Decidedly
Decidedly is a London-based insight and innovation consultancy (founded 2000, 11–50 employees) delivering project-based brand, transformation, and data-driven strategy engagements to enterprise clients in financial services, luxury, retail, and professional services.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Decidedly does
Decidedly is a London-based insight and innovation consultancy founded in 2000, operating with an 11–50 employee boutique model under founder Liz Smith. The firm delivers project-based consulting engagements to ambitious enterprise leaders across financial services, luxury/hospitality, retail/consumer, and professional services, with named clients including LVMH, Amazon, BBC, Roche, Charlotte Tilbury, Rosewood Hotel Group, and National Grid.
Its service portfolio spans insight (living audience insight, brand tracking, strategic intelligence, voice-of-the-customer programs), data science and analytics, strategy, creative, and data solutions, anchored by a proprietary continuous-tracking framework (Yonder Clockface) for national pulse measurement that combines qualitative depth, ongoing tracking, and strategic interpretation. The firm is ISO 20252 certified (2025), signaling adherence to market-research quality standards, and positions itself around activation rather than advisory-only output—embedding strategy into brand systems, experiences, and culture programs.
Commercially, Decidedly runs a direct enterprise field-sales motion through offices in London (HQ), New York, and Riyadh, with project economics tiered from $50k–$100k through $500k+ on custom multi-year contracts. Distribution is primarily through direct outreach, RFPs, and enquiry forms, supplemented by thought-leadership content marketing across LinkedIn, Instagram, Facebook, X, and a published case-study library. No software platform, API, or standalone product is offered; revenue is generated entirely through professional services engagements.
Decidedly firmographics
Firmographics- Name
- Decidedly
- Legal name
- Yonder Consulting Inc
- Website
- https://decidedly.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decidedly is a London-based insight and innovation consultancy (founded 2000, 11–50 employees) delivering project-based brand, transformation, and data-driven strategy engagements to enterprise clients in financial services, luxury, retail, and professional services.
- Ownership category
- akta.pro rank
Decidedly industry classification
Industry- Product category
- Management Consulting
- NAICS
- Marketing Consulting Services (541613)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Decidedly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Decidedly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Consulting Services: Project-based consulting engagements covering brand strategy, transformation, insight, creative, and data solutions. Engagement levels range from $50-100k to $500k+ projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting with tiered investment levels |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Decidedly product offering
Product offeringCore offering
Decidedly is an insight and innovation consultancy delivering strategic transformation services to enterprise clients. Its core offerings span Insight (including living audience insight, brand tracking, strategic intelligence, voice of the customer programs, and the proprietary Yonder Clockface model), Data Science & Analytics, Strategy, Creative, and Data Solutions, focused on brand transformation, growth strategy, and organizational change.
Product overview
Yonder is a strategic transformation company offering consulting services rather than a software product company. The firm provides services across Insight (including Living audience insight, Brand Tracking & measurement, Strategic intelligence & Cultural foresight, Voice of the Customer programs, and proprietary Yonder Clockface model), Data Science & Analytics, Strategy, Creative, and Data Solutions. These services are designed to help businesses with brand transformation, growth strategy, and organizational change rather than as a unified software platform or modular product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Insight A consulting service line delivering living audience insight, brand tracking and measurement, strategic intelligence and cultural foresight, voice of the customer programs, and the proprietary Yonder Clockface model — built for enterprise leadership teams needing dynamic, integrated insight tied to decision-making.
- Omnibus Market research omnibus service for enterprise clients requiring ongoing quantitative tracking and survey-based consumer intelligence.
- Data Science & Analytics Analytical service line supporting leadership teams with data-driven interpretation, modeling, and ongoing tracking integrated with strategic interpretation.
- Strategy Strategy consulting service covering breakthrough proposition and experience design, behavior change and policy development, growth opportunity mapping, and M&A brand, culture and experience integration.
- Creative Creative service line designing brand definition and expression, immersive brand systems, and transformative experiences that embed strategy into everyday action.
- Data Solutions Data solutions service line building custom data and insight systems that integrate qualitative depth, ongoing tracking, and strategic interpretation for enterprise clients.
Companies that use Decidedly
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
Decidedly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Decidedly partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Decidedly competitors and assessment
Company assessmentDirect peers
- Landor & Fitch: Brand and design consultancy combining brand strategy, experience and design for global clients. Comparable in luxury, financial services and consumer transformation work and enterprise project pricing.
- Interbrand: Global brand strategy and consulting firm offering brand valuation, positioning and transformation for major corporates. Closely comparable on brand-led transformation services and enterprise client base.
- Lippincott: Brand strategy and design consultancy with a heritage in corporate identity and brand-led transformation for financial services and consumer brands. Comparable positioning as a boutique-to-mid-sized brand strategy peer.
- R/GA: Creative and consulting firm combining brand strategy, experience design and technology for enterprise transformation. Comparable offering across insight, strategy and activation with similar enterprise client verticals.
- FutureBrand: Brand-led transformation consultancy working across financial services, luxury and retail with enterprise project engagements. Direct competitor for the same client mandates and RFP processes.
- Prophet: Growth and transformation consultancy combining brand, experience and digital strategy for enterprise clients in financial services and consumer. Comparable transformation focus and project-based model.
- Wolff Olins: Global brand consultancy delivering brand strategy, transformation and experience design for enterprise clients including financial services and luxury brands. Directly comparable in offering, client verticals (LVMH, Rosewood-adjacent luxury) and project-based engagement model.
- The Clearing (consultancy): Boutique strategy and brand consultancy working on enterprise transformation projects. Comparable boutique scale, project-based engagements and integration of brand and growth strategy.
Broad incumbents
- Kantar: Global market research and brand-tracking powerhouse with proprietary insight systems analogous to Yonder Clockface. Overlaps on brand tracking, cultural foresight and insight, though operates at significantly larger scale across many more verticals.
- Bain & Company: Global management consulting firm with deep financial-services, luxury and retail transformation practices. Competes for the same enterprise transformation mandates but at much greater scale and broader functional scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Decidedly social profiles
Digital presenceDecidedly compliance and trust
Trust signalCompliance1 record
Decidedly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decidedly leadership team
Management profileNumber of profiles
Profiles1 record
Decidedly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decidedly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decidedly
What does Decidedly do?
Decidedly is an insight and innovation consultancy delivering strategic transformation services to enterprise clients. Its core offerings span Insight (including living audience insight, brand tracking, strategic intelligence, voice of the customer programs, and the proprietary Yonder Clockface model), Data Science & Analytics, Strategy, Creative, and Data Solutions, focused on brand transformation, growth strategy, and organizational change.
Is Decidedly a public or private company?
Decidedly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decidedly founded?
Decidedly was founded in 2000. It employs 11 to 50 people.
Where is Decidedly based?
Decidedly is headquartered in London, United Kingdom, in the Europe region.
How does Decidedly make money?
One revenue line is on record: strategic Consulting Services.
Who are Decidedly's main competitors?
Direct peers on record are Landor & Fitch, Interbrand, Lippincott, R/GA, FutureBrand, Prophet, Wolff Olins and The Clearing (consultancy). Broad incumbents are Kantar and Bain & Company.
Does Decidedly have an API?
No public API is recorded for Decidedly.
What industry is Decidedly in?
Decidedly's product category is Management Consulting. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541613.