Sage Fly Fishing
- Company typePrivate
- Founded1980
- HeadquartersBainbridge Island, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Sage Fly Fishing firmographics
Firmographics- Name
- Sage Fly Fishing
- Legal name
- Sage Fly Fishing (Brand of Far Bank Enterprises)
- Website
- https://sageflyfish.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sage Fly Fishing industry classification
Industry- Product category
- Fly Fishing Equipment
- akta.pro primary industry
- Fly Fishing Specialty Retail (CRAMALAD)
- akta.pro secondary industries
- Freshwater Fishing Specialty Retail (CRAMALAB), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)
Keywords
Where Sage Fly Fishing is headquartered
LocationHeadquarters
- HQ city
- Bainbridge Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sage Fly Fishing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fly Rods Sales: One-time purchase of premium hand-built fly rods across multiple families (Arrow, Power R8, R8 Core, Classic R8, Foundation) for freshwater, saltwater, and spey applications
- Fly Reels Sales: One-time purchase of precision-crafted reels featuring proprietary SCS drag system, available in freshwater, saltwater, and spey configurations
- Apparel Sales: Logo wear and technical apparel including shirts, hats, neck gaiters, and accessories
- Accessories Sales: Tubes, cases, drinkware, and other fly fishing accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Foundation Freshwater Rods - $550 |
| One time/ perpetual license | Pay-as-you-go | Arrow Rod Family - $725 |
| One time/ perpetual license | Pay-as-you-go | R8 Core / Power R8 / Classic R8 Rods - $1,100 |
| One time/ perpetual license | Pay-as-you-go | Maverick Saltwater Rod - $500 (Final Run Sale) |
| One time/ perpetual license | Pay-as-you-go | Shift Reel - $330 |
| One time/ perpetual license | Pay-as-you-go | Shift LT Reel - $430 |
| One time/ perpetual license | Pay-as-you-go | Apparel Items - $17.99 to $59.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sage Fly Fishing product offering
Product offeringCore offering
Sage Fly Fishing designs and manufactures premium fly fishing rods, reels, outfits, apparel, and accessories at its headquarters and production facility on Bainbridge Island, Washington. Products are built around proprietary technologies including the R8 rod blank platform and the One Revolution SCS reel drag system, organized into freshwater, saltwater, and spey collections. The gear is sold direct-to-consumer via farbank.com and through a global authorized dealer network, with the Sage Experiences program providing destination demo trips.
Product overview
Sage Fly Fishing is a manufacturer of premium fly fishing gear offering a comprehensive product portfolio centered around rods, reels, outfits, apparel, and accessories. The core product lines include multiple rod families (Arrow, Power R8, R8 Core, Classic R8, Foundation, Maverick, PAYLOAD) and reel families (SHIFT LT, Shift, freshwater, saltwater, Spey), all designed and manufactured in the USA on Bainbridge Island, WA. Key technology platforms include the proprietary R8 carbon fiber rod construction technology and the One Revolution SCS drag system for reels. The company also operates Sage Experiences, a curated travel program offering destination fishing experiences with gear demos. Products are organized into Freshwater, Saltwater, and Spey collections targeting specific fishing environments and species.
Differentiator
Problem solved
Functional benefit
Brands
- R8 CORE: Multi-application fast-action fly rod family featuring R8 technology for maximum versatility.
- Power R8
- Arrow
- Shift LT
- Shift
- Foundation
- Classic R8
- Maverick
- Payload
Products and services
- Arrow Collection (Fly Rods) Multi-application fly rod family offering responsive, fast-action performance for streamer velocity, dry-fly delicacy, and tungsten-beaded nymph applications; targeted at generalist fly anglers.
- Power R8 Collection (Fly Rods) Premium R8 technology fly rod family with added velocity for controlling casts and adding distance in tough, technical conditions, featuring quick recovery, reserve power, and ultra-fast performance.
- R8 Core Collection (Fly Rods)
Quantifiable outcome
- 23 sets of hands per rod
- +1 more outcomes
Companies that use Sage Fly Fishing
Customer profileSegments4 records
Ideal customer profiles4 records
Sage Fly Fishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sage Fly Fishing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RIO ProductscoreSage partners with RIO Products for fly lines, specifically recommending RIO Elite Warmwater Predator line for use with Sage PAYLOAD rods. Both brands are under Far Bank Enterprises parent company and share distribution and go-to-market synergies.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Sage Fly Fishing competitors and assessment
Company assessmentDirect peers
- Orvis: The leading US-based fly fishing and country-sporting brand; competes directly with Sage across premium rods, reels, apparel, and accessories, with comparable dealer networks and DTC presence.
- Simms Fishing Products: Leading fishing apparel and wader brand with significant fly fishing overlap; competes with Sage's apparel/accessory lines and shares the same dealer and DTC channels.
- Abel: US-made premium fly reel maker positioned similarly to Sage's Shift LT line, with comparable price points and target customer.
- RIO Products: Sister brand under Far Bank Enterprises and Sage's fly-line partner; directly comparable premium fly fishing equipment manufacturer sharing parent, distribution, and GTM synergies.
- Hardy: Iconic UK-based fly fishing brand competing in the premium rod and reel category with comparable heritage and global dealer reach.
- Redington: Fly rod and reel maker with overlapping freshwater/saltwater/spey product families at slightly more accessible price tiers, often sold through the same dealer network as Sage.
- Winston Rod Company: Bainbridge Island, WA neighbor and US-made premium fly rod maker with comparable freshwater and saltwater lineups and made-in-USA craft positioning.
- Temple Fork Outfitters (TFO): Broad-line fly rod manufacturer spanning entry to mid-tier price points; competes with Sage's Foundation series for value-conscious fly anglers.
- G. Loomis: Premium rod maker with deep fly rod heritage, competing head-to-head with Sage on high-performance freshwater and saltwater fly rods at similar price points.
- Scott Fly Rods: Premium US-made fly rod manufacturer with overlapping graphite rod technology positioning and similar freshwater/saltwater/spey product families as Sage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sage Fly Fishing social profiles
Digital presenceSage Fly Fishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sage Fly Fishing leadership team
Management profileNumber of profiles
Sage Fly Fishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sage Fly Fishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sage Fly Fishing
What does Sage Fly Fishing do?
Sage Fly Fishing designs and manufactures premium fly fishing rods, reels, outfits, apparel, and accessories at its headquarters and production facility on Bainbridge Island, Washington. Products are built around proprietary technologies including the R8 rod blank platform and the One Revolution SCS reel drag system, organized into freshwater, saltwater, and spey collections. The gear is sold direct-to-consumer via farbank.com and through a global authorized dealer network, with the Sage Experiences program providing destination demo trips.
Is Sage Fly Fishing a public or private company?
Sage Fly Fishing is a private company. It is classified as corporate owned and is currently operating.
When was Sage Fly Fishing founded?
Sage Fly Fishing was founded in 1980. It employs 51 to 100 people.
Where is Sage Fly Fishing based?
Sage Fly Fishing is headquartered in Bainbridge Island, United States, in the North America region.
How does Sage Fly Fishing make money?
Four revenue lines are on record. Fly Rods Sales are the primary driver. The others are fly Reels Sales, apparel Sales and accessories Sales.
Who are Sage Fly Fishing's main competitors?
Direct peers on record are Orvis, Simms Fishing Products, Abel, RIO Products, Hardy, Redington, Winston Rod Company, Temple Fork Outfitters (TFO), G. Loomis and Scott Fly Rods.
Does Sage Fly Fishing have an API?
No public API is recorded for Sage Fly Fishing.
What industry is Sage Fly Fishing in?
Sage Fly Fishing's product category is Fly Fishing Equipment. Its primary akta.pro industry code is CRAMALAD, Fly Fishing Specialty Retail, with a secondary code of CRAMALAB, Freshwater Fishing Specialty Retail.