Save Family

What Save Family does

SaveFamily (legal entity: Grupo SaveFamily S.L.) is a Spanish privately-held company founded in 2018 that designs, sells, and supports GPS-enabled smartwatches, tablets, and cameras primarily for children and seniors. The product portfolio is organized by age segment: Kids (ages 4-7) including the Iconic Plus 2, Iconic Plus, Iconic Plus Mr. Wonderful, and Enjoy lines; Junior (8+) including SaveWatch Plus 2, SaveWatch Plus, Slim, and the First Division football-themed collection; and a Senior watch with fall detection and medication reminders. Competing products include the Evolution 10" and Kids 7" tablets with parental controls, plus the Instant Camera and SaveFamilyCAM digital cameras. The company has reportedly served more than 500,000 families across 70+ countries and was awarded Best Smartwatch 2024 at the European Technology Awards.

The underlying technology stack is Android-based, with multi-mode positioning (GPS + WiFi + LBS) for indoor and outdoor accuracy, a 90-day route history, and secure two-way communication via proprietary WhatsApp integration. The SaveFamily mobile app (iOS/Android) is the central control plane, providing real-time location, safe zones, secure phonebook, anti-spam agenda, SOS, anti-bullying module, and remote listening. Differentiating features include facial unlocking, an AI assistant on premium models, and IP67/IP68 water resistance. The company is wholly bootstrapped with no disclosed external equity or debt funding and operates with 11-50 employees.

The business model is direct-to-consumer hardware sales through the company's own e-commerce storefront at savefamilygps.com, with no third-party retail or marketplace presence identified. Pricing is one-time/perpetual (€55-€159 for smartwatches, €67-€141 for tablets, €39-€55 for cameras, €9-€19 for accessories), supported by a 3-year warranty and 30-day returns. The company also sells SIM cards and recommends data plans (≥500 MB/month) for device connectivity. Strategic partnerships include co-branded editions with Atlético Madrid, Athletic Bilbao, Valencia CF, and Mr. Wonderful, plus a charity collaboration with Theodora Foundation on the SaveWatch Plus 2. Marketing relies on SEO, content marketing, the SaveFamily blog, Judge.me reviews, and PR from industry awards.

Name

Save Family

Legal name

Grupo SaveFamily S.L.

Website

https://savefamilygps.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SaveFamily is a Spanish D2C company that sells GPS-enabled smartwatches, tablets, and cameras for children (ages 4-7 and 8+), seniors, and football fans directly through its e-commerce site to families across 70+ countries.

Ownership category

akta.pro rank

Product category

Children's Wearable Technology

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids Wearables (GPS watches & trackers) (CRACAIAI)

akta.pro secondary industries

Smartwatches & Connected Wearables (CRAKADAC), Kids & Education Tablets (CRACAMAG), Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD)

Keywords

• GPS smartwatches
• Children's safety devices
• Wearable technology
• Family tracking devices
• Kids smartwatches

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - GPS Smartwatches: One-time purchase of smartwatches (Iconic Plus 2, Iconic Plus, SaveWatch Plus 2, SaveWatch Plus, Slim, Enjoy) with prices ranging from €89 to €159. Revenue is generated from the sale of physical devices with associated accessories. Includes bundled charger and accessories.
2. Hardware Sales - Tablets: One-time purchase of children's tablets (Evolution 10", SaveFamily Kids 7") priced from €67 to €129.90. Includes protective cases and accessories.
3. Hardware Sales - Cameras: One-time purchase of instant and digital cameras for children, priced from €39 to €55.
4. Accessories: Replacement straps, screen protectors, silicone cases, chargers, and protective covers sold separately. Strap prices from €16 to €19.
5. SIM Card / Data Connectivity: SaveFamily offers SIM card products and recommends data plans (at least 500 MB/month) for proper device functionality. This may represent an ancillary revenue stream for connectivity services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

SaveFamily designs, manufactures (via OEMs), and sells GPS-enabled smartwatches, children's tablets, and cameras aimed at family safety and connectivity. The core product line spans age-segmented smartwatches (Kids 4-7, Junior 8+, Senior) bundled with the proprietary SaveFamily app for iOS and Android, providing real-time location tracking, secure calling and messaging, SOS alerts, and parental controls.

Product overview

Save Family (Grupo SaveFamily S.L.) is a Spanish technology company specializing in safe technology products for families. The product portfolio centers on GPS-enabled smartwatches organized by age group: Kids line (Iconic Plus 2, Iconic Plus, Iconic Plus Mr. Wonderful, Enjoy) for ages 4-7, Junior line (SaveWatch Plus 2, SaveWatch Plus, Slim, First Division football editions) for ages 8+, and a Senior line for elderly care. Complementary products include the Evolution 10" tablet and Kids 7" tablet with parental controls, plus Instant Camera and SaveFamilyCAM digital cameras. All devices sync with the free SaveFamily App (iOS/Android) which provides location tracking, safe zones, messaging, and parental controls. The ecosystem integrates Google Maps for GPS, WhatsApp, Spotify, and YouTube Kids for enhanced functionality.

Differentiator

Problem solved

Functional benefit

Brands

• SaveFamily: Primary brand for GPS smartwatches, tablets, and cameras for children, juniors, and seniors.
• Iconic Plus
• SaveWatch
• Senior
• First Division
• Mr. Wonderful Edition
• Evolution
• SaveFamilyCAM

Products and services

• Iconic Plus 2 Advanced GPS smartwatch for children ages 4-7 with 4G connectivity, calls, video calls, secure WhatsApp, SOS button, AI assistant, Spotify, vital signs monitoring (pulse, blood pressure, temperature), 0.3MP camera, 1.78-inch Full HD touchscreen, IP67 water resistance, face unlock, and interchangeable straps.
• Iconic Plus GPS smartwatch for kids with 4G, calls, video calls, secure WhatsApp, music/video player, Play Store access, face unlock, SOS button, anti-bullying module, 1.4-inch IPS screen, 1000 mAh battery, and interchangeable straps.
• Iconic Plus Mr. Wonderful Edition Mr. Wonderful branded edition of the Iconic Plus with exclusive design, GPS, calls, video calls, WhatsApp, anti-bullying, games, safe zone, class mode, audio recorder, music player, stopwatch, video recorder/player, and limited Play Store access. Includes Mr. Wonderful stickers as gift.
• Enjoy GPS smartwatch for kids with emphasis on gaming, featuring GPS, calls, video calls, voice messages, music player, offline games, SOS button, Safe Zone, stopwatch, pedometer, 650 mAh battery with CAT1 power optimization, glitter straps in blue/pink and matte black options.
• SaveWatch Plus 2 Advanced GPS smartwatch for children ages 8+ with AMOLED screen and Gorilla Glass, 2MP camera, 2GB RAM + 16GB storage, 1.5GHz quad-core processor, IP68 water resistance, secure Spotify and WhatsApp, AI app, health sensors (heart rate, pedometer, sleep tracking), vibration system, and customizable straps (silicone and fabric options).
• SaveWatch Plus GPS smartwatch for kids with UltraSlim design, GPS/WiFi/LBS location, calls, video calls, WhatsApp, SOS button, anti-bullying module, facial unlocking, 1.85-inch Full HD screen, customizable interchangeable cases and straps.
• Slim Stylish and discreet 4G GPS smartwatch with HD side camera, GPS tracking, SOS button, anti-bullying, chat, anti-spam calendar, IPX7 water resistance, 1.28-inch IPS screen, 550 mAh battery.
• First Division Football Smartwatches Football-themed GPS smartwatches featuring high-precision GPS, SOS button, calls, video calls, WhatsApp, MP3/MP4 player, front camera, and exclusive team designs and wallpapers for Athletic Bilbao, Atlético Madrid, and Valencia CF.
• Senior GPS Watch GPS watch for seniors with video calls, fall detection with automatic alerts, medication reminders, health monitoring (heart rate, oxygen, blood pressure), SOS button, GPS location, secure agenda, 1.4-inch screen, 700 mAh battery.
• Instant Camera for Kids Instant print camera for children with digital and instant printing, fun frames, filters, video recording, selfies, 8MP camera, 2.4-inch IPS touchscreen, MP3 function, 2 rolls of BPA-free thermal paper included (200+ photos).
• SaveFamilyCAM Digital camera for kids with fun frames and filters, MP3 playback, video recording, selfies, includes free 8GB SD memory card, lanyard, and stickers. Images stored on memory card for digital album creation.
• Evolution 10" Tablet 10-inch tablet for children and youth with 32GB memory, long battery life, Wi-Fi, Bluetooth, SIM card support, double parental control, Montessori learning module, 100+ educational games, GPS location, front and rear cameras, screen size 24.02 x 17.02 x 0.9 cm.
• SaveFamily Kids 7" Tablet 7-inch tablet for children with parental controls including usage time, usage statistics, web filters, content control, geolocation, and app control. Dimensions 18.10 x 12.10 x 10 cm.

Quantifiable outcome

• More than 500,000 families trust SaveFamily across Europe

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature14 records

Partnerships

Five partnerships are on record, tiered minor.

• Theodora FoundationminorStrategic or Co-development PartnerSaveWatch Plus 2 features a collaboration with Theodora Foundation, a charitable organization. Part of the SaveWatch Plus 2 purchase supports the foundation's mission, likely related to children's welfare or child safety initiatives.
• Mr. WonderfulminorStrategic or Co-development PartnerSpecial edition Iconic Plus smartwatch in collaboration with Mr. Wonderful (popular Spanish gift brand). Includes exclusive design, Mr. Wonderful stickers as a gift, and branded packaging. The Mr. Wonderful edition is marketed as 'the world's most advanced smartwatch with the coolest, most exclusive design'.
• Athletic Club BilbaominorStrategic or Co-development PartnerFirst Division collection featuring exclusive Athletic Club Bilbao branded SaveWatch smartwatch. Includes team-inspired interchangeable straps, silicone and fabric options with easy clip-on system, and exclusive wallpapers. Marketed as 'The first safe mobile of the future champions'.
• Atlético MadridminorStrategic or Co-development PartnerFirst Division collection featuring exclusive Atlético Madrid branded SaveWatch smartwatch. Includes team-inspired interchangeable straps and exclusive wallpapers themed around the club.
• Valencia CFminorStrategic or Co-development PartnerFirst Division collection featuring exclusive Valencia CF branded SaveWatch smartwatch. Includes team-inspired interchangeable straps and exclusive wallpapers themed around the club.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apple (Family Setup / Apple Watch SE): Apple Watch Family Setup enables a kids/family member without an iPhone to use an Apple Watch with GPS tracking and parental controls. Massive incumbent with potential to undercut SaveFamily's premium Kids and Junior tiers through brand and ecosystem lock-in.
• Verizon (GizmoWatch): US carrier-branded kids GPS smartwatch sold through Verizon's retail and wireless plans. Overlaps with SaveFamily in feature set (GPS, calling, safe zones) but leverages Verizon's nationwide distribution rather than independent D2C.
• Garmin (Bounce / vívofit jr.): Garmin's Bounce is a kids 4G GPS smartwatch with parental controls; broader Garmin kids line covers fitness trackers. A larger, established wearables player with overlapping GPS-for-kids capability but operates across a much wider product portfolio.

Emerging players

• Pinwheel: US-based curated kid-safe phone and tablet brand targeting the same 'first connected device for kids' use case as SaveFamily. Adjacent offering (smartphone vs. smartwatch) but same parental buyer, pain points, and curated app ecosystem positioning.

Direct peers

• TickTalk Tech: US-based kids smartwatch brand offering 4G GPS watches with calling, messaging, video, and parental app. Directly competes in the same product category (kids 4G GPS smartwatch) with comparable feature set to SaveFamily's Iconic Plus and SaveWatch Plus lines.
• Tinitell: Swedish-origin minimalist kids phone watch with GPS and calling. Direct comparable product category at the entry-level end of SaveFamily's pricing spectrum (Enjoy/Slim) targeting parents of younger children.
• Xplora Technologies: Norwegian-headquartered competitor that sells 4G GPS smartwatches for children with parental app, safe zones, and step tracking. Closest direct comparable in European kids GPS wearables, including same GTM motion (D2C + carrier partnerships) and overlapping age targeting.
• imoo: Chinese-origin kids phone watch brand with global presence (Z6, Z7 lines) featuring GPS, video calling, and parental app. Direct competitor in the kids smartwatch category with similar feature set; particularly relevant in markets where SaveFamily operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gruposavefamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save Family