Xcell Misting
Xcell Misting Ltd is a UK-based fire protection specialist and Johnson Controls subsidiary that designs, installs, and maintains water mist fire suppression, fire detection/alarms, CCTV, and bespoke fire engineering solutions for blue-chip enterprise clients across the UK and Ireland.
- Company typePrivate
- Founded2013
- HeadquartersHethel, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Xcell Misting does
Xcell Misting Ltd is a UK-based specialist fire protection and security systems provider, founded in 2013 and operating as a subsidiary of Johnson Controls. The company designs, supplies, installs, and commissions water mist fire suppression systems (high, medium, and low pressure), fire detection and alarm systems (including VESDA aspirating detection), CCTV surveillance with proactive monitoring, fire risk assessments, and bespoke engineered fire protection solutions. Its core technology is centred on the Ultra Fog high-pressure water mist platform (where it holds main UK agency) and Vid Firekill low-pressure systems (Gold installer status), with in-house design capability on SolidWorks and AutoCAD for bespoke projects such as anti-ligature prison nozzles, chimney fire systems, battery-powered pumps, and windfarm HPWM installations.
The company serves blue-chip enterprise clients across multiple verticals including food processing (Bakkavor, Greencore, Youngs Seafood, Birdseye, Kettle Foods), data centres (Equinix), defence (Atomic Weapons Establishment), infrastructure (Heathrow Cargo Tunnel), automotive (Lotus), beverages (Johnny Walker Experience), leisure (Alton Towers), and transportation (SDC Trailers). It operates nationwide across the UK and Ireland from its Hethel, Norfolk headquarters and regional offices in Tytherington (Bristol) and Bradford, with 30+ full-time staff and 35+ specialist contractors delivering 24/7 callout service 365 days a year.
Revenue is generated primarily through project-based design-supply-install contracts for fire suppression systems, complemented by recurring service and maintenance contracts and fire risk assessment professional services. Notable contract values disclosed include a £5.2M Heathrow Cargo Tunnel LPWM contract (2022 ongoing), a £1.5M Celsa Manufacturing Ultra Fog HPWM contract, and a £1M Johnny Walker Experience installation. The company holds IFC Certification for high and low-pressure water mist, ISO 9001:2015, NFPA, FIA, IWMA memberships, and multiple health and safety accreditations (SafeContractor, SSIP, Constructionline).
Xcell Misting firmographics
Firmographics- Name
- Xcell Misting
- Legal name
- Xcell Misting Ltd
- Website
- https://xcellmisting.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xcell Misting Ltd is a UK-based fire protection specialist and Johnson Controls subsidiary that designs, installs, and maintains water mist fire suppression, fire detection/alarms, CCTV, and bespoke fire engineering solutions for blue-chip enterprise clients across the UK and Ireland.
- Ownership category
- akta.pro rank
Xcell Misting industry classification
Industry- Product category
- Fire Protection Engineering Services
- NAICS
- Security Systems Services (56162)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm Monitoring & Dispatch (BPAKAFAC)
Keywords
Where Xcell Misting is headquartered
LocationHeadquarters
- HQ city
- Hethel
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Xcell Misting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fire Protection Systems - Design, Supply & Installation: Project-based revenue from designing, supplying, and installing water mist fire suppression systems, fire alarms, CCTV, and bespoke fire protection equipment. Ranges from small standalone systems to multi-thousand point, pump-driven systems.
- Service & Maintenance Contracts: Ongoing service contracts for fire protection systems including 24/7 callout services, quarterly servicing, and annual maintenance packages.
- Fire Risk Assessment Services: Nationwide fire consultancy services providing comprehensive Fire Risk Assessment for single and multi-site organisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Xcell Misting product offering
Product offeringCore offering
Xcell Misting designs, supplies, installs, commissions, and services water mist fire suppression systems (high, medium, and low pressure) along with fire detection/alarm systems, CCTV surveillance, and bespoke fire protection equipment. The company serves enterprise and blue-chip clients across the UK and Ireland, ranging from small standalone units to multi-thousand point pump-driven installations, and additionally provides ongoing service contracts and fire risk assessment consultancy.
Product overview
Xcell Misting is a fire protection and security services company offering an integrated portfolio of fire suppression, detection, and security systems. The core offering centers on water mist fire suppression technology (high, medium, and low pressure systems designed to BS 8489/BS 8458 standards), complemented by fire alarm and detection systems (M, P1, P2, L1-L5 categories including VESDA air aspirating detection), CCTV surveillance with proactive monitoring, and bespoke engineering solutions. The Xcell-Flow-15 system specifically targets sauna and steam room fire protection. Services span design, supply, installation, commissioning, and ongoing maintenance with 24/7 callout support. The company operates as a main agent for Ultra Fog high-pressure water mist and Gold installer for Vid Firekill low pressure systems in the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Mist Fire Suppression Systems Fixed fire protection systems using high, medium, and low pressure water mist technology for enterprise and industrial clients. Systems comprise detection and actuation components, water supply, delivery, and atomisation components, designed to BS 8489 and BS 8458 standards. Ranges from small standalone units to multi-thousand point pump-driven installations.
- Flexi-Tech Fire Suppression High-pressure fire suppression system using 6mm plastic tube that can be fitted in hours with single application. Suppresses and extinguishes fires locally, providing a flexible alternative for environments where traditional suppression is impractical.
- Fire Alarm & Detection Systems Comprehensive fire detection and alarm systems including manual systems, automatic detection systems, and networked configurations. Systems range from basic M category to advanced L1-L5 systems protecting life and property, with connectivity to central monitoring stations via Digital Communicator or Redcare.
- CCTV Surveillance Systems
Quantifiable outcome
- Extinguishes sauna fires in less than 1 minute
- +2 more outcomes
Companies that use Xcell Misting
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles4 records
Xcell Misting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Xcell Misting partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Ultra FogcoreXcell Misting is the main agent in the UK for Ultra Fog high-pressure water mist installations. Ultra Fog has a 35-year history as a world leader in custom fire protection solutions. Xcell supplies, installs, commissions and services Ultra Fog systems.
- Vid FirekillcoreXcell Misting is Gold installer for Vid Firekill low pressure water mist systems in the UK, providing certified installation services for these systems.
- IFC Certification LtdcoreInternational Fire Consultants (IFC) is a UKAS accredited provider of independent third-party installation certification. Xcell Misting achieved certification as one of the first UK companies to hold installer certification for both high and low-pressure water mist systems.
- Johnson ControlscoreJohnson Controls is the parent company of Xcell Misting. The company website footer shows ©2026 Johnson Controls with links to Johnson Controls privacy and legal pages.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Xcell Misting competitors and assessment
Company assessmentDirect peers
- FOGTEC Brandschutz: German water-mist fire-protection company serving industrial, marine, and tunnel applications. Directly comparable to Xcell on water-mist technology, special-hazard coverage, and bespoke engineering orientation.
- Marioff: Finnish-origin water-mist fire-protection specialist (HI-FOG) operating globally. Directly comparable to Xcell as a water-mist systems manufacturer and installer serving data centres, marine, and industrial customers with similar technology and value proposition.
- Minimax: Global fire-protection contractor with strong water-mist and special-hazard capability. Comparable to Xcell as a multi-technology fire-protection specialist competing for the same enterprise and industrial accounts.
Broad incumbents
- Johnson Controls: Xcell's parent company and a global building-controls and fire-protection incumbent. Relevant as the broader portfolio owner competing for the same UK enterprise fire-protection spend while providing Xcell's operational backbone.
- Chubb Fire & Security (UK): UK division of a global fire-and-security services provider offering installation, monitoring, and maintenance across commercial customers. Comparable to Xcell as a UK-wide enterprise fire-protection competitor with broader product portfolio.
- Honeywell Building Technologies (Fire Safety): Global fire-safety systems and services arm of Honeywell covering detection, notification, and suppression. Comparable to Xcell as a fire-alarm and detection competitor pursuing the same commercial and industrial customers in the UK.
- Securitas UK (Fire & Security): Major UK fire-and-security integrator offering alarms, suppression, monitoring, and risk assessment. Comparable to Xcell on integrated fire-and-security services to enterprise customers, with greater scale but broader portfolio focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Xcell Misting social profiles
Digital presenceXcell Misting compliance and trust
Trust signalCompliance11 records
Xcell Misting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xcell Misting leadership team
Management profileNumber of profiles
Profiles13 records
Xcell Misting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xcell Misting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xcell Misting
What does Xcell Misting do?
Xcell Misting designs, supplies, installs, commissions, and services water mist fire suppression systems (high, medium, and low pressure) along with fire detection/alarm systems, CCTV surveillance, and bespoke fire protection equipment. The company serves enterprise and blue-chip clients across the UK and Ireland, ranging from small standalone units to multi-thousand point pump-driven installations, and additionally provides ongoing service contracts and fire risk assessment consultancy.
Is Xcell Misting a public or private company?
Xcell Misting is a private company. It is classified as corporate owned and is currently operating.
When was Xcell Misting founded?
Xcell Misting was founded in 2013. It employs 11 to 50 people.
Where is Xcell Misting based?
Xcell Misting is headquartered in Hethel, United Kingdom, in the Europe region.
How does Xcell Misting make money?
Three revenue lines are on record. Fire Protection Systems - Design, Supply & Installation is the primary driver. The others are service & Maintenance Contracts and fire Risk Assessment Services.
Who are Xcell Misting's main competitors?
Direct peers on record are FOGTEC Brandschutz, Marioff and Minimax. Broad incumbents are Johnson Controls, Chubb Fire & Security (UK), Honeywell Building Technologies (Fire Safety) and Securitas UK (Fire & Security).
Does Xcell Misting have an API?
No public API is recorded for Xcell Misting.
What industry is Xcell Misting in?
Xcell Misting's product category is Fire Protection Engineering Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of BPAKAGAF, Fire Alarm & Life Safety Systems Integration. Its NAICS code is 56162.