Activ Physiotherapy

What Activ Physiotherapy does

Activ Physiotherapy is a private physiotherapy and sports injury clinic group operating under Activ Physiotherapy Limited, a founder-owned private limited company registered in England and Wales (company number 08270891). Founded in 2007 by chartered physiotherapist Andrew Okwera, the company runs two physical clinics — a main site at 88 Baslow Road, Totley, Sheffield (opened 2007) and a second site at Bank House, Hope, Derbyshire (opened 2009) — plus a home-visit service for patients unable to attend in person. The core service is musculoskeletal physiotherapy (back/neck pain, joint and tendon injuries, post-surgical rehabilitation) delivered through evidence-based modalities including manual therapy, exercise prescription, acupuncture, shockwave therapy, and sports massage. Specialist sub-brands extend the offering into paediatric/youth athlete care (Activ Kids, Kids Back 2 Sport-accredited), women's health and pelvic floor physiotherapy, sport-specific biomechanical assessment (Activ RunFit with treadmill video gait analysis, Activ Golf Fit with a 10-point screening tool), domiciliary visits (Activ Home), and occupational health/DSE workplace assessments (Activ Work).

The business operates on a direct-to-consumer fee-for-service model with unit pricing (£75 initial 1-hour assessment, £55/£90 follow-ups) and accepts all major UK private medical insurers (BUPA, AXA, Aviva, Westfield Health) for direct billing. GTM is built on local SEO targeting Sheffield and Derbyshire postcodes, an in-house clinical blog, a Cliniko-powered online booking system, testimonials, and community involvement (e.g., Edale Mountain Rescue fundraising, local sports club support). The patient base is segmented across general MSK, sports injury, women's health, paediatric, home-visit, and workplace customers, with no institutional anchor accounts disclosed. Revenue is not publicly disclosed; the company is founder/management-owned with no external investment, private equity, or institutional capital evident in the source materials.

Name

Activ Physiotherapy

Legal name

Activ Physiotherapy Limited

Website

https://activphysiotherapy.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Activ Physiotherapy is a founder-owned, two-clinic physiotherapy and sports injury group in Sheffield and Derbyshire, UK, delivering musculoskeletal, sports, paediatric, women's health, and occupational health services on a direct-to-consumer fee-for-service basis with major insurer billing.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Shockwave therapy
• Musculoskeletal therapy
• Workplace DSE assessments

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Services: Fee-for-service model with initial assessments at £75 (1 hour) and follow-up sessions at £55 (30 min) or £90 (1 hour). Revenue generated through individual treatment sessions paid by patients directly or through insurance claims.
2. Sports Massage Therapy: Sports massage services offered at £40-£60 per session with sports therapists. Package deals available (4 sessions for price of 3).
3. Shockwave Therapy: Individual shockwave sessions at £70 or discounted 3-session package at £200.
4. Specialist Assessment Packages: RunFit (Bronze £80, Silver £150, Gold £230) and Golf Fit packages at various price points for biomechanical assessments and tailored rehabilitation programmes.
5. Home Visit Services: Domiciliary physiotherapy at £95 initial assessment and £90/£85 follow-ups for patients unable to attend clinic.
6. Workplace Assessment Services (Activ Work): DSE workplace assessments ranging from £140-£275 for standard, advanced, and case management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Activ Physiotherapy is a private musculoskeletal physiotherapy and sports injury clinic that assesses, treats and rehabilitates patients through hands-on manual therapy, exercise prescription, electrotherapy, shockwave therapy, acupuncture and sports massage. Services are sold per session or as branded packages, delivered in-clinic at two locations, in patients' homes, and at workplaces, with revenue drawn from self-pay patients and major UK health insurers.

Product overview

Activ Physiotherapy is a physiotherapy clinic group operating as a single unified service with branded sub-services. The core offering is musculoskeletal physiotherapy delivered at two clinic locations (Totley, Sheffield and Hope, Derbyshire). The portfolio includes specialized services: Acupuncture and Shockwave Therapy as treatment modalities; Rehabilitation as a core recovery program; Sports Services with branded RunFit and GolfFit assessment packages for runners and golfers; Activ Kids for paediatric/youth athlete care; Women's Health for pelvic and maternity services; Workplace Assessments (Activ Work) for occupational health; and Activ Home for domiciliary visits. The clinics also offer sports massage therapy as a standalone treatment.

Differentiator

Problem solved

Functional benefit

Brands

• Activ RunFit: A specialized running clinic providing biomechanical video analysis, running assessments, and tailored strength and conditioning programmes for runners of all levels.
• Activ GolfFit
• Activ Kids
• Activ Rehab
• Activ Home
• Activ Work

Products and services

• Physiotherapy Core musculoskeletal physiotherapy service offering expert assessment and tailored treatment for joint, muscle, tendon, and ligament conditions including back pain, neck pain, sports injuries, arthritis and post-surgical rehabilitation. Delivered in 1-hour initial assessments and 30- or 60-minute follow-up sessions by chartered HCPC-registered physiotherapists.
• Acupuncture Evidence-based acupuncture using fine, sterile, single-use needles to stimulate specific body points for pain relief, improved circulation, muscle relaxation and healing support. AACP-registered practitioners. Delivered to adult patients seeking adjunct pain management for musculoskeletal conditions.
• Shockwave Therapy Advanced non-invasive treatment delivering high-energy acoustic waves to stimulate the natural healing response, break down scar tissue, increase blood flow and reduce pain in chronic tendon and soft-tissue conditions. Sold per 30-minute session (£70) or as a discounted 3-session package (£200).
• Home Visits (Activ Home) Domiciliary (home-visit) physiotherapy delivering assessment and personalised treatment to patients at home or in care homes. Targeted at mobility-limited, elderly or post-surgical patients who cannot travel to a clinic, with therapy assistants supporting delivery.
• Sports Services Comprehensive sports injury rehabilitation and performance physiotherapy service for athletes of all levels, including injury treatment, injury prevention, sports massage, return-to-sport protocols, and the branded Activ RunFit and Activ Golf Fit biomechanical assessment packages.
• Rehabilitation (Activ Rehab) Tailored rehabilitation programmes using physiotherapy techniques, progressive exercise and ongoing support to help patients recover fully from surgery, orthopaedic injury, or long-term illness, delivered in-clinic and in the on-site gym.
• Activ Kids Specialist paediatric physiotherapy service for children and teenagers focused on growth-related injuries (e.g. Osgood-Schlatter, Iselins), sports injury rehabilitation, hypermobility, and safe return-to-sport protocols. Led by a Kids Back 2 Sport accredited practitioner, sold per session to parents of under-18s.
• Women's Health Physiotherapy Specialist physiotherapy addressing women's pelvic health, pregnancy-related musculoskeletal pain, postpartum recovery (including diastasis recti), menopause symptoms, and post-surgical rehabilitation after mastectomy or hysterectomy. Sold per session to female adult patients.
• Workplace Assessments (Activ Work) Occupational health services providing DSE (Display Screen Equipment) workstation assessments, ergonomic advice, and workplace injury-prevention for office and manual workers. Sold per assessment to employers (Standard DSE £140, Advanced £210, Case Management £275, New Starters Health & Fitness £100, Remote Standard £140).
• Sports Massage Therapy Specialised sports massage using techniques to treat muscle, tendon and ligament problems, maintain muscular strength, improve range of movement and reduce muscular pain. Delivered by sports massage therapists at £40-£60 per session with a 4-for-3 package deal; offered to athletes and general patients.
• Activ RunFit Specialised running assessment clinic providing biomechanical video analysis of running technique on a treadmill, strength and mobility assessment, and a tailored strength and conditioning programme. Sold as Bronze (£80, 60-min assessment), Silver (£150, two 60-min sessions) and Gold (£230, multiple sessions) packages to runners of all levels.
• Activ Golf Fit Golf-specific biomechanical assessment service using a proprietary 10-point screening tool (thoracic rotation, deep squat, toe touch, lunge, shoulder rotation, hip mobility, bridge, balance and two further markers) to evaluate fitness for golf, develop injury-prevention programmes and improve swing biomechanics. Sold as Bronze/Silver/Gold packages to amateur and competitive golfers.

Quantifiable outcome

• Shockwave therapy resolved chronic ankle pain that had persisted since 1965 after 3 sessions
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MoveWellminorGTM or Marketing PartnerPartnership with eco-friendly and sustainable brand MoveWell for product sales. MoveWell offers responsibly sourced, portable rehabilitation and fitness products including massage tools, resistance bands, and cork-based items. Customers receive 10% off using code ACTIV10.
• Kids Back 2 SportcoreStrategic or Co-development PartnerAccreditation programme for youth athlete management. Rob Mooney completed the 'Assessment To Return To Play In Youth Athletes' course and is recognised as a Kids Back 2 Sport practitioner, enabling Activ to provide specialist treatment for young athletes.
• Edale Mountain Rescue TeamminorOthersCharitable partnership for fundraising. Activ team organized clinic-to-clinic walk from Totley to Hope raising £684 for Edale Mountain Rescue.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Spire Healthcare Physiotherapy: UK private hospital group offering outpatient physiotherapy and sports injury services at multiple hospital sites. Broad incumbent with overlapping services and accepted by major insurers including BUPA and AXA.
• Bupa UK Physiotherapy: National health insurer and provider of physiotherapy, sports medicine, and rehabilitation through Bupa Health Clinics. Directly comparable as it competes in the same private-pay/insurance physiotherapy space and accepts BUPA, AXA, and Aviva patients.
• Nuffield Health: Major UK private healthcare provider operating physiotherapy, sports injury, and rehabilitation services across a national network of clinics and hospitals. Comparable as a broad incumbent offering outpatient musculoskeletal physiotherapy alongside wider health services.
• Circle Health Group: Large UK private hospital operator providing outpatient physiotherapy, sports medicine, and rehabilitation services. Broad incumbent competitor with national clinic footprint and insurance-billing capabilities.

Direct peers

• Pure Sports Medicine: Private physiotherapy and sports injury clinic group with multiple UK locations offering MSK physio, sports massage, shockwave, and biomechanical assessments. Highly comparable service portfolio to Activ including shockwave therapy and running/gait assessments.
• The Treatment Rooms London: Independent private physiotherapy and sports injury clinic offering MSK treatment, sports rehab, and biomechanical assessments. Comparable independent-clinic operating model with a specialisation in sports injury and rehabilitation.
• Ascenti: One of the largest UK independent physiotherapy providers, operating a national network of clinics with strong digital-first patient engagement. Directly comparable as an outpatient physiotherapy and MSK services competitor with a similar insurance-billing model.
• Six Physio: London-based private physiotherapy group offering MSK physio, sports injury rehab, women's health, and workplace services. Comparable specialisation mix and direct-to-consumer pricing model, though operating in a different region.

Regional players

• Sheffield Sports Medicine & Physiotherapy Clinic: Local Sheffield physiotherapy and sports medicine clinic providing similar musculoskeletal, sports injury, and rehabilitation services. Direct regional competitor in Activ's core catchment area.
• Healing Hands Physiotherapy (Sheffield): Sheffield-based independent physiotherapy practice offering musculoskeletal and sports injury treatment. Local regional competitor operating within the same catchment as Activ's Totley clinic.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activ Physiotherapy