Wet'n Wild
Wet'n Wild is a privately held Brazilian water theme park in Itupeva, São Paulo, founded in 1998, operating 25+ attractions across water slides, wave pools, and a Turma da Mônica licensed themed area, serving families, school groups, and corporate event clients.
- Company typePrivate
- Founded1998
- HeadquartersItupeva, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Wet'n Wild does
Wet'n Wild is a privately held Brazilian water theme park operator founded in 1998, headquartered at km 72 of the Rodovia dos Bandeirantes in Itupeva, in the interior of São Paulo state. Its single-site park comprises over 25 water-based attractions, including high-adrenaline slides (Meteor at 40m, Kamikaze at 18m), a 2,400m² wave lagoon with 1.2m waves, lazy rivers, themed areas, and the Ilha Misteriosa do Cascão, an exclusive Turma da Mônica (Monica's Gang) themed zone backed by a licensing partnership. The physical infrastructure is supported by a continuous-operation water treatment system that recycles all park water within a two-hour cycle and a pellet-fired water heating system that maintains pools at 26-28°C during the May–August winter window — extending the operating season beyond typical Brazilian summer demand.
The business operates a multi-stream monetization model anchored by park admission tickets, with material ancillary revenue from on-site food and beverage, branded and licensed merchandise (including Turma da Mônica products), Wild Pass annual subscriptions (R$349.90-R$429.90 per person), cabana and locker rentals, paid parking, and the Wet Money waterproof cashless wristband system. In 2025, the company formalized Wet Eventos, a wholly-owned venue subsidiary managing four event spaces (White Pavilion, Lagoon Beach Club, Fazenda Blue Valley, Arena Wet) for corporate and social events hosting 10–10,000+ guests. Distribution combines a proprietary e-commerce platform (Wetshop) and park box office with a network of 20+ official representatives, distributors, and the Expresso Wet bus partnership with Buser serving six origin cities. The customer base is fragmented across Brazilian families with children, school groups (Aluno Nota 10 program), corporate event clients, seniors, and visitors with disabilities (PCD), with no single customer driving a disproportionate share of revenue.
Wet'n Wild firmographics
Firmographics- Name
- Wet'n Wild
- Website
- https://wetnwild.com.br
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wet'n Wild is a privately held Brazilian water theme park in Itupeva, São Paulo, founded in 1998, operating 25+ attractions across water slides, wave pools, and a Turma da Mônica licensed themed area, serving families, school groups, and corporate event clients.
- Ownership category
- akta.pro rank
Wet'n Wild industry classification
Industry- Product category
- Water Theme Park & Entertainment
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)
- akta.pro secondary industries
- Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)
Keywords
Where Wet'n Wild is headquartered
LocationHeadquarters
- HQ city
- Itupeva
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Wet'n Wild business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Park Admission Tickets: Primary revenue stream from sale of regular and special event tickets, with tiered pricing for individuals, families, and groups. Includes Wild Pass annual subscription.
- Food and Beverage: On-site food and beverage sales through multiple kiosks offering pizzas, hot dogs, fries, ice cream, açaí, fast food, and beverages
- Retail and Merchandise: Sale of branded merchandise including swimwear, sunglasses, souvenirs, and licensed products from Turma da Mônica at two on-site stores
- Premium Services and Rentals: Revenue from cabana rentals (R$359), locker rentals, equipment rentals (boias), birthday packages (Wet Niver), and birthday cashback promotions
- Event Hosting (Wet Eventos): Corporate and social event hosting through Wet Eventos subsidiary, utilizing venue spaces for weddings, corporate events, New Year's Eve celebrations, and school trips
- Transportation Packages: Expresso Wet bus+transportation packages departing from multiple cities including São Paulo, Santos, Limeira, Campinas, Pirassungua, and Ribeirão Preto
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single person annual pass with unlimited park access for 1 year |
| Subscription | Annual | Annual pass for 2 people |
| Subscription | Annual | Annual pass for 3+ people |
| Unit Pricing | Pay-as-you-go | Daily parking rates |
| One time/ perpetual license | Pay-as-you-go | Premium cabana rental with amenities |
| Unit Pricing | Pay-as-you-go | Picnic experiences at Lagoon Beach Club |
| Unit Pricing | Pay-as-you-go | Discounted admissions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Wet'n Wild product offering
Product offeringCore offering
Wet'n Wild is a large water theme park located in Itupeva, São Paulo, Brazil, offering over 25 water-based attractions including high-adrenaline slides, wave pools, lazy rivers, and themed family areas. The park sells admission tickets, annual passes (Wild Pass), on-site food and beverage, merchandise, premium cabana rentals, and operates a cashless payment wristband system (Wet Money). It also runs an adjacent event venue subsidiary (Wet Eventos) hosting corporate and social events.
Product overview
Wet'n Wild is a water theme park in Itupeva, São Paulo, operating as a single unified experience with multiple service modules. The core product is the water park itself, featuring over 25 attractions including slides, wave pools, and lazy rivers. The offering is supplemented by add-on services including the Wild Pass annual subscription, Wet Money payment wristband system, VIP cabana rentals, Lagoon Beach Club exclusive access, Expresso Wet shuttle service, parking, medical facilities, locker rooms, and baby care services. The company also operates Wet Eventos as an event venue subsidiary offering four distinct spaces for corporate and social events. Additional seasonal offerings include Super Férias programming, LEKTRIK light festival, and promotional programs like Aluno Nota 10 and Picnic Super Férias. All services are accessible through the Wetshop online platform for advance ticket purchasing and reservations.
Differentiator
Problem solved
Functional benefit
Brands
- Wetshop: Online ticket shop and retail store for park tickets, merchandise, and services
- Wild Pass
- Lagoon Beach Club
- Wet Money
- Super Férias
Products and services
- Wet'n Wild Parque Aquático One of Brazil's largest water parks located in Itupeva, São Paulo, offering 25+ water attractions, entertainment, and leisure activities for visitors of all ages.
- Wild Pass Annual Subscription
Companies that use Wet'n Wild
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Wet'n Wild technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wet'n Wild partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BusercoreTransportation partnership providing bus services to the park from São Paulo, Santos, Limeira, Campinas, Pirassununga, and Ribeirão Preto with dynamic pricing through the Buser app
- Turma da Mônica (Monica's Gang)coreLicensing partnership for exclusive use of Mônica's Gang characters (Cascão, Mônica) in the Ilha Misteriosa do Cascão themed area, including character appearances, licensed merchandise, and themed picnic experiences
- Cyan Resort by Atlantica (Official Hotel)minorOfficial hotel partner located in Itupeva offering accommodation packages for park visitors
- Ministério do TurismominorOfficial government tourism ministry membership as registered theme park, providing credibility and potential promotional support
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wet'n Wild competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Wet'n Wild social profiles
Digital presenceWet'n Wild compliance and trust
Trust signalCompliance4 records
Wet'n Wild financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wet'n Wild leadership team
Management profileNumber of profiles
Wet'n Wild subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wet'n Wild funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wet'n Wild M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wet'n Wild
What does Wet'n Wild do?
Wet'n Wild is a large water theme park located in Itupeva, São Paulo, Brazil, offering over 25 water-based attractions including high-adrenaline slides, wave pools, lazy rivers, and themed family areas. The park sells admission tickets, annual passes (Wild Pass), on-site food and beverage, merchandise, premium cabana rentals, and operates a cashless payment wristband system (Wet Money). It also runs an adjacent event venue subsidiary (Wet Eventos) hosting corporate and social events.
Is Wet'n Wild a public or private company?
Wet'n Wild is a private company. It is classified as unknown and is currently operating.
When was Wet'n Wild founded?
Wet'n Wild was founded in 1998. It employs 501 to 1,000 people.
Where is Wet'n Wild based?
Wet'n Wild is headquartered in Itupeva, Brazil, in the Latin America region.
How does Wet'n Wild make money?
Six revenue lines are on record. Park Admission Tickets are the primary driver. The others are food and Beverage, retail and Merchandise, premium Services and Rentals, event Hosting (Wet Eventos) and transportation Packages.
Does Wet'n Wild have an API?
No public API is recorded for Wet'n Wild.
What industry is Wet'n Wild in?
Wet'n Wild's product category is Water Theme Park & Entertainment. Its primary akta.pro industry code is THAJAEAB, Water Parks (Outdoor/Indoor, Wave Pools & Slides), with a secondary code of THAAABAD, Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused). Its NAICS code is 71311 and its SIC code is 7900.