The Clearing Consultancy
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Clearing Consultancy firmographics
Firmographics- Name
- The Clearing Consultancy
- Legal name
- The Clearing Consultancy Limited
- Website
- https://theclearing.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where The Clearing Consultancy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Clearing Consultancy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Consultancy Services: Project-based professional services including brand strategy, brand identity, brand positioning, tone of voice development, and campaign creation. May include ongoing retainer arrangements for continued partnership.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Clearing Consultancy product offering
Product offeringCore offering
The Clearing Consultancy is an independent brand consultancy that delivers brand strategy, brand identity, brand positioning, tone of voice, and campaign creative services. It creates what it calls 'Clear Defendable Territory' for ambitious brands, from disruptive start-ups to global icons, and also offers an internal brand engagement program called 'Buy-in' and an AI-powered writing coach called 'Tonable'.
Product overview
The Clearing Consultancy is an independent brand consultancy that operates as a creative agency with multiple interconnected service offerings. Their core portfolio centers on Brand Strategy & Architecture, Brand Identity, Brand Positioning, Tone of Voice, and Campaign Creative services. They offer specialized capabilities including E-commerce Design Systems, Visual Identity Systems, and Campaign Blueprinting for clients ranging from global corporations to ambitious startups. Additionally, they have developed proprietary service offerings including 'Buy-in' (an internal brand engagement program) and 'Tonable' (an AI-powered writing coach for brand voice consistency). The company works across diverse sectors including sports, charity, luxury, fashion, hospitality, and professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Positioning Strategic articulation of a brand's unique value proposition, market positioning, and strategic frameworks that define how brands organise their portfolio and presence to create distinctive, defensible territory in competitive markets. Targeted at ambitious brands from start-ups to global enterprises.
- Brand Identity & Visual Identity System Complete visual identity development including logo design, colour systems, typography, iconography, imagery guidelines, and motion principles that express a brand's personality and differentiate it in the market.
- Tone of Voice Development Verbal identity development including brand language, messaging frameworks, and communication guidelines ensuring consistent, distinctive expression across all touchpoints. Led by Creative Director (Brand Language) Pete Dewar.
- Campaign Creative & Blueprinting Integrated campaign development including naming, creative concepting, visual production, and multi-channel activation with strategic planning frameworks for brand launches and ongoing marketing initiatives across digital, broadcast, and physical channels.
- Brand Architecture Framework for organising and structuring brand portfolios, clarifying relationships between parent brands, sub-brands, and product lines for complex multi-brand organisations.
- E-commerce Design System Comprehensive design systems for e-commerce brands including visual identity, tone of voice, photography direction, and motion graphics for omnichannel digital experiences.
- Buy-in (Internal Brand Engagement) Proprietary internal brand engagement and change management programme designed to build organisational buy-in for brand and business transformation initiatives, described as a 'People Operating System' for brand change.
- Tonable (AI Writing Coach) AI-powered writing coach that helps teams apply and maintain consistent brand tone of voice across content, with capabilities to check text against brand principles, provide feedback, and rewrite content. Requires comprehensive voice guidance input to function.
Quantifiable outcome
- Larah became India's no.1 opalware brand with 37% YoY sales increase (2023-2024)
- +2 more outcomes
Companies that use The Clearing Consultancy
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
The Clearing Consultancy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Clearing Consultancy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- We Are SeventeenminorVideo production partner for brand film created to launch Arthur D. Little's new brand positioning. Collaborative creative partnership for specific project delivery.
Scale indicators4 records
Recent moves2 records
Expansion highlights6 records
The Clearing Consultancy competitors and assessment
Company assessmentBroad incumbents
- Wolff Olins: Omnicom-owned global brand consultancy with a similarly strategic, brand-led offering but materially larger scale, global footprint, and full-service integration.
- Landor & Fitch: Global brand consultancy delivering brand strategy, identity, and design at enterprise scale; closely comparable core services but part of a larger platform with broader capability.
- Interbrand: Omnicom-owned global brand consultancy with broad strategy-to-design offering and deep enterprise penetration; overlaps directly with The Clearing's service lines but at much greater scale.
Direct peers
- Saffron Brand Consultants: Independent London-headquartered brand strategy consultancy serving global brands; comparable scope (strategy + creative + verbal identity) and similar premium positioning.
- Moving Brands: Independent London brand consultancy offering strategy, identity, and experience design for global brands; structurally similar mid-size independent.
- Siegel+Gale: Brand strategy and design consultancy (within Omnicom) focused on simplicity and brand strategy for enterprise clients; comparable offering centered on brand clarity and differentiation.
- Brandpie: Independent UK brand strategy consultancy serving ambitious global businesses — closely comparable boutique positioning and strategy-led service mix.
- Carter Wong Design: Independent London-based brand design agency offering brand strategy, identity, and campaign work — directly comparable boutique creative consultancy profile.
- Pentagram: Independent, partner-led brand design consultancy with London presence; offers brand strategy, identity, and campaign creative — the closest direct structural parallel to The Clearing's independent multi-director model.
- Koto Studio: Independent London brand and digital studio with similar size and strategic + creative offering for ambitious tech and consumer brands; the closest contemporary peer by stage and model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Clearing Consultancy social profiles
Digital presenceThe Clearing Consultancy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Clearing Consultancy leadership team
Management profileNumber of profiles
Profiles10 records
The Clearing Consultancy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Clearing Consultancy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Clearing Consultancy
What does The Clearing Consultancy do?
The Clearing Consultancy is an independent brand consultancy that delivers brand strategy, brand identity, brand positioning, tone of voice, and campaign creative services. It creates what it calls 'Clear Defendable Territory' for ambitious brands, from disruptive start-ups to global icons, and also offers an internal brand engagement program called 'Buy-in' and an AI-powered writing coach called 'Tonable'.
Is The Clearing Consultancy a public or private company?
The Clearing Consultancy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Clearing Consultancy founded?
The Clearing Consultancy was founded in 2009. It employs 11 to 50 people.
Where is The Clearing Consultancy based?
The Clearing Consultancy is headquartered in London, United Kingdom, in the Europe region.
How does The Clearing Consultancy make money?
One revenue line is on record: brand Consultancy Services.
Who are The Clearing Consultancy's main competitors?
Broad incumbents on record are Wolff Olins, Landor & Fitch and Interbrand. Direct peers are Saffron Brand Consultants, Moving Brands, Siegel+Gale, Brandpie, Carter Wong Design, Pentagram and Koto Studio.
Does The Clearing Consultancy have an API?
No public API is recorded for The Clearing Consultancy.