Der Augenoptiker
Der Augenoptiker is an 80-year-old German-language B2B trade magazine and integrated media platform serving opticians, optometrists, manufacturers, and optical retailers across the DACH region with print and digital subscriptions, classifieds, directories, webinars, and industry events.
- Company typePrivate
- Founded1946
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Der Augenoptiker does
Der Augenoptiker is a German-language B2B trade magazine serving opticians, optometrists, and the broader eyewear industry across the DACH region (Germany, Austria, Switzerland). Founded in 1946 and operated by Konradin-Verlag Robert Kohlhammer GmbH — a subsidiary of the Konradin Mediengruppe headquartered in Leinfelden-Echterdingen — the publication reaches its 80th year in 2026. Its primary audience consists of self-employed opticians, employed opticians in retail and clinical settings, industry specialists at manufacturers and suppliers, retail buyers, and optical training institutions. The core editorial coverage spans eyewear trends, contact lenses, optometry, Low Vision, store design, marketing, and business operations.
The publication is built on a digital publishing platform with subscription management, distributed through print (Print-Abo), digital (Digital-Abo / AugenoptikPlus), and combined (Kombi-Abo) subscription tiers, with additional multi-copy corporate licenses for optical retail chains. Around the magazine, the operator has assembled an integrated product ecosystem: the AugenoptikPlus premium digital tier bundling exclusive articles and issue downloads; the AO-WIKI educational wiki for apprentices; the Jobs & Mehr classifieds and job marketplace; specialist directories (Lieferantenverzeichnis suppliers, Gravurenverzeichnis lens engravings, Schulverzeichnis schools); utility tools (Prismenrechner, HSA-Rechner); a webinar program co-produced with manufacturers such as CooperVision; and a video content library. Related sub-brands include die KONTAKTLINSE for contact lens professionals and Der Blickfang for trend content.
The business model combines recurring subscription revenue (print and digital, individual and multi-copy corporate), advertising and job/classifieds listings on Jobs & Mehr (print placements mirrored online and included in a dedicated jobs newsletter), single-issue and special-issue (Sonderhefte) sales via partner direktabo.de, and event-led monetization through trade-show presence and co-hosted industry seminars (e.g., Berlin binocular vision seminar with bfw Fachschule; OHI UPDATE in Vienna). A free editorial newsletter reaching approximately 18,000 industry participants bi-monthly serves as the top-of-funnel asset for subscription and advertising conversion.
Der Augenoptiker firmographics
Firmographics- Name
- Der Augenoptiker
- Legal name
- Konradin-Verlag Robert Kohlhammer GmbH
- Website
- https://der-augenoptiker.de
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Der Augenoptiker is an 80-year-old German-language B2B trade magazine and integrated media platform serving opticians, optometrists, manufacturers, and optical retailers across the DACH region with print and digital subscriptions, classifieds, directories, webinars, and industry events.
- Ownership category
- akta.pro rank
Where Der Augenoptiker is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Der Augenoptiker business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: The magazine generates primary revenue through print and digital subscriptions including Digital-Abos, Kombi-Abos (combined print+digital), and Print-Abos. Multiple copy subscriptions are offered for companies.
- Single Issues and Special Editions: Revenue from single issue sales and special issues (Sonderhefte) sold through direct channels.
- Job Advertisements: Jobs & Mehr is the comprehensive job and classifieds marketplace utilized by industry and opticians. All print advertisements also appear on the website. Job listings appear free in the jobs newsletter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription with online access to AugenoptikPlus content |
| Subscription | Monthly | Combined print and digital subscription |
| Subscription | Monthly | Print-only subscription delivered via mail |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Der Augenoptiker product offering
Product offeringCore offering
DER AUGENOPTIKER is a German-language trade magazine (print and digital) serving the optical and eyewear industry in the DACH region, covering industry news, eyewear trends, contact lenses, optometry, marketing, and business operations for opticians. The publication is complemented by a premium digital subscription (AugenoptikPlus), a job/classifieds marketplace (Jobs & Mehr), educational resources (AO-WIKI), webinars, and reference directories.
Product overview
DER AUGENOPTIKER is a trade magazine published by Konradin Mediengruppe serving the German eyewear and optometry industry. The core offering centers on the print and digital magazine covering industry trends, design, marketing, and communication. The publication is complemented by AugenoptikPlus, a premium digital subscription providing access to exclusive articles, reference directories (Gravurenverzeichnis, Lieferantenverzeichnis), the AO-WIKI educational platform for apprentices, webinars, and online calculators (Prismenrechner, HSA-Rechner). Additional services include the Jobs & Mehr classifieds platform, video content, and a bi-monthly newsletter reaching approximately 18,000 industry professionals. Subscription options span Digital-Abo, Kombi-Abo (print+digital combined), and Print-Abo tiers.
Differentiator
Problem solved
Functional benefit
Brands
- AugenoptikPlus: Premium digital subscription service offering exclusive articles, in-depth content, and extended features for subscribers of DER AUGENOPTIKER.
- AO-WIKI
- Jobs & Mehr
- die KONTAKTLINSE
Products and services
- DER AUGENOPTIKER Print-Abo (Print Subscription) The flagship print trade magazine covering trends, design, marketing, and communication in the eyewear and optometry industry, delivered by mail to subscribers in Germany, Austria, and Switzerland. Includes multi-copy (Mehrfachabo) options for companies.
- AugenoptikPlus Digital-Abo (Digital Subscription) Premium digital-only subscription providing access to exclusive editorial content, extended feature articles, the AO-WIKI knowledge base, supplier and engraving directories, and bookmark/Merkliste functionality for opticians and optical professionals.
- Kombi-Abo (Combined Print + Digital Subscription) Combined subscription bundle offering both the physical DER AUGENOPTIKER magazine delivered by mail and full access to the AugenoptikPlus premium digital content, designed for readers who want both print and digital formats.
- Einzelhefte (Single Issues) One-time purchase of individual print issues of DER AUGENOPTIKER, sold through external subscription partner direktabo.de for readers who do not want a full subscription.
- Sonderhefte (Special Issues) Themed special editions of DER AUGENOPTIKER providing deep-dive coverage of specific optical industry topics, sold individually through external partner direktabo.de.
- Jobs & Mehr (Classifieds Marketplace) Paid online and print classifieds marketplace connecting optical industry employers with job seekers and supporting small ads; print placements also appear on the website and free job listings are distributed via the newsletter.
- Der Blickfang (Specialty Publication) A specialty publication and content section within the DER AUGENOPTIKER portfolio focusing on visual and trend content for the optical industry.
Companies that use Der Augenoptiker
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Der Augenoptiker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Der Augenoptiker partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Der Augenoptiker competitors and assessment
Company assessmentBroad incumbents
- Vogel Communications Group: German B2B media group operating trade magazines, digital platforms, and events across multiple industrial verticals. Comparable as a diversified trade-publishing incumbent sharing business-model mechanics with Der Augenoptiker at a larger scale.
- dfv (Deutscher Fachverlag): One of Germany's largest specialized B2B publishers with a broad portfolio of trade titles, events, and digital services. Comparable as a diversified German B2B media operator with shared back-office and ad-sales scale across multiple verticals.
Direct peers
- Optometry Times: US optometry trade publication covering clinical, practice management, and product news for practicing optometrists. Comparable as a multi-channel professional publication serving an optician/optometrist audience with subscription and advertising revenues.
- Vision Monday: US-based B2B trade publication serving the optical retail and optician industry with news, trend coverage, and events. Directly comparable as a long-running vertical trade title covering eyewear, lenses, and optical retail for a defined professional audience.
- Jobson Optical Group (including Optical Lab Magazine): US-based optical media group publishing multiple trade titles and operating optical job/recruitment marketplaces. Closely comparable on the combination of trade publications plus a vertical job marketplace serving the optical industry.
- Review of Optometry: US optometry professional publication with print magazine, digital content, and continuing education programs. Directly comparable as a subscription- and CE-driven professional title serving the same practitioner audience.
- die KONTAKTLINSE: Sister trade publication within Konradin Mediengruppe covering contact lenses for the same DACH optician audience. Direct peer operating under the same parent with overlapping readers, advertisers, and sales infrastructure.
- 20/20 Magazine: US eyewear trade publication covering fashion, trends, and product launches for opticians and optical retailers. Directly comparable as a specialty trade magazine whose content mix (trends, design, product launches) mirrors Der Augenoptiker's editorial positioning.
- The Ophthalmologist: Global trade publication covering ophthalmology professionals with print, digital, and event formats. Comparable as a premium B2B title operating across print, digital, and live events within the broader eye-care professional market.
- Optician (UK): UK-based long-running trade title serving optometrists and dispensing opticians with clinical, product, and business content. Comparable as a vertical B2B publication whose editorial scope (clinical + business + product) parallels Der Augenoptiker's coverage mix.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Der Augenoptiker social profiles
Digital presenceDer Augenoptiker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Der Augenoptiker leadership team
Management profileNumber of profiles
Profiles4 records
Der Augenoptiker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Der Augenoptiker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Der Augenoptiker
What does Der Augenoptiker do?
DER AUGENOPTIKER is a German-language trade magazine (print and digital) serving the optical and eyewear industry in the DACH region, covering industry news, eyewear trends, contact lenses, optometry, marketing, and business operations for opticians. The publication is complemented by a premium digital subscription (AugenoptikPlus), a job/classifieds marketplace (Jobs & Mehr), educational resources (AO-WIKI), webinars, and reference directories.
Is Der Augenoptiker a public or private company?
Der Augenoptiker is a private company. It is classified as corporate owned and is currently operating.
When was Der Augenoptiker founded?
Der Augenoptiker was founded in 1946. It employs 1 to 10 people.
Where is Der Augenoptiker based?
Der Augenoptiker is headquartered in Stuttgart, Germany, in the Europe region.
How does Der Augenoptiker make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issues and Special Editions and job Advertisements.
Who are Der Augenoptiker's main competitors?
Broad incumbents on record are Vogel Communications Group and dfv (Deutscher Fachverlag). Direct peers are Optometry Times, Vision Monday, Jobson Optical Group (including Optical Lab Magazine), Review of Optometry, die KONTAKTLINSE, 20/20 Magazine, The Ophthalmologist and Optician (UK).
Does Der Augenoptiker have an API?
No public API is recorded for Der Augenoptiker.