INR

What INR does

INR is a Nordic bathroom fixtures manufacturer and brand founded in 1988, headquartered in Malmö, Sweden, with manufacturing operations in Malmö and Jönköping and a retail showroom in Helsinki, Finland. The company designs, produces, and distributes a coordinated Scandinavian-style bathroom portfolio spanning shower walls and accessories, bathroom furniture and washbasins, storage solutions, mirrors and mirror cabinets, taps, towel warmers, and granite-ceramic tiles, with FSC-certified wood as a primary material input.

The unifying technical and design layer is the "Moods" system — eight curated palettes inspired by Nordic nature — together with an in-house 3D Studio online design tool that allows customers to plan bathrooms and generate order templates that flow through to physical dealers. The company also operates an NCS color customization option for furniture, supplying a configurable rather than fully bespoke product model. Own manufacturing in Sweden positions INR as a verticalized producer rather than a pure brand or importer.

INR's business model is hardware sales of bathroom fixtures through a hybrid go-to-market: a network of physical-showroom bathroom retailers across Sweden, Finland, and Norway (B2B2C), a direct project sales motion targeting hotels, real estate developers, and commercial builds (B2B/enterprise), and an inspiration-driven direct-to-consumer funnel via its website, 3D Studio, "Mukaan Kotiin" / "At Our Place" home case studies, newsletter, and catalog. Pricing is not publicly disclosed and is set via dealers. Named residential references (e.g., artist Paul Rey, broadcaster Carina Berg, Villa Gullboda) and a commercial reference (Fors Kraftstation) are used as inspiration content rather than as scale enterprise customers.

Name

INR

Legal name

INR

Website

https://sanka.fi

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

INR is a Nordic bathroom fixtures manufacturer, founded in 1988 in Malmö, Sweden, that designs, produces, and distributes coordinated Scandinavian-style shower walls, bathroom furniture, mirrors, taps, towel warmers, and granite-ceramic tiles through dealer showrooms in Sweden, Finland, and Norway.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Furniture

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Bathroom fixtures
• Bathroom furniture
• Shower walls
• Ceramic bathroom tiles
• Towel warmers

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bathroom Furniture and Fixtures Sales: INR generates revenue through the sale of bathroom furniture, shower solutions, mirrors, towel warmers, faucets, storage solutions, and accessories. Products are sold through dealer networks and the company maintains its own manufacturing in Sweden.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

INR manufactures and supplies a complete Scandinavian bathroom product portfolio — including shower walls, bathroom furniture, washbasins, storage solutions, mirrors and mirror cabinets, taps, towel warmers, and granite ceramic tiles — produced at its own facilities in Malmö and Jönköping, Sweden, and sold primarily through a dealer network across Sweden, Finland, and Norway. The company supplements its physical products with the Moods Collections design system and an online 3D Studio planning tool that helps customers configure bathrooms and prepare orders for retailers.

Product overview

INR is a Scandinavian bathroom solutions company offering a unified product portfolio of bathroom furniture, shower solutions, mirrors, taps, towel warmers, and granite ceramic tiles. The core offering includes: Suihkuseinät (shower walls/screens) and Suihkutarvikkeet (shower accessories) for shower areas; Kylpyhuonekalusteet (bathroom furniture including allaskaapit/cabinets and pesualtaat/washbasins), Säilytysratkaisut (storage solutions), Peilit & Peilikaapit (mirrors and mirror cabinets), Hanat (taps), and Pyyhekuivaimet (towel warmers) as core bathroom fixtures; and Graniittikeramiikka (granite ceramic tiles) as surface materials. Product lines include Moods-kokonaisuudet (eight curated design palettes inspired by Nordic nature), Terra (new furniture with three drawers), and Unlimited (customizable furniture options). The company also offers a 3D Studio tool for designing bathrooms in 3D. INR manufactures in Malmö and Jönköping, Sweden, using primarily FSC®-certified wood, and focuses on Scandinavian design, long-lasting quality, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Suihkuseinät (Shower Walls) Shower walls and screens made in Sweden with Scandinavian design and high quality, offered in standard and custom measurement options for residential and project bathrooms.
• Kylpyhuonekalusteet (Bathroom Furniture) Bathroom cabinets and washbasin units (allaskaapit) manufactured in Sweden using FSC-certified wood, including lines such as Unlimited and the new Terra three-drawer series.
• Pesualtaat (Washbasins) Washbasins and countertops designed to integrate with INR bathroom furniture for cohesive bathroom interiors.
• Säilytysratkaisut (Storage Solutions) Bathroom storage solutions combining design, smart functionality, and quality for organized bathroom interiors.
• Peilit & Peilikaapit (Mirrors & Mirror Cabinets) Stylishly designed bathroom mirrors and mirror cabinets combining smart functions and efficient lighting.
• Hanat (Taps) Taps designed for ease of use and a finished bathroom appearance, part of the taps and shower accessories range.
• Pyyhekuivaimet (Towel Warmers/Dryers) Iconic towel warmers/dryers where design and carefully selected materials meet, including the 2026 collection imagery.
• Graniittikeramiikka (Granite Ceramic Tiles) Bathroom tiles combining the appearance of Nordic limestone with a natural feel, part of INR's granite ceramic (graniittikeramiikka) collection manufactured in Sweden.
• Moods-kokonaisuudet (Moods Collections) Eight carefully curated palettes inspired by Nordic nature that create a unified look for the bathroom in terms of quality and style, applied across INR's product range.
• 3D Studio Design Tool Online 3D design tool that lets customers plan showers and furniture combined with granite ceramic tiles, customize dimensions, colors, and details, and generate an order template to bring to a retailer.

Quantifiable outcome

• FSC-certified wood usage demonstrates commitment to sustainable forestry

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Geberit: Swiss global leader in sanitary technology, including installation systems, bathroom ceramics, and faucets. Comparable to INR as a large-scale incumbent in the same bathroom fixtures category with overlapping distribution via specialist dealers.
• Villeroy & Boch: European heritage brand for bathroom ceramics, furniture, and wellness products. Comparable to INR in premium bathroom furniture and ceramics, with significantly larger scale and global distribution.
• Grohe (LIXIL): Global bathroom brand for taps, showers, and sanitary systems under LIXIL. Comparable to INR at the fixtures category level (taps, shower systems) with much broader international distribution and marketing scale.
• Duravit: German manufacturer of designer bathroom furniture, ceramic basins, bathtubs, and wellness products. Closely comparable to INR in bathroom furniture and ceramic product categories, with broader global reach.

Direct peers

• Damixa: Danish-origin bathroom fittings brand now part of a larger European group, selling taps, shower systems, and accessories through bathroom retailers. Comparable to INR as a Nordic-focused fixtures brand distributed via specialty showrooms.
• Gustavsberg (Villeroy & Boch): Swedish bathroom ceramics and fixtures brand owned by Villeroy & Boch, selling washbasins, toilets, and bathroom furniture through Nordic retailers. Directly comparable to INR in Scandinavian bathroom fixtures and dealer-led go-to-market.
• FM Mattsson: Swedish-headquartered manufacturer of bathroom faucets, shower systems, and bathroom fixtures with a Nordic dealer footprint. Closely comparable to INR in geography, channel structure (specialist bathroom retailers), and product overlap in taps, showers, and accessories.
• Dansani: Danish manufacturer of bathroom furniture, mirrors, and storage solutions sold across Scandinavia and Northern Europe. Directly comparable to INR's bathroom furniture and mirror cabinet portfolio and Nordic distribution model.
• Mora Armatur: Nordic manufacturer of bathroom mixers, taps, and shower solutions sold primarily through bathroom retail. Comparable to INR as a regionally focused Scandinavian fixtures brand with overlapping showroom distribution.

Emerging players

• IKEA (Bathroom range): Swedish-origin mass-market home furnishings retailer with an expanding own-brand bathroom furniture and fixtures range. Comparable to INR as a Scandinavian bathroom brand competing for the same end consumer, though at a much lower price point and with broader category offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inr-bathroom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INR