Nox Cycles
Nox Cycles is an Austrian E-Mountainbike manufacturer founded in 2004 in Tirol, designing and handcrafting premium e-MTBs across Enduro, All-Mountain, All-Terrain, and Trail categories for retail consumers and employer-leasing channels across 15+ European countries.
- Company typePrivate
- Founded2004
- HeadquartersSchlitters, Austria
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nox Cycles does
Nox Cycles is an Austrian manufacturer of high-performance E-Mountainbikes (E-MTBs), founded in 2004 and headquartered in Schlitters, Tirol. The company designs and handcrafts e-bikes across four use-case categories — Enduro, All-Mountain, All-Terrain, and Trail — using proprietary aluminum full-suspension frames and ultra-light carbon monocoque frames developed in-house, with a proprietary Flex-Linkage System (FLS) for suspension kinematics, Flip-Chip Drop Out geometry adjustment, Race Proven Geometry tuned in alpine terrain, and EFBE testing beyond standard norms. The product range spans entry-level hardtails (HYBRID XC TOUR Deep Entry P3 from €4,899) to premium full-carbon enduro models (EPIUM ENDURO 7.1 P1 Ultra at €10,999, ~21 kg), with motors sourced from Brose, Shimano, BMZ, and FAZUA depending on model and spec tier (Core, Pro, Ultra).
The company operates a dual-entity structure: NOX Cycles Austria GmbH (primary, Schlitters) and NOX Cycles GmbH (German subsidiary, Berlin). Distribution is hybrid — direct e-commerce via noxcycles.com with mandatory Click & Collect handover through authorized dealers, supported by two owned retail touchpoints (NOX Factory Store in Schlitters and NOX Experience Center in Mayrhofen) and a dealer network across Austria, Germany, and 15+ other European countries. Revenue is generated primarily through one-time hardware sales of complete bikes, with ancillary streams in parts/accessories and optional paid services (€89 crash replacement, 10-year frame lifetime warranty, optional battery lifetime warranty). A material share of demand is facilitated through employer bike-leasing partnerships, with JobRad as the primary channel in Austria and Germany.
The brand's commercial proposition rests on Austrian handcrafted quality, multi-motor-system flexibility across price points, and validation through professional partnerships (notably as official equipment supplier to the Austrian Mountain and Ski Guides Association, VÖBS). Marketing is multi-channel (own website, YouTube, Instagram, Facebook, email newsletter via Brevo, and physical test-ride events), and the customer base is consumer-direct with no disclosed enterprise anchors. Marco Klimmt serves as Managing Director of both legal entities.
Nox Cycles firmographics
Firmographics- Name
- Nox Cycles
- Legal name
- NOX Cycles Austria GmbH
- Website
- https://noxcycles.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nox Cycles is an Austrian E-Mountainbike manufacturer founded in 2004 in Tirol, designing and handcrafting premium e-MTBs across Enduro, All-Mountain, All-Terrain, and Trail categories for retail consumers and employer-leasing channels across 15+ European countries.
- Ownership category
- akta.pro rank
Nox Cycles industry classification
Industry- Product category
- E-Mountainbikes (Electric Bicycles)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Nox Cycles is headquartered
LocationHeadquarters
- HQ city
- Schlitters
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Nox Cycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-Bike Hardware Sales: NOX generates revenue primarily through the sale of complete E-Mountainbikes directly via its e-commerce platform and through its dealer/Click & Collect network. Products range from entry-level to premium carbon models priced from approximately €4,899 to €10,999.
- Parts, Accessories, and Spare Parts: NOX sells spare parts, accessories, and components through its authorized dealer network and the NOX Experience Center in Schlitters. Small parts can be ordered separately from complete bikes.
- Lifetime Warranty & Crash Replacement Service: NOX offers optional extended warranty and crash replacement programs: a 10-year frame lifetime warranty and crash replacement service for €89, plus an optional battery lifetime warranty registration. These represent ancillary service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HYBRID TOUR 5.1 P3: Core and Pro variants |
| One time/ perpetual license | Pay-as-you-go | AMPLIFIER P2: Core, Pro, Ultra variants |
| One time/ perpetual license | Pay-as-you-go | HYBRID TRAIL 5.1 P3: Core and Pro variants |
| One time/ perpetual license | Pay-as-you-go | HELIUM ENDURO 7.1 P1: Core, Pro, Ultra variants |
| One time/ perpetual license | Pay-as-you-go | EPIUM ENDURO 7.1 P1: Core, Pro, Ultra variants |
| One time/ perpetual license | Pay-as-you-go | HYBRID XC TOUR Deep Entry P3: Comp and Expert variants |
| One time/ perpetual license | Pay-as-you-go | HYBRID ENDURO 7.1 P3: Core, Pro, Ultra variants |
| One time/ perpetual license | Pay-as-you-go | HYBRID ENDURO 7.1 P2: Core, Pro, Ultra variants |
| One time/ perpetual license | Pay-as-you-go | HYBRID XC TRAIL P2: Core and Pro variants |
| One time/ perpetual license | Pay-as-you-go | HYBRID XC TOUR P3: Core and Pro variants |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Nox Cycles product offering
Product offeringCore offering
Nox Cycles manufactures and sells high-performance electric mountain bikes (E-MTBs) handcrafted in Tirol, Austria, since 2004. The product range spans Enduro, All-Mountain, All-Terrain, and Trail categories with proprietary aluminum and carbon frames, integrated mid-drive motors (Brose, Shimano, BMZ, FAZUA), and batteries up to 820Wh. Bikes are sold directly online and through an authorized dealer network across Europe, with prices ranging from approximately €4,899 to €10,999.
Product overview
Nox Cycles is an Austrian E-Mountainbike manufacturer based in Tirol that produces a portfolio of electric mountain bikes across four main categories: Enduro, All-Mountain, All-Terrain, and Trail. The product lineup consists of multiple series differentiated by motor systems and target use cases: HYBRID series bikes feature powerful mid-drive motors (BMZ RS 112Nm, BROSE Drive-S Mag 90Nm) with larger batteries for extreme trail performance; HELIUM and EPIUM series offer lightweight carbon-frame options using FAZUA motor systems (58-60Nm) for riders seeking a more natural pedaling feel; and AMPLIFIER series provides Shimano EP motors (85Nm) with premium components. Each series is available in multiple specification levels (Core, Pro, Ultra) with varying component packages. The company also offers bike leasing services through partnerships with JobRad and other providers.
Differentiator
Problem solved
Functional benefit
Products and services
- HYBRID TOUR 5.1 P3 Touring E-MTB equipped with a BMZ RS motor delivering 112Nm torque, a 720Wh battery, and 140mm suspension travel, designed for long pleasure tours and commuting with off-road capability. Available in Core and Pro variants.
- HYBRID ENDURO 7.1 P3 High-performance Enduro E-MTB with 180mm suspension travel, 112Nm motor, and 720Wh battery, engineered for extreme trails and demanding descents. Available in Core, Pro, and Ultra variants.
- HYBRID ENDURO 7.1 P2 Enduro E-MTB with a BROSE Drive-S Mag motor (90Nm), 725Wh battery, and 180mm suspension travel, designed for extreme trails and shuttle-free riding. Available in Core, Pro, and Ultra variants.
- HELIUM ENDURO 7.1 P1 Lightweight Enduro E-Bike with a FAZUA Ride 50 Trail Drive System (58Nm), a 252Wh removable battery, and 180mm suspension travel; convertible to non-motorized bike use. Available in Core, Pro, and Ultra variants.
- EPIUM ENDURO 7.1 P1 Premium full-carbon Enduro E-MTB with a FAZUA Ride 60 motor (60Nm), 430Wh battery, 180mm suspension travel, and an ultra-lightweight monocoque frame. Available in Core, Pro, and Ultra variants.
- AMPLIFIER P2 Enduro E-MTB with a Shimano EP600/EP801 motor (85Nm), an 820Wh battery, and 170-180mm suspension travel, designed for technical trails and steep descents. Available in Core, Pro, and Ultra variants.
- HYBRID ALL-MTN 5.9 P3 All-Mountain E-MTB with maximum power for any terrain, part of the versatile all-mountain lineup.
- HYBRID ALL-MTN 5.9 P2 All-Mountain E-MTB designed for every terrain and every adventure, part of the all-mountain lineup.
- HELIUM ALL-MTN 5.9 P1 Lightweight All-Mountain E-Bike in the HELIUM line combining agility with extended freedom on varied terrain.
- EPIUM ALL-MTN 5.9 P1 Premium All-Mountain E-Bike in the EPIUM line delivering a natural riding feel with a full carbon monocoque frame.
- HYBRID XC TOUR P3 All-Terrain crossover E-MTB designed for both off-road capability and urban commuting; marketed as the SUV of E-Bikes. Features 112Nm torque and a 720Wh battery. Available in Core and Pro variants.
- HYBRID XC TOUR P2 All-Terrain crossover E-MTB for transporting heavy loads with ease across both city and natural terrain.
- HYBRID XC TOUR Deep Entry P3 Step-through variant of the HYBRID XC TOUR with easy mounting and full off-road capability; 650Wh battery, 112Nm torque, hardtail design. Available in Comp and Expert variants.
- HYBRID TOUR 5.1 P3 All-Terrain touring E-Bike positioned for tours with maximum riding comfort across all weather and terrain.
- HYBRID XC TRAIL P3 Trail E-MTB with cross-country specific components for steep climbs and confident descents.
- HYBRID XC TRAIL P2 Trail E-MTB designed for steep ascents and gentle descents, with cross-country specific components. Equipped with a Brose Drive S Mag motor (90Nm) and 725Wh battery in the Pro variant.
- HYBRID TRAIL 5.1 P3 Trail E-Bike with a BMZ RS motor (112Nm) and Sachs RS suspension, designed for demanding trails with reliable performance on adventures. Available in Core and Pro variants.
- Bike-Leasing Service E-Bike leasing service through partner programs including JobRad, Bikeleasing, Lease a Bike, Lease my Bike, Firmenradl, Deutsche Dienstrad, and Business Bike, allowing employees in Austria and Germany to lease NOX bikes with tax benefits of up to 40% savings compared to direct purchase.
Quantifiable outcome
- Motor torque up to 112Nm (BMZ RS) and 85Nm (Shimano EP801/EP600) for powerful climbing assistance
- +5 more outcomes
Companies that use Nox Cycles
Customer profileSegments4 records
Ideal customer profiles2 records
Nox Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nox Cycles partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Verband der Berg- und Skiführer Österreich (VÖBS)coreNOX Cycles is an official equipment supplier (Offizieller Ausstatter) for the Association of Austrian Mountain and Ski Guides (VÖBS). This partnership validates NOX's bikes for professional mountain guide use in demanding alpine conditions.
- JobRad (Austria & Germany)coreJobRad is the primary bike leasing partner for NOX Cycles in both Austria and Germany. Employees can lease NOX bikes through their employer via JobRad, enabling up to 40% savings compared to direct purchase.
- Bikeleasing (Austria)minorBike leasing partner for NOX Cycles in Austria, enabling employee bike leasing programs.
- Lease a Bike (Austria & Germany)minorBike leasing partner operating in both Austria and Germany, allowing customers to lease NOX bikes through employer programs.
- Lease my Bike (Austria)minorAustrian bike leasing partner enabling NOX customers to lease bikes via their employer.
- Firmenradl (Austria)minorAustrian bike leasing platform that enables employees to lease NOX bikes through salary sacrifice schemes.
- Deutsche Dienstrad (Germany)minorGerman bike leasing partner for NOX, offering company bike leasing programs to German employees.
- Business Bike (Germany)minorGerman bike leasing partner for NOX, enabling employee bike leasing for NOX E-Bikes.
- Click & Collect Partner DealerscoreA network of authorized NOX dealers serve as Click & Collect partners where bikes ordered online are assembled, fitted, and handed to customers. These partners also provide after-sales service, accessories, and warranty support.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Nox Cycles competitors and assessment
Company assessmentBroad incumbents
- Trek Bicycle Corporation: Trek is a global premium bicycle manufacturer with a comprehensive e-MTB range (Rail, Slash) and worldwide dealer distribution. Comparable to NOX as a broad incumbent in the premium e-MTB category with much larger scale and global reach.
- Specialized Bicycle Components: Specialized is a global premium bicycle giant with a broad e-MTB portfolio (Levo, Kenevo) and proprietary motor (Brose partnership) and suspension technology. Comparable to NOX as a broader incumbent operating at much larger scale in the same premium e-MTB space.
Direct peers
- Rotwild: Rotwild is a German premium e-MTB manufacturer known for high-performance enduro and trail e-bikes with proprietary frames. Directly comparable to NOX on premium positioning, in-house frame engineering, and DACH-centric distribution.
- Focus Bikes: Focus Bikes is a German premium MTB and e-MTB manufacturer with proprietary frame designs (e.g., F.O.L.D. suspension) and a strong enduro/trail lineup. Comparable to NOX on proprietary suspension technology and premium DACH distribution.
- Haibike: Haibike is a German e-bike pioneer and one of the original premium e-MTB brands, offering enduro, all-mountain, and trail e-MTBs across multiple motor systems. Closely comparable to NOX on product category, premium price points, and European dealer-led distribution.
- YT Industries: YT Industries is a German direct-to-consumer premium MTB/e-MTB brand with strong enduro and trail offerings and a sponsor-driven marketing model. Comparable to NOX on premium e-MTB positioning and DACH-centric brand identity.
- Scott Sports: Scott is a Swiss premium bicycle manufacturer with a strong e-MTB portfolio (Genius eRIDE, Patron) and proprietary suspension platforms. Comparable to NOX on premium positioning, proprietary suspension engineering, and European brand heritage.
- BULLS Bikes: BULLS is a German bicycle manufacturer offering a broad e-MTB range across enduro, trail, and trekking categories with multi-motor integration. Comparable to NOX on multi-motor lineup and broad European dealer distribution.
- Simplon: Simplon is an Austrian premium bicycle manufacturer known for in-house frame production and custom builds across MTB, e-bike, and road categories. Highly comparable to NOX on Austrian manufacturing heritage, premium positioning, and bespoke frame engineering.
- Cube Bikes: Cube is one of Germany's largest bicycle manufacturers with a comprehensive e-MTB range (Stereo, Stereo Hybrid) and broad European distribution. Comparable to NOX on e-MTB product depth, multi-motor integration, and European retail presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nox Cycles social profiles
Digital presenceNox Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nox Cycles leadership team
Management profileNumber of profiles
Profiles1 record
Nox Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nox Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nox Cycles
What does Nox Cycles do?
Nox Cycles manufactures and sells high-performance electric mountain bikes (E-MTBs) handcrafted in Tirol, Austria, since 2004. The product range spans Enduro, All-Mountain, All-Terrain, and Trail categories with proprietary aluminum and carbon frames, integrated mid-drive motors (Brose, Shimano, BMZ, FAZUA), and batteries up to 820Wh. Bikes are sold directly online and through an authorized dealer network across Europe, with prices ranging from approximately €4,899 to €10,999.
Is Nox Cycles a public or private company?
Nox Cycles is a private company. It is classified as unknown and is currently operating.
When was Nox Cycles founded?
Nox Cycles was founded in 2004. It employs 11 to 50 people.
Where is Nox Cycles based?
Nox Cycles is headquartered in Schlitters, Austria, in the Europe region.
How does Nox Cycles make money?
Three revenue lines are on record. E-Bike Hardware Sales are the primary driver. The others are parts, Accessories, and Spare Parts and lifetime Warranty & Crash Replacement Service.
Who are Nox Cycles's main competitors?
Broad incumbents on record are Trek Bicycle Corporation and Specialized Bicycle Components. Direct peers are Rotwild, Focus Bikes, Haibike, YT Industries, Scott Sports, BULLS Bikes, Simplon and Cube Bikes.
Does Nox Cycles have an API?
No public API is recorded for Nox Cycles.
What industry is Nox Cycles in?
Nox Cycles's product category is E-Mountainbikes (Electric Bicycles). Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.