Age UK Cornwall & The Isles of Scilly

Name

Age UK Cornwall & The Isles of Scilly

Legal name

Age UK

Website

https://ageuk.org.uk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Charitable Elder Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Technology & Digital Skills for Seniors (Devices, internet safety, telehealth) (EDAAAMAH)

Keywords

• Elderly support services
• Older people charity
• Senior wellbeing programs
• Age advice services
• Community elder care

Headquarters

HQ city

Truro

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels6 records

Marketing channels7 records

Core offering

Age UK Cornwall & The Isles of Scilly is a local charity that delivers free information, advice, and community-based support services for older people in Cornwall and the Isles of Scilly as part of the Age UK Network. Core offerings include a free national advice line (0800 678 1602), telephone befriending, day centres, exercise and social activity programmes, handyperson and IT training services, downloadable information guides, and access to commercial products (insurance, stairlifts, personal alarms) via the Age UK Trading subsidiary with profits returning to the charity.

Product overview

Age UK operates as a national charity organization offering a comprehensive suite of services for older people, centered around its free advice line (0800 678 1602) and telephone befriending services. The organization provides community-based services including day centres, exercise programs, handyperson services, IT training, and social activities through local Age UK partners. Age UK Trading (trading.ageuk.org.uk) offers commercial products including Over-50s insurance (car, home, travel, motor breakdown) and independent living solutions (stairlifts, bathing solutions, personal alarms, incontinence products). The portfolio also includes commissioned healthcare services, information guides and factsheets on health, care, money and legal topics, and a network of charity shops. The Act Now, Age Better campaign focuses on promoting physical activity among older adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Age UK Advice Line Free confidential advice line available 8am-7pm, 365 days a year, providing information and support on health, care, money and legal matters for older people.
• Telephone Friendship Service
• Silver Line Helpline
• Day Centres
• Exercise and Physical Activity Programmes
• Handyperson Services
• IT Training
• Social Activities
• Commissioned Healthcare Services
• Information Guides and Factsheets
• Over-50s Insurance Products
• Independent Living Solutions
• Incontinence Products
• Charity Shops

Quantifiable outcome

• 1.3 million older people helped annually through the Age UK Network
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered major, supporting and core.

• OmazemajorStrategic or Co-development Partner · 1 January 2025Prize draw partnership in which Omaze offered opportunities to win properties while raising funds for Age UK. The partnership raised £5.25 million in January 2025, the largest total raised by Omaze to date, distributed across the Age UK Network including local Age UKs and national partners Age Cymru, Age Scotland, and Age NI.
• WordskiisupportingTechnology or IntegrationLanguage interpretation partner enabling free interpreted calls for non-English speakers contacting the Age UK Advice Line. Users visit the Wordskii website and select their language to find the appropriate callback number.
• Age CymrucoreOthersNational partner organization operating in Wales, part of the Age UK Network structure along with Age Scotland and Age NI.
• Age ScotlandcoreOthersNational partner organization operating in Scotland, part of the Age UK Network structure along with Age Cymru and Age NI.
• Age NIcoreOthersNational partner organization operating in Northern Ireland, part of the Age UK Network structure along with Age Cymru and Age Scotland.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Independent Age: UK national charity providing advice, information and befriending services for older people, including a free advice line. Directly comparable operating model (advice-led, free-at-point-of-use services for over-65s) and overlapping segments.
• Alzheimer's Society: UK charity serving people affected by dementia, the dominant progressive condition in the over-65 population Age UK serves. Overlapping beneficiary base, advice-line operation, and local service delivery footprint.
• Carers Trust: UK charity network supporting unpaid carers, including a large share who care for older people. Operates an identical local-network-plus-national-body model and overlaps directly with Age UK on advice services to older carers.
• Age UK: National parent/affiliate of Age UK Cornwall & The Isles of Scilly within the Age UK Network. Same mission (advice, befriending, advocacy for older people), same product lines (advice line, factsheets, Age UK Trading), and same brand family; Cornwall operates as a local partner under this umbrella.
• HelpAge International: Global charity network supporting older people in low- and middle-income countries. Directly comparable mission, advocacy, and policy-influence model focused on ageing populations; relevant as a sister brand alongside Age UK in the global ageing-charity ecosystem.
• Age Cymru: Sister national charity of the Age UK Network operating in Wales. Same brand family and operating model as Age UK (advice line, factsheets, local partners), so structurally and functionally identical aside from geography.

Others

• Centre for Ageing Better: UK charitable foundation focused on evidence-based policy, research and campaigning on ageing, including the Act Now, Age Better campaign referenced in Age UK's materials. Adjacent rather than competing — acts as a research/policy partner in Age UK's ecosystem.

Broad incumbents

• Methodist Homes (MHA): Large UK not-for-profit provider of care homes, retirement living and community-based services for older people. Broader residential-care portfolio than Age UK but comparable in mission, fundraising model, and over-65 service mix.
• Royal Voluntary Service: Large UK charity running hospital volunteer services, community befriending, and home-from-hospital support for older people. Wider portfolio than Age UK but overlapping in befriending, NHS-partnered service delivery, and volunteer-driven support for older adults.
• Anchor Hanover: UK not-for-profit provider of specialist housing, care homes and home- support services for older people. Larger and more capital-intensive than Age UK Cornwall, but competes for the same beneficiaries and the same NHS-commissioned older-person services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ageukcornwall
• YouTubeyoutube.com/user/ageuktv
• Facebookfacebook.com/ageuk
• Instagraminstagram.com/age_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age UK Cornwall & The Isles of Scilly