Messe Düsseldorf Asia

What Messe Düsseldorf Asia does

Messe Düsseldorf Asia Pte. Ltd. is a Singapore-incorporated trade fair organizer and wholly-owned subsidiary of Germany's Messe Düsseldorf GmbH, founded in 1995 and operating with 27 employees from its regional headquarters at HarbourFront Tower Two. The company runs a portfolio of more than 15 international trade fairs across Singapore, Thailand, Indonesia, Vietnam, and the Philippines, covering medical and healthcare (MEDICAL FAIR ASIA, MEDICAL MANUFACTURING ASIA, MEDICAL FAIR THAILAND, REHACARE ASIA), occupational safety (OS+H Asia, CIOSH Thailand), plastics and packaging (PLASTICS & RUBBER INDONESIA, Plastics and Rubber Thailand, PACKPRINTPLAS PHILIPPINES, PACK PRINT INTERNATIONAL), metallurgy and foundry (GIFA Indonesia, METEC Indonesia, GIFA Southeast Asia, METEC Southeast Asia), wire and tube (wire Southeast Asia, Tube Southeast Asia), and consumer goods (ProWine Singapore).

The underlying technology is a traditional trade fair and exhibition organization platform that connects international exhibiting companies with Southeast Asian buyers. Its operations are event-driven: the company secures venues, sells booth space, recruits exhibitors globally, and provides exhibitor, visitor, and press services around each fair. Revenue is generated primarily through professional services tied to event operations, including exhibition space rentals, booth sales, visitor fees, and associated event services, with pricing varying by event, booth size, and exhibitor category (not publicly disclosed).

Messe Düsseldorf Asia's go-to-market is horizontally segmented by geography and by industry vertical, serving two primary customer groups: international exhibitors seeking entry or expansion in Southeast Asia, and Southeast Asian trade buyers and industry professionals sourcing international products and technologies. Distribution is direct, via in-house sales teams and venue-based engagement, with marketing concentrated on trade fair promotion, industry publications, email/newsletter communications, and the company's own website and digital channels. The subsidiary leverages the parent brand's reputation, which organizes more than 20 of the world's number one trade fairs, as a core credibility and distribution asset.

Name

Messe Düsseldorf Asia

Legal name

Messe Düsseldorf Asia Pte. Ltd.

Website

https://mda.messe-dusseldorf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Messe Düsseldorf Asia is a Singapore-based subsidiary of Germany's Messe Düsseldorf GmbH that organizes 15+ international trade fairs across Southeast Asia, connecting global exhibitors with regional buyers in medical, plastics, packaging, metallurgy, safety, and wine industries.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Trade fair organization
• Exhibition services
• B2B trade shows
• Event management
• Southeast Asia trade fairs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Trade Fair Organization: Revenue generated from organizing and hosting international trade fairs, including exhibition space rentals, booth sales, visitor fees, and associated event services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Messe Düsseldorf Asia organizes and operates international B2B trade fairs across Southeast Asia, bringing international exhibiting companies into closer contact with regional buyers. Its portfolio spans medical and healthcare, plastics and rubber, packaging and printing, metallurgy and foundry, wire and tube, occupational safety, and wine and spirits sectors, with events held in Singapore, Thailand, Indonesia, Vietnam, and the Philippines. Supporting exhibitor, visitor, and press services facilitate business connections at each event.

Product overview

Messe Düsseldorf Asia is a trade fair organizer and subsidiary of Messe Düsseldorf GmbH that brings international exhibiting companies into closer contact with buyers from across Southeast Asia. The company operates a portfolio of 15+ trade fairs spanning medical and healthcare (MEDICAL FAIR ASIA, MEDICAL MANUFACTURING ASIA, MEDICAL FAIR THAILAND, REHACARE ASIA), occupational safety (OS+H Asia, CIOSH Thailand), metallurgy and foundry (GIFA Indonesia, METEC Indonesia, GIFA Southeast Asia, METEC Southeast Asia), wire and tube (wire Southeast Asia, Tube Southeast Asia), packaging and printing (PACKPRINTPLAS PHILIPPINES, PLASTICS & RUBBER INDONESIA, Plastics and Rubber Thailand, PACK PRINT INTERNATIONAL), and wine and spirits (ProWine Singapore). The core offering consists of organizing and operating these international trade exhibitions across Singapore, Thailand, Indonesia, Philippines, and Vietnam, supplemented by exhibitor services, visitor services, and press services to facilitate business connections at these events.

Differentiator

Problem solved

Functional benefit

Products and services

• MEDICAL FAIR ASIA International exhibition on hospital, diagnostic, pharmaceutical, medical equipment and supplies held in Singapore, serving the medical and healthcare industry in Southeast Asia.
• MEDICAL MANUFACTURING ASIA Manufacturing processes for medical technology exhibition and conference held in Singapore, serving the medical manufacturing industry.
• REHACARE ASIA International exhibition for rehabilitation and care in Asia, focusing on preventive healthcare, rehabilitation, and elder care sectors in Southeast Asia.
• OS+H Asia 15th Occupational Safety + Health Exhibition for Asia, focused on workplace safety and health held in Singapore.
• GIFA Indonesia 3rd International Foundry Trade Fair and Forum for Indonesia, held in Jakarta, serving the foundry industry.
• METEC Indonesia 3rd International Metallurgical Trade Fair and Forum for Indonesia, held in Jakarta, serving the metallurgy industry.
• PACKPRINTPLAS PHILIPPINES Philippines' leading exhibition for the packaging, printing and plastics sectors, held in Manila.
• PLASTICS & RUBBER INDONESIA 37th International Plastics & Rubber Machinery, Processing and Materials Exhibition held in Jakarta, serving the plastics and rubber manufacturing industry.
• Plastics and Rubber Thailand Thailand's Exhibition on Technology, Innovation, and Materials of Plastics & Rubber Manufacturing held in Bangkok.
• MEDICAL FAIR THAILAND 12th International Exhibition on Hospital, Diagnostic, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies held in Bangkok.
• CIOSH Thailand 3rd Thailand International Exhibition for Personal Protective Equipment held in Bangkok, serving the occupational safety sector.
• wire Southeast Asia 17th International Wire & Cable Trade Fair for Southeast Asia held in Bangkok, serving the wire and cable industry.
• Tube Southeast Asia 16th International Tube & Pipe Trade Fair for Southeast Asia held in Bangkok, serving the tube and pipe industry.
• GIFA Southeast Asia 4th International Foundry Trade Fair and Forum for Southeast Asia held in Bangkok, serving the foundry industry.
• METEC Southeast Asia 4th International Metallurgical Trade Fair and Forum for Southeast Asia held in Bangkok, serving the metallurgy industry.
• PACK PRINT INTERNATIONAL 11th International Packaging and Printing Exhibition for Asia held in Bangkok, serving the packaging and printing industry.
• ProWine Singapore Southeast Asia's leading wine and spirits trade platform held at Singapore EXPO, connecting global wine and spirits producers with importers, distributors, retailers, and hospitality professionals.
• Exhibitor Services Services provided to companies participating in trade shows to help them achieve success, including booth coordination, logistics, and on-site support across the Messe Düsseldorf Asia trade fair portfolio.
• Visitor Services Services provided to trade visitors attending the company's trade shows, including registration, event information, and on-site visitor support.
• Press Services Media and press-related services for trade fair coverage, including press registration, press materials, and media liaison support across the Messe Düsseldorf Asia trade fair portfolio.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Messe Düsseldorf GmbHflagshipStrategic or Co-development PartnerMesse Düsseldorf Asia is the subsidiary office of Messe Düsseldorf GmbH, one of the world's most successful trade fair organizers. The parent company organizes more than 20 of the world's number one trade fairs covering industries from plastics, printing and packaging, metal, wire and tube to medical and health care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Peers

• Messe München (Messe Muenchen):

Direct peers

• Reed Exhibitions (RELX): Reed Exhibitions operates a global portfolio of B2B trade fairs, including significant events in Asia across medical, packaging, and manufacturing verticals, putting it in direct competition with MDA's core industries.
• Informa Markets: Informa Markets (part of Informa plc) is the world's largest trade show organizer with a deep Asia-Pacific portfolio. It directly competes with MDA across medical, packaging, and industrial verticals in Singapore, Thailand, Indonesia, and the Philippines.
• Messe Frankfurt: German-headquartered trade fair organizer with a major Asia presence (Hong Kong, Shanghai, Singapore, Tokyo). Competes directly with MDA by exporting German fair brands into the same Southeast Asian markets.
• Koelnmesse: Another leading German trade fair organizer with established Asia operations. It runs fairs in food, furniture, and industrial segments that overlap with MDA's plastics, packaging, and food/hospitality verticals.
• dmg events: DMG events is a global trade show organizer (part of Daily Mail & General Trust/Advanstar heritage) with events in construction, hospitality, energy, and packaging in Asia, overlapping with MDA's industrial and consumer-facing verticals.

Regional players

• Constellar Holdings (Singapore EXPO): Constellar is a Singapore-based venue operator and event organizer that runs its own B2B exhibitions and hosts external events like ProWine Singapore at Singapore EXPO. Overlaps with MDA on the Singapore venue and regional MICE business.
• PT Pamerindo Indonesia (Informa Markets): Jakarta-based trade fair organizer (part of Informa Markets) running plastics, packaging, and building fairs in Indonesia. It directly overlaps with MDA's Jakarta-based GIFA Indonesia, METEC Indonesia, and Plastics & Rubber Indonesia events.
• Hong Kong Trade Development Council (HKTDC): HKTDC is a statutory body organizing flagship trade fairs (e.g., Hong Kong Gifts & Premium Fair, Hong Kong Electronics Fair) primarily in Hong Kong with regional reach. It is a leading regional B2B trade show organizer competing for similar international exhibitors across Asia.

Broad incumbents

• GL Events: French-headquartered integrated event and venue operator with global reach and Asia presence. It both organizes its own exhibitions and provides event services, making it comparable to MDA's fair organizing and exhibitor/press services model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/messe-duesseldorf-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messe Düsseldorf Asia