Icon Project
Icon Project is a small, private San Francisco-based for-profit founded in 2019 by Wayne Sutton, with a stated mission to build emotional intelligence to advance the success of Black and Brown men in tech globally. No products, services, or revenue model are documented in the available data.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Icon Project does
Icon Project is a small, private for-profit organization headquartered in San Francisco, founded in 2019 with a headcount of 1-10. According to the provided firmographic data, its stated mission is to "build emotional intelligence to advance the success of Black and Brown men in tech around the world." Co-founded by Wayne Sutton, the entity presents itself as a community- or mission-oriented vehicle rather than a product-led technology company.
No products, services, pricing models, revenue mechanics, customer segments, distribution channels, or technology stack are documented in the provided sources. There are no disclosed funding rounds, partnerships, awards, certifications, operating geographies beyond the U.S. headquarters, or strategic transactions. The website (theiconproject.org) is listed but no scrape of product surface, membership model, or program structure is available in the input.
Given the absence of any documented commercial surface, the organization should be regarded operationally as an early-stage mission entity with no observable monetization signals in the data set. Any investment-relevant inferences about product, traction, or commercial model cannot be supported from the materials provided.
Icon Project firmographics
Firmographics- Name
- Icon Project
- Website
- https://theiconproject.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Icon Project is a small, private San Francisco-based for-profit founded in 2019 by Wayne Sutton, with a stated mission to build emotional intelligence to advance the success of Black and Brown men in tech globally. No products, services, or revenue model are documented in the available data.
- Ownership category
- akta.pro rank
Icon Project industry classification
Industry- Product category
- Diversity, Equity, and Inclusion Professional Development
- NAICS
- Social Advocacy Organizations (81331), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Leadership, Character Education & Values Development (EDAMAIAG)
- akta.pro secondary industries
- Community Development & Social Impact Programs (EDAIAGAA), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)
Keywords
Where Icon Project is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Icon Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Icon Project product offering
Product offeringCore offering
Icon Project builds emotional intelligence to advance the success of Black and Brown men in tech around the world. It delivers professional development, community support, and skills-building programming targeted at this demographic within the global technology workforce. The organization operates as a small for-profit mission-driven entity based in San Francisco.
Product overview
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Differentiator
Problem solved
Functional benefit
Products and services
- Emotional Intelligence Development Program for Black and Brown Men in Tech A community and professional development offering designed to build emotional intelligence and advance career success for Black and Brown men working in the global technology industry.
Companies that use Icon Project
Customer profileIdeal customer profiles1 record
Icon Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Icon Project partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Icon Project competitors and assessment
Company assessmentDirect peers
- Code2040: Nonprofit focused on activating, connecting, and mobilizing Black and Latinx technologists — the closest mission-analog to Icon Project's focus on Black and Brown men in tech.
- Hidden Genius Project: Oakland-based organization focused on Black male youth in tech through mentorship, training, and leadership development — shares the Black-men-in-tech demographic and Oakland/Bay Area geography.
- Blacks In Technology: Community organization dedicated to increasing the representation and success of Black professionals in technology — directly comparable audience and mission.
- Blacks Who Tech: Initiative spotlighting and connecting Black technologists, with a focus on career advancement — closely aligned with the Icon Project's advancement-of-Black-men-in-tech mission.
- https://eastendflowershopvi.com/dev/color: Community and fellowship for Black software engineers, with programming in career advancement and community building — directly comparable mission and audience.
- All Star Code: Organization preparing Black and Latino young men for careers in tech via intensive summer programs and alumni support — same demographic and similar leadership/identity-development overlay.
Emerging players
- AnitaB.org: Organization advancing women in tech — analogous structure (community + employer engagement + leadership development) but a different demographic, useful as a structural peer for the tech-diversity nonprofit model.
- BUILD: Youth entrepreneurship and college/career readiness program for underserved high school students — comparable in the leadership/career-development framing for underrepresented groups, though broader in audience.
Broad incumbents
- Year Up: Large-scale workforce development organization serving young adults from underrepresented backgrounds — a much broader incumbent with overlapping employer-paid training model and similar employer-buyer base.
- Generation: Global employment program placing underrepresented talent into tech careers — a broader incumbent with employer-funded cohort models analogous to where the Icon Project could evolve.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Icon Project social profiles
Digital presenceIcon Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icon Project leadership team
Management profileNumber of profiles
Profiles1 record
Icon Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icon Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icon Project
What does Icon Project do?
Icon Project builds emotional intelligence to advance the success of Black and Brown men in tech around the world. It delivers professional development, community support, and skills-building programming targeted at this demographic within the global technology workforce. The organization operates as a small for-profit mission-driven entity based in San Francisco.
When was Icon Project founded?
Icon Project was founded in 2019. It employs 1 to 10 people.
Where is Icon Project based?
Icon Project is headquartered in San Francisco, United States, in the North America region.
Who are Icon Project's main competitors?
Direct peers on record are Code2040, Hidden Genius Project, Blacks In Technology, Blacks Who Tech, https://eastendflowershopvi.com/dev/color and All Star Code. Emerging players are AnitaB.org and BUILD. Broad incumbents are Year Up and Generation.
Does Icon Project have an API?
No public API is recorded for Icon Project.
What industry is Icon Project in?
Icon Project's product category is Diversity, Equity, and Inclusion Professional Development. Its primary akta.pro industry code is EDAMAIAG, Leadership, Character Education & Values Development, with a secondary code of EDAIAGAA, Community Development & Social Impact Programs. Its NAICS code is 81331 and its SIC code is 8300.