Cross Marketing

What Cross Marketing does

Cross Marketing USA (legally Cross Marketing of Texas Inc., a Florida-incorporated private company) operates a B2B2C marketing solutions platform that partners with financial institutions, insurance carriers, and trade associations to deliver customer acquisition, retention, and revenue-generating programs. The company's primary customer segments are banks and credit unions, insurance companies seeking to add ancillary benefits, and associations offering member benefits; downstream end users include seniors, small businesses, and individual consumers reached through sponsor channels. The firm claims a 30-year operating history, maintains four US regional offices (Merton WI headquarters plus Chicago IL, Canon City CO, and Silver Spring MD), and operates as a manufacturer's representative designing strategies and tactics to take new products to market through partner channels.

The core platform integrates retail, direct mail, search engine optimization, and Internet delivery systems to deploy a broad, branded portfolio of approximately 35 products and sub-brands. Notable programs include Relocal Move (a 20% home buyer/seller rebate program operating through a network of 300+ brokerages and 3,000+ relocation-certified agents across all 50 states on the selling side and 40 states on the buying side), CashGuardPlus (a cash-loss protection program powered by partner ATMSafe), SafelyFiled (an electronic document vault for seniors and small businesses), LegalAccess (a branded legal services website delivered with partner Epoq), VIR Mega Mall (a private-label online shopping mall with cash-back discounts), and a comprehensive suite of deductible reimbursement products (auto, home, health), home warranties, identity management, travel insurance, mobile marketing with GPS-enabled coupons, business fraud protection (EFT Guard, PCI Protection), pet prescription discounts, and private-label motor clubs. Technology is delivered largely through partner integrations rather than proprietary AI/ML systems, and the company holds a registered trademark on "Cross Marketing USA."

Revenue is generated through subscription/recurring models on insurance and warranty products, transaction fees on the Relocal Move rebate and VIR shopping programs, and quote-based pricing for customized B2B programs distributed through sponsor partners. Pricing is not publicly disclosed; programs are sold on a turnkey, no-cost-to-sponsor or low-cost basis. The go-to-market combines channel partnerships and direct enterprise field sales, with the company positioning itself as a single-source provider of forward-thinking marketing, product development, and administration services for marketers seeking increased profits and vendors seeking channel access.

Name

Cross Marketing

Legal name

Cross Marketing of Texas Inc.

Website

https://crossmarketing.us

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cross Marketing USA is a private B2B2C marketing solutions provider that partners with financial institutions, insurance carriers, and associations to deliver bundled insurance, warranty, legal, identity, travel, and rebate programs to end customers across the United States.

Ownership category

akta.pro rank

Product category

Marketing Services for Financial Institutions

NAICS

Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Advertising Material Distribution Services (541870)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)

Keywords

• Marketing consulting services
• Customer acquisition programs
• Financial services marketing
• Affinity benefit programs
• Manufacturer's representative

Headquarters

HQ city

Merton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Non-insurance Products and Benefits: Revenue generated from non-insurance products/benefits programs sold to partners including revenue enhancements, warranties, travel programs, premiums, incentives, and merchandise programs.
2. Insurance Products: Insurance products and direct marketing services providing revenue streams through policy sales and administration.
3. Home Warranty Programs: Household service plans offering home warranty coverage for repair or replacement of common system and appliance breakdowns, marketed as embedded limited benefits.
4. Legal Services and Identity Management: Legal document creation services and personal identity management programs providing ongoing subscription-based protection services.
5. Private Label Mall and Shopping Programs: VIR (Very Important Relationships) private label shopping malls with cash back dollars and discounts on purchases, generating revenue through merchant partnerships.
6. Relocal Move Rebate Program: Home buyer/seller rebate program where the company earns referral or transaction fees from real estate broker relationships across their network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cross Marketing USA operates as a B2B manufacturer's representative that designs and administers marketing programs, affinity benefits, insurance and non-insurance products, and customer acquisition/retention solutions for financial institutions, insurance carriers, and associations. The company curates a broad portfolio of branded benefit programs (e.g., Relocal Move, CashGuardPlus, SafelyFiled, LegalAccess, Private Label Mall, Home Warranties, Mobile Marketing, Motor Clubs, Health Discounts, Pet Pharmacy, Travel Insurance, Identity Management) and delivers them as turnkey, customizable revenue and loyalty programs to its institutional partners, who in turn offer them to their end customers and members.

Product overview

Cross Marketing USA is a marketing solutions company offering a broad portfolio of insurance, warranty, travel, legal, identity protection, and financial services products designed for financial institutions, insurance companies, and associations. The company operates as a single-source provider of customer acquisition, retention, and revenue-generating programs. Key products include: Relocal Move (home buyer/seller rebate program), CashGuardPlus powered by ATMSafe (cash security for cardholders and mobile wallets), SafelyFiled (electronic document vault), LegalAccess (branded legal websites via Epoq partnership), Personal Identity Management Programs, Deductible Reimbursement Programs (auto, home, health), Home Warranties, Mobile Marketing with GPS-enabled coupons, Private Label Motor Clubs, Health and Lifestyle Services (healthcare discounts), PetMedPlan (pet prescription discounts), CheckXchange (NSF fee recovery), Paintless Dent Repair, and various travel, legal, and business insurance products. The company provides turnkey delivery systems without requiring clients to invest in start-up costs.

Differentiator

Problem solved

Functional benefit

Brands

• Relocal Move: A unique Home Buyer/Seller rebate program providing 20% rebate of broker's commission at closing, marketed through a nationwide network of professional realtors.
• CashGuardPlus
• SafelyFiled
• LegalAccess
• VIR Mega Mall
• CheckXchange
• EFT Guard

Quantifiable outcome

• Sellers receive on average $1,800 on sale of $300,000 home and $1,800 on purchase of similar priced house through Relocal Move program
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Very Important Relationships, Inc. (VIR)coreGTM or Marketing PartnerVIR is an online marketing solutions company and one of the nation's premier developers of virtual 'Reward' shopping malls. Each VIR Mega Mall contains over 2,000 of the nation's top merchants offering CashBack dollars on purchases plus daily discounts and Promo Codes. VIR turnkey platforms serve HR (employee benefits), nonprofit organizations (fundraising), customer relationships (loyalty), and associations (membership benefits).
• EpoqcoreTechnology or IntegrationCross Marketing USA, in association with partner Epoq, provides senior groups with a fully branded legal website allowing members to create a range of legal documents to resolve their estate planning issues.
• ReLocal MovecoreStrategic or Co-development PartnerReLocal Move is a unique Home Buyer/Seller rebate program that provides 20% rebate of broker's commission at closing. The company markets to over 2 million people monthly via associations, companies, and non-profit organizations using top brokerages including Keller Williams, Berkshire Hathaway, Long and Foster, ERA, Century 21, Coldwell Banker, Sotheby's, and others. Service available in all 50 states on selling side and 40 states on buying side.
• Contact911minorGTM or Marketing PartnerContact911 is referenced as a Cross Marketing USA relationship partner, providing emergency contact and communication services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Marketing