Sports Residence Zillertal

What Sports Residence Zillertal does

Sports Residence Zillertal is a 4-star superior boutique hotel operated by Golf Zillertal Betriebs GmbH, a family-controlled private limited company headquartered in Uderns, Tyrol, Austria. The property comprises 33 individually designed rooms and suites (Double Room Classic, Double Room De Luxe, Premium Suite, Penthouse Suite) priced roughly €510-€750 per night at peak season, complemented by the Genusswerkstatt gourmet restaurant (Gault-Millau toque, 11 points) with bar and wine lounge, and the 1,000+ m² CLOUD 7 wellness area featuring an Infinity Pool, Sky Sauna, steam bath, and natural swimming pond. The hotel is physically co-located with the 18-hole championship course of Golfclub Zillertal-Uderns and offers a complimentary shuttle to two nearby ski areas (Hochzillertal-Hochfügen and Spieljoch), positioning it as a year-round destination property rather than a seasonal operator.

The business model is direct-to-consumer, driven by the proprietary booking.sportresidenz.at platform (powered by Seekda) and supported by an early-booking discount (5% for 5+ night stays with deposit by September 30) intended to lock in advance reservations. Revenue is diversified across six streams: accommodation (3/4 board), restaurant Genusswerkstatt, CLOUD 7 spa and wellness, golf access (20% green-fee discount plus Trackman-driven analytics), corporate seminars, and gift vouchers sold online through websLINE-ABM. Marketing distribution leans heavily on organic digital (Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, TripAdvisor, Holidaycheck) with CleverReach handling email campaigns; SEO content targets golf-hotels, ski-hotels and wellness-retreat keywords in Tyrol. The customer base is segmented into Golf Enthusiasts and Winter Sports Enthusiasts as primary, with Wellness/Spa Seekers, Culinary Enthusiasts, and Nature/Outdoor Enthusiasts as secondary personas.

Strategically the company is mid-pivot from a single boutique property to a multi-property resort operator: the 2024 "Glow Up" renovation added a rooftop Sky Sauna, modernized the restaurant, and introduced a Co-Working Space, while the planned December 2026 opening of THE GREEN — a new resort adjacent to the existing property featuring a 3,300 m² wellness area called Flora und Fauna and THE GREEN Lagoon — will materially expand capacity and address the multi-generational family market. Representation is held by Heinz Schultz and Maximilian Schultz, consistent with a family-owned holding structure that also operates Golfclub Zillertal-Uderns (Leading Golf Courses of Austria member since 2016). No external capital, public listing, or M&A activity is indicated.

Name

Sports Residence Zillertal

Legal name

Golf Zillertal Betriebs GmbH

Website

https://sportresidenz.at

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Residence Zillertal is a 4-star superior boutique hotel (33 rooms) in Uderns, Tyrol, operated by Golf Zillertal Betriebs GmbH, serving golf and ski enthusiasts with on-site dining at the Gault-Millau-awarded Genusswerkstatt and a 1,000+ m² CLOUD 7 wellness area, co-located on the 18-hole Golfclub Zillertal-Uderns and minutes from two ski areas.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Luxury boutique hotel
• Golf resort accommodation
• Ski hotel Tyrol
• Alpine wellness spa
• Gourmet half board

Headquarters

HQ city

Uderns

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from 33 rooms and suites (Double Room Classic, Double Room De Luxe, Premium Suite, Penthouse Suite) with 3/4 board (gourmet half board including breakfast buffet, afternoon snack, and multi-course dinner). Rates range from approximately €510/night for Double Room Classic to €750/night for Penthouse Suite during peak season.
2. Restaurant Genusswerkstatt: On-site restaurant featuring regional ingredients, awarded Gault-Millau toque and 11 points. Serves hotel guests and external visitors. Includes bar and wine lounge.
3. Wellness & Spa Services: CLOUD 7 wellness area (1,000+ m²) with Infinity Pool, saunas, steam bath, Sky Sauna, and spa treatments (massages and beauty services). Additional revenue from these ancillary services.
4. Golf Services: Revenue from golf course access including green fees (20% discount for hotel guests), golf lessons, pro shop merchandise, and indoor golf simulator. Driving range balls at additional charge.
5. Vouchers & Gift Cards: Sale of gift cards for overnight stays, wellness, golf, and culinary experiences through the hotel's website.
6. Conferences & Events: Seminar and conference facilities with meeting rooms for corporate events and team retreats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Sports Residence Zillertal operates a luxury 4-star superior boutique hotel with 33 rooms and suites located directly on the 18-hole Golfclub Zillertal-Uderns championship course in Uderns, Zillertal, Austria. Core offerings are overnight accommodation bundled with a 3/4 gourmet half-board, complemented by the award-winning Restaurant Genusswerkstatt, the 1,000+ m² CLOUD 7 wellness area, golf access and instruction, conference and seminar facilities, and seasonal ski packages.

Product overview

Sports Residence Zillertal is a luxury 4-star boutique hotel (33 rooms and suites) located directly on the 18-hole championship golf course in Uderns, Zillertal, Austria. The property operates on a unified hospitality platform model combining accommodation with multiple integrated services: the hotel accommodation features rooms and suites with amenities like private saunas and infrared cabins; dining is centered on the award-winning Restaurant Genusswerkstatt (Gault-Millau toque) with adjoining Bar & Weinlounge; wellness is provided through the 1,000+ m² CLOUD 7 facility including Infinity Pool, saunas, steam bath, and new Sky Sauna; golf access is provided through the adjacent Golf Club Zillertal-Uderns (part of Leading Golf Courses of Austria since 2016). Additional services include Co-Working Space for business travelers, conference facilities, private ski shuttle to nearby resorts, and gift vouchers. The company is developing THE GREEN Resort (opening December 2026), a new 3,300 m² wellness-focused hotel resort on the same property.

Differentiator

Problem solved

Functional benefit

Brands

• CLOUD 7: The hotel's wellness area spanning over 1,000 m² featuring Infinity Pool, saunas, steam bath, and Sky Sauna.
• Genusswerkstatt
• THE GREEN

Products and services

• Hotel Accommodation — Rooms & Suites Boutique-hotel overnight stays across 33 individually designed rooms and suites built with puristic natural materials (Swiss pine wood, exclusive textiles), including private infrared cabins, saunas, espresso machines, and panoramic balconies or terraces depending on tier. Bundled with the 3/4 gourmet half-board and access to the CLOUD 7 wellness area.
• Restaurant Genusswerkstatt On-site gourmet restaurant with a modern ambiance and a spacious sun terrace overlooking the golf course, serving regional dishes crafted from local ingredients to hotel guests and external visitors. Awarded a Gault-Millau toque and 11 points.
• CLOUD 7 Wellness Area Over 1,000 m² wellness facility featuring a rooftop Infinity Pool, multiple saunas, a steam bath, a rooftop Sky Sauna, a relax winter garden, a rooftop terrace with jacuzzi, a natural swimming pond for summer use, and relaxation areas. Accessible to hotel guests and available for paid massage and beauty treatments.
• Golf Club Zillertal-Uderns 18-hole par-72 championship golf course at 550 m altitude with a March-to-November playing season. Includes covered tees, a short game area, chipping and putting zones, three PAR 3 short game holes (added 2024), a year-round driving range with Trackman shot-tracking, an indoor golf simulator, a PGA golf school, and a pro shop. Member of Leading Golf Courses of Austria since 2016.
• Conferences & Seminars (Tagungen & Seminare) Dedicated conference and seminar rooms with modern equipment, designed for corporate meetings, team retreats, and small-to-mid-sized business events, with integrated access to the hotel's accommodation, dining, and leisure amenities.
• Co-Working Space Modern on-site co-working space with an adjoining wine cellar, designed for business travelers and remote work during their stay. Launched/refreshed as part of the Glow Up renovation.
• Gift Vouchers (Gutscheine) Gift cards / vouchers redeemable across the hotel's overnight-stay, wellness, golf, and culinary offerings, sold via the dedicated websLINE-ABM-powered ordering platform on the hotel website.
• Private Ski Shuttle Service Free private shuttle operating 08:30–16:30 between the hotel and the two nearby ski areas (Hochzillertal in Kaltenbach and Spieljoch in Fügen), giving guests convenient daily ski-area access.
• THE GREEN Resort A new exclusive Alpine hotel resort located adjacent to the Golfclub Zillertal-Uderns course and the ski area, featuring the 3,300 m² 'Flora und Fauna' wellness area, THE GREEN Lagoon natural swimming lake, and multi-generational appeal. Operated by the same Golf Zillertal Betriebs GmbH entity and scheduled to open December 2026.

Quantifiable outcome

• Golf season from March to November due to location at 550m altitude
• +3 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Golfclub Zillertal-UdernscoreStrategic or Co-development PartnerThe golf club is operated by the same parent company (Golf Zillertal Betriebs GmbH) and shares the same location. The hotel is directly situated on the championship course. The club has been part of Leading Golf Courses of Austria since 2016.
• SpieljochbahncoreStrategic or Co-development PartnerSki resort partner located in Fügen. The hotel offers complimentary shuttle service to the ski area. Joint marketing for skiing and summer mountain activities. The Spieljoch Adventure Mountain offers hiking and activities.
• Hochzillertal-Hochfügen Ski AreacoreStrategic or Co-development PartnerMajor ski resort partner in Kaltenbach. Hotel provides complimentary shuttle service to this ski area with approximately 2,400m altitude and 542km of slopes.
• Mountain Loft (Spieljoch)minorGTM or Marketing PartnerAward-winning gourmet restaurant at Spieljoch mountain station. Hotel guests receive vouchers for complimentary Prosecco. Offers Italian specialties and panoramic dining.
• Kristallhütte (Hochzillertal)minorGTM or Marketing PartnerAward-winning ski hut (named best ski hut in the world multiple times) at Hochzillertal ski area. Part of the lodge guide recommendations for guests.
• Mountain View (Hochzillertal)minorGTM or Marketing PartnerPanorama restaurant at 1,760m altitude in Hochzillertal. Culinary highlight recommendation for hotel guests seeking upscale mountain dining.
• Wedelhütte (Hochzillertal)minorGTM or Marketing PartnerTraditional-style mountain hut with natural materials and noble design. Recommended as part of the lodge guide experience.
• Leading Golf Courses of AustriaflagshipStrategic or Co-development PartnerExclusive membership network representing highest quality golf courses in Austria. The Golf Club Zillertal-Uderns has been a member since 2016.
• Bergführer ZillertalminorChannel Partner/ Reseller/ DistributorLocal mountain guide service offering private ski guides with hotel pickup for winter sports guests.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Falkensteiner Hotels & Residences: Established Austrian/Italian family-run hotel group operating 4-5 star alpine and wellness resorts. Comparable family-ownership heritage and wellness-led positioning, but with broader multi-property scale and stronger group distribution.
• Leading Hotels of the World (alpine members): Global luxury hospitality network including multiple Tyrolean and Austrian alpine properties; sets quality benchmarks and distribution channels that Sportresidenz Zillertal competes against for premium international guests.
• Relais & Châteaux Austria: Network of luxury boutique hotels and gourmet restaurants; multiple Austrian alpine members compete for the same culinary-tourism and luxury experiential travel segment that Sportresidenz targets via Genusswerkstatt.

Direct peers

• Interalpen-Hotel Tyrol: 5-star luxury alpine hotel on the Seefeld plateau with extensive 5,300 m² spa, gourmet dining, and conference facilities. Comparable as a Tyrolean full-service luxury resort with comparable integrated wellness and conference amenities.
• Hotel Schloss Lebenberg Kitzbühel: Boutique castle hotel in Kitzbühel with golf concierge services and panoramic wellness. Comparable as a small luxury Tyrolean property with curated golf-and-wellness positioning similar to Sportresidenz Zillertal.
• Hotel Stanglwirt: Family-owned 5-star luxury alpine resort in Going am Wilden Kaiser combining its own 18-hole golf course, 12,000 m² wellness/spa, multiple restaurants, and equestrian facilities — the closest analogue in scale and operating model to Sportresidenz Zillertal's golf-integrated luxury positioning.
• Grand Tirolia Kitzbühel: 4-star superior alpine resort with direct golf course access (Golfclub Kitzbühel) and extensive spa facilities in Tyrol. Targets the same premium golf-and-ski traveler with bundled wellness, F&B, and conference amenities comparable to Sportresidenz's offering.
• Das Central Sölden: 5-star luxury family-run alpine hotel in Sölden with award-winning cuisine and substantial spa. Comparable in family-ownership, premium Tyrolean positioning, and integrated wellness/dining experience, though winter-ski focused rather than golf integrated.
• Hotel Rieser Zillertal: 4-star superior family-run wellness hotel in the Zillertal valley offering large spa estate and ski packages. Most direct same-valley competitor, sharing the Zillertal tourism ecosystem, ski shuttle dynamics, and family-business operating model.

Others

• Trofana Royal Ischgl:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@sportresidenzzillertal
• YouTubeyoutube.com/@golfclubzillertaluderns
• Facebookfacebook.com/sportresidenzzillertal
• LinkedInlinkedin.com/company/sportresidenz-zillertal
• Instagraminstagram.com/sportresidenzzillertal
• Pinterestpinterest.at/sportresidenzzillertal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Residence Zillertal