Relocal Move

What Relocal Move does

Relocal Move generates revenue through referral fees paid by real estate brokerages when a referred customer closes a transaction, funded out of the standard 3% agent commission structure; the company retains a portion and returns the bulk (the rebate) to the customer. It maintains referral agreements with essentially every major US residential brokerage franchise, including ERA, Century 21, Coldwell Banker, Remax, Keller Williams, Better Homes and Gardens, Sotheby's, Berkshire Hathaway, Long & Foster, and Weichert, as well as a regional relationship with ERA Sunrise Realty near Atlanta. An associated mortgage service is offered through a long-standing partnership with Northpointe Bank (since January 2015), whose loan officers serve Relocal Move customers and provide perks such as free appraisals. The customer base is entirely individual homebuyers and sellers (long-tail consumer/SMB), the company is privately held with 1-10 employees, and buyer-side rebates face legal restrictions in ten US states (Alabama, Alaska, Iowa, Kansas, Missouri, Tennessee, Oregon, Mississippi, Oklahoma, and Louisiana), while seller-side rebates are unrestricted nationwide.

Name

Relocal Move

Legal name

Relocal Move

Website

https://relocalmove.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Relocal Move is a US real estate referral service, founded in 2013 in Kennesaw, Georgia, that connects individual home buyers and sellers with vetted agents from major national brokerages and returns a 20% commission rebate averaging $2,400 per closing.

Ownership category

akta.pro rank

Product category

Real Estate Referral Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Real estate referrals
• Cash back rebates
• Home buyer services
• Real estate agents
• Commission rebates

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Referral Fees from Brokerages: Relocal Move generates revenue through referral agreements with real estate brokerages across the country. When a referred customer closes on a real estate transaction, Relocal Move receives a referral fee as part of the standard 3% commission structure. The company then rebates 20% of the agent's commission back to the customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Relocal Move operates a real estate referral service that connects home buyers and sellers with pre-screened, vetted local real estate agents from partner brokerages across the United States. In exchange for using the referred agent, customers receive a cash rebate of up to 20% of the agent's commission after closing, with an average rebate of $2,400. The company also partners with Northpointe Bank to offer preferred mortgage lending services with a free appraisal benefit.

Product overview

Relocal Move operates as a single unified referral service, not a multi-module platform. The core offering is its Real Estate Rebate Program, which connects home buyers and sellers with partnered real estate agents and provides cash rebates. The company also offers an associated mortgage service through its partnership with Northpointe Bank to support buyers in obtaining financing. Users move through a five-step process: schedule a call, get pre-approved for a mortgage, connect with a Realtor, close on the transaction, and receive a rebate check.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Rebate Program A referral service that connects home buyers and sellers with vetted local real estate agents from partner brokerages and provides cash rebates of up to 20% of the agent's commission after closing, with an average rebate of $2,400 in 2022. Minimum eligible property sale price is $150,000 for the full rebate; properties between $100,000 and $149,999 receive a partial 10% rebate.

Quantifiable outcome

• Average cash rebate of $2,400 (2022)
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Northpointe BankcoreStrategic or Co-development Partner · 1 January 2015Northpointe Bank is Relocal Move's preferred mortgage lending partner. The bank offers various loan programs including Conventional, Jumbo, FHA, VA, USDA Rural Development, Bank Statement, and 0% Down Equity Builder. Relocal Move customers receive program perks including free appraisals. Chris Britt and David Langan serve as Senior Loan Officers. Since January 2015, Northpointe has helped people with home financing.
• ERA Sunrise RealtycoreChannel Partner/ Reseller/ DistributorERA Sunrise Realty, led by President Greg Martin, has been working with Relocal Move clients for several years. Located near Atlanta, Georgia, the brokerage provides experienced agents who are assigned to customers in their market through Relocation Director coordination.
• Major National Real Estate BrokeragescoreChannel Partner/ Reseller/ DistributorRelocal Move has referral agreements with all major real estate brokerages including ERA, Century 21, Coldwell Banker, Remax, Keller Williams, Better Homes and Gardens, Sotheby's, Berkshire Hathaway, Long & Foster, and Weichert. The company does not use any one brokerage exclusively, providing flexibility across markets nationwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Clever Real Estate: Clever is a direct competitor: it matches consumers with vetted agents from major brokerages and returns a portion of the commission as a cash-back rebate. Closely aligned business model, customer base, and rebate mechanic to Relocal Move.
• HomeLight: HomeLight is a real estate referral and agent-match platform that connects consumers with top-performing agents and offers cash-back programs in select markets. Highly comparable as a referral-plus-rebate intermediary.
• UpNest: UpNest (owned by Realtor.com) operates an agent-matching marketplace where consumers receive cash-back or reduced commissions. Same core mechanic as Relocal Move: agent referral plus consumer rebate funded by agent commissions.
• Ideal Agent: Ideal Agent matches buyers and sellers with full-service agents and returns a percentage of the commission to the consumer. Closely mirrors Relocal Move's rebate structure and consumer positioning.
• Rocket Homes: Rocket Homes (affiliated with Rocket Mortgage) connects consumers with affiliated real estate agents and offers cash-back/rebates. Highly comparable referral-and-rebate model with the additional mortgage cross-sell dimension Relocal Move already has via Northpointe Bank.
• Prevu: Prevu is a tech-enabled real estate brokerage that provides buyers with a commission rebate through its agents. Direct overlap on consumer-cashback positioning in the residential real estate transaction flow.

Broad incumbents

• Redfin: Redfin is a large tech-enabled brokerage that offers consumers a commission credit / rebate structure when buying or selling through its own agents. Comparable as a cashback-oriented consumer real-estate brand, but operates its own brokerage rather than a pure referral layer.
• Opendoor: Opendoor is a leading iBuyer and end-to-end home seller/buyer platform. Broader scope than Relocal Move (direct purchase, listing) but adjacent in the consumer cash-rebate / cost-transparency positioning.

Emerging players

• Offerpad: Offerpad is an iBuying and real estate solutions platform that includes agent-matching and home-trade-in programs. Comparable as a consumer-facing home transaction platform with cash-based incentives, though primary model is direct purchase vs. referral.
• Tomo: Tomo is a consumer fintech/real estate platform offering agent referral and cashback-like structures combined with mortgage products. Comparable on the referral-plus-mortgage stack Relocal Move already runs at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relocal Move