Zillertal Tourismus
Zillertal Tourismus GmbH is the regional destination marketing organization for the Zillertal valley in Tyrol, Austria, promoting year-round Alpine tourism and bundling summer and winter passes (Activcard, Superskipass) across five sub-regions for individual tourists, families, and international visitors from DACH and Benelux markets.
- Company typePrivate
- Founded2005
- HeadquartersSchlitters, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zillertal Tourismus does
Zillertal Tourismus GmbH is the regional destination marketing organization for the Zillertal valley in Tyrol, Austria. Founded in 2005 and headquartered in Schlitters, the company operates as a private limited liability company (GmbH) with between 11 and 50 employees. Its core function is to promote the Zillertal valley as a year-round Alpine tourism destination spanning five sub-regions (Fügen-Kaltenbach, Zell-Gerlos, Mayrhofen-Hippach, Tux-Finkenberg, and the Hochgebirgs-Naturpark Zillertaler Alpen) and to coordinate marketing, product bundling, and digital commerce on behalf of the regional tourism economy.
The company's core commercial products are two seasonal passes: the Zillertal Activcard (summer), which bundles access to 10 summer cable cars, 6 outdoor swimming pools, and free regional public transport, and the Zillertaler Superskipass (winter), covering multiple ski areas in the valley. Supporting digital assets include the myZillertal mobile app for direct booking and a myFamily Adventure digital family pass. The technology stack is a conventional DMO platform combining a content website (zillertal.at), webcam and panorama feeds (feratel, Panomax), interactive maps (Contwise, intermaps), and a marketing and consent stack (Google Analytics, Matomo, Google Tag Manager, Facebook Pixel, TikTok Pixel, Adform, Cookiebot/Usercentrics, TrustYou). Revenue mechanics are a mix of recurring subscription/membership funding from a consortium of 15 regional cable car companies (Interessengemeinschaft der Zillertaler Seilbahnen) and transaction-based fees from Activcard sales, with multi-channel distribution via cable car stations, tourism offices, railway stations, partner hotels, and the app/website.
The customer base is primarily individual tourists and families, segmented into personas (families with children, outdoor enthusiasts, mountain bikers, winter sports enthusiasts, luxury/culinary travelers). Geographic focus is Austria, the broader DACH region (notably Germany), and Benelux (Netherlands), supported by dedicated EN and NL versions of the website. Notable commercial partnerships include a flagship relationship with Bundesliga club Werder Bremen (since 2011) for summer training camps, and marketing partnerships with Tirol Werbung, ÖBB, BMW, Almdudler, Segafredo, and Nox Cycles.
Zillertal Tourismus firmographics
Firmographics- Name
- Zillertal Tourismus
- Legal name
- Zillertal Tourismus GmbH
- Website
- https://zillertal.at
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zillertal Tourismus GmbH is the regional destination marketing organization for the Zillertal valley in Tyrol, Austria, promoting year-round Alpine tourism and bundling summer and winter passes (Activcard, Superskipass) across five sub-regions for individual tourists, families, and international visitors from DACH and Benelux markets.
- Ownership category
- akta.pro rank
Zillertal Tourismus industry classification
Industry- Product category
- Destination Marketing & Tourism Services
- NAICS
- Tour Operators (561520), Skiing Facilities (713920)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
- akta.pro secondary industries
- National Park & Protected Area Tours (THAJAIAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)
Keywords
Where Zillertal Tourismus is headquartered
LocationHeadquarters
- HQ city
- Schlitters
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Zillertal Tourismus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Tourism Promotion and Marketing: Regional tourism organization promoting Zillertal as a destination, funded by member tourism associations and cable car companies
- Zillertal Activcard: All-in-one summer pass providing access to 10 cable cars, swimming pools, and public transport. Sold as 3, 6, 9, or 12-day cards for adults and children.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3-Day Activcard - Adult |
| Unit Pricing | Pay-as-you-go | 3-Day Activcard - Child |
| Unit Pricing | Pay-as-you-go | 6-Day Activcard - Adult |
| Unit Pricing | Pay-as-you-go | 6-Day Activcard - Child |
| Unit Pricing | Pay-as-you-go | 9-Day Activcard - Adult |
| Unit Pricing | Pay-as-you-go | 9-Day Activcard - Child |
| Unit Pricing | Pay-as-you-go | 12-Day Activcard - Adult |
| Unit Pricing | Pay-as-you-go | 12-Day Activcard - Child |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Zillertal Tourismus product offering
Product offeringCore offering
Zillertal Tourismus is the official regional destination marketing organization (DMO) for the Zillertal valley in Tyrol, Austria. It markets the alpine region to visitors and sells access products, primarily the Zillertal Activcard (a summer all-in-one ticket granting access to 10 cable cars, 6 swimming pools, and free public transport) and the Zillertaler Superskipass (a combined winter ski pass). The company also operates the myZillertal mobile app for booking experiences and the official zillertal.at destination website.
Product overview
Zillertal Tourismus is a destination marketing organization operating as a regional tourism company that offers a unified platform for summer and winter Alpine tourism experiences. The core product portfolio centers on two seasonal lift passes: the Zillertal Activcard (summer all-in-one ticket) and the Zillertaler Superskipass (winter ski pass). The Activcard provides access to 10 summer cable cars, 6 outdoor swimming pools, and regional public transport, while the Superskipass covers multiple ski areas. Supporting products include the myZillertal mobile app for bookings and navigation, myFamily Adventure digital family pass, the Hochgebirgs-Naturpark nature reserve with geological exhibitions, and accommodation booking services. The company also promotes events, partnerships (including Werder Bremen training camps), and outdoor activities such as hiking, biking, and skiing across the Zillertal valley in western Austria.
Differentiator
Problem solved
Functional benefit
Brands
- Zillertal Activcard: All-in-one summer season ticket providing access to 10 summer cable cars, free public transport, free entry to 6 swimming pools, and discounts at partner establishments. Valid from 23 May to 26 October 2026.
- Zillertaler Superskipass
- myZillertal
- myFamily Adventure
Products and services
- Zillertal Activcard
Quantifiable outcome
- Up to 10 cable cars accessible with one pass
- +2 more outcomes
Companies that use Zillertal Tourismus
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Zillertal Tourismus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature3 records
Zillertal Tourismus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Werder BremenflagshipSince 2011, Werder Bremen Bundesliga football team has conducted annual summer training camps at Zell am Ziller. The partnership includes sponsor workshops, school trips organized by WERDER BEWEGT CSR brand, and WERDER Football School offerings. Zillertal provides the 'green and white' partnership with perfect training conditions in the mountain environment.
- Zillertaler Seilbahnen (Cable Car Companies)coreThe Interessengemeinschaft der Zillertaler Seilbahnen represents 15 cable car companies operating in the Zillertal valley, including Hochfügen, Fügen Bergbahnen, Bergbahnen Skizentrum Hochzillertal, Zeller Bergbahnen, Schilift-Zentrum Gerlos, Mayrhofner Bergbahnen, Finkenberger Almbahnen, Tuxer Bergbahnen, Zillertaler Gletscherbahn, Gerlospass-Königsleiten-Bergbahnen, Hochkrimmler Seilbahngesellschaft, Duxeralm Seilbahnen, Plattenalm Seilbahnen, Rudolf Taxer Seilbahnen, and Oberpinzgauer Fremdenverkehrsförderungs- und Bergbahnen AG.
- Tirol WerbungcoreOfficial Tyrol tourism marketing partner providing regional marketing support and promotional resources.
- ÖBB (Austrian Federal Railways)minorPartnership for rail connectivity to Zillertal, with ÖBB trains accessible via Zillertal Activcard on the Zillertalbahn route.
- BMWminorAutomotive partner with logo displayed on Zillertal Tourismus website footer.
- AlmdudlerminorAustrian beverage partner with logo displayed on partnership page.
- RaB EquipmentminorPartner brand with logo displayed on partnership page.
- SegafredominorCoffee brand partner with logo displayed on partnership page.
- Nox CyclesminorElectric bike partner with logo displayed on partnership page.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Zillertal Tourismus competitors and assessment
Company assessmentDirect peers
- Davos Klosters Mountains: Tourism organization for the Davos Klosters region in Graubünden, Switzerland. Directly comparable as an Alpine regional DMO marketing year-round mountain tourism, operating a unified lift pass, and positioning as a family-and-active-travel destination in a comparable valley scale.
- Kitzbühel Tourism: Destination marketing organization for Kitzbühel in Tyrol, Austria. Highly comparable as a premium Austrian ski and summer destination marketing body with an established brand, year-round lift pass product (KitzSki), and a strong DACH and international visitor mix.
- Val Gardena Dolomiti Tourism: DMO for Val Gardena in the South Tyrol/Dolomites. Comparable as an Alpine regional DMO in a neighboring cultural region, marketing summer hiking and winter skiing with a unified lift pass and international family-oriented positioning.
- Saalbach Tourism: Austrian regional DMO for the Saalbach Hinterglemm Leogang Fieberbrunn ski region. Directly comparable as another Austrian valley DMO selling a unified ski pass, marketing family-friendly and event-driven winter/summer tourism, with similar partnership-driven product bundling.
- St. Anton am Arlberg Tourism: Tourism organization for St. Anton am Arlberg in Tyrol. Comparable as an Austrian Alpine ski destination DMO with international brand recognition, a unified lift pass (Arlberg), and a mix of winter sports plus summer outdoor activities marketed through a single regional brand.
- Chamonix Mont-Blanc Tourism: Tourism organization for Chamonix in the French Alps. Comparable as an Alpine valley DMO marketing summer outdoor activities and winter skiing, with iconic natural assets (Mont-Blanc, glaciers) and an integrated multi-operator lift pass.
- Sölden Tourism: DMO for Sölden in the Ötztal, Tyrol. Comparable as another Tyrolean ski and glacier destination marketing organization operating a unified ski pass and leveraging glacier assets, with similar year-round positioning and an international marketing footprint.
Broad incumbents
- Tirol Werbung: The official state-level tourism marketing organization for Tyrol. Comparable as a parent-tier body that funds and coordinates regional DMOs including Zillertal; broader in scope, marketing the entire state of Tyrol rather than a single valley.
- Österreich Werbung: The national tourism board for Austria. Comparable as the umbrella national-level destination marketing organization that Zillertal partners with for international promotion; much broader scope than Zillertal's single-valley focus.
Emerging players
- Bergfex GmbH: Austrian-based outdoor tourism and weather platform aggregating ski resorts, hiking trails, and webcams across the Alps. Comparable as a digital tourism intermediary in the same Alpine outdoor market, though operating as a platform rather than a regional DMO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zillertal Tourismus social profiles
Digital presenceZillertal Tourismus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zillertal Tourismus leadership team
Management profileNumber of profiles
Profiles1 record
Zillertal Tourismus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zillertal Tourismus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zillertal Tourismus
What does Zillertal Tourismus do?
Zillertal Tourismus is the official regional destination marketing organization (DMO) for the Zillertal valley in Tyrol, Austria. It markets the alpine region to visitors and sells access products, primarily the Zillertal Activcard (a summer all-in-one ticket granting access to 10 cable cars, 6 swimming pools, and free public transport) and the Zillertaler Superskipass (a combined winter ski pass). The company also operates the myZillertal mobile app for booking experiences and the official zillertal.at destination website.
Is Zillertal Tourismus a public or private company?
Zillertal Tourismus is a private company. It is classified as unknown and is currently operating.
When was Zillertal Tourismus founded?
Zillertal Tourismus was founded in 2005. It employs 11 to 50 people.
Where is Zillertal Tourismus based?
Zillertal Tourismus is headquartered in Schlitters, Austria, in the Europe region.
How does Zillertal Tourismus make money?
Two revenue lines are on record. Tourism Promotion and Marketing is the primary driver. The others are zillertal Activcard.
Who are Zillertal Tourismus's main competitors?
Direct peers on record are Davos Klosters Mountains, Kitzbühel Tourism, Val Gardena Dolomiti Tourism, Saalbach Tourism, St. Anton am Arlberg Tourism, Chamonix Mont-Blanc Tourism and Sölden Tourism. Broad incumbents are Tirol Werbung and Österreich Werbung. Bergfex GmbH is listed as an emerging player.
Does Zillertal Tourismus have an API?
No public API is recorded for Zillertal Tourismus.
What industry is Zillertal Tourismus in?
Zillertal Tourismus's product category is Destination Marketing & Tourism Services. Its primary akta.pro industry code is THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized), with a secondary code of THAJAIAA, National Park & Protected Area Tours. Its NAICS code is 561520 and its SIC code is 7900.