Step One Signs
Step One Signs is an independent Randolph, NJ sign shop founded in 2011 that designs, fabricates, and installs custom signs, vehicle wraps, dimensional lettering, banners, and screen-printed apparel for small businesses, local organizations, and individuals across northern New Jersey.
- Company typePrivate
- Founded2011
- HeadquartersRandolph, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Step One Signs does
Step One Signs is a privately held, independent sign shop founded in 2011 and headquartered at 1572 Sussex Turnpike, Unit G, Randolph, Morris County, New Jersey. The company operates as a full-service custom signage provider offering in-house design, manufacturing, and installation of dimensional lettering, vehicle wraps and lettering, carved and monument signs, banners, LED and channel lettering, wall and window graphics, ADA signage, lawn/sidewalk signs, and traditional print collateral such as business cards, flyers, and brochures. Under the internal Step One Graphix department (launched 2013) it handles specialty wraps on vehicles, walls, desks, and doors, and in 2018 added screen printing for apparel (T-shirts, polos, hooded sweatshirts).
The business runs on a direct-to-consumer model with no intermediaries: customers reach the shop by phone (973-668-5820), via the website's Send-A-File upload and contact forms, or by walking into the Randolph location. Revenue is generated entirely through one-time project-based transactions (custom signs, vehicle wraps, print jobs, screen-printed apparel) with quote-based pricing and occasional unit-priced promotional items (e.g., $10 lawn signs, $250 truck lettering, $300 bannerstands). Free estimates are offered as standard.
The customer base is a long tail of small and micro clients across Morris, Sussex, and Essex Counties with opportunistic work extending into North Jersey, NYC, and Middlesex County. Served segments include local SMBs starting or refreshing their brand, sports teams, schools and townships, churches and nonprofits, individual consumers, and occasional government jobs (e.g., vehicle wraps for Picatinny Arsenal). The operation is small (2-10 employees, 20+ years of combined design experience), bootstrapped with no external funding, and relies on word-of-mouth, Google reviews, Facebook, and YouTube for demand generation.
Step One Signs firmographics
Firmographics- Name
- Step One Signs
- Legal name
- Step One Signs
- Website
- https://steponesigns.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Step One Signs is an independent Randolph, NJ sign shop founded in 2011 that designs, fabricates, and installs custom signs, vehicle wraps, dimensional lettering, banners, and screen-printed apparel for small businesses, local organizations, and individuals across northern New Jersey.
- Ownership category
- akta.pro rank
Step One Signs industry classification
Industry- Product category
- Commercial Signage Services
- NAICS
- Sign Manufacturing (33995), Graphic Design Services (54143)
- SIC
- Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where Step One Signs is headquartered
LocationHeadquarters
- HQ city
- Randolph
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Step One Signs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Sign Manufacturing: Design, manufacture, and installation of custom signs including store front signs, vehicle lettering, vehicle wraps, dimensional lettering, banners, monument signs, and more. One-time project-based revenue.
- Screen Printing Services: Custom screen printing on apparel including T-shirts, polo's, hooded sweatshirts, and crew necks for team and business branding.
- Large Format Printing: Printing services for banners, flyers, brochures, posters, trade show materials, and promotional items.
- Graphic Design Services: Logo design, branding, and marketing solutions for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lawn Signs - $10 each |
| Unit Pricing | Pay-as-you-go | Truck Lettering - $250 |
| Unit Pricing | Pay-as-you-go | Bannerstands - $300 |
| Other | Pay-as-you-go | Custom Projects |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Step One Signs product offering
Product offeringCore offering
Step One Signs designs, manufactures, and installs custom signs, vehicle wraps, dimensional lettering, banners, wall and window graphics, and screen-printed apparel for small businesses, organizations, and individuals. The shop also produces large-format printed materials such as flyers, brochures, posters, business cards, and trade show displays, delivering end-to-end signage and graphics services from concept through on-site installation.
Product overview
Step One Signs is a local sign shop in Randolph, NJ offering comprehensive signage, graphics, and printing services. The company operates as a single unified service provider rather than a platform-plus-modules architecture. Their core product portfolio centers on custom signage manufacturing and installation, encompassing vehicle wraps and lettering, dimensional and carved signs, LED/electronic signage, banners, trade show displays, wall and window graphics, screen printing for apparel, and traditional print materials. They provide end-to-end solutions from design through installation, serving businesses, organizations, sports teams, churches, schools, and government entities across Morris County, Sussex County, Essex County, and surrounding New Jersey areas. Step One Graphix operates as an internal graphics department handling specialized vinyl graphics, vehicle wraps, and specialty items beyond standard signage.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Wraps and Vehicle Lettering Full and partial vehicle wraps, truck lettering, and automotive graphics for cars, trucks, vans, and specialty vehicles (including military tanks), using premium vinyls such as 3M and laminated graphics that can last up to 12 years. Targeted at small businesses, government fleets, and individuals seeking branded or specialty vehicle appearances.
- Custom Signs (Dimensional, Channel, Carved, Monument, Storefront, ADA) Custom manufactured signs including dimensional/3D lettering, channel lettering, carved signs (cedar, HDU, PVC with optional gold paint), monument and pylon signs, storefront signs, lobby signs, engraved signs, and ADA-compliant signage (including glow-in-the-dark ADA). Used by storefronts, offices, healthcare facilities, churches, schools, and property owners to establish physical identification and brand presence.
- Banners Vinyl banners, canvas banners, mesh banners, backlit banners, indoor banners, outdoor banners, team banners, and bannerstands for events, storefronts, sports teams, and trade shows. Sold with options such as wire step stakes for lawn placement.
- Screen Printing (Apparel Branding) Screen printing on apparel (T-shirts, polos, hooded sweatshirts, crew necks) and accessories for team uniforms, business branding, and promotional apparel orders.
- Large Format and Commercial Printing Large-scale printing for flyers, brochures, posters, business cards, trade show materials, table covers/throws, promotional items, and other printed marketing collateral for small businesses and organizations.
- Wall, Window, and Floor Graphics Interior and exterior wall graphics and murals, window lettering and perforated window vinyl, and floor graphics for branding, advertising, and wayfinding. Includes heat press vinyl application for textile and surface customization.
- LED and Electronic Signs LED signage including edge-lit LED signs for economical nighttime display and other illuminated signage solutions for storefronts and businesses.
- Sign Installation and Sign Permits Professional installation of signage at customer locations plus assistance with obtaining necessary permits and navigating township approval processes for new signs.
- Graphic Design Services Professional graphic design services for logos, signage concepts, branding, and marketing materials, often bundled into broader sign and print projects.
- Magnetic Signs, Yard Signs, and Sidewalk Signs Removable magnetic signs for vehicles, coroplast yard/lawn signs (including political and event use), and A-frame sidewalk signs for pedestrian-facing advertising.
Quantifiable outcome
- Vehicle wraps lasting up to 12 years
- +1 more outcomes
Companies that use Step One Signs
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Step One Signs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Step One Signs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Sign and Printermakers Guild (ISPG)minorStep One Signs became official members of the International Sign and Printermakers Guild (ISPG), a professional association for sign makers and printers.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Step One Signs competitors and assessment
Company assessmentDirect peers
- Signs By Tomorrow: Franchised custom sign and graphics provider serving local SMBs with design, production, and installation services — directly comparable local-shop model targeting the same small-business signage buyer.
- SpeedPro Imaging: National franchise specializing in large-format printing, vehicle wraps, and custom graphics for businesses — among the closest direct competitors to Step One Signs in the vehicle wrap and large-format segment.
Broad incumbents
- Signarama: International sign franchise providing custom signage, banners, vehicle graphics, and digital printing through owner-operated local stores — overlapping nearly 1:1 with Step One Signs' product set and SMB customer base.
- FASTSIGNS: Largest franchised sign and graphics network in North America, offering the same core mix of custom signs, vehicle wraps, and large-format printing to SMBs across multiple geographies — directly comparable service portfolio to Step One Signs but at franchise scale.
- Vistaprint: Online commercial printing giant covering business cards, banners, signage, and promotional products — competes with Step One's small-format print and basic sign offerings, though not for full-service or vehicle wrap work.
Emerging players
- Signs.com: E-commerce sign specialist covering banners, yard signs, vehicle decals, and trade-show signage — competes with Step One on price and convenience for simpler orders, though lacks installation and high-end custom jobs.
- 4over: Online commercial print marketplace offering trade printing for signs, banners, decals, and large-format graphics — competes in the print-production layer but without design, installation, or local service.
- CustomInk: Leading online custom apparel platform for T-shirts, polos, and sweatshirts — directly comparable to Step One's screen-printed apparel offerings, especially for team and small-business orders.
- Printful: Print-on-demand apparel and accessories platform — competes for custom apparel orders (T-shirts, hoodies) with a fully digital fulfillment model, head-on with Step One's screen printing business line.
Others
- Roland DGA: Manufacturer of large-format printers, vinyl cutters, and sign-making equipment — adjacent ecosystem player whose hardware enables sign shops like Step One Signs to produce vehicle wraps, banners, and dimensional lettering in-house.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Step One Signs social profiles
Digital presenceStep One Signs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Step One Signs leadership team
Management profileNumber of profiles
Profiles1 record
Step One Signs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Step One Signs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Step One Signs
What does Step One Signs do?
Step One Signs designs, manufactures, and installs custom signs, vehicle wraps, dimensional lettering, banners, wall and window graphics, and screen-printed apparel for small businesses, organizations, and individuals. The shop also produces large-format printed materials such as flyers, brochures, posters, business cards, and trade show displays, delivering end-to-end signage and graphics services from concept through on-site installation.
Is Step One Signs a public or private company?
Step One Signs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Step One Signs founded?
Step One Signs was founded in 2011. It employs 1 to 10 people.
Where is Step One Signs based?
Step One Signs is headquartered in Randolph, United States, in the North America region.
How does Step One Signs make money?
Four revenue lines are on record. Custom Sign Manufacturing is the primary driver. The others are screen Printing Services, large Format Printing and graphic Design Services.
Who are Step One Signs's main competitors?
Direct peers on record are Signs By Tomorrow and SpeedPro Imaging. Broad incumbents are Signarama, FASTSIGNS and Vistaprint. Emerging players are Signs.com, 4over, CustomInk and Printful. Roland DGA is listed as an others.
Does Step One Signs have an API?
No public API is recorded for Step One Signs.
What industry is Step One Signs in?
Step One Signs's product category is Commercial Signage Services. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its NAICS code is 33995 and its SIC code is 2750.