Bakerindo Mitra Perkasa

What Bakerindo Mitra Perkasa does

Bakerindo Mitra Perkasa, operating under the Baker's Friend brand, is an Indonesian manufacturer and distributor of professional bakery equipment headquartered in Bandung. The company designs and sells a full hardware range — gas ovens (including the Baker's Friend Ultra line), deck ovens (standard and Alpha Black Edition), convection ovens, rotary ovens, planetary mixers, spiral mixers (including the Giga Pro), twin-arm mixers (Mozart), proofers, cake revolving machines (Galaxy), steamers, and customizable industrial machinery — all positioned for energy efficiency and intensive daily use. Technical differentiators include a gas oven temperature-control system claimed to deliver up to 20% gas savings versus conventional ovens and a thick-body deck oven construction built for durability.

The company sells through nine company-owned retail stores and service centers across major Indonesian cities (Medan, Makassar, Surabaya, Bandung, Semarang, Tangerang, Denpasar, Jakarta, Pekanbaru) plus authorized sales representatives in regional areas such as Sukoharjo. Pricing is quote-based with no public list prices; transactions are one-time hardware purchases rather than subscription or recurring contracts. Customers primarily comprise professional bakery entrepreneurs and medium-scale bakery businesses, with a secondary vertical in tourism and culinary schools (e.g., STP Bandung, Politeknik Pariwisata Lombok) that use Baker's Friend equipment for training and competitions.

Go-to-market blends direct retail, regional reps, customized industrial-machinery consultation via WhatsApp, and recurring trade-show presence at events such as SIAL Interfood (2023, 2024) and the Solo Food, Beverage & Chef Festival (2021). Marketing is reinforced through Facebook and Instagram organic social, the Baker's World blog, and the Baker's Calculator HPP tool. The company is privately held, has no disclosed funding rounds or M&A activity, and is run with a small headcount of 11–50 employees.

Name

Bakerindo Mitra Perkasa

Legal name

Bakerindo Mitra Perkasa

Website

https://bakersfriend.co.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakerindo Mitra Perkasa, operating as Baker's Friend, manufactures and distributes professional bakery equipment — ovens, mixers, proofers, and industrial machinery — through nine retail stores across Indonesia, serving bakery entrepreneurs, medium-scale bakeries, and culinary schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bakery Equipment Sales: Baker's Friend generates revenue through the sale of professional bakery equipment including gas ovens, convection ovens, rotary ovens, planetary mixers, spiral mixers, twin-arm mixers, proofers, cake revolving machines, and industrial machinery. Products are sold through direct retail stores and authorized resellers across Indonesia with one-time purchase transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bakerindo Mitra Perkasa (Baker's Friend) manufactures, distributes, and services professional bakery equipment — including gas ovens, deck ovens, convection ovens, rotary ovens, planetary mixers, spiral mixers, twin-arm mixers, proofers, cake revolving machines, steamers, and customizable industrial machinery — for bakery entrepreneurs across Indonesia through its own retail stores and authorized resellers.

Product overview

Bakerindo Mitra Perkasa operates under the Baker's Friend brand, offering a comprehensive portfolio of professional bakery equipment. The product line centers on core baking equipment including Deck Ovens (standard and Black Edition), Convection Ovens, and Rotary Ovens, complemented by a full range of mixing solutions including Planetary Mixers, Spiral Mixers (standard and Giga Pro), and Twin-Arm Mixers (Mozart). Supporting equipment includes Cake Revolving Machines (Galaxy), Steamers, and Industrial Machinery for high-volume operations. The company also provides proofing equipment and a Baker's Calculator tool for business cost management. All products focus on energy efficiency, consistent baking results, and nationwide after-sales support across major Indonesian cities.

Differentiator

Problem solved

Functional benefit

Brands

• Baker's Friend Ultra: Gas oven with automatic temperature control featuring energy efficiency and stable baking results
• Deck Oven Alpha Black Edition
• Giga Pro Spiral Mixer
• Cake Revolving Machine Galaxy
• Mozart Twin-Arm Mixer

Products and services

• Deck Oven Professional deck oven designed for bakery production with even heat distribution and consistent baking results. Available in various capacities from 1 deck 1 tray to 3 deck 9 tray configurations, with thick body material construction for durability under intensive daily use.
• Deck Oven Alpha Black Edition Premium deck oven featuring a black stainless steel body finish for an elegant and professional aesthetic, designed to reinforce Baker's Friend's visual identity as a brand that dares to be different while maintaining standard deck oven performance.
• Convection Oven Convection oven for professional bakery use with consistent temperature control and even heat circulation for uniform baking results.
• Rotary Oven Rotary oven designed for high-volume bakery production with efficient heat circulation and large batch processing capabilities.
• Gas Oven (Baker's Friend Ultra) Automatic gas oven (Baker's Friend Ultra) known for even heat distribution and fuel efficiency. Features stable temperature control and gas efficiency up to 20% compared to conventional ovens. Made by Indonesian craftsmen.
• Planetary Mixer Planetary mixer for bakery use capable of handling various mixing tasks from heavy dough to light creams with multiple speed settings.
• Spiral Mixer Spiral mixer designed for efficient dough mixing with a spiral agitation mechanism suitable for various types of bread and pastry production.
• Giga Pro Spiral Mixer Professional spiral mixer featuring black finishing, 11 speed controls, detachable bowl, and dough temperature sensor. Designed for professional bakery kitchens requiring precision mixing.
• Twin-Arm Mixer (Mozart) Mozart Twin-Arm Mixer for professional bakery operations with a dual-arm mixing mechanism for thorough and efficient dough development.
• Cake Revolving Machine (Galaxy) Galaxy cake revolving machine designed for durable and reliable cake decoration. Features stainless steel ruler scraper, 35cm aluminum turntable, and digital speed adjuster with reversible rotation control for consistent and precise decorating results.
• Proofer Proofing equipment for controlled fermentation of dough in bakery production processes.
• Steamer Steamer equipment for efficiently cooking or steaming food or cakes in large quantities quickly and efficiently.
• Industrial Machinery Customizable industrial machinery designed to meet high-volume production needs, including various industrial equipment for bakery operations.

Quantifiable outcome

• Gas efficiency improvement of up to 20% compared to conventional ovens

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• INDOBAKEcoreStrategic or Co-development Partner · 13 November 2024Collaborative booth partnership at SIAL Interfood 2024. INDOBAKE's baking room area featured Baker's Friend gas ovens for live bread and pastry demonstrations. Baker's Friend supported the launch of INDOBAKE Insight magazine and participated in announcing Top 5 Local Bakery awards in 5 major Indonesian cities.
• Sekolah Tinggi Pariwisata (STP) BandungcoreStrategic or Co-development Partner · 26 November 2019Cooperation for The 1st NHI Tourism Skill Competition (NTSC) 2019 Baker Challenge. Baker's Friend provided equipment including 3 Ultra Ovens, 1 Proofer, and 1 Mixer for the baking competition. Supported education and skill development for tourism and hospitality students.
• IPA FoodProminorStrategic or Co-development PartnerCollaborative booth partner at SIAL Interfood 2024. IPA FoodPro's food kitchen area showcased Baker's Friend equipment performance for various food processing applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bongard: French commercial bakery equipment manufacturer with ovens, proofers, and mixers. Similar mid-sized OEM positioning with comparable target customers in the professional bakery segment.
• Sveba Dahlen: Swedish manufacturer of deck ovens, rack ovens, spiral mixers, and proofers for the professional bakery industry. Comparable product portfolio (ovens + mixers + proofers) and similar customer base of commercial bakery operators.
• WP Haton (WP Bakery Group): Dutch manufacturer of professional bakery ovens, proofers, and mixers serving artisan and industrial bakeries worldwide. Directly comparable to Bakerindo as a commercial bakery-equipment OEM with a full oven/mixer portfolio targeting professional bakery operators.

Broad incumbents

• Ali Group: Italian-headquartered foodservice equipment group owning multiple commercial-kitchen brands. Represents the broad-incumbent competitive backdrop Bakerindo faces in professional bakery equipment.
• Middleby Corporation: Large U.S. commercial kitchen and bakery equipment conglomerate with global distribution. Offers overlapping bakery equipment within a much broader foodservice portfolio and represents the kind of global incumbent Bakerindo competes against in Indonesia.
• GEA Group: German industrial food-processing equipment supplier serving bakery and broader food manufacturers. Comparable as an industrial bakery-equipment vendor, but with significantly broader food-industry scope and scale.
• Hobart (ITW Food Equipment Group): U.S. manufacturer of commercial food equipment including mixers and proofers used in bakeries. Overlaps Bakerindo's mixer/oven categories but operates across the full commercial-kitchen category at much greater scale.
• Rational AG: German manufacturer of combi-ovens and cooking systems widely used in professional kitchens including bakery operations. Comparable in commercial-oven technology but operates at much larger scale across broader foodservice categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bakers-Friend-105294455037233
• Instagraminstagram.com/bakersfriend_id
• LinkedInlinkedin.com/company/bakerindo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakerindo Mitra Perkasa