Mushroom King Farm

What Mushroom King Farm does

Mushroom King Farm is a family-owned and operated producer and wholesale distributor of organic shiitake mushrooms, founded in 2001 by Jimmy Ho in Manalapan Township, New Jersey, and operating today with a second-generation CEO, Joshua Ho. The company grows and distributes 100% USDA Organic, GFSI, and PCO-certified fresh shiitake mushrooms at a stated rate of more than 400,000 pounds per month across 80+ acres of combined farmland in New Jersey and Lompoc, California, serving 200+ wholesale customers including Whole Foods, Gelson's, Restaurant Depot, HelloFresh, and Four Season Produce.

The underlying operating model is fully vertically integrated: cultivation uses wind-cooled greenhouse designs adapted from centuries of Asian shiitake techniques (China, Taiwan, Japan, Korea), which the company reports yield approximately 50% more per log than industry standard while sharply reducing water and energy use. Harvested mushrooms move directly into on-site refrigerated storage and packing facilities, enabling same-day shipping — a structural freshness advantage given that the company states most competitor shiitake spends roughly two weeks in transit. Distribution is executed through direct delivery routes across the United States, with sales led personally by the CEO.

The business model is B2B wholesale with quote-based, volume-sensitive pricing and multi-year contracts; revenue is generated from one-time unit sales of organic shiitake to enterprise retailers, restaurants, food service operators, meal-kit companies, and produce distributors. A direct-to-consumer e-commerce channel exists via the company website, but wholesale is the primary commercial motion. The company has not raised external funding and remains entirely under Ho-family ownership.

Name

Mushroom King Farm

Legal name

Mushroom King Farm

Website

https://mushroomkingfarm.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Mushroom King Farm is a family-owned wholesale producer and distributor of 100% USDA Organic shiitake mushrooms, operating 80+ acres of farmland in New Jersey and California and distributing 400,000+ pounds per month to 200+ enterprise customers including Whole Foods, HelloFresh, and Restaurant Depot.

Ownership category

akta.pro rank

Product category

Organic Shiitake Mushroom Wholesale

NAICS

Mushroom Production (111411), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Mushroom Farming (Button, Oyster, Shiitake) (AFAGADAJ)

akta.pro secondary industry

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

Keywords

• Organic mushroom farming
• Shiitake mushroom wholesale
• Fresh produce distribution
• USDA organic produce
• Specialty mushroom cultivation

Headquarters

HQ city

Manalapan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Organic Shiitake Mushroom Distribution: Wholesale distribution of organic shiitake mushrooms to retailers, restaurants, and food service companies. Revenue generated through direct sales of mushrooms at wholesale pricing, with delivery routes across the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mushroom King Farm grows and wholesale-distributes premium grade 100% USDA Organic, GFSI, and PCO certified shiitake mushrooms from 80+ acres of combined farmland in Manalapan, NJ and Lompoc, CA. The company produces over 400,000 pounds of fresh organic mushrooms per month and supplies them via direct delivery to retailers, restaurants, food service operators, meal kit companies, and produce distributors across the United States. The product line emphasizes vertically integrated farm-to-ship operations delivering same-day harvest-to-delivery freshness.

Product overview

Mushroom King Farm is a family-owned and operated wholesale distributor of organic shiitake mushrooms, founded in 2001. The company operates a vertically integrated farm with growing operations in California and New Jersey, producing over 400,000 pounds of mushrooms monthly. Their core product offering consists of premium grade organic shiitake mushrooms, which they harvest, sort, package, and deliver directly to customers, typically within the same day. The company distributes fresh organic mushrooms wholesale to over 200+ businesses including major retailers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Shiitake Mushrooms Premium grade 100% USDA Organic, GFSI, and PCO certified shiitake mushrooms grown and distributed wholesale from Mushroom King Farm's farms in Manalapan, NJ and Lompoc, CA. The mushrooms are produced using sustainable greenhouse-based cultivation techniques derived from Asian growing practices, vertically integrated through on-site refrigerated storage, packaging, and same-day shipping, with production capacity exceeding 400,000 pounds per month. Sold wholesale to retailers, restaurants, food service operators, meal kit companies, and produce distributors across the United States.

Quantifiable outcome

• 50% higher yield per log compared to industry standard
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MyForest FoodsCo: Specialty mushroom company with a wholesale/grower side supplying retail and foodservice channels. Comparable in fresh organic mushroom positioning, with some overlap in the meal-kit and DTC channels.
• Small World Food: Organic specialty mushroom brand selling to retailers and foodservice; meaningful product overlap with Mushroom King Farm's shiitake and organic positioning, though typically smaller scale.

Broad incumbents

• Monterey Mushrooms: Largest mushroom company in North America with broad-line portfolio (white button, brown, portabella, specialty) and nationwide growing/distribution footprint. Comparable as a mushroom grower supplying major grocery and foodservice customers, though much larger and more diversified than Mushroom King Farm's shiitake focus.
• Giorgio Fresh Co. Large U.S. fresh mushroom grower/packer with broad-line portfolio including organic and specialty varieties. Comparable as a vertically integrated grower serving retail grocery and foodservice nationwide.

Direct peers

• To-Jo Mushrooms: Specialty mushroom producer (shiitake among others) with strong foodservice and retail presence on the East Coast. Directly comparable in product mix, organic offerings, and B2B wholesale distribution.
• Premier Mushrooms: Colusa, CA-based specialty mushroom grower (shiitake among others) supplying nationwide retail and foodservice. Direct West Coast comparable with similar growing, packing, and national distribution capabilities.
• Phillips Mushroom Farms: Largest specialty mushroom grower in the U.S. (Kennett Square, PA), producing organic and conventional specialty mushrooms including shiitake via multi-state distribution. Directly comparable as a wholesale shiitake producer competing for the same retail grocery and foodservice accounts.
• South Mill Mushrooms: Pennsylvania-based grower and distributor of fresh and specialty mushrooms (including shiitake) with national wholesale distribution. Comparable vertical integration from growing to refrigerated packing and direct delivery to retail/foodservice.
• Highline Mushrooms: Canada-based specialty mushroom grower (shiitake, oyster, exotics) supplying North American retail and foodservice. Comparable in specialty/organic mushroom production and wholesale distribution model.

Regional players

• Farmer's Fresh Mushrooms: Regional (Pacific Northwest) mushroom grower/distributor with specialty varieties. Comparable grower-to-customer model; competes in adjacent West Coast geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MushroomKingFarms
• Instagraminstagram.com/mushroomkingfarm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mushroom King Farm