Apix

What Apix does

APIX (Agence Nationale pour la Promotion de l'Investissement et des Grands Travaux du Sénégal) is the Senegalese state agency mandated to attract, facilitate, and retain domestic and foreign investment, and to manage the pipeline of the country's major public works. It operates the national "guichet unique" — a statutory one-stop shop through which investors file dossiers, obtain authorizations, and access sector-specific incentives — and runs a network of regional antennas that extends investor outreach beyond Dakar into Senegal's interior. Its service portfolio spans regulatory facilitation, project origination and matchmaking, aftercare for established investors, and oversight of flagship infrastructure programs including the TER regional express train, the CICAD conference center, and the Saint-Louis rehabilitation program valued at €27M.

The agency's mandate is financed through the Senegalese state budget and co-financed by international development partners including the World Bank, AFD, UNESCO, and IOM, rather than through fee-based revenue. Its counterparties include sovereign and private investors across sectors (energy, agribusiness, pharma, digital services, infrastructure, real estate, tourism), bilateral and multilateral partners, and diaspora investors. Its business model is therefore a public-policy operating model: success is measured by FDI inflows, jobs created, and project execution rather than top-line growth. In 2025, APIX signed partnerships with SEN-PNA (pharma), SONACOS (agribusiness), Téléperformance (digital), IOM (diaspora), and APO Group (communications), and launched the Code des Investissements 2025 to modernize the regulatory framework underpinning investment incentives. Under its watch, Senegalese FDI inflows grew approximately fivefold over the past decade, from $403M in 2014 to $2,016M in 2024, and Senegal was ranked 8th in sub-Saharan Africa on the World Bank's B-READY 2025.

Name

Apix

Legal name

Agence Nationale pour la Promotion de l'Investissement et des Grands Travaux du Sénégal (APIX S.A.)

Website

https://investinsenegal.sn

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

APIX is Senegal's state investment promotion agency and statutory one-stop shop ("guichet unique"), attracting and facilitating domestic and foreign investment, managing major public-works projects, and coordinating development-partner co-financing across sectors and Senegalese regions.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

International Affairs (92812), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

SIC

International Affairs (9721)

akta.pro primary industry

Economic Growth, Trade & Private Sector Development Programs (BPADABAF)

Keywords

• Investment promotion
• Government agency
• Single window services
• Business facilitation
• Investment incentives

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Facilitation Services: Fees for services related to business creation, registration, and administrative facilitation through the single window system

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

APIX is Senegal's national investment promotion agency operating as a single window (guichet unique) that accompanies investors at every stage of their project, from opportunity identification through realization. It provides business creation services, fiscal and customs incentive regimes, land access facilitation, special economic zones, and a diaspora investment channel. The agency also acts as delegated project owner for major national infrastructure programs such as the Train Express Régional, CICAD conference center, and Saint-Louis tourism development.

Product overview

APIX S.A. (Agence Nationale pour la Promotion de l'Investissement et des Grands Travaux du Sénégal) operates as a government investment promotion agency and one-stop shop for investors in Senegal. The agency offers a unified service platform comprising multiple integrated modules and services including business creation assistance, investment regimes and incentives, land access facilitation, economic zones management, regional platforms and bureaus, and diaspora investment services. The agency also manages major infrastructure projects and publishes investment guides and regulatory documentation for investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Guichet Unique (One-Stop Shop)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered major, strategic and supporting.

• SEN-PNAmajorStrategic or Co-development Partner · 18 November 2025APIX-SA and SEN-PNA partnership marking a major turning point for pharmaceutical sovereignty in Senegal.
• APO GroupstrategicGTM or Marketing Partner · 4 September 2025Convention signed between APO Group and APIX for collaboration in promoting investment opportunities in Senegal.
• IOM (International Organization for Migration)supportingStrategic or Co-development Partner · 16 May 2025APIX-SA and IOM partnership to support returning migrants toward investment opportunities.
• SONACOSmajorStrategic or Co-development Partner · 11 April 2025Historic protocol signed between APIX-S.A. and SONACOS marking a major advancement for industrialization of the southern zone.
• TéléperformancestrategicStrategic or Co-development Partner · 3 April 2025APIX-SA and Téléperformance working together on an ambitious project.
• UNESCOsupportingStrategic or Co-development PartnerUNESCO supports the preservation of Saint-Louis' UNESCO World Heritage site status as part of the broader territorial development program.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AMDIE (Morocco Investment and Export Development Agency): AMDIE is Morocco's national agency for investment promotion and export development, comparable to APIX in mandate (attracting FDI, supporting investors across the project lifecycle) but operating at larger scale and with a more internationally recognized brand.
• Rwanda Development Board (RDB): RDB is Rwanda's single-window investment promotion and registration agency, the closest functional peer to APIX in Africa, combining business registration, investment promotion, and special economic zone administration under one government-mandated body.
• Ethiopian Investment Commission (EIC): EIC is Ethiopia's national investment promotion and licensing authority, with similar functions to APIX around one-stop services, investment code implementation, and special economic zone administration in another African economy.
• Kenya Investment Authority (KenInvest): KenInvest is Kenya's statutory investment promotion agency, offering comparable investment facilitation, aftercare services, and single-window support for foreign and domestic investors across sectors.
• Tanzania Investment Centre (TIC): TIC is Tanzania's primary investment promotion agency, with comparable single-window services for foreign investors, including licensing, incentives administration, and land allocation.
• Mauritius Board of Investment: MBI is Mauritius's investment promotion arm, comparable to APIX in scope (one-stop investor services, sector targeting, international promotion) and frequently benchmarked by African IPAs for FDI-attraction effectiveness.
• Centre de Promotion des Investissements en Côte d'Ivoire (CEPICI): CEPICI is Côte d'Ivoire's one-stop shop for business creation and investment promotion, with directly comparable scope to APIX (business formalities, incentive regimes, land access) and serving a neighboring WAEMU economy.
• Zambia Development Agency (ZDA): ZDA is Zambia's integrated investment promotion and enterprise development agency, combining facilitation, licensing, and export support functions analogous to APIX's mandate.

Others

• UNIDO Investment and Technology Promotion Office (ITPO) network: UNIDO's ITPOs and donor-backed technical assistance programs are ecosystem enablers that frequently support agencies like APIX in building investor services and capacity, even though they do not compete directly for mandates.

Regional players

• Agence de Promotion des Investissements Privés (APIP) - DRC: APIP is the Democratic Republic of Congo's national investment promotion agency, with an analogous single-window mandate for Francophone Africa, though focused on DRC markets rather than Senegal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sa_apix
• YouTubeyoutube.com/@apixsaofficiel
• Facebookfacebook.com/apixsaofficiel
• LinkedInlinkedin.com/company/apix-sa-officiel
• Instagraminstagram.com/apix_s.a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apix