Icon Project

What Icon Project does

Icon Project is a small, private for-profit organization headquartered in San Francisco, founded in 2019 with a headcount of 1-10. According to the provided firmographic data, its stated mission is to "build emotional intelligence to advance the success of Black and Brown men in tech around the world." Co-founded by Wayne Sutton, the entity presents itself as a community- or mission-oriented vehicle rather than a product-led technology company.

No products, services, pricing models, revenue mechanics, customer segments, distribution channels, or technology stack are documented in the provided sources. There are no disclosed funding rounds, partnerships, awards, certifications, operating geographies beyond the U.S. headquarters, or strategic transactions. The website (theiconproject.org) is listed but no scrape of product surface, membership model, or program structure is available in the input.

Given the absence of any documented commercial surface, the organization should be regarded operationally as an early-stage mission entity with no observable monetization signals in the data set. Any investment-relevant inferences about product, traction, or commercial model cannot be supported from the materials provided.

Name

Icon Project

Website

https://theiconproject.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Icon Project is a small, private San Francisco-based for-profit founded in 2019 by Wayne Sutton, with a stated mission to build emotional intelligence to advance the success of Black and Brown men in tech globally. No products, services, or revenue model are documented in the available data.

Ownership category

akta.pro rank

Product category

Diversity, Equity, and Inclusion Professional Development

NAICS

Social Advocacy Organizations (81331), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Leadership, Character Education & Values Development (EDAMAIAG)

akta.pro secondary industries

Community Development & Social Impact Programs (EDAIAGAA), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

Keywords

• Emotional intelligence training
• Diversity and inclusion
• Professional development
• Tech community building
• Leadership development

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Icon Project builds emotional intelligence to advance the success of Black and Brown men in tech around the world. It delivers professional development, community support, and skills-building programming targeted at this demographic within the global technology workforce. The organization operates as a small for-profit mission-driven entity based in San Francisco.

Product overview

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Differentiator

Problem solved

Functional benefit

Products and services

• Emotional Intelligence Development Program for Black and Brown Men in Tech A community and professional development offering designed to build emotional intelligence and advance career success for Black and Brown men working in the global technology industry.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Code2040: Nonprofit focused on activating, connecting, and mobilizing Black and Latinx technologists — the closest mission-analog to Icon Project's focus on Black and Brown men in tech.
• Hidden Genius Project: Oakland-based organization focused on Black male youth in tech through mentorship, training, and leadership development — shares the Black-men-in-tech demographic and Oakland/Bay Area geography.
• Blacks In Technology: Community organization dedicated to increasing the representation and success of Black professionals in technology — directly comparable audience and mission.
• Blacks Who Tech: Initiative spotlighting and connecting Black technologists, with a focus on career advancement — closely aligned with the Icon Project's advancement-of-Black-men-in-tech mission.
• https://eastendflowershopvi.com/dev/color: Community and fellowship for Black software engineers, with programming in career advancement and community building — directly comparable mission and audience.
• All Star Code: Organization preparing Black and Latino young men for careers in tech via intensive summer programs and alumni support — same demographic and similar leadership/identity-development overlay.

Emerging players

• AnitaB.org: Organization advancing women in tech — analogous structure (community + employer engagement + leadership development) but a different demographic, useful as a structural peer for the tech-diversity nonprofit model.
• BUILD: Youth entrepreneurship and college/career readiness program for underserved high school students — comparable in the leadership/career-development framing for underrepresented groups, though broader in audience.

Broad incumbents

• Year Up: Large-scale workforce development organization serving young adults from underrepresented backgrounds — a much broader incumbent with overlapping employer-paid training model and similar employer-buyer base.
• Generation: Global employment program placing underrepresented talent into tech careers — a broader incumbent with employer-funded cohort models analogous to where the Icon Project could evolve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TheIconProjects

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icon Project