Expomal International

What Expomal International does

Expomal International Sdn. Bhd. is a privately-held Malaysian professional exhibition and conference organiser incorporated in 2000 and headquartered in Subang Jaya, Selangor. It runs a portfolio of anchor events including IGEM (the International Greentech and Eco-Products Exhibition), KLIB (Kuala Lumpur International Batik Convention & Exhibition), the MATTA International Travel Fair, Expo Cintai Malaysia and Expo Melaka, alongside industry conferences covering halal food, agro-bio, interior design, education, tourism and SME development. The company monetises through exhibition booth rentals (e.g., RM4,000 per 9 sqm shell scheme booth, RM400 per sqm bare space), conference registrations, sponsorship and associated event services, with pricing published per event.

The business model is an event-driven professional services model anchored by a 'Strategic Partnership' approach: Expomal positions itself as a long-tenured co-organiser with Malaysian government ministries (Tourism Malaysia, Ministry of Higher Education, Ministry of Culture/Art/Tourism), statutory bodies (MARDI, MATTA, IPDM/MSID), chambers of commerce (e.g., Chinese Chamber of Commerce & Industry of KL & Selangor), foreign embassies and international bodies such as the United Nations Development Programme and APDC. Its technology stack is a conventional event-management and exhibition-organisation platform supported by an international marketing network; the firm has not disclosed proprietary AI, software-as-a-service products, APIs or apps.

Its customer base spans international businesses seeking Asian trade platforms, Malaysian government and trade-organisation buyers of MICE services, and consumer-facing exhibitors across tourism, F&B, interior design, real estate, education and SME development. With 11-50 employees and overseas offices in Beijing, Guangzhou, Hanoi, Seoul, Singapore and Taipei plus representative offices across additional Asia Pacific markets, Expomal operates as a regional event organiser whose central asset is its relationship network rather than intellectual property in event technology.

Name

Expomal International

Legal name

Expomal International Sdn. Bhd.

Website

https://expomal.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Expomal International, founded in 2000 in Selangor, Malaysia, is a privately-held professional exhibition and conference organiser running trade fairs, consumer fairs and conferences across Asia Pacific for government bodies, trade organisations and consumer-facing businesses.

Ownership category

akta.pro rank

Product category

Exhibition and Conference Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Exhibition management
• Conference organisation
• Trade fair services
• MICE services
• Event management

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Exhibition and Conference Organisation Services: The company generates revenue by organising professional exhibitions and conferences. This includes managing trade fairs, consumer fairs, carnivals, conferences, seminars and highly specialised events such as award presentation ceremonies and fashion shows. Revenue comes from exhibition space rentals, booth fees, conference registrations, sponsorship deals, and associated services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Expomal International is a professional exhibition and conference organiser that plans, manages and delivers trade fairs, consumer fairs, carnivals, conferences, seminars and specialised events. The company sells exhibition booth space, conference registrations and sponsorships to businesses, trade organisations, government bodies and consumer-facing companies across Asia Pacific, executing events end-to-end from concept to staging.

Product overview

Expomal International is a professional exhibition and conference organizer offering a comprehensive portfolio of events and conferences. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Its core products include anchor events such as IGEM (International Greentech And Eco-Products Exhibition), KLIB (Kuala Lumpur International Batik Convention & Exhibition), and the Piala Seri Endon batik design competition. Beyond these flagship events, the company organizes various trade fairs, consumer events, and conferences spanning industries including F&B (World Golden Chef Competition, Deliciously Malaysia), interior design (Interiors Malaysia), SMEs (Global SMEs), real estate, education, tourism, halal food, and agro-bio. The company's offerings include exhibition management, conference organization, and event coordination services, with overseas offices in China (Beijing, GuangZhou), Vietnam (Hanoi), and representative offices in multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

• IGEM - The International Greentech And Eco-Products Exhibition & Conference Malaysia Anchor exhibition event that provides a platform to feature eco-products, green technologies and services to local and international industries, where green product buyers and sellers meet and conduct transactions.
• Kuala Lumpur International Batik Convention & Exhibition (KLIB) Annual event organised to revitalise the Malaysian batik industry, encourage design innovation and create markets for batik products through exhibition, conventions and competitions.
• The Piala Seri Endon Annual batik design competition to discover and support Malaysian batik-making talents across Fashion, Soft Furnishing and Handicraft categories.
• World Golden Chef Competition & Expo Culinary competition on Chinese cuisines featuring top chefs from around the world, paired with an exhibition platform for F&B industry players.
• Deliciously Malaysia Food extravaganza bringing together F&B businesses, restaurateurs, tourists and consumers in celebration of local and international culinary delights during festive seasons.
• Interiors Malaysia Event co-organised with IPDM/MSID showcasing the interior design industry with interactive seminars, workshops and designer competitions.
• Global SMEs Annual trade event providing a platform for solution and resource providers to showcase products and services for SME development, with business matching sessions and trade missions.
• Expo Cintai Malaysia Malaysia Trade Consumer Fair showcasing the best of Malaysia-made products and promoting international products from ASEAN countries, endorsed by Malaysia Book of Records as Malaysia's Largest Consumer Fair.
• MATTA International Travel Fair (MITF) Malaysia's largest and most prestigious travel fair, a one-stop travel shopping event offering a wide variety of domestic and international travel packages.
• Real Estate Malaysia Property fair showcasing residential, commercial and investment-grade properties from both Peninsular and East Malaysia, brought by Nanyang Siang Pau, The China Press and Business & Financial Magazine.
• The Nyonya Kebaya Exhibition Exhibition showcasing Nyonya Kebayas from the exclusive collection of Datin Paduka Seri Endon Mahmood, accompanied by a symposium and fashion competition.
• Malaysia Higher Education Fair - China 2007 Series of exhibitions in China organised with the Ministry of Higher Education, Malaysia to promote Malaysia as a destination for higher education among potential Chinese students.
• Malaysia Premium Annual trade fair focusing on premium items and corporate gifts as business tools for brand visibility, awareness, and client relations.
• Expo Melaka Malaysia Southern Region's largest household and consumer fair featuring more than 600 booths promoting home grown and international daily use products, co-organised with Dunia Ekspo (Melaka) Sdn Bhd.
• Office World Malaysia Total Office Solutions Trade Fair serving as a marketing platform covering all aspects of a smart office from office supplies, equipment, furniture and office automation.
• Karnival Keluarga Bahagia Wholesome Family Fair presenting a wide variety of products and services relevant to all family members, with activities aimed at promoting family development.
• Malaysia International Agro-bio Business Conference Annual conference co-organised with MARDI, Marditech Corporation and Kumpulan Utusan, exploring issues on elevating the importance and developments of the agro-bio industry.
• World Food Shortage Conference Special focus conference bringing together international speakers to find solutions to global food security, held alongside the Malaysia International Agro-bio Business Conference.
• Business of Interiors International Conference Conference focused on accelerating the interior design industry with new business strategies and approaches for tackling industry issues.
• Malaysia International Halal Food Conference Conference platform highlighting issues of the halal food industry and exploring ideas on developing Malaysia as an International Halal Food Hub.
• Vietnam Investment Conference Conference conducted with key government officials from Vietnam and Malaysia to seek various forms of cooperation across real estate and banking sectors.
• The Asia TELF International Conference 3-day high-level international conference organised with Malaysia English Language Teaching Association (MELTA) and Asia TEFL for promoting scholarship and exchange on teaching English in Asia.
• Asia-Pacific Regional Conference on Globalisation and SME Development Conference organised by Asian and Pacific Development Centre (APDC) in collaboration with United Nations Development Programme, endorsed by 22 member countries of APDC, dealing with economic integration, networking and SME governance.

Quantifiable outcome

• Malaysia's Largest Consumer Fair - endorsed by Malaysia Book of Records (Expo Cintai Malaysia)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered flagship, core and major.

• Ministry of Higher Education MalaysiaflagshipStrategic or Co-development Partner · 1 January 2007The Malaysia Higher Education Fair - China 2007 was organized by the Ministry of Higher Education, Malaysia and Expomal International to promote Malaysia as a destination for higher education to potential Chinese students.
• Trade Organizations and Commercial ChamberscoreStrategic or Co-development PartnerExpomal International actively collaborates with trade organizations and commercial chambers in different countries. These partnerships are fundamental to the company's strategic partnership approach, enabling it to deliver successful events and provide valuable networking opportunities.
• Foreign EmbassiesmajorStrategic or Co-development PartnerThe company collaborates with foreign embassies in different countries to facilitate international trade promotion and enhance Malaysia's appeal as a MICE destination.
• Media PartnersmajorGTM or Marketing PartnerExpomal International establishes long-term relationships with media partners as part of its strategic approach to event promotion and coverage.
• Nanyang Siang Pau, The China Press, Business & Financial MagazinemajorStrategic or Co-development PartnerReal Estate Malaysia event is brought to by 3 prominent media companies: Nanyang Siang Pau, The China Press and Business & Financial Magazine.
• Yayasan Budi Penyayang MalaysiaflagshipStrategic or Co-development PartnerThe company works closely with Yayasan Budi Penyayang Malaysia (founded by the late wife of Malaysia's 5th Prime Minister) for events including The Nyonya Kebaya exhibition and KLIB (Kuala Lumpur International Batik Convention & Exhibition).
• Institut Perekabentuk Dalaman Malaysia (IPDM) / Malaysian Society of Interior Designers (MSID)majorStrategic or Co-development PartnerInteriors Malaysia is organised jointly by IPDM/MSID and Expomal International for the interior design industry.
• Malaysia Agricultural Research and Development Institute (MARDI), Marditech Corporation Sdn Bhd, Kumpulan UtusanmajorStrategic or Co-development PartnerCo-organisers of Malaysia International Agro-bio Business conference and World Food Shortage Conference.
• Kumpulan Utusan and AmalMerge Sdn BhdmajorStrategic or Co-development PartnerJoint presenters of Malaysia International Halal Food Conference held in conjunction with Malaysia International Food and Beverage.
• Malaysia English Language Teaching Association (MELTA) and Asia TELFmajorStrategic or Co-development PartnerJointly organised the Asia TELF International Conference, a 3-day high level international conference for teachers from around the world.
• Asian and Pacific Development Centre (APDC), United Nations Development ProgrammeflagshipStrategic or Co-development PartnerAsia-Pacific Regional Conference on Globalisation and SME Development is a collaboration with APDC and UNDP, endorsed by 22 member countries of APDC.
• Chinese Chamber of Commerce & Industry of Kuala Lumpur & SelangormajorStrategic or Co-development PartnerJoint organiser of Expo Cintai Malaysia, a Malaysia Trade Consumer Fair fully supported by the Malaysian Government.
• Ministry of Culture, Art & Tourism MalaysiaflagshipStrategic or Co-development PartnerHost of Malaysia International Tourism Carnival 2002 with full support from State Tourism Offices, organised to coincide with Merdeka Celebration.
• Dunia Ekspo (Melaka) Sdn BhdmajorChannel Partner/ Reseller/ DistributorJoint organiser of Expo Melaka, Malaysia Southern Region's Largest House & Consumer Fair held at Melaka International Trade Centre.
• The National Art GallerymajorStrategic or Co-development PartnerCo-organiser of The Nyonya Kebaya exhibition along with Yayasan Budi Penyayang Malaysia.
• Malaysian Official Designers Association (MODA)majorStrategic or Co-development PartnerCo-organiser of Fashion Competition & Showcase themed 'The Nyonya Kebaya: The Interpretations' during The Nyonya Kebaya exhibition.
• Tourism MalaysiaflagshipStrategic or Co-development PartnerStrong participation and support of Tourism Malaysia for the Malaysian Tourism Carnival platform for public and private sector collaboration in promoting inbound and domestic tourism.
• MATTA (Malaysian Association of Tour and Travel Agents)flagshipStrategic or Co-development PartnerExpomal coordinated MATTA International Travel Fair (MITF), Malaysia's largest and most prestigious travel fair.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Koelnmesse: Major German exhibition organiser expanding into Asia with consumer and industry trade shows. Targets similar verticals to Expomal (food, lifestyle, education) and competes for ASEAN exhibitor participation.
• Informa Markets: Global B2B exhibitions, events and information services group operating hundreds of trade shows across Asia, including food, travel, real estate and lifestyle verticals that overlap Expomal's portfolio. Significantly larger scale and brand, but competes for the same exhibitor wallet in Southeast Asia.
• RX (Reed Exhibitions): World's largest exhibition organiser with deep presence across Asia in travel (Arabian Travel Market model), lifestyle, food and hospitality. Competes directly with Expomal's MITF and consumer/lifestyle fairs at much larger scale.
• Messe Frankfurt: German-headquartered global trade fair organiser with significant Asian operations including consumer goods, textiles and lifestyle shows. Operates regional offices in Hong Kong and across ASEAN that compete with Expomal's regional footprint.

Regional players

• AMB Tarsus Events Asia: Asia-Pacific focused exhibition organiser (Tarsus Group joint venture) running trade shows across ASEAN. Mid-sized peer that competes in similar B2B exhibition verticals across the same region.
• Constellar (formerly Singex): Singapore-headquartered MICE platform that operates the Singapore EXPO and organises exhibitions across Southeast Asia. Closest geographic direct peer to Expomal in the Southeast Asian trade fair organiser space.
• Messe Düsseldorf Asia: Asian subsidiary of Messe Düsseldorf operating trade fairs across Southeast Asia including lifestyle, food and industrial shows. Comparable exhibition organiser model and geographic focus.

Direct peers

• Pico International: Hong Kong-headquartered event management and exhibition services group operating across Asia Pacific. Provides end-to-end exhibition organisation, booth design and event services for trade shows and consumer fairs, directly comparable to Expomal's professional exhibition organiser model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/expomal-international-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expomal International