNAP SportsminorStrategic or Co-development PartnerSNAP Sports provides developmental skating and hockey programs for athletes with disabilities. The Cube provides Olympic rink space weekly for their Wednesday night sessions. SNAP Sports is a separate nonprofit organization.
• West Coast Hockey ConferenceminorStrategic or Co-development PartnerConsortium of seven universities from California, Arizona and New Mexico. The Cube hosts their annual playoffs. Universities include LMU, UCLA, Arizona State, CSUN, Northern Arizona, Grand Canyon, and University of New Mexico.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LA Kings Iceland: Paramount, CA ASEC/LA Kings partner facility operating public skating, hockey leagues, and events. Identical network affiliation and comparable size, serving the same Southern California hockey and skating market as The Cube.
• Toyota Sports Performance Center: El Segundo-based ASEC/LA Kings training facility with multiple ice sheets used for LA Kings practices, public skating, and youth hockey. Comparable multi-sheet ice venue with similar programming mix and identical parent partnership.
• Easton Ice House: Aliso Viejo, CA multi-rink ice facility offering public skating, hockey leagues, and figure skating instruction. Comparable independent Southern California ice rink competing for similar youth hockey and learn-to-skate customers.
• LA Kings Ice at Palos Verdes (Promenade on the Peninsula): Palos Verdes-based ASEC/LA Kings partner facility offering public skating, hockey, and skating instruction. Sister facility with the same operating model, league access, and brand positioning as The Cube.
• LA Kings Ice at Pickwick Gardens: Sister ASEC/LA Kings partner facility in Burbank operating public skating, hockey programs, and learn-to-skate. Directly comparable in operating model and customer base, competing with The Cube for the same regional hockey and skating demand.
• The Rinks - Anaheim ICE: Anaheim, CA multi-sheet ice facility affiliated with the Anaheim Ducks. Closest non-network competitor to The Cube, offering public skating, youth/adult hockey, and figure skating to a similar Southern California market.
• LA Kings Ice at Mammoth Lakes: Mammoth Lakes ASEC/LA Kings partner facility. While geographically remote, it operates under identical ASEC management, offers the same hockey and skating programming, and competes for tournament hosting within the network.
• Great Park Ice: Irvine, CA five-sheet ice complex and Anaheim Ducks training facility. Comparable large-scale ice venue with public skating, hockey, and entertainment programming that competes for regional hockey leagues and tournaments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheCube_SC
• Facebookfacebook.com/TheCubeSantaClarita
• Instagraminstagram.com/thecubesantaclarita
• LinkedInlinkedin.com/company/the-cube-santa-clarita

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cube Santa Clarita