Wet'n Wild

What Wet'n Wild does

Wet'n Wild is a privately held Brazilian water theme park operator founded in 1998, headquartered at km 72 of the Rodovia dos Bandeirantes in Itupeva, in the interior of São Paulo state. Its single-site park comprises over 25 water-based attractions, including high-adrenaline slides (Meteor at 40m, Kamikaze at 18m), a 2,400m² wave lagoon with 1.2m waves, lazy rivers, themed areas, and the Ilha Misteriosa do Cascão, an exclusive Turma da Mônica (Monica's Gang) themed zone backed by a licensing partnership. The physical infrastructure is supported by a continuous-operation water treatment system that recycles all park water within a two-hour cycle and a pellet-fired water heating system that maintains pools at 26-28°C during the May–August winter window — extending the operating season beyond typical Brazilian summer demand.

The business operates a multi-stream monetization model anchored by park admission tickets, with material ancillary revenue from on-site food and beverage, branded and licensed merchandise (including Turma da Mônica products), Wild Pass annual subscriptions (R$349.90-R$429.90 per person), cabana and locker rentals, paid parking, and the Wet Money waterproof cashless wristband system. In 2025, the company formalized Wet Eventos, a wholly-owned venue subsidiary managing four event spaces (White Pavilion, Lagoon Beach Club, Fazenda Blue Valley, Arena Wet) for corporate and social events hosting 10–10,000+ guests. Distribution combines a proprietary e-commerce platform (Wetshop) and park box office with a network of 20+ official representatives, distributors, and the Expresso Wet bus partnership with Buser serving six origin cities. The customer base is fragmented across Brazilian families with children, school groups (Aluno Nota 10 program), corporate event clients, seniors, and visitors with disabilities (PCD), with no single customer driving a disproportionate share of revenue.

Name

Wet'n Wild

Website

https://wetnwild.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wet'n Wild is a privately held Brazilian water theme park in Itupeva, São Paulo, founded in 1998, operating 25+ attractions across water slides, wave pools, and a Turma da Mônica licensed themed area, serving families, school groups, and corporate event clients.

Ownership category

akta.pro rank

Product category

Water Theme Park & Entertainment

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Water theme park
• Amusement park attractions
• Family entertainment center
• Corporate event venue
• Annual pass membership

Headquarters

HQ city

Itupeva

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Park Admission Tickets: Primary revenue stream from sale of regular and special event tickets, with tiered pricing for individuals, families, and groups. Includes Wild Pass annual subscription.
2. Food and Beverage: On-site food and beverage sales through multiple kiosks offering pizzas, hot dogs, fries, ice cream, açaí, fast food, and beverages
3. Retail and Merchandise: Sale of branded merchandise including swimwear, sunglasses, souvenirs, and licensed products from Turma da Mônica at two on-site stores
4. Premium Services and Rentals: Revenue from cabana rentals (R$359), locker rentals, equipment rentals (boias), birthday packages (Wet Niver), and birthday cashback promotions
5. Event Hosting (Wet Eventos): Corporate and social event hosting through Wet Eventos subsidiary, utilizing venue spaces for weddings, corporate events, New Year's Eve celebrations, and school trips
6. Transportation Packages: Expresso Wet bus+transportation packages departing from multiple cities including São Paulo, Santos, Limeira, Campinas, Pirassungua, and Ribeirão Preto

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wet'n Wild is a large water theme park located in Itupeva, São Paulo, Brazil, offering over 25 water-based attractions including high-adrenaline slides, wave pools, lazy rivers, and themed family areas. The park sells admission tickets, annual passes (Wild Pass), on-site food and beverage, merchandise, premium cabana rentals, and operates a cashless payment wristband system (Wet Money). It also runs an adjacent event venue subsidiary (Wet Eventos) hosting corporate and social events.

Product overview

Wet'n Wild is a water theme park in Itupeva, São Paulo, operating as a single unified experience with multiple service modules. The core product is the water park itself, featuring over 25 attractions including slides, wave pools, and lazy rivers. The offering is supplemented by add-on services including the Wild Pass annual subscription, Wet Money payment wristband system, VIP cabana rentals, Lagoon Beach Club exclusive access, Expresso Wet shuttle service, parking, medical facilities, locker rooms, and baby care services. The company also operates Wet Eventos as an event venue subsidiary offering four distinct spaces for corporate and social events. Additional seasonal offerings include Super Férias programming, LEKTRIK light festival, and promotional programs like Aluno Nota 10 and Picnic Super Férias. All services are accessible through the Wetshop online platform for advance ticket purchasing and reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Wetshop: Online ticket shop and retail store for park tickets, merchandise, and services
• Wild Pass
• Lagoon Beach Club
• Wet Money
• Super Férias

Products and services

• Wet'n Wild Parque Aquático One of Brazil's largest water parks located in Itupeva, São Paulo, offering 25+ water attractions, entertainment, and leisure activities for visitors of all ages.
• Wild Pass Annual Subscription

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BusercoreChannel Partner/ Reseller/ DistributorTransportation partnership providing bus services to the park from São Paulo, Santos, Limeira, Campinas, Pirassununga, and Ribeirão Preto with dynamic pricing through the Buser app
• Turma da Mônica (Monica's Gang)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for exclusive use of Mônica's Gang characters (Cascão, Mônica) in the Ilha Misteriosa do Cascão themed area, including character appearances, licensed merchandise, and themed picnic experiences
• Cyan Resort by Atlantica (Official Hotel)minorGTM or Marketing PartnerOfficial hotel partner located in Itupeva offering accommodation packages for park visitors
• Ministério do TurismominorOthersOfficial government tourism ministry membership as registered theme park, providing credibility and potential promotional support

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/wetnwildsp
• YouTubeyoutube.com/user/WetnWildSaoPaulo
• Facebookfacebook.com/wetnwildsaopaulo
• LinkedInbr.linkedin.com/company/wet%27n-wild
• Instagraminstagram.com/wetnwildsp
• TikToktiktok.com/@wetnwildsp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wet'n Wild