What Live In The Grey does

Live In The Grey is a privately held, New York-based workplace culture consultancy that designs and delivers experiential programs intended to help organizations build authentic workplaces where employees can bring their whole selves to work. The company's offering consists of three branded core products structured as a sequential curriculum: Values@Work (a foundational hands-on experience in self-knowledge and team values), Keep It Real (a follow-on communication and feedback experience that requires Values@Work as a prerequisite), and On Purpose (an intimate purpose-discovery engagement). Each program is delivered as a bespoke, facilitator-led retreat-style engagement rather than a standardized digital product, and pricing is custom and undisclosed.

The company operates a sales-led, consultative go-to-market motion, beginning with an initial consultation and routing prospective clients into one of several engagement pathways (workplace experiences, transformational events, or bespoke culture programs). Marketing is concentrated in three channels: the annual Life@Work Culture Conference (a flagship two-day gathering in Hudson Valley positioning the company as a thought leader in workplace culture), an email/newsletter list for top-of-funnel nurturing, and organic social media engagement under the #LiveGrey hashtag. The company is led by CEO Brad Lande, who is also the public-facing voice of the brand.

The business model is professional services revenue, with no disclosed technology platform, no AI capabilities, no institutional funding rounds, no parent company, and no disclosed revenue figures. The firm appears to operate independently as a small (1-10 employees) boutique consultancy with a US-only geographic footprint, and its publicly verifiable strategic signals all date to 2016, including the announcement of a new company direction involving additional workplace experiences, transformational events, and a planned website relaunch.

Name

Live In The Grey

Legal name

Live In The Grey

Website

https://liveinthegrey.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Live In The Grey is a New York-based boutique consultancy that designs experiential workplace culture programs (Values@Work, Keep It Real, On Purpose) and hosts the Life@Work Culture Conference for organizations seeking culture transformation.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workplace Experience Programs: The company delivers transformational workplace experiences including Values@Work, Keep It Real, and On Purpose programs. These appear to be fee-for-service consulting engagements rather than standardized products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Live In The Grey is a workplace culture consulting company that designs and delivers hands-on experiential programs—Values@Work, Keep It Real, and On Purpose—for organizations seeking to build authentic workplaces where employees can bring their whole selves to work. The firm also runs the Life@Work Culture Conference as a flagship community and learning event for business and culture thought leaders.

Product overview

Live In The Grey is a workplace culture consulting company that offers a portfolio of experiential workplace programs designed to help organizations create authentic workplaces where employees can bring their whole selves to work. The core offerings consist of three interconnected workplace experiences: Values@Work (foundational self-knowledge and teamwork program), Keep It Real (team communication and growth experience building on Values@Work), and On Purpose (intimate purpose discovery experience). The company also hosts the Life@Work Culture Conference as a flagship transformational event.

Differentiator

Problem solved

Functional benefit

Brands

• Values@Work: A transformative, hands-on experience that strengthens self-knowledge and teamwork. Helps discover what matters most and how to live those values at work every day.
• Keep It Real
• On Purpose

Products and services

• Values@Work A transformative, hands-on experiential program that strengthens self-knowledge and teamwork. Participants discover what matters most to them and their team and learn how to live those values at work every day. Intended for organizations and teams seeking to clarify shared values.
• Keep It Real A challenging growth experience that strengthens team communication, using vulnerability and empathy as tools for authentic connections, mindful feedback, and productive conflict. For organizations and teams that have completed Values@Work (must be preceded by Values@Work experience).
• On Purpose An intimate experience in which people dig deep to discover their core purpose and use it to connect with their work and teammates in meaningful ways. For organizations and individuals seeking purpose-driven engagement.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Emerging players

• Humu: Workplace culture company that combines science-backed nudges and coaching to drive behavior change; overlaps with Live In The Grey's purpose and values work but distributes through a software-led motion.
• Torch: Coaching and leadership development platform for managers; partial overlap with Live In The Grey's purpose-discovery and team-communication offerings, delivered via technology rather than retreats.

Direct peers

• Culture Amp: Employee engagement and culture platform used by HR teams to measure, benchmark, and act on workplace culture — directly competes for the same HR budget and outcome Live In The Grey addresses through workshops.
• BetterUp: Enterprise coaching and wellbeing platform that sells to organizations seeking culture transformation, employee engagement, and authentic leadership — the same buyer and use case Live In The Grey targets, but at much larger scale via a digital platform.
• Conscious Leadership Group: Boutique culture and leadership consultancy running experiential programs for executives and teams around authenticity and conscious leadership; closest niche comparable to Live In The Grey in philosophy and delivery format.
• The Table Group (Patrick Lencioni): Organizational health consultancy built around Lencioni's frameworks for trust, conflict, commitment, and purpose — directly comparable methodology and buyer profile to Live In The Grey's authentic workplace mission.
• LifeLabs: Boutique workplace culture consultancy offering workshops, offsites, and culture transformation programs to enterprise clients; nearly identical service model and buyer to Live In The Grey.

Broad incumbents

• VitalSmarts (now Crucial Learning): Established training company offering communication, feedback, and culture programs (Keep It Real maps closely onto Crucial Conversations); broader portfolio and global delivery than Live In The Grey.
• Gallup: Global research and consulting firm with deep practice in employee engagement, strengths, and culture; competes for the same HR budget but with survey, analytics, and advisory offerings.
• Senn Delaney (Heidrick & Struggles): Largest dedicated organizational culture consultancy, now part of Heidrick & Struggles; competes for the same enterprise culture transformation mandates at a much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/livegrey
• Facebookfacebook.com/LiveGrey
• LinkedInlinkedin.com/company/live-in-the-grey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live In The Grey