Inpetto advertising

What Inpetto advertising does

Inpetto Werbung is a Berlin-based, founder-owned sole proprietorship (Einzelunternehmen) operating as a full-service advertising and online marketing agency since 2007. The agency is owned and led by Sascha Gottschalk and is registered at Reppfuhlring 10 in the Berlin-Weißensee district. It serves primarily small and medium-sized businesses (KMU) across trades, retail, services, healthcare, and professional services, with occasional engagements for enterprise and government clients such as Signal Iduna and CDU OV Schloß / Charlottenburg-Wilmersdorf.

The agency's core service portfolio spans three integrated pillars: Konzeption (strategic concept development and corporate design using a 4P mix framework), Webdesign (corporate websites, online shops, landing pages, and web apps built primarily on WordPress with WooCommerce and the Themify framework, including bilingual and B2B-login functionality), and Printdesign (flyers, brochures, posters, magazines, business cards, outdoor signage). Adjacent add-on services include SEO/SEM, social advertising (Facebook, Instagram, Twitter), and email marketing via CleverReach. The technical foundation is conventional web tooling without proprietary platform IP or AI/ML capabilities.

Commercially, INPETTO operates a project-based professional services model with no publicly disclosed pricing or recurring retainers, generating revenue through one-time project fees tailored to client scope. Customer acquisition is sales-led via direct contact (phone, email, website contact form), referrals, organic SEO, and a modest organic social media presence on Facebook, Instagram, YouTube, LinkedIn, and XING. Geographic scope is single-country domestic (Germany), and the firm has not raised external capital. The agency maintains three minor external partnerships — Webcrow (programming), Webdesign Berlin / Ronny Richter (web conception), and CleverReach (email delivery) — to extend delivery capacity.

Name

Inpetto advertising

Legal name

Inpetto Werbung

Website

https://inpetto-werbung.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Inpetto Werbung is a Berlin-based, founder-owned sole proprietorship founded in 2007 that provides full-service advertising, web design, print design, and online marketing (SEO/SEM, social advertising) primarily to small and medium-sized businesses across Germany.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Advertising agency services
• Corporate design services
• Web design development
• Print design services
• Online marketing services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Design Services: Project-based fees for design and advertising services including web design, print design, corporate design, and marketing conception. Revenue is generated through one-time project fees rather than recurring contracts.
2. Online Marketing Services: SEO/SEM and Social Media advertising services with ongoing management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Inpetto Werbung is a Berlin-based full-service advertising agency offering integrated conception (corporate design and marketing concepts), print design (flyers, brochures, posters, business cards), and web design/development (websites, online shops, landing pages). The agency also provides online marketing services covering SEO/SEM, social advertising, and email marketing to small and medium-sized businesses in Germany.

Product overview

Inpetto Werbung is a Berlin-based advertising agency founded in 2007, offering a portfolio of three interconnected core service areas: Konzeption (strategic concept development and corporate design), Webdesign (websites, online shops, and online marketing including SEO/SEM and social advertising), and Printdesign (flyers, brochures, posters, magazines, and advertisements). The agency positions itself as a full-service provider combining these services through integrated communication, where consistent corporate design and cross-media strategies (print, web, and concept) work together to create unified brand experiences for small and medium-sized business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzeption (Strategic Concept Development) Strategic concept development including corporate design creation, marketing concepts, and the 4P mix framework (Product, Price, Promotion, Placement). Establishes brand identity through logos, color schemes, and typography, and supports all other service areas. Targeted at small and medium-sized businesses.
• Webdesign (Web Design and Development) Website design and development including corporate websites, online shops, landing pages, web business cards, and apps. Encompasses responsive design, technical SEO optimization, and cross-device compatibility for SMB clients.
• Printdesign (Print Design) Print marketing materials including flyers, brochures, posters, magazines, business cards, letterheads, outdoor signage, and magazine advertisements. Covers editorial conception, paper selection, folding options, and coating techniques for SMB clients.
• SEO/SEM (Search Engine Optimization and Marketing) Search engine optimization and search engine marketing services including natural search support through content, technology and structure optimization, as well as paid advertising campaigns. Targeted at SMBs seeking online visibility.
• Social Advertising Social media marketing and advertising services covering Facebook, Instagram, Twitter and other platforms, including targeted ad placement and direct dialogue with target audiences. Targeted at SMB clients.
• E-Mail Marketing Email newsletter campaigns with templates, legal security, and campaign analytics. Enables customer notification about news, trends, and offers. Targeted at SMB clients.

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Webdesign Berlin - Ronny RichterminorStrategic or Co-development PartnerExternal partner for web project conception and content development. Collaborated with INPETTO on the Hong-Bock online shop project.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• kempertrautmann: Hamburg-based creative agency offering integrated brand communication, campaigns, and digital work for German and international clients. Comparable full-service offering to Inpetto but with larger teams and broader accounts.
• Scholz & Friends: One of Germany's largest independent creative networks, providing brand strategy, advertising, and integrated communication services across multiple German cities. Same full-service agency category as Inpetto, with a much broader portfolio and headcount.
• Jung von Matt: Major German creative agency network headquartered in Hamburg with offices across multiple cities. Comparable full-service creative/advertising scope (conception, print, digital) but operating at significantly larger scale with international clients.
• Zum goldenen Hirschen: Berlin-based independent creative agency offering brand communication across classic, digital, and content channels. Comparable to Inpetto as a German full-service creative agency with an integrated communication approach, though at materially larger scale.
• Serviceplan Group: Europe's largest independent owner-managed agency group, headquartered in Munich, operating across brand, digital, media, and technology. Same broad full-service advertising domain as Inpetto but with substantially greater scale and capability breadth.
• Ogilvy Germany: German arm of the global Ogilvy network, providing advertising, brand strategy, PR, and digital services. Competes for the same German brand and mid-market clients that Inpetto targets, but with global network resources and scale.
• Kolle Rebbe: Hamburg-rooted creative agency offering integrated brand, campaign, and digital work for German and international brands. Overlaps with Inpetto's conception, web, and print services at a larger portfolio scale.
• Antoni Advertising: Berlin-based creative agency offering brand communication, campaigns, and integrated advertising. Closely mirrors Inpetto's conception/web/print positioning in the Berlin market but operates at a larger scale with bigger brand accounts.

Regional players

• MetaDesign: Berlin-based brand and corporate design agency with strong emphasis on identity systems and brand strategy. Overlaps with Inpetto's Konzeption and corporate design services, and competes in the same regional SMB/mid-market segment.

Direct peers

• LOOP Marketing & Media: Berlin-based digital marketing agency offering web, SEO, performance marketing, and brand campaigns. Most directly comparable to Inpetto in terms of size, geographic focus, and SMB/mid-market client orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xx.com/inpettowerbung
• LinkedInlinkedin.com/company/inpetto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inpetto advertising