8990 Holdings

What 8990 Holdings does

8990 Holdings, Inc. (PSE: HOUSE) is a Philippine holding company whose operating subsidiaries develop and sell affordable mass housing across the three major island groups of the Philippines (Luzon, Visayas, Mindanao). The company sells directly to Filipino families — primarily low-income to middle-income households, urban professionals, and (most recently) 4PH socialized-housing beneficiaries — through a nationwide network of roughly 20 branch offices, with home loan take-out processed primarily through its flagship strategic partner, Pag-IBIG Fund, of which 8990 is the #1-ranked accredited developer for fiscal year 2023.

The product portfolio is multi-brand and covers the full vertical and price ladder of residential real estate: Deca Homes (horizontal subdivision housing for the economic segment), Urban Deca Homes (medium-rise buildings), Urban Deca Towers (high-rise condominiums such as the 45-storey Urban Deca Tower Cubao), Urban Deca Resorts and Residences, the premium Monterrazas de Cebu mountain-resort community (acquired via 72.83% of Genvi Development Corp. in March 2019), Deca Mall (a P452-million community mall anchored by SM Hypermarket within Urban Deca Homes Manila), and the 8990 Leisure and Resorts hospitality subsidiary (Adama, Kura, Argo hotel brands). Underlying construction uses pre-cast concrete technology delivered through a partnership with Megawide Construction Corporation, which supplies bearing/shear walls, slabs, facade walls, partition walls, and stairs from a Taytay, Rizal plant to enable faster, standardized, and lower-cost build cycles.

The business model combines one-time real-estate sales (P16.882 billion from real estate operations in 9M 2023) with recurring rental/hotel income (P184.88 million from hotels in 9M 2023, +83.4% YoY) and liquidity generated by selling contract-to-sell receivables to financial institutions (a P5 billion CTS receivables sale to Dearborn Resources in November 2019). Cumulative output since founding in 1991 (Villa Candida, Cagayan de Oro) and the launch of the Deca Homes brand in 2002 totals more than 85,000 housing units sold. The company is controlled by Iholdings, Inc. and filed for voluntary delisting from the Philippine Stock Exchange effective October 28, 2025, through a P6.04 billion tender offer.

Name

8990 Holdings

Legal name

8990 Holdings, Inc.

Website

https://8990holdings.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

8990 Holdings is the #1-ranked Pag-IBIG-accredited mass housing developer in the Philippines, selling affordable Deca Homes, Urban Deca Homes, Urban Deca Towers, and Monterrazas de Cebu residential units directly to Filipino families through a nationwide branch network across Luzon, Visayas, and Mindanao.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Property Managers (531311)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Apartment Buildings (6513), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Mass housing development
• Affordable home ownership
• Residential real estate
• Subdivision housing
• Condominium development

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Real Estate Operations - Mass Housing Sales: Primary revenue stream from sales of low-cost mass housing units and subdivision lots, medium-rise and high-rise building housing units. Revenue from real estate operations was P16.882 billion for nine months ending September 2023.
2. Rental and Hotel Operations: Revenue from Deca Mall commercial spaces and 8990 Leisure and Resorts hotel operations. Revenue from hotel operations grew 83.4% to P184.88 million for nine months ending September 2023.
3. Contract-to-Sell (CTS) Receivables: Sale of in-house contracts to financial institutions including Dearborne Resources and Holdings Inc. Company sold P5 billion worth of CTS receivables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

8990 Holdings is the No. 1 mass housing developer in the Philippines, developing and selling affordable residential housing units across multiple brands including Deca Homes (horizontal subdivision housing), Urban Deca Homes (medium-rise buildings), and Urban Deca Towers (high-rise condominiums). The company targets low- and middle-income Filipino families seeking home ownership through integrated communities with amenities such as swimming pools, parks, basketball courts, and transport terminals.

Product overview

8990 Holdings, Inc. (HOUSE) operates as the No. 1 mass housing developer in the Philippines through a multi-brand portfolio strategy. The company offers a comprehensive range of residential products: Deca Homes (horizontal subdivision housing for socialized and economic segments), Urban Deca Homes (medium-rise buildings), Urban Deca Towers (high-rise condominiums), and Urban Deca Resorts and Residences (resort/wakeboard complexes). The company also operates premium mountain resort product Monterrazas de Cebu, community retail through Deca Mall, and hospitality via 8990 Leisure and Resorts subsidiary (with Adama, Kura, and Argo hotel brands). Corporate operations are supported by 8990 Corporate Center. Projects span across Luzon, Visayas, and Mindanao regions with partnerships with Pag-IBIG Fund for affordable housing financing. The company completed 58 residential projects as of 2013 and has sold over 85,000 homes in 18 years.

Differentiator

Problem solved

Functional benefit

Brands

• Deca Homes: Mass housing horizontal subdivision developments offering affordable homes across the Philippines.
• Urban Deca Homes
• 8990 Leisure and Resorts
• Deca Mall

Products and services

• Deca Homes Horizontal subdivision housing brand offering affordable single-detached and duplex units in master-planned communities with amenities, targeted at Filipino families seeking affordable home ownership in the provinces.
• Urban Deca Homes Medium-rise residential buildings offering affordable condominium units in urban centers, targeting professionals and small families seeking accessible city living.
• Urban Deca Towers High-rise condominium developments positioned in key metropolitan areas for middle-income urban dwellers and professionals.
• Urban Deca Resorts and Residences Resort-themed residential community offering leisure-oriented living within an integrated residential development.
• Monterrazas de Cebu Premium mountain resort and residential community in Cebu developed by 8990 Holdings.
• Deca Mall Community shopping mall developed by 8990 Holdings to serve residents of Deca Homes communities and surrounding areas.
• 8990 Leisure and Resorts Hospitality arm of 8990 Holdings operating hotels under the Adama, Kura, and Argo brands.
• Deca Homes Granada 4PH Affordable housing project in Granada under the Deca Homes brand, offering homes for qualified Pag-IBIG Fund 4PH beneficiaries.
• Deca Homes Cabanatuan Horizontal residential housing project in Cabanatuan City under the Deca Homes brand.

Quantifiable outcome

• 85,000+ homes sold in 18 years
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Genvi Development CorpcoreStrategic or Co-development Partner · 20 March 20198990 Holdings acquired 72.83% stake in Genvi Development Corp, the company behind integrated community Monterrazas de Cebu in Cebu City.
• SM HypermarketcoreChannel Partner/ Reseller/ Distributor · 20 December 2018SM Hypermarket signed as lead anchor tenant for Deca Mall, a P452-million community shopping mall within Urban Deca Homes Manila. The two-storey mall has 18,000 square meters gross area and 14,000 square meters gross leasable area with capacity for up to 430 SME tenants. SM Hypermarket addresses lifestyle needs of Urban Deca Homes Manila residents and surrounding areas.
• AlfamartminorChannel Partner/ Reseller/ DistributorAlfamart convenience store tenant at Urban Deca Homes Ortigas commercial space, providing everyday convenience items for residents.
• Pag-IBIG FundflagshipStrategic or Co-development PartnerStrategic partnership with Pag-IBIG Fund for home loan financing. Company is consistently ranked as top Pag-IBIG Fund accredited developer, enabling buyers to access subsidized home loans. Partnership includes 4PH (Pambansang Pabahay para sa Pilipino) Program for socialized housing.
• Megawide Construction CorporationcoreImplementation/ SI/ Consulting PartnerConstruction partnership with Megawide for housing projects using pre-cast technology. Partnership includes projects in Ortigas, Tondo, Cebu, and Meycauayan. Megawide provides pre-cast elements including bearing and shear walls, slabs, facade walls, unit partition walls, and stairs from their Taytay, Rizal manufacturing plant.
• Asiasec Equities, Inc.minorOthersTender Offer Agent for 8990 Holdings voluntary delisting tender offer. Located at 8th Floor, Chatham House, 116 Valero corner Herrera Streets, Salcedo Village, Makati City.
• Stock Transfer Service, Inc.minorOthersStock Transfer Agent for 8990 Holdings located at Unit D, 34th Floor Rufino Pacific Tower, Ayala Avenue, Makati City.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• SM Prime Holdings: Parent of SMDC and the Philippines' largest mall-led developer. Directly comparable on residential scale and integrated-mall-within-residential-tower model that mirrors Deca Mall inside Urban Deca Homes.
• Robinsons Land Corporation: Diversified residential, mall, office, and hotel developer under the Gokongwei group. Comparable on integrated residential-retail model and broad product portfolio from economic to premium segments.
• Megaworld Corporation: Large Philippine township developer with residential, office, and retail. Comparable on integrated-community model (Monterrazas de Cebu vs. Megaworld townships) and mid-to-upper market positioning.
• Ayala Land: Philippines' largest and most diversified real-estate conglomerate with broad portfolio across economic, mid-income, and premium segments. While not focused on mass housing, it competes for the upper edge of 8990's addressable buyer base.

Direct peers

• Vista Land & Lifescapes: Philippines' largest homebuilder by units sold, with mass-housing brands Camella and Lessandra directly competing with DECA Homes in the affordable horizontal-segment. Closest peer on product, customer (Pag-IBIG-eligible buyers), and price-point dimensions.
• DMCI Homes: Mid-to-high-rise residential developer under DMCI Holdings with overlapping urban affordable-condo positioning and similar buyer demographics. Competes directly with Urban Deca Towers in Metro Manila.
• Filinvest Land: Diversified Philippine developer with Futura Homes and socialized-housing brands competing with DECA in the affordable horizontal segment, plus mid-rise condos in urban markets comparable to Urban Deca.
• SM Development Corporation (SMDC): Vertical residential developer targeting the same urban affordable-condo buyer as Urban Deca Towers/Homes. Competes head-to-head in Metro Manila mid-rise and high-rise segments with similar financing partnerships.

Regional players

• Cebu Landmasters: Visayas-focused residential and office developer with comparable mid-market condo and horizontal housing offerings. Regional overlap with 8990 in Cebu and key Visayas cities.

Emerging players

• DoubleDragon Properties: Emerging Philippine developer focused on community-mall and office-for-leasing, with some residential exposure. Comparable on community-retail-inside-residential concept (Deca Mall) and growth-stage profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/8990HOUSE

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8990 Holdings