The Treatment Rooms London

What The Treatment Rooms London does

The Treatment Rooms London is a private hair transplant clinic operating from a purpose-built facility in Putney, London. Founded in 2016 by Dr. Roshan Vara and Dr. Dilan Fernando, the clinic offers surgical hair restoration services including Follicular Unit Extraction (FUE), Follicular Unit Transplantation (FUT), unshaven procedures, and corrective repair surgery for patients whose prior transplants at other clinics require revision. The clinic is CQC registered and its surgeons are members of the British Association of Hair Restoration Surgery (BAHRS), with Dr. Fernando having served on the BAHRS Executive Committee from 2020 to 2024.

The clinic employs between 11 and 50 staff and serves individual consumer patients on a direct-to-consumer basis. Procedure pricing ranges from £3,000 for entry-level cases to over £20,000 for complex repair work, with the average ticket skewed upward by the fast-growing repair vertical. Customer acquisition is driven by a free online graft calculator, educational content, earned media including an ITV This Morning appearance featuring patient Shaun Farley, and a free Hair Transplant Repair Programme that has driven 400% repair enquiry growth in 2024 and 166% in 2025. Patient segments include men seeking primary restoration, women with female pattern hair loss, transgender patients, and individuals requiring corrective surgery following procedures at other providers.

The business model is a fee-for-service private medical practice with no insurance, NHS, or enterprise contract layer. The only technology disclosed is a rule-based graft calculator; there is no proprietary AI, imaging analytics, or outcome-prediction platform. The clinic has won industry awards in both 2023 and 2026, supporting brand positioning in a category where trust, surgeon credentials, and regulatory compliance are primary purchase drivers. Geographic reach is currently limited to the single Putney site.

Name

The Treatment Rooms London

Legal name

The Treatment Rooms London

Website

https://treatmentroomslondon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Treatment Rooms London is a CQC-registered private hair transplant clinic in Putney, founded in 2016 by Dr. Vara and Dr. Fernando, offering FUE, FUT, and repair surgery to direct-to-consumer patients across the UK, with procedure pricing from £3,000 to £20,000+.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hair Transplant Surgery: One-time surgical fees for FUE and FUT hair transplant procedures. Pricing is based on number of grafts (500-4000+ grafts) ranging from £3,000 to £20,000+. Additional revenue from consultation fees and aftercare packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Treatment Rooms London is a CQC-registered hair transplantation clinic in Putney, London that performs FUE and FUT hair transplant surgery performed personally by its two co-founder surgeons. Its portfolio covers standard FUE/FUT procedures, unshaven (UFUE/UFUT) variants for discretion, female and transgender hair transplants, beard and eyebrow transplants, scar repair, and a dedicated corrective repair programme for patients with poor outcomes from other clinics.

Product overview

The Treatment Rooms London offers a comprehensive suite of surgical hair restoration procedures centred around two primary techniques: FUE (Follicular Unit Excision) and FUT (Follicular Unit Transplantation). Their product portfolio includes core hair transplant procedures (FUE and FUT) as well as specialised variants like the Unshaven Hair Transplant (UFUE/UFUT) for patients seeking discretion. The company provides targeted sub-products addressing specific areas including Hairline, Crown, Temple, Beard, Eyebrow, and Scar repair transplants, alongside dedicated services for Female and Transgender patients. Supporting tools include an online FUE Graft Calculator for estimating procedure requirements, and service add-ons such as VIP privacy packages and Finance Plans. The clinic also offers a Hair Transplant Repair programme for correcting poor surgical outcomes from other providers.

Differentiator

Problem solved

Functional benefit

Products and services

• FUE Hair Transplant Minimally invasive Follicular Unit Excision procedure that extracts individual hair follicles from the back and sides of the head and transplants them to balding or thinning areas such as the hairline, temples or crown, performed personally by the founding surgeons.
• FUT Hair Transplant Follicular Unit Transplantation in which a strip of scalp with intact hair follicles is removed from the back of the head, dissected under a microscope, and the follicles inserted into thinning or balding areas, performed by the founding surgeons.
• Unshaven Hair Transplant (UFUE/UFUT) No-shave or minimally shaven variant of FUE/FUT that lets patients retain their existing hairstyle during and after surgery, including minimally shaven donor, no-shave recipient site and fully unshaven donor-and-recipient options performed using high-magnification loupes.
• Female Hair Transplant Hair transplant service tailored to women, addressing female pattern hair loss, high hairline, and temple hair loss via FUE or FUT, with female hairline lowering priced at £5,000–£8,000 and full female hair transplant surgery at £4,000–£10,000+.
• Transgender Hair Transplant Hair restoration procedure specifically designed for transgender patients, including feminising hairlines for trans-females and masculine hairlines for trans-males to align appearance with gender identity.
• Hair Transplant Repair Corrective surgery to repair poor or botched hair transplant outcomes from other providers, addressing issues such as poor hairline design, over-harvested donor areas, inadequate growth, pluggy appearance and poor hair angulation, with a free repair programme for severely affected patients.
• Beard Transplant Hair transplant procedure that transplants follicles to the beard area to address patchy beard growth, thin beard or general facial hair restoration needs.
• Eyebrow Transplant Specialised hair transplant procedure for restoring or enhancing eyebrows using FUE or FUT techniques, suitable for patients with thin, over-plucked or scarred brows.
• Hair Transplant Scar Repair Procedure to camouflage or repair scars on the scalp, including scars from previous hair transplant surgeries or other trauma, by transplanting follicles into or around the scar tissue.

Quantifiable outcome

• Hair transplant results lasting 10-20 years or potentially a lifetime
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• ITV's This MorningcoreGTM or Marketing Partner · 17 June 2026Dr Roshan Vara featured on ITV's This Morning show with repair patient Shaun Farley who had a botched hair transplant before. The corrective surgery was performed by Dr Vara to help Shaun regain his confidence after a painful experience with a poor hair transplant.
• BBCcoreGTM or Marketing PartnerBoth Dr. Fernando and Dr. Vara have been regularly featured in public media including BBC, sharing their unique expert knowledge and insights in hair transplant surgery.
• Sky NewscoreGTM or Marketing PartnerDr. Fernando and Dr. Vara appear regularly on Sky News providing expert commentary on hair transplant surgery and hair loss topics.
• Daily MailcoreGTM or Marketing PartnerBoth surgeons featured in Daily Mail articles discussing hair transplant surgery trends and the clinic's expertise in the field.
• The GuardiancoreGTM or Marketing PartnerFeatured in The Guardian for expertise in hair restoration surgery and industry commentary.
• The TimescoreGTM or Marketing PartnerSurgeons have been featured in The Times providing expert insights on hair transplant surgery and industry trends.
• The TelegraphcoreGTM or Marketing PartnerDr. Fernando and Dr. Vara featured in The Telegraph discussing hair transplant surgery topics.
• The IndependentcoreGTM or Marketing PartnerFeatured in The Independent for hair loss and hair transplant surgery expertise.
• MetrocoreGTM or Marketing PartnerSurgeons featured in Metro providing expert commentary on hair transplant topics and alopecia.
• VICEcoreGTM or Marketing PartnerDr. Fernando featured in VICE article discussing hair transplant surgery risks and botched procedures.
• HealthlinecoreGTM or Marketing PartnerFeatured in Healthline articles discussing how hair changes with age and appropriate treatments.
• British Association of Hair Restoration Surgery (BAHRS)coreOthersBoth Dr. Fernando and Dr. Vara are full members of BAHRS. Dr. Fernando served on the Executive Committee of BAHRS from 2020 to 2024, helping to shape industry standards for patient safety and quality of care.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• DHI Global Medical Group: International hair restoration chain with UK presence, offering standardised FUE procedures with proprietary branding; comparable in core procedure offering but with a chain-driven rather than surgeon-led model.

Direct peers

• Farjo Hair Institute: Long-established UK hair transplant clinic with BAHRS-affiliated surgeons offering FUE/FUT, comparable in surgeon credentials, clinical governance and premium UK market positioning.
• The Maitland Clinic: Surgeon-led London hair transplant clinic offering FUE/FUT procedures with comparable premium positioning and surgeon-led consultation model directly competing for the same London-based patient pool.
• KSL Clinic: UK-based hair transplant provider with multiple UK locations, competing for the same UK patient pool with a similar FUE/FUT service portfolio.
• Wimpole Hair Transplant Clinic: Established London hair transplant clinic offering FUE, FUT and unshaven procedures to UK patients with comparable service portfolio and surgeon-led delivery model.
• Harley Street Hair Clinic: London-based hair transplant clinic offering FUE and eyebrow/beard procedures with a Harley Street address, directly comparable in geography, premium pricing and target demographic.
• Crown Clinic: Manchester-based UK hair transplant clinic with similar surgeon-led positioning and premium celebrity-endorsed brand, comparable in procedure portfolio and customer segment.

Broad incumbents

• The Private Clinic: Larger UK cosmetic clinic group offering hair transplants as part of a broader aesthetic surgery portfolio, with overlapping patient demographic but broader service mix.

Regional players

• Vera Clinic: Istanbul-based hair transplant clinic targeting UK medical-tourism patients at significantly lower price points, competing for the same end-patient with an all-inclusive travel model.
• Cosmedica Clinic: Turkey-based hair transplant clinic with strong UK-targeted digital marketing, competing for the same patient pool via lower all-inclusive pricing from the medical-tourism segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ttrlondon
• LinkedInlinkedin.com/company/the-treatment-rooms-london

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Treatment Rooms London